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About The Norfolk weekly news-journal. (Norfolk, Neb.) 1900-19?? | View Entire Issue (Nov. 18, 1904)
TIIW NOUKOMv NKWS : FltlDAY NO V KM MM IS 11MM. JOHN W. CLARK HAS TROUBLES TO TELL THE POLICE AGAIN. SAYS HE WANTS FAMILY DACK Mrs. A. F. Clark , Wife of Well Known Railroad Man and No Relation to the Other darks , Says She Gave Refuge Baby Found on Step. The ( roubles of John \V. ( Marls , ol South Not folk , mo again lu Hie our * , of the policeman. TlilH time he Hooks through tl"1 IHW I" roeo\or throe ehll- Iron , two or his own and one belong ing , to his iluiiKlttiM' . finin Iho custody of Mrs. A. F. ( Mark , South Norfolk. llo alleges tlmt ( hi children wore en ticed nwny from IIH ! hoini' h.v Mrs. A. F. Chirk who IH In no way related to tin' . .1.V. . ( Marls fuinlly unit that ho IIIIH lii'i'ii utiiihli' to got tlii'in hauls by any moans ( hut ho could devise. Mo dalniH that In 1111 effort to recover the children from the home of A. F. Claris , hlHvlfo was run off the place with a club mill Hint ho. himself , wan slapped In the face , llo claims that ho was taking good oare of the ehll- drmi anil that there was no reason why they Hlumltl he talson from him by a neighbor Mrs. A. F. ( Mark , who IH prominent lit Norfolk I'lri'los ami ( ho wife of a well known NorlhweHlern railroad man , ailmltH that the children of John W. Claris have been Kept at her house. She alleges , however , that they came of ( heir own free will because ( hey wanted to not away from thulr own home and that she IU H merely talson thorn In. dirty though they wore , and offered a refuse to ( hem from a homo which- was unlit for their keeping. Having taken ( horn In. cleaned tliem up and worked with thorn , she says that Hhe IH unwilling to allow their father to ( also them away unless ( hey are willing to go : HIO ! IH unwilling to see thorn dragged homo against their will. She admits that Hhe slapped John \V. Claris In the faoo. when ho told her , at her homo , to "go liiHldo and shut up " She admits also that she drove Mrs. John NV. Claris away from her homo with a bicycle tire , when the latter attempted to tear things up. And she had previously warned Mrs. John W . ( Marls to stay away , besides. The Three Children. The three children range from baby hood to thirteen years of ago. They are llnttlo Claris , aged thirteen : Lll- lie Clark , aged throe ; and Haby HI- HUT. ( he Illegitimate ohlld of Miss Delia Claris , which attained some no toriety , In district court last year when a charge was tiled against Frank Tan- ner for paternity. John Vir. Claris Is not at homo all day long ; bin wife has been , until yes- ( onlay , second cools at the Turf res taurant ; and his daughter , Delhi , aged eighteen , mother of Klinor , has been at homo taking care of the three chil dren who are now not at home and whom , Mrs. A. F. Clark claims , wore not very well taken oare of at that. Yosenbiy Mrs. .1. W. Claris quit work nt the restaurant and Delia Clark left for Stanon ( , to accept work In a hotel there. * llaby Klmor , who was talson from the home of his grandfather , and whom J. W. Claris sought , among oth ers , to recover from Mrs. A. F. Claris , turned out missing from the home of the latter today. Mrs. A. F. Clark , explaining the matter to The News , said Hint she found a good homo for the baby yesterday. Hy coincident , a baby about a your old was mysterious ly found at the home of Mrs. A. Os- born , two miles northeast of ( ho city , yesterday. .1. W. Claris did not know this morning ( hat the baby would not bo found at ( ho other Clark home. Story of Mrs. A. F. Clark. AsKed In regard to the matter. Mrs. A. F. Clark said to The News today : "Yo.s. wo gave refuge to the children. They lived at a homo in which they would fast become polluted and they wanted to got away. . I took them In and gave them n place ( o say. ( I cleaned them up and It was a lot of hard work lo do l ( . The parents tried , by force , to drag ( be children back homo , but I refused lo allow It. I'n- less they wanted to go homo , I de termined to protect the children. Ev eryone Knows ( hat ( hey get no care at home. They have boon loft all alone , with no grown up person in the house excepting ( bo girl , Delhi , whoso Influence was certainly not the best In the world. I have tried to make something of the children and that is what , it seems , the family ob jects to. I did order both parents off the place. They were impudent and I did slap Mr. Clark , just as a man would have done under ( he circum stances , and I did drive the woman away. No one else In the neighbor hood will have anything to do with the case one way or another , but 1 didn't want to sec all of the children go to ruin. I found a good home for the baby yesterday. " The