Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About The Plattsmouth journal. (Plattsmouth, Neb.) 1901-current | View Entire Issue (Oct. 2, 1947)
TTME PtLATTTSIMKIDdjTM JJdDOJTOAtL CASS COUNTY'S NEWSpaper SECTION 2 PAGE ONE THE PLATTSMOUTH. NEBRASKA. JOURNAL THURSDAY, OCTOBER 2, 1947 - UNITED PRESS SERVICE NEA TELEPHOTO 1 The Plattsmouth Journal ESTABLISHED 1881 I'u! lishf-d wml-wcfkly, Mondnys nnd Ttiun ilV, it 10-4?, Mnin Mreet. l'lattsmouth. r.ivs Coi'nlv, N'fhrnska. RONALD R. FURSE Editor-Publisher James Moore, Advertising Manager Thelma Olson, Society Editor, 'ilelen E. Heinrich, News Editor. Merle D. Furse, Plant Superintendent Patrick Osbon, Pressroom Superintendent Harry Wilcoxen, Manager Job Department I'ntr1 jit t!f T'ostof f i fit I'lHttsmnuth. N'lr;i ka ns swonil r-lusn mail mnttr in nc inrilncf villi tin- Art of ConsreHH of March 17!t. SUBSCRIPTION RATE: S3 per year, cash in advance, bv mail outside the city of Plattsmouth. By carrier in Plattsmouth, 15 cen-ts for two weeks. EDITORIALS IT'S SIMPLE ARITHMETIC Government costs money, and the more govern ment we have the greater the cost. That's simple arithmetic. The happiest people are those who are governed the !ast. That's simple sense. Then why in the name of all that's holy do f i'ks who complain about the high cost of living with one breath, and yelD for more freedom with the next, tolerate a bureaucracy that is not only ccstly but restrictive? In 1929 federal expenditures amounted to only S3 21 for each family. By 1939 they had risen to S250. Last year they ran to $1,155. Where is the end? If someone were to tell you that you "spend more money for government than you soend for fond you'd probably raise a skeptical eyebrow. But you do. Last year the cost of government was S50, 000.000 000; the nation's food bill was only $39, 000.000.000. Eightv per cent of government expen ditures were made by the national administration; 20 per cent was divided betwren state and local ad ministrations. So it cost the taxpayers of the nation as much to "feed" Washington as it did to feed themselves and their families. Taxes constitute a big item in the price of every commodity. Take food, for example. The farmer must pay taxes, so he adds these taxes to his cost cf producing. The processor, the manufacturer,, the wholesaler, the jobber, the retailer all of them must pay ta s. And to stay in business they must add these tafs to the price of the article they handle. The consumer pays the bill. Always it comes back to the consumer. All of us are consumers not just a few of us, as some of the folks who yell the hardest about the cost of living would have us believe. It stands to reason, since government seizes fibout one-third of our income, that if we are con cerned about reducing the cost of living we should insist upon government trimming its expenditures instead of constantly adding to them and keeping tax rates at a figure which makes it impossible for costs to be reduced by manfaeturer, producer and retailer. And remember: if we cut the cost of government we cut government's interference with our private lives and enioy more of the fruits of democracy and personal liberty. GET READY FOR WINTER Summer and early fall are the times for pre paring homes for winter with especial attention paid to the elimination of fire hazards. One of the major causes of home fires is de fective heating units, ranging all the way from oil stoves to central heating systems. Even the best of appliances become worn. Flues and chimneys become filled with soot. During the war, it was of ten impossible to adequately maintain heating plants due to shortages of parts and labor. There are still shortages, but not as severe as in the im mediate past. The money spent will pay tremen dous dividends in safety and security. Faulty electric wiring is still a major destroyer of homes. Important repairs should be made by a qualified electrician. Frayed cords should be re placed. Then, when your electrical equipment is subjected to the heaviest use, it will safely carry the load. Lastly, during the pleasant weather, home owners should carry on a rigorous campaign to rid their property of junk. Thousands of fires have originated in attics and cellars and closets filled with old clothes, furniture, magazines, ect. Many fires have resulted from improper storage of paint, gasoline and other inflammables. A clean and or derly house offers fire few opportunities. DOWN MEMORY LANE TEN YEARS AGO Mrs. Lena Obernaulte Murdock resident died . . Four year old son of Mr. and Mrs. Dick Baker killed in car-truck crash near the Rock Creek fill ing station at Murray . . . Mrs. Baker seriously injured, died while enroute to hospital . . . Capt. and Mrs. H. L. Gayer returned from a trip to Louisiana . . . H. A. Schneider attended American Bankers association national meeting