T THE NORFOLK NEWS ; .FRIDAY , FEBRUARY 7 , 1902. ' v y * "BBWBIHiHBBBB HBHHBHHHBHI BBBHHBHHBBBIHHB BBHHIIIHBH BBIHB Our Tenth Annual Sewer's Sale , February 3 to March 1 , 1902. ANNUAL CUSTOMERS' BENEFIT SALE.t . , SALE needs no introductory. It has fized February in the minds of early purchasers and made it an important month in our business THIS . With renewed solicitude for our customers' interest , which alone can perpetuate this sale , we have prepared for it THOROUGLY and ENERGETICALLY. Our purchases have been guarded , our prices scaled to the lowest point. Several new lines of unusual interest have been added. The Money Saving Features will surpass any former sale. TO THE PUBLIC. .stronger in equipment , determined in every Department to make the year one of Growth and Mutual Benefit to our customers. Make our store YOUlt "Home Store. " We want to conduct it according to the ideas and demands of an interested public. Our dominant principle will be to sell you RELIABLE Goods at the lowest possible margin consistent with honorable merchandising. Muslins and Sheetings. Nxtra Quality LL Unbleached Muslin , Sale Price , per yard , 04 Hyde Park , splendid Unbleached Muslin , Sale Price , per yard 05 Popporoll 11 Unbleached Muslin/Salo Price , per yard 06 Heavy Indian Head Unbleached Muslin , Sale I'rico , per yard , 07 Dunnollon , yard wide , Bleached Muslin , Sale Price , per yard 05 Up-to-date , medium quality , Bleached Muslin , Sale Price , per yard , OGi Farmers Choice , good , Bleached Muslin , Sale Price , per yard , 07 Lonsdalo Bleached Muslin , Sale Price , per yard , 07 Fruit Loom Bleached Muslin , Sale Price , per yard , 07 X Pride of West Bleached Muslin , Sale Price , per yard , ll | Londsdalo Cambric , Sale Price , per yard , 10 Uorkly (50 ( Cambric , Sale Price , per yard , 09 Borkly 150 Cambric , Sale Price , per yard , 1GJ Borkly 500 Long Cloth , Sale Price , per yard 10 Borkly 1000 Long Cloth , Sale Price , per yard , 12 $ Homestead , Half Bleached Muslin , excellent quality , Sale Price , per yard , .09 Verona Half Bleached 9-4 Shooting , Sale Price , per yard , 18J Verona Half Bleached 10-4 Sheeting , Sale Price , per yard , 20 Popporoll Unbleached 8-4 Sheeting , Sale Price , per ysird. 15 t-\ 11 i T i i i i < \ i rti i n i T i n i loj ISA- 10 ' 124 . 18i 21 .23 25 12i 19 Androscoggin Bleached 45-inch Pillow Tuboing , Sale Price 14 Above Prices all Withdrawn March 1. Made Sheets and Pillow Cases. From the best and strongest manufactures in the United States. Little additional cost and honestly made , thus a saving to those who must pay for making. At our Sale Prices they are well worthy of investigation. 42x8G Hemmed Standard Quality Pillow Case 10 45x86 Hemmed Standard Quality Pillow Case 45x80 Hemmed Pepperoll Quality Pillow Gasp . 15 45x8(1 ( Hemmed Wamseetta Gold Medal Quality Pillow Case . 18 45x80 Hemstitched Wamsootta Gold Medal Quality Pillow Case . 20 45x80 Hemstitched Dwight Anchor Quality Pillow Case . 25 81x80 Hemmed Standard Quality Shoot . 59 81x90 Hemmed Dwight Anchor Quality Sheet . 08 81x90 Hemstitched Popporell Quality Sheet . 75 81.\9 ( ) Hemstitched Dwight Anchor Quality Sheet . 88 Pillows and Shoots are Matched in grade and finish. Fine Sets to Mutch $2.00 , $8.00 , 83.50 , $4.00. Bargains in Remnants and Short Pieces Table Linens. 