story that the children are sal- islled where ( hey are. and are unwill ing to return ( o their own homo , is borne out by a statement from the lo-yenr-old girl , Hattlo , who said , " ( Yes , I like it liero % I don't , want togo " go home for several"reasons * , I want ed to come hero and did It of my owji accord. I was not coaxed find was not forced. I like Mrs. A. F. Clark ' "Kn'd'ahT better Suited to stay here than to go burk lo my own home. " John W. ( Murk , falhor , dot'laroH that the children are too young to know ihelr own mind * , llo miyn that Hat tie WIIH told by Mm. A. F. ( Marls to run away whenever nho naw him. and that nlio did It. He dochiioK ho tools Hood caio of them and that nelKhborn .vlll loolll'y an much , lie say * Delia UIIH at homo with them and that "HH ! ought to be able to lake rate of them. " lie nmipliiliiod lo the polloo and to Mayor Huron hint iilghl and oamo up i.iun . loday lo Ille a chiirge In the ooititH. It WIIH a mirprlHO to him to learn that the baby. Klmer , had been taken to n home unknown. BABY LEFT ON STEPS. Little Fellow About n Year Old Found nt Oshorn Home. A little baby hey , ooolng In ( ho No- viuuher air , WIIH found at the homo of Mrs. A. OHborn , northoiiHl of the city , yesterday. She did not know where It on mo from , and has taken It In to keep It warm. I. \t \ , Cohan was In town from Ash land. land.F. F. I ) . Taylor of Columbus was In the city yoHtordny , I.on Yorgor Is n Norfolk visitor to day from Fremont. Carl Hoffman WIIH a city visitor yes terday from Pierce. F. ( ! . Aurlnger of Nellgli was n Nor folk visitor yesterday. James Burnett was In Norfolk from WOH ! Point yesterday. D. S. Shields WIIH a Norfolk visitor from Cent nil City yesterday. Choy ( iathmanu of Wnlselleld had business In Norfolk yesterday. Mrs. Johnson and daughter of Mad ison wore shopping In Norfolk yoHtor- day. ( ii'orge A. llrooks came down from lla/llo Mills on the early train this morning. Mr. and Mrs. (5. ( W. Swergert of Wlnslde wore shopping In the city yes ! onlay. llr C. S. Parker. Ill with typhoid fever , IH bettor and was able yester day to sit up. Mrs. W. II. Field , her daughter Anna and Mrs , StepheiiHou of Madi son worn Norfolk visitors today. MlHH Helen Irwln of Madlnon and Mrs. H. C. Uiilloek of Oakland. Cali fornia , wore guests of the Misses Howe ever Sunday. The sugar campaign this year will probably last until the llrst of the year. Manager J. N. lliindlok e-iti- nmtoH the hoots to he received as siif- llclont to carry the work well up Into the beginning of I'.ton. A speedy runaway that resulted In little damage occurred today on North Fourth street. A buggy was burled along at a breakneck gait but no ono was Injured. The vehicle wa over turned and ( he horse escaped. The Pacific hotel will likely open tomorrow In the dining room . Land lord Needltani has experienced a great deal of trouble In trying to secure cooks and help , hut ho. has succeeded at last and Is ready to begin business. It has been several months since the Paclllc dining room was operated. The little li-year-old daughter of Henry Newhouso , living n few miles xouth of Leigh , was burned to death. ? ho was left alone In the house fora % w minutes and while she was pili ng some fuel in the steve a spark low on her dross and In her fright she ran Inlo the yard whore the wind fanned the spark Into Humes. The llttlo body was burned to a crisp. Prof. J. A. llornberger. who died at Lincoln and was burled yesterday , was a member in good standing of Norlolk lodge No. ! > 7 , A O. IT. W. . and bin wife will draw S..OOO on the lion- ollolary certificate held by him In that order. Professor llornhergor canio to Norfolk on May 1. IS'.M. and continued is superintendent of schools bore un til the close of the school year In ISH.'i. The frame work of the machine warehouse for 10. A. Hnllook Is being orwtod between the machine shops and the olectrlo light station. It Is going up on the concrete foundation recently laid and It is hoped to have the building enclosed before cold weather sots In. An office is being erected on the corner nearest the elec tric light station. There Is on hand a number of traction engines and sep arators to be overhauled and repaired when Iho buildings aio ready to han dle the business and the probability Is that winter's work will bo afforded a number of men In titling ( bo ma chines up for service. After a search of ( loose lake In Holt county for about forty-eight hours , the Ixxlios of William Hnlfour and Fred Johnson of Omaha , who wore drowned while hunting , were recov ered Monday evening , being caught In ( bo nieshos of n fish net and brought to the surface. The IniiHes were ( nlsen to O'Neill and from there were brought through Norfolk on their way to Omaha where Interment will ( also place. The men