at Boston Misses Mia and Barbara Gering attended tri- annual convention of the Episcopal church at De troit . . Burglary at Meyers home east of Green wood . . Funeral services held for Paul H. Wohl farth . . . State Railway Commissioner "Bill" Maupin paid visit to city . . . Joe Hendrix stu dent at Doane "college selected for admittance to Doane Players . . . City Council voted to pay sewer claim on south Sixth Street . . . Mr. and Furse's Fresh Flashes Marriage can't be a lottery as some will have you believe, as in a lottery a man at least has a chance. A friend of ours visiting here from the western part of the state says the dogs out there can run faster than those in Cass county. We'll bet it's be cause the trees are so much farther apart out there. A snob doesn't want to associate with you '-for fear that you won't want to associate with him. If your thermometer drops suddenly its either a sign of cold weather or the nail has dropped out. ! When you wear a pair of pants out, be sure you , wear them home again. A recent Plattsmouth bride worries if her hus- band will still love her when her hair has turned to gray. She shouldn't, he's kept on loving her through every change of color so far. i "Look out for the car of tomorrow" reads a large auto advertisement. We can't. We're too busy 1 looking out for the one of today. It usually takes old a.'- to make. you believe that a fellow ought to work and save while he's ! young. J i A dietician says that breakfast should be eaten in silence. That means before the kids get up. ' j Police detained an Ohio man who said he was j the devil. Moral: Don't believe everything your! wife tells you. ! ! When you spend all your time dreaming, J dreams don't come true. j VlWou HEAR Mrs.H. N. Bothwell and daughter, Miss Jean Adair, returned to Elmwood following a visit in the east . . . Mr. and Mrs. Martha Zoz, Elmwood, departed for visit to New York. THIRTY-ONE YEARS AGO Mr. and Mrs. Henry Herold entertained at their home "Oak Lodge" honoring Mrs. J. S. Living ston . . . Mrs. J. H. Meisingegr of Cedar Creek celebrated 63th birthday . . . Mrs. F. H. Steimker died at her home here . . . Senator Hitchcock spoke here . . . Charles Warga erected new home at his farm south of town . . . Charles Clarks res idence north of town, was destroyed by fire . . Holy Rosary church observed twenty-fifth anni versary' of the dedication of the Church of Our Lady of the Holy Rosary. Br DREW FEARSOV DREW PEARSON SAYS: ' LORD LEVERHULME PICKS KANSAS CITY BOY TO HEAD U. S. SOAP EMPIRE: LUCK MAN ABOLISHES RADIO "SOAP OPERAS"; BIG COMPANY BOWS TO "SMALL SOAPER." (Editor's note Drew Pearson today awards the brass ring, good for one free ride on the Washing ton Merry-Go-Round, to Charles Luckman, head of the new Food committee). WASHINGTON. Last week two members of Mr. Truman's cabinet argued back and forth over who was to head up the all-important Food committee the committee which is to work out a plan for rationing the American public and then make the public like it. Secretary of Commerce Averell Harriman ar gued for Wisconsin's ex-Senator Bob La Toilette, a thoroughly trusted, experienced public servant. Secretary of Agriculture Anderson, on the other iand, argued for meteoric young Charles Luck man, whom the venerable Lever Brothers Soap Company of Eng-'and picked to head its far-flung properties (Pepsodent, Rinso, Lux, Lifebouy, Spry) in the United States. In the end. Anderson won out. Chuck Luckman. aged 38. one of the miracles of American business, was made chairman of the Food committee. The Secretary of Agriculture had come to know Luckman at the close of the war when the soan companies, the American housewife, and the U. S. government all were worried over the scarcity of fats. At that t ime Luckman came in to see Ander son, offered to make a survev of the world fat sanation. Th survey probably cost Luckman $5 000 hut h didn't even keen a copy for himself. "It blDed us beat the fat shortage." Anderson svs. "Fnr. result, we were able to encouraee rapeseed in Europe, nut oils in England, and so on. It was one of tv hct iobs TVp ever seen" NEW SOAP EMPEROR Not many people had heard of Chuck Luckman until ahnuf a year ago. when suddenly Lord I fverVm'me. inheritor of the vast Lever soan em pire which bears his father's name, called him to London. And at a meeting of Lever directors Luckman was told he had been selected to hed T ewer's immensely profitable properties in the United States. . "But vnu Hnn't know me." countered the 37 yeor.old Luckman. We knv all about vru." replied Chairman Geoffrey Hevworth. thumbin? through a thick re port pvprv ohase of Luekman's life. In that reoort vat the story of a Kansas City bov who benan life selling newsDapers. ierkinr sodas, delivering groceries, and after workmt' bis way through the University of Illinois, finally sell