1902 EMBROIDERIES. Each year have wo been encouraged by our extraordinary sale of em broideries. This season , in addition to our strong line of staple everyday sellers we will amaze our trade by the superfine , beautiful creations we will show. Embroideries from 5 cents to $1,25 per yard. Allovers from 50 cents to $5.00 per yard. Match sets , values too that will make this embroidery sale distinctive. No middle man's profits. Percales , Toille DelSord and Imported Zephyr Ginghams. The majority of stores sell Toillo DoNord , the best wearing of ginghams at 12i cents and no whore in this land for less than 10. Our advance order calls for 100 pieces and are a feature of this sale at 10 cents. Graceful , stylish Zephyrs at 15 and 25 cents. Exquisite Imported Satin Stripe challis . 98 Satin Stripe Dimities . ' . . 29 Honiton Lace , Mull . 38 Czarina Silks , beauty unsurpassed . E. .58 Aloxandrea Silks , like real silk . % . 25 All Linen Gingham . ' . . . 50 150 Pieces Choicest Percales , 30 inches wide . 10 and .12 INDIA LINENS. A solid case of India Linens bought at Special Price last fall , at 8c , lOc 15c , 18c , 20c , 25c , 35c. to tote to tote to tote to tote to tote to tote to ( f > to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to tote to to Entire New Department. Children's and Misses' Ready Made Wash Dresses. Direct from the Manufacturers we will place on sale over 30 dozen Children's from 1 to 5 years , and Misses' from 6 to 14 years 4 Percale , Gingham and White Dresses. To strongly introduce this new line we will make Special Sale Prices. A ready made Dress will cost little more than the price of making. Characteristic of our store , , we have bought only reliable grades , not the cheapest but washable , standard cloths. * Child's Gingham and Percale , nicely trimmed dresses , 34 to 98 cents. Misses' Gingham and Percale , nicely trimmed dresses , 69 cents to $1.48. Child's White Linen and Mull , nicely trimmed dresses , 39 cents to $2.19. Infants' white slips in variety , 25 cents to $1.50. We Strongly Urge Every Woman to See This Line. Another new feature of this sale will be our showing of 25 pieces of the choicest , most popular fabrics in new dress goods. The reign of blacks seems to still sway in dress. Our new cloths are the latest and will please you. "Viole" cloth , "Satin Oriel , " "Crepeline , " "Nolte Epinoline" "Satin Soliel" and the usual staple weaves. Corsets. Corsets. Our Annual Display of Too many styles to Newest and Illustrate. Most Correct Shapes Ask to be Shown Them in Corsets. CLOAKS. Over 100 Garments , all new 1902 , as good as we have sold this season , yet in stock. Ladies' Coats , Plush Coats and Capes , Misses' and Children's at Tre mendous sacrifice to close. Good Children's Jackets for $1.00. Ladies' , from $3.50 up. Don't miss this Bargain Clearance Sale. * ' LADIES' TAILOR MADE SUITS. Thirty in Stock at the same Sacrifice Prices. Ladies' Dressing Sacks. Big Discount Ladies' Flannel Shirt Waists Big Discount Ladies' Flannelette Night Gowns Big Discount Ladies' Fleece Lined Wrappers Big Discount Bed Comforts , All Grades , at the Sweeping Reduction Wool Shawls Big Discount SHOES. Do you want to buy Good Shoes Cheap ? Annual Clearance Sale Odd Lines. Our Shoes are bought with reference to honest wear. We sell at closer margins than wo could were it other than a small department of oiir Busy Store. CARPETS. Season is at hand. We want The Carpet you to compare our Grades and Prices with the Largest and Leading City Dealers. Wo have Garnets in our Stock at 65 cents that we know positively of nearby cities selling at 75 cents High Grade Carpets carried in stock and fitted to your floor. The Johnson Dry Goods Company.