capsized in a small boat at the lake twenty miles from O'Neill while duck hunting Sat urday evening. The story of their drowning was brought in by a com panion who was on an Island some distance from the point where the men wont down. Division Chief Commits Suicide. Washin iou. Nov. 16. Albert Uol- yea , a chief of division In the office of tbe treasurer of the United States , committed suicide by shooting him self in the head while at his desk. Ho'.yea was chQf ) of the redemption FEDERATION ADJOURNS TO GIVE COMMITTEE CHANCE TO WORK. CHICAGO CASE IS POSTPONED Colorado Situation Referred to Com- miUee and Determination Is Ex pressed to Aid Western Federation of Miner * . Sun FiaiuiHi'o , Nov. It ! . Thu second end day's ; session of ( lie convention of ( ho American FeiUration cf Labor ulmiptly ( onrludiid shortly aft'or the afternoon t-ui-Hiuii wag culled to order. This change ln.piogiam was neecKsl- ( ated by the flood 'of resolutions wlileh poured In when PioHldont , Com- pers railed for these dooumeiitb. In the spanof u half hour blxty-ono weie handed to Soi retary .Morrison. They weio of almost every character that lould infect trade oigunlzatlons , ranging faun such tuples as petty dispute's on union juilHiUr.tlor.s to such ( | iiu ! > tuna | as woman's suffrage and the exclusion of thu Japanese. The adjournment taken .hat the proper tommlttefis might consider the resolutions , Unions everywhere woie cautioned to bo more conservative In their ac- tIor.K relative to placing firms on the unfair list. It was recommended that such cases be reform ! to the federa tion , which would then thoroughly in- veftipae ( the boycott. The situation In Colorado was re ferred to a committee and a deter mination was expressed to aid the Western Federation of Miners , both morally nnd financially , In the effort ! to have the matter brought before the highest court In the land for final adjudication. The matter of seating William Schardt. prosklfnt of the Chicago Federation of Labor , came up when the committee on credentials recom mended that ho have no voice in the proceedings. An amendment to the report was carried over the head of the committee , however , which post poned consideration of the case until morning. At the afternoon session Michael Davltt , who was In the ball , was re& ognlzcd and called to the platform. He made a short speech , expressing his sympathy with organized labor and was loudly applauded. METHODIST MISSION WORK _ General Committee Adjourns After Making Appropriations. Boston , Nov. 10. The Methodist missionary committee made the fol lowing appiopriatlons. For colored work , mostly In the houth , $27,500 ; for work among whites In Alaska , $8,000 ; In California , $7.500. The an iiual conference of the ronunltteu was then adjourned. During the week a total of nearly $1.537.000 was ap propilatod lo mission work carried on In ( h'lrly foreign countries and in six teen languages In the Un'ted ' States In nearly every case the approprla lions WPIO somewhat In advance o those of last year. Provision was made for starling work in Panama Before ad inurnment an address to the .1.000,00(1 ( members of the denoml nation was adopted , Hiis address be Ing in Iho nature of an appeal for a considerable enlargement of mission appropriations for mission work In foreign lands and in new regions and among foreign populations at bom may be Improved. Cummins on Railway Rates. Diibnquo. la. . Nov. Hi. At the an mini convention ol ( ho Mlsslssipp Hlvor Improvement association her President Wilkinson of Burlington made a strong appeal for aid from congress. An address was made by ( lOM'inor Cummins , who declared 1 favor of the control of railway rates lie vhnrged that railway revenues exceed - j coed fair remunerations and that the present adjust men I of rates Inflicted more injustice on the American people ple than all other causes combined. He declared that some tribunal of general toveinmeiu having authority throuphout the land should bo Invest ed with power to supervise and re vise raios of M.e railways for inter state commerce. Charged With Double Murder. Chicago , Nov. IB. The stale au thorities have paroled Wellington C. Llewellyn , a convict In Jollet peniten tiary , In order that he may be taken to Colorado , where be Is charged with the killing of two oflicers In Denver in 189S. The policemen were trying ( o arreet Llewellyn. He was sent to the Illinois penitentiary for stealing cattle and was located some time ago by officers fiom Denver , and he will b delivered to them tomorrow. Safe CrackeVs in Iowa. BOOLO. la. . Nov. 1C. Four mea broke open the safe of the Farmers' bank st Boxholm and escaped with $1,200. The men \ised six chargei of nltro-glycerlne and completely wrecked the safe and blew out the side of the bank building. A posse from Dayton , Boxholm , Pilot Mound and nearby places was. formed and the men followed almost two mlloa north of Boxholm. Here the trail was lost. Fatally SHot by BrctheMn-Law. Calrc. 