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About The Plattsmouth journal. (Plattsmouth, Neb.) 1901-current | View Entire Issue (June 17, 1954)
- 1 . ". V - - -b w W f " : i If you really want dad to puff up with pride, choose one of our ego-inflating dad's day gifts! r : ! 'f? ft vnaa irJf mmsm ff- .-fiM ml lm"m"m 3 FOR fesssSkJZM ' $265 !r" ive Him air Cool as a Drink of Ice-Water, And Every Bit as Practical! Give Them on Father's Day . . . We'll Alter Them Later: Let Dad step out in a pair of our airy, comfortable sum mer slax. Keep him cool, calm and collected all summer long ... if he appreciates comfort (and what Dad doesn't) then here's the perfect gift! The largest stock in Cass County is yours to choose from ... all the wanted sizes, colors, fabrics and weaves are at Soennichsens. You'll find the slacks he wants at a price that will suit your purse to a "T." Choose a pair for him today ... let him bring them in for a fitting anytime after Father's Day. (Remember, there's no charge for alterations!) Right out of a clear blue sky we've come up with the notion that Dads are pretty nice' people. It's just possible that we don't appreciate them like we should. The people that worry about that sort of thing have set aside one day a year for "Father's Day." This the day to appreciate Dad. If you feel like really doing Dad proud we have some Dad's Day Cifts that will really give him a "swelled head." (If it stays that way we have large hats, too). For work for play, for every day, nothing beats the thrifty comfort of new Fruit of the Loom men's tee shirts with the handy cigarette pocket. Long-wearing 1x1 ribbed cotton tee has generous full cut, whisks through washing without losing shape. White, blue, grey or maize in sizes small, medium, large, extra-large. Buy a supply today! Cool, Cool Haifa Weave Linens Easy-to-Care for Nylons and Orlons Crisp, Comfortable Summer Cords Wrinkle-Proof Rayon-Dacron Blends Featherweight Kroylon Wash Cords take a load off Dad's shoulders, ..give him smart, breezy ARROW "LIGHTWEIGHT LIVING" SHIRTS and SPORTS SHIRTS f ? i '- ,- V ' :::.., Z7.:f v v v s Tpl. I OA Wp Made of the Very Best Cotton No Binding, Sagging or Stretching Cut to Fit, Made to Wear Longer The most comfortable underwear made is made by Munsingwear. A fine old name in the field, Munsing wear is nationally famous for quality. (And Dads appre ciate quality, you know). . . We have a fine selection of Munsingwear, in a wide range of sizes. If you want to see him beam, then here's the gift for his day of days. Choose Munsingwear for your Father's Day gift . . . show Dad how much you appreciate him. O Munsingwear Briefs , Balloon Seat J Munsingrtvear Shirts CHl. Combed Cotton 0P O Munsingrvvear Shorts 4 IT Boxer or Gripper mLJ Munsingwear T-Shirts 4 f"A Nylon No-Stretch Neck. . a jJ Munsingwear Fancy Shorts A "A Dad ll Love 'Em! I JU Dad Will Thank You Every Time He Wears a ARROW Lightweight Shirt! They're Cool as the Breeze, And Every One Has That Famous ARROW Fit and the Superb ARROW Appearance. Arrow Lightweight Shirts. Want Dad to keep cool? Then take that load off his shoulders, and slip him into a smart, light, airy Arrow lightweight shirt. Every inch of tissue-thin fabric is "air conditioned" with tiny open windows that catch every breeze. Fine "Sanforized" fabrics will not shrink more than 1 . Choose from a smart selection of collar styles in white and solid color shirts, 95 up. Arrow Ties in light, summery shades, 5Q. When It Comes To Socks S Shirts From f'L4 xj V s 1 ? ! 1 : . x i-aX --di- . , v " !. M. 1 it 1 j1 , r v,.i4ifs-i8:,j; -I - j sS' v3H(FHk-v:i,vM,-fr-,:,v "W-W M'U' 1 ' j 1 . .i-mn.....!,, .iniMn ii lr....S,,?t. :wswfc.svx::.wvA ' 1 I 11" i. "A.v. .vs. . -.-. v . .vXv i Nobody But Nobody Gives You the Style and Quality ... The Fine Fit and Extra Long Vear of Holeproof! Other styles in spun nylon, wool and nylon and dacron Always a welcome gift . . . fine socks by Holeproof! Nationally famous for good looks and long wear, Holeproof socks are just right for Father's Day gifting. You'll find our stock most complete . . . choose the style, the color he likes, in short or long lengths. Gladden his heart on his day of days; give Holeproof! All sizes 10 to 13. Including the Fabulous New No-Size Comfort-Stretch Nylons! Collars 142 to 17 Sleeves 32 to 34 Whites and Colors to Choose From Arrow Lightweight Sports Shirts. Checks, plaids, white, solid colors a terrific selection to suit Dads of every taste. And every one cool as a breeze! Sheer handkerchief-weight fabrics . . . "air conditioned" mesh-weave fabrics. All washable, of course. And all with the extra-comfortable Arafoid collar. 3.95 up. I It lad Ws "SIM tad", flobady Will Mind, ' ' I Fathers Dnv IP fFZk II U 110 fn crp F&Tl n n a -te, For SHnday Is fc It Slim! -I T- f MMHHHHlBl ....... f ... ill ' ll l(r -fft GRADUATED 11 I Htl n 111 ! 11 ;rv? FR0M 11 lyElVy nifX PLATTSMOUTH l ' ' v fy ,N 1928 As Any Dad Will Tell You . . . T ''"When -it-Conies' to'Comfort and Quality, ' 'll'hcJ if ! 1 t s i s i; i 1 J