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About The Plattsmouth journal. (Plattsmouth, Neb.) 1901-current | View Entire Issue (Nov. 29, 1954)
For 'a 'Truly r Wonderful Christmas "Shop Early, Lay -Away a Gift A Day" Kev to makinc- the crlorious Christmas Holidav the ly associated, with people the people you love and you'll want to remember the suggestions that. these pages will spark for Sister and Brother and Aunt Emma and Uncle Joe and for the postman too. ' "Go" shopping tomorrow. Don't delay. The time for gifting is near, and Old St. Nick is here with scores of deputies in every store in town to help you choose from fresh inspiring stocks. Half the fun of the Christmas season is in choosing the gifts you are going to give.. The sooner you start your Christmas shopping, the more fun you are going to have. Shopping early for gifts means leisurely shopping, time for comparing, for weighing, for selecting sure fire presents for everyone. Shopping early frees your time for joyful hours spent in wrapping your gifts to enhance their beauty. Shopping early can be easier on the budget, just as it can be easier on the nerves. For by shopping early without undue pressure of time or crowds of last minute shoppers you can shop more wisely. Shopping early makes it possible for you . to plan your gifting so that no one will be forgotten. " Shopping early means that you can take advantage of the convenient Lay-away plans made available for you by the stores. Pick the gift you want now. Put a small deposit on it and the store will hold it for you to pickup later. Tuck-away a gift a day, in the stores or in a hide away at home starting tomorrow and your gift shop-., ping will be untrammeled fun. Shopping early is a positive "must" if there are loved; ones in the armed services or so far away from home they-; won't be able to be present Christmas morning. x For, in order to mail early eaiiy enough to mak certain your gifts are going to arrive on time you're? just going to. have to shop early. 14 So- Take a tip from Santa Claus, and start your shopping without pause! most perfect event of the year one full of joy, one free from any shadow of disappointment for you and your loved ones is all wrapped up in just two simple little words: SHOP EARLY. Here, today, with presentation of this special section devoted entirely to prevu-ing the wonderfully glamorous, the excitingly practical gifts in store for everyone, comes both the "GET READY" and the "GO" signal for this Christmas season. "Get Ready" by letting your eyes roam these pages. Here you'll find hosts of suggestions that will spark really brilliant gift giving ideas. Make notes as you go along, for gift id.ias are direct Lay-away a gift a have time to play! day then at Yuletide, you'll": A gSS. F, V. n TEN AND PENCIL SETS are good candidates for gift giving to almost everyone. Shown here is the new CF cartridge filled fountain pen by Waterman, eliminating: the ink bottle entirely. Set is handsomely boxed. Season Opens Officially Tomorrow;NewBrilliant Displays to Be Unveiled 'Shop Early9 Is Advice from Old St. Nick Who Broadcasts Invitation to Young To Come See His Toyland Ssiiitsi ere - V. fiv, ' if! ' . -! . : " : ' ' ; . .'Ji The most comprehensive, the most varied and the most brilliant collection of gifts for Christmas giving ever assembled in this city will go on display tomorrow against a gay background of Yuletide decorations when leading stores open their doors to officially launch the happiest season of the year. The time for gifting is near, and Santa Claus is here with a word of advice for the older folks and a special in vitation to the youngsters. "The earlier you start your shopping, the merrier will your Christmas be," is his tip to the wise. "Come downtown and see me, and my wonderful collection of new toys," is the invitation he sends to the children. "And the sooner the better," he adds. Old St. Nick will be present personally in Toyland ! to welcome the children with a cheerv smile and an ear cocked to hear every syllable of their whispered hopes. Scores of eager deputies will be on hand to help Christmas Gift shoppers find their way through the brilliant array of gifts to the right solution for every gift problem. This special section is devoted to presenting a prevue of what is in store for gift shoppers, so that they may ac tually get a head start on the joy filled task ahead. Though there are nearly a J hundred or more gifts for every- ciated. It reaches a new heieht I one pictured m this section and j in . gifts for the home for ihr tor car seat covers cr uphclstery, surest! tlie Lu2?.re snl Leather k.k:-i vim - ..r.:. ... . v.-;v. .v:v.. : vi-i-jiwwOPW- I FOR AUTO TOURISTS, a f oldinj j literally hundreds of gift giving garment bag and matching duffle, ideas listed, the picture cannot available in patterns to match mo- be complete for simple lack of space. There are many more gifts in many different colors and designs for the discriminat ing gift giver to inspect in all of the stores. And it is important to the happiness of the selective shop per that no delay be permitted in viewing the fresh and com plete displays because before very long, assortments, sizes, and wanted colors may be depleted. Gift Lists Broadened Chief characteristic of gifts being featured for giving this Christmas is their beauty and their festive appearance, no matter what their category. This is as true of the prosaic and practical things as it is of the excitingly glamorous thus vast ly broadening the opDortunity for giving useful as vveJl as just gay gifts. The trend - is credited to the resourcefulness of American de signers in producing useful items at low cost, that are en dowed with satisfying eye ap peal. One need only examine some of the electrical house wares to get the point, ui, as another example, some of the newer things made for mother to wear around the house. It is clearly apparent among things for men which must, of course, always be useful as well as attractive, to be most appre- FOU THAT V.I.P. to use on his desk, a perpetual calendar pad, let-; ter opener, desk blotter, single ! sheet memo pad, or all as a set in' matching colors. ' . . u - v v j,.,,-, '.A . - ; - t x FOR THE MOTORIST, a "visor ette" that clips to the sunshade,1 holds maps, papers, glasses or tis-: sues, mirror, comb. Nice for either him or her. ; y 3.