111. Nor J4 Thomas O Nell was ihot anl fa'atiy wounded by Ar thur Grimes The men .ara brothers- in-law & & < ] the shooting was tba re- ult of a quarrel Gnltr.pj jnd his escape , o Nell is laid to bave killed two meu in Mtuo'iri. ALUGES WOMAN WAS INSANE D'sappolntcd ' Relative or MIssDolbeer Testifies in Case In California. San Franclxm , Nov. K , . Ms. : FJI/a- jcth C Phillip * , beneficiary under Mle llortha Dolbner's will to the mount of $ IOil ( > 0 , has doclaiod to ho Jury In Judge Coffey's mini that IIP li'Ntntilx was of unsound mind whan Khe made disposition of her state. Mrs. Phillips was a cousin of olin Dolboor. the father of Miss Dol- icor. and was one of the few rela- IVOR ( hat ( he joung heiress remom- icri'd In her testament. On cross-pxamlnatlon Mrs. Phil ips admit ted that she had tried to ndliro tlio executors to inalso an nl- owani'p to her of $2ii,000. She felt ho ought to.liavo . had at least ni mlieli as Mlns Dolhoor loft to the mother of MHR | Warren , with whom ho testatrix had barely an acquaint- UUCP. Bad Blaze In New Jersey. NewYork. . Nov. 1(1. ( A consider able iiianllty | of dressed moats In cold storage \\ns Incinerated , much valuable ptopcrly and many blocks along Iho water front wore threat ened by a Hie which raged for sev eral , hours In the t'nitoil Stock yards n , h'i > ey City. Whether any human IVCB woie loat Is not yet known , hut t was loported that throe watch men employed In the building In which the fire started had not been iccountcd for. The damage Is esti mated at $100,000. HLD UP A SALOON AT THER- MOPOLIS , WYO. MAKE GOOD THEIR ESCAPE Swoop Down on Edwards' Gambling House and Secure Several Thous and Dollars. Besides Je/velry of the Inmates. Cheyinno > o. , Nov 1G. Tr.e two banuitfc who n.ade a uecfcit on the Fust Natloi.a ! hauls of Cody two weeks ago and killed Cashier Mid- daugh , committed auother bold rob bery at 4 a m. , when they held up the inmates of Edwards' saloon ami gambling house at Tt.crmopolis ami secured several tl.ousar.d dollars In money , watches and jewelry. The outlaws wore masks , hui we/e recog nixed as George Merrltt and his partner nor , who killed Mlddaugh. The\ were mounted on fast hoi bus and es caped to the bad lands. I'osscs wen. quickly organised and started in pur suit , but the robbers readied the mountains ahead of them. Feeling runs high in nig Horn county and 1 the desperadoes are caught they wil be punished without waiting for tb * courts to convict them. Hold Up Miniature Train. St. Louis , Nov. 1C. Two maslsci men hold up and robbed a train on the miniature railroad at the World'f fair In true western style , securing money and valuables amounting tc about $100 and then escaped. The train , containing the engineer am three passengers , was making Its las trip and was crossing a deserted plo of ground when suddenly two maslsci men , with drawn revolvers , appearei In the shaft of light thrown by th headlight and carted the engineer to top. The train immediately cam to a standstill , and while one robbe covered those aboard , the other re Heved , them of their money and val nablcs. IDLE PRISONERS BECOME INSANE Warden Tills of Conditions Unde Anti-Contract Labor Law. Joliet , 111 , Nov. 1U. Warden Mur phy ol the siato penitentiary here , discussing a published statement that convicts were driven insane on account ol ( he lack of work and con sequent confinement under the anti- contract labor law , which has been In force since last July , said that there was some truth In the statement , but that conditions weie not as bad as indicated. "The trouble is , " said the warden , "we have been unable to find sufficient market for prison made goods. We are making shoes , furnltine and brooms. We have not the orders for the goods and we can not very well pile up a lot of manu factured material. We don't know yet just what the state Institutions will nerd. Out of the 1,400 prisoners only 300 are working now. " Warden Murphy said that in his opinion , with a few amendments , It was possible to make the anti-con tract law available and keep all the men at work on state work. wirt. Kogera Must Hang. Montpelier , Vt. , Nov. 16. A bill to bollah capital punishment in Ver mont , upon which hung the life of Mary M Rogers of Ber.nlngon. ( was defeated In the house of representa tives , the vote standing S3 for to 153 against It As a consequence , iSs sentence of Mrs. Rogers , who was convicted of the murder of her hus band and condemned to be banged , will be carried out. Dock"LaborerT'ljtriKa. . Havre , Nov. 1C. By a large major ity , the dock laborers decided to strike. During the day the