ing soap for Colgate's. In fact, Luckman has been selling one thing or another all . of his life, and eventually made such 'a showing for Colgate that he was snapped up by the Pepsodent company. Result: Pepsodent's gross profit rose from SGOO.OOO to $3,000,000. Later, Lever Brothers bought up Pepsodent. And it has been said in the soap trade that Lever bought Pepsodent out onlv to obtain the services of Chuck Luckman. (His present salary: $300,000 a year.) Only instruction the Lever di rectors gave . Luckman when he. took over his new job was to ' "operate as he thought best." j One of the Lrst things he did I after taking over his new assign- ment was to turn the soap world ' topsy-turvy by insisting that the ' Association of American Soap ! and Glycerine Producers be j headed by a "small soaper." soap operas. These radio dramas heard over the air while the housewife washes her dishes have been the bulwark of soap advertising for years. But Luck man dropped them. "I don't think murder, divorce, and sex is good for the public." he explained, "and what isn't good for the public isn't good for my business." Instead he concentrated on Bob Hope's humor, more newspaper advertising and on ( a clean government radio drama- called "Fighting Senator." Luekman's latest sensation has been in the field of labor rela tions. "When I think of the millions of dollars spent annually by bus iness of psychoanalyzing the. tastes and preferences of custo- For years there had beerf ri-1 mers," he told the startled bus valry and bitterness between the iness world, "I am appalled at three big soap companies of the i the picayune appropriations for USA (Lever Brothers, Proctor j research into thinking, the de and Gamble and Colgate's) on I sires, and hopes of the people on one hand, and -about 400 small j our payrolls. If we were to de-. soap companies on the other. Al- j vote to basic industrial relations research just 10 per cent of the ways in the past, the big three had rotated as head of the soap association much to the re sentment of the "small soapers." Greatly was the astonishment in the soap trade, therefore, when Luckman, newly appointed head of the largest soap company in the USA, calmly announced that though it was his turn to be president of the soap association he would step aside in favor of a little soaper. For the first time in years, pace now reigns between the big Foapers and the little soapers. EXIT SOAP OPERAS Another" revolutionary move made by Luckman was to drop amount we appropriate annually for consumer research, we would not be such puzzled inhabitants of the cockeyed work in "which we live." Carrying out that creed, Luck man recently signed a contract with the chemical workers union (AFL) which H. A. Bradley, head of the union, called "one of the best examples of good collective bargaining in the Uni ted States." "If we had more mutual un derstanding of this sort." Brad ley said, "The so-called labor problem wouldn't exist." Luckman. however, is not one to kowtow to labor. In fact, he leveled some caustic barbs di rectly at labor-union chiefs in the place where it hurts most. After considerable research. Luckman discovered that out of 600 labor newspaoers in the USA only seven had bargaining con tracts with their own employees. "It is doubtful whether as many as 20.000 of the 110.000 roDle who work for the unions are protected by collective bar gaining and enjoy the benefits which organized labor demands that we establish for our em Dloyees." announced the man whom labor has praised so enthu-siasticslly.- - That, briefly, is the young business man picked to head one of the most difficult and thank less of committees, which de cides how much the American people should eat and then sells them on the idea of staving with in the limit prescribed. (Copyrig-ht. 1947, By the Bell Syndicate, Inc.) Edson EDSON'S WASHINGTON COLUMN "'BY teter edson V. , NEA Washington Correspondent TTTASHIXCTON, D C (NEA) One excuse given forArmycn?te: system abuses in the Mediterranean theater command cf Gen.t John "Court House" Lee is that his headquarters in Leghorn, Italy, had not been inspected by an officer' from the inspector general's Washington headquarters staff for over a year prior' to Scripps-tloward Columnist Bob Ruari;'srecent expose. Every U. S. Army commend is supposed to get such an annual inspection. Reports of these in spections go to the chief of stall. It is hus duty to correct whatever is found wrong, w The office of the inspector general is merely his confidential re porting agency. It has no authority to order.re forms or discipline offenders. In the absence of any official inspection from Washington, the only inspection made in General Lee's theater was done by his own stuff officers assigned as inspectors general. In Italy this staff was headed by Col. Clarence E. Cotter," a