- x. kitchen as well as the -iving room, and even for dad's work shop. There has been a remarkable advance in the design of toys for the children which will be welcomed by parents and yet thrill the youngsters. Toys are far more educational than they ever have been but now they're designed to make it possible for the children to engage in and really enjoy their favorite past time, which is playing grown up. Do It Yourself Thus, taking a tip from inter ests of the oldsters, they'll be learning while playing, to "do things themselves." Heavy emphasis is being di rected this year toward the ma jor electrical appliances as gifts that really do something and that k::p on giving. Important advances in design have been made here. And television takes another step forward among the more important gifts but at lower cost, this year with the trend toward second sets for the family. There now are. fine models available some of them portable for less than $150. With the gift shopping sea son starting officially tomor row there's a new high road to soul satisfying adventude in gift giving opening up for everyone, among the things on display for Christmas 1954. i - a-- . Vv J: A 4 1 i ROPES OF BEADS are glittering, fashion-wise gifts, says the Jewelry Industry Council, and compara tively inexpensive. YEAR ROUND COON Children's clothes in easy care materials give the kids a Christmas thrill are a year round boon for Mom. Christmas Cheer Christmas is a children's time When carollers are gay And Santa takes his yearly climb " Into his deer-reined sleigh. The evergreens alow with light, The churchbells' merry peal, Bring magic to the starry night When hopes and dreams are reaf. Angelic little girls and boys. Taking time out to pray .. For stockings stuffed with shining toys : Await the coming Day. But Christmas is for grown-ups too A time of satisfaction As busy shoppers take their cue For early gifting action. For every man's a Santa Claus ) And every girl's a fairy Enjoying Christmas-time because They're making someone merry. It's fun to shop to see the show" Of gala gifts this year ... The world takes on a happy glow Of heart-felt Christmas cheer! R. H." - - " " - " - V -w "A "A . A A A The shortest distance to the happiest gift suggestions is a straight line to this "Merry Christmas Store." Here, all under one roof, is the greatest; grandest galaxy of dreams-come-true gifts you've ever seen anywhere, any time. Here are gifts practical and sentimental . . . gifts sumptuous and simple . . . gifts to suit every fancy, pamper every taste, please every pocketbook (including yours!). Here, where the holiday spirit runs high . . . and the prices low . . . you can make your Christmas dollars buy the most happiness for everyone! Nationally known and advertised . . . the kind every one wants. Featured is the popular Midnight Rose Pattern. 16 PIECE STARTER SET ONLY $ 13 95 They'll Love It ... Malibu Modern OVENPROOF DINNERWARE DIRECT FROM HOLLY DALE POTTERIES Assorted in 8 Brilliant California Coastline Colors. Golden Yellow White Black Sable Brown Driftwood Red Mist Crey Crotto Creen Chartreuse Open Stock $030 16 Pipcp Startpr Set Here's i " - " " A i ALL PURCHASES GIFT WRAPPED OPEN EVENINGS STARTING DECEMBER 17TH GIFT SUGGESTIONS ft IT J" -Vv NtSbak i-- v. v y 'ss& -dimensional design TWvt ?A'Z4 istinctive beauty to 14ST' THXm DINNERWARE 32 Piece Set Blueridge Patterns Only All Dishes Are Open Stock Here SWEDISH COFFE HOTTEN Hostess Service INLAND CAROFETTES Individual . Coffee Service Prices Start at LIQ'JSD EMBROIDERY SETS Complete Line Patterns and Stencils, as Low as TRI-CHEM PENS $895 $895 69c 75c with new designs with new art objects to "paint-yourself" "It's easy! (t's fun!" new 3 brings d your modern or traditional setting. luxurious, deep pile has more spring, gives softer step. wm thick, closely-woven tufts 'imm assure lovely, lasting wear. WMm six decorator shades flip green, beige, nutria, silver Pllli grey meaow 2reen or rose Pp quartz- Wljjj . exclusive patented wilton weave cannot be duplicated. 18 In IT, 9'. 12' and 15' 111111 widths for wall-to-wall car sli peting or room-size rugs. $1 y95 Sq. 1 Yd sfc ri S-''- WELCOME , Our store is brim-ful of fine gifts for everyone We invite you in to browse through our store and make your selections at leisure. uw limn i i mi a mi ,,, k 'nKHHii" 21 1 "Paints are numbered" TOOLS Cr SUPPLIES You'll find what you need and want here. Electric Sanders and Jig Saws Prices Start at 14" PAINTS CARPETING WALLPAPER FLOOR COVERINGS 0) WALLPAPER 530 MAIN ST. PHONE 3138 PLATTSMOUTH "Picture is numbered" if "Just match 'em up!" J, mm m "No lessons needed" 1 flESSWi rS "No paint mixing!" Priced as AC Low as -1" .. "6 -rst-.. ' . t.-Ti "STv.-tsx -X-i-. T?y ..' m m m to 4i s a i fa fa i I 1 .AS ft 3