laborers Yisited several steamers and stopped men who were engaged In loading. Freight Is being moved undpr police protection. The tropps have been re inforced , hut no curious incidents so far have occurred. Are You Satisfied With the Busi = . ness You Do ? There are few business men vhu tiiitild not InureaHo their trade If the ) j could devise means to do it. Any man would he willing to pay a per- oentago of the Incronsod profit for the ako nl maintaining the new stinm- us. It Is a rare business man who voulil not gladly hire an additional ale.siiuui or solicitor If , by so doing , hat salesman or solicitor would In- reaso the bulls of biiHlnoss BO much hat the added profits would pay the alary of the new man and leave sur- ihiH cash for the house. A good Hiilemniui or a good solicitor u ono who , by bis skill In presenting I if Helling points of the goods at hand , H able to make sales which otherwise vould not he made. If a high-salaried alesman did not sell things which , voro It not for his presentation , would nit otherwise have been sold , be vould earn no inoro money for his employer than an ordinary fellow. And If It wore not possible to make n'oplo buy things which , but for the salesman's work , they would have left inpiirchased , then the simplest child would he as valuable In a store or In in agoncj , as the cleverest and most xporloncod professional. , An advertisement Is merely n sales man or a solicitor , which talks to sev eral thousand people at the same time. An advertisement , like a human salesman , may be so clever that It will create a demand for the goods mil wonderfully increase the sales ; > r it may he so commonplace , so un skilled and so devoid of effective pres entation that what It says will appeal to none. Advertising Has Come to Be a Sci ence and a Fine Art. An advertisement must contain rea sons why the reader will find It to bis advantage to buy the articles adver tised. An advertisement must be no more and no less than a printed con versation , such as the salesman would speak If ho were talking , earnestly and seriously , to a prospective buyer. It can not ramble If It is to bring re sults. It can not cover , in the same line , two separate articles any more than a salesman dare try to sell , In the same breath , two different things. It must be clean-cut ; rid of superllu- ous literature ; sharp , definite and con vincing. No ad. will pay which Is not so writ ten as to create a demand for the ar ticle or articles advertised. Every ar ticle advertised should be set off , like a newspaper article , in a department of its own , with a head-line calling at tention to It and with Its every selling point brought out and exhausted just as completely and as thoroughly as Is his story written by a newspaper re porter. An Ad Is News. Kvery ad. Is news , In Its way. And it must be written In just as Interest ing a manner as Is the news with which It must compete for favor , on tlio same page. It must bo clever enough to attract the attention of the prospective buyer. Mnga/.ines today .iro as thoroughly road in the advertis ing pages as they are In the story pages , for the reason that the ads. are news , Interestingly conceived. The Heading Is All-Important. The beading of an advertisement , ( he smaller the more true , Is all-Im portant In the results which are to be gained. The beading must be so worded as to attract the attention of the person who Is Interested in that particular and who , therefore , may prove a buyer. A person afflicted with sore feet will grasp at any tiny adver tisement whose headline indicates that then ? is relief to be found for those pedal extremities. Likewise n house keeper will follow down the wording of any nd , which , in the bold-faced head , Indicates bargains for her de partment be it ftatirons , groceries , hot doughnuts or what not. CUTS , for this reason , are valuable features of any ad. They Instantly show the line of goods that are dis cussed and attract the attention of the desired ones. And a cut , for this rea son , must pertain to the article ad vertised , and must , in Itself , be able to display points in the article which will create a demand for it. Any shoe cut , for instance , will denote that the nd. tells about shoes. But if the cut is n picture of a well shaped , stylishly made , substantial shoo , It will have a tendency to create a demand for that particular shoe , just as would the words of a salesman who took time to sny that the shoo was of flno shape , hand-sewed and durable , up-to-date , - The so-called "catchy" headings which many business man have writ ten ever their ads. , men who have ro- oi'lu'd no letnniH and itilt | Investing n space because "It didn't pay , " are not effective. The reason Is evident. The general reader , who perhaps reads the