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About The Plattsmouth journal. (Plattsmouth, Neb.) 1901-current | View Entire Issue (Aug. 12, 1954)
V."-"v V ''V V V V '.-'". i v v v v- V v. -.- V ' ' '!.! 0, n Us enmchsen s choo "1st Year" Store Hours: 8 to 6 Mon. Thru Fri.; 8 to 9 Sat. V Permanently Pleated, Washable Wit U3(u WnA 1 Oiscf sf s The S Crowd From To CoI!g6 ! v V x 1 1 PT If BACK TO SCHOOL CLOTHES: ITF ' -'"7V ; - 5 4 1 1 III I OUT ...WNMnKcVi IV- ADVRrSEO IN "Action fit"! Sidess fit Active School Life! For fun, study, sports, wear good looking Lee Riders, the casual, comfortable, accepted Western blue jeans that ride low on your hips and hug the legs. You're fit for oction in Lee Riders, too. Run, jump, kick, slide. They're built to take worlds of punishment and are tough as nails. Sanforized Lee Riders are easy to wash, won't shrink out of fit, ond save hours of work for mom. Men's Sizes ... 27-38 3.49 Boy's Sixes 24-26. 3.19 Cirl's Sizes ...22-30 3.49 the smarter the student the more ARROWS he takes Back- : i; r :. .4 t " u " I MI! Kri'f rJ A ew Lev Price . . Permanently Pleated! Completely Washable! Need Little Ironing! Dry Very Quickly! Resists All Wrinkling! In time for back-to-school! Permanently pleated miracle- fabriq like skirts that wash and wear a charm. Soennichsens have them at a record-low price, as much as $5 under similar skirts! Choose from a lovely ar ray of pleat styles and plaids (solid colors, too). All sizes 24 to 32, Save now at Soennich sens new low price! ! We Have Our Own System of "Three Rs' The Right Prices on the Right Goods at, the Right Time! For Over Sixty Years Soennichsens Has Been Back-to-School Headquarters! A Very Special Purchase! Extra Fluffy! mmm IWi J Isitlh Twels Iff Cannon Label! rHrV?i r-i 1 1 r-i t I Not "Corduroy" But yiliard's "Juilleroy" A name to conjure with! Famous Juilliard corduroy, the fabulous Juilleroy, in a wide range of solid colors and prints. You'll love the soft, velvet-like nap, the complete feeling of quality this fine Juillard fabric gives you. Don't buy cor duroy . . . not when you can buy Juilleroy! Plains 1.29 Prints 1.59 r to-School JZ&S) . X-? Fvs i-i v--! y N .'? ,x s VV, f JA . I J j h V -Y X " - J V ,n , t .tf-1 ... .... - W-rfs S -..TU : ; vtjx - - xr x l V77 i vX p .) 1 'I r Every One With The Scoop! Doublethread Cannon bath towels in a sparkling ar ray of .eye-catching colors, at savings of more than one-third! Stock up now on this buy for there'll be no more when these are gone. Save 20c on every towel, enjoy true luxury at low prices during this sale! School Sizes: 5 to 6X 7 to 14 Subteens 8 to 14 Wrinkles Disappear Like Magic! ales Disciplined Fabric It's magic! Wrinkles disappear, stains shake off, the finish never washes away ... in a word, it's the famous Bates Disciplined Fabrics . . . the latest thing in cottons'. Make yourself a host of luxurious items for pennies . . . Bates Dis ciplined Fabrics are perfect for dresses, skirts, blouses' pajamas . . . a host of items. See. the new fall patterns today! Plains Prints 1.29 1.39 For the Best-Dressed Students in Grade School . . . High School . . . College Arrow White Shirts in a class by themselves for style and fit. The world's smartest collars button-down . . . widespread . . . short, regular, long point styles. Taper iitted through shoulders, sleeves and torso. "Sanforized" fabrics won't shrink more than 1. 3.95 Arrow Stripe ond Solid Color Shirts. In your favorite collar styles and torso-tapered for neat, trim fit. All the colors you could want to pep up your wardrobe. "San forized" fabrics won't shrink more than 1. ijq Arrow Sport Shirts help a guy feel "at ease" on the cam pus. Flannels, cottons, corduroys, wools, blends in a huge range of checks, plaids, solid colors. Yes, Arrow Gabanaro, too in exact collar sizes, exact sleeve lengths. 4.95 op Arrow Ties in a selection to suit every taste . . . smarten every suit and sport coat. Good-looking stripes . . . neat, under-the-knot designs . . . distinctive patterns . . . smart solid colors. Arrow ties resist wrinkles . . . are designed to drape smoothly. Arrow Handkerchiefs big, generous man-size. "We have them in solid white . . . white with colored borders . . . fine linen . . . initialed styles, too. Stock up today. Arrow Shorts for comfort . . . with roomy contoured seat and pleated crotch. They never chafe. ... never bind have no irritating center seam. "Sanforized" fabrics won't shrink more than 1. Smart solid colors, stripes, patterns in a choice of waistband styles. , cjq For extra comfort, top them off with . . . Arrow Athletic Shirts, g5c Arrow T-Shirts, j ijq Mow At SoeonscSisep's S Th Kate Greenaway Back - To - S( Back-to-School Fashions By Just Received! A Magic Carpet of Back-to-School Fashions, Created by That Most Famous Of Girls Dress Creators, the Incomparable Kate Greenaway! e Lovely Fashions ! chool They're as magical as a flying carpet!. The new Kate Greenaway styles for back-to-school are magically styled to wash, and wash . . . through the hardest wear they come up fresh as a daisy. Soennichsen's feature Kate Greenaway fashions as one of your best buys in back-to-school dresses. Complete size ranges, including hard-to-find sub-teen fash ions. See them today! 2 Si Sizes 5 to 6x; 7 to 14 And Subteens 8 to 14! Nationally Advertised! y i ' '-'.-'''-'- -...... . ''.. i, t, . - . . . ... . m" . . . . - .