regular Army officer who came up through the Colorado National Guard in World War I. He was assigned to Lee's headquarters as inspector general in January, 1945. On Colonel Colter's staff were 11. other, officers four lieutenant colonels, five majors and two captains." TN February, 1946, General Eisenhower, as chief of staff, had Uxud an order that at least once a month, every scl-ier in th Amu' must be offered an opportunity to appear before a incpector general, to complain about anything that was bothering tim. Identity of soldiers making these gripes is supposed to be kept confidential, but the abuses are supposed to be reported by the IG, and corrected by the responsible commanding officer. Number. and subjects of these monthly gripes are reported to Washington. It is a matter ol record in Washington that, until Ruark uncovered all the gripes in Lee's command, the .number of official complaints' reported to Washington had been practically negligible. .Troops either weren't making them or inspectors weren't reporting. The fact that the inspector general didn't know there was anything' wrong in Lee's command does not mean Ruark's charges were wrong. It proves, rather, that the system under which the inspector general operates as a confidential agent of the secretary and chief of staff of The Army may be at fault. This system is steeped in Army tradition.' It is no personal reflection on General Wyche or his administration as inspector general. - - '"THE thing that made Harry Truman a great senatorwas the" fact that his War Investigating Committee could find out what was-' wrong with Army procurement and do something about it before the inspector general ever got around to it. There have been many suggestions for changing this system! Na-j tional Commander Ray Sawyer and his American Veterans propose) making the inspector general's office a civilian agency, to get it out ' , from under Army brass control. Eisenhower says this would be a ' grave error. What Eisenhower did not add, was that this would be '. practically the old Bolshevik Red army system of having a political i commissar' looking over the shoulder of every commanding general.' ' telling him what to do. Even the Russians found that didn't work.' The old German army system gave inspectors general higher rank . than field commanders. It gave the inspectors authority to tell field officers what to do and correct them. American military authorities say this would destroy the chain of command. In the case of General Lee, however, his staff of inspectors general, were all his subordinates, so could not. or. at least, did not, report on the mistakes of their superior. To have done so would have en dangered the inspecting officers own future in the Army. Plenty of Army officers say this is the way the system " usuelly works. And they think it's wrong, r - T - ' Phone Mutual Loan & Co. for LOANS or ANCE. Finance INSUR Read the Journal for News The nation's housewives have turned in more than 625,000.000 pounds of used kitchen fats since the salvage program began five years ago. Another 185,000,000 was saved in the kitchens of the U. S. Army. WILLIAM S. WETENKAMP Real Estate & Insurance Phone 537 Office South Sixth Street A new refrigerator accessory is an odor-proof, plastic egg con tainer. It's designed to hold a dozen eggs upright. Plattsmouth Cleaners give yo prompt, quality service at rea sonable prices. Try them. The word moon was derived from the words "to measure," the moon being a measurer of time. SUDDUTH i WATCH SHOP Watch & Clock Repairing! 421 Main St. - Plattsmouth WE SPECIALIZE IN Babies' Portraits O Wedding Series Pictures for Special Occasions Chriswiser Studio Phone 600-W If0RG0T MS QUAKER OATS!" 3D 24 Can Libby's Y.C. Sliced Peaches 30c 2 Can Libby's Fru-t Cocktail 39c No. 2 Can Libbv's Pineapple Juice 17c 7-Oz. Can Everyday Tuna 37c No. 2 Can Pioneer Peas 2 for 35c No. 2,2 Can Santa Paula Apricots e 23c No. 2 Can Van Camp's Pork & Beans 17c No. 1 Can Clives 24c No. 2 Can American Beauty Corn 14c No. 2 Can Mich. Red Pitted Cherries 27c No. 2 Can Big R Tomatoes 14J2C EOPLl DO WANT QUAKER OATS ...THEY EAT MORE OF IT THAN ANY OTHER CEREAL. IT& EXTRA HEALTHFUL, TOO, FOR WHOLE-GRAIN OATMEAL LEADS ALL NATURAL CEREALS IN VITAMIN B,,IR0N, PROTEIN, FOOD-ENERGY! CHILDREN NEED ALL 4 FOR GROWTH , ADULTS FOR BNBR6Y, STAMINA. GET QUAKER. OATS TODAY ! THE WORLD'S BEST-TASTING- BREAKFAST FOOD v rrrr- Lafge Size Sani-Flush 18c Old Dutch Cleanser 9c Package Sal Soda 11c 47-Oz. Can Libby's TOMATO JUICE 29c S.O.S. Pads 11c Quart Miracle Whip . 69c Pints 39c No. 2 Can Libby's Whole Kernel Corn 19c No. 2 Can Libby's Tamales 25c Chef Boy-Ar-Dce Dinner 34' Betty Crocker Noodle Soup 3 for 32c La Choy Combination Din.ners 4" Pkg. La France Bluing Flakes 9c Half Gallon Clorox 26 Lewis Lye 10c 437 Main Nation-Wide Food Stores Phone 97