llrst few lines from pure curiosity , Hilts In disgust. And very frequently the person whom It Is ileslred to In terest , will never look at the ad. be cause It does not Interest him tit the outset. On n newspaper , the'greatest care Is taken to write headlines which will , at the first glance , give the gist of th whole story. If It Is n baseball article , therefore , 'the fan knows It at once anil will read It. The politi cian will pass by. Dally papers' pay largo salaries for experts who do noth ing but write thi'fjo headlines. But an advertiser will often head his dis cussion with a line which says "Cold Weather Is Coming , " when it shonU have been "Do You Need an Under shirt ? " The man In need might and might not care whether cold weather was coming or not. It Is n cinch , though , that If ho needs an undershirt he will read the lines that follow just to HOC what sort of bargain he can se cure. If bo does need an undershirt or If It happens to bo a dentist's nd that tells him bis aching tooth'can be pulled painlessly , He Will Visit the Advertiser. When he has done that , the ad. has done Its work. It Is then up to the elorlss or the dentist to sell him everything - thing In the building that ho can pos sibly use. If they fall to do that , It Is new salesmen that are needed and not u different method of advertising. It nothing but the goods Advertised wore sold as the result of an ad. , then that nd. surely would not pay. It Is ( he profit made from additional sales , after the buyer has been atlracled to the store which Makes Advertising Pay. That Is the reason why leaders can be offered , even at cost or perhaps at a loss , and still net the advertiser a margin on the transaction. That Is why opeclal sales pay , even though the specials are cut to bed rock. That Is why advertising all of the time , ev ery day and every day , and with al ways something newsy , clever , attrac tive to the taste and the purse of the reader , can he made to pay and to pay well. It stands to reason that ad vertising MUST NOT BE SPASMOD IC if it is to bring the best results. If a baseball column In a newspaper was printed but once a month , It Is easy to see why "fans" would not look o that column when it did , periodical ly appear. It logically follows that a housewife will not look at a certain corner of the paper today for clothes liln bargains , if that corner contained bargains but three times within a year. The readers must bo trained to expect to find ads. worth looking at , before they will take the time to do it. The People to Reach. The people to reach , advantageously , are those who can get to the advertis er , either by mall or In person , to take advantage of the articles mentioned. Advertisers in Norfolk naturally de sire to reach everybody In the city , all of the farmers within a driving dis tance from the city and otlrer persons In tributary territory who may visit Norfolk' . To the end of covering this identical field , The News has been working for years. It now does cover this field very thoroughly every day In the year. The rural routes out of Norfolk , of which there are live today , are reached by The News just as effectually and as thoroughly as are the homes In the city. The farmers around Norfolk road The News every day in the week just as they used to read weekly pa pers. Their papers , containing local and telegraph markets and news , are delivered at their doors every day. There is no business In the world which cannot be stiumlated by adver tising. It will not only gain new pa trons but It will Increase the patronage of former ones. Advertising is not a venture. If used judiciously and systematically it Is bound to bring re sults. There is no other way out of It. It is a commodity in which the business man Invests for the sake of getting more out of it than he puts Into It. It is paying one dollar for the purpose of making two or three and many times more than that. It Has Come to Stay. The uncertain period of advertising has passed. As a business getter it has come to stay and it is growing more and more essential. Local ad vertising will pay in any community , large or small , if it Is done on a sci- entitle basis. Done In haphazzard fashion , It Is now , always has been and always will be a waste of money. The business man who advertises in the right way , Is bound to increase his business. The business man who is not content to run along , year after year , In the same channel and never grow In trade , will find advertising the surest , quickest and most dependable method of satisfactory growth. And newspaper advertising Is the most economical In the world today because through this medium more people and more territory can be reached , and in an interesting way at that , than in any other method that cau e .ijevised.