Two Weeks of Real Bargain
Giving by V. G. Lyford’s
^ %
OUR store is full of high grade merchandise — too full for this time in the season. The
extremely warm weather in October and early November cut the sale of heavy winter
goods and we wish now to close out the surplus. Until Christmas we will make reductions
that will be very interesting to all who have not bought their cold weather clothing. The
offerings we now make are our regular lines of reliable, useful, medium priced wear such as
you always buy. The prices are for this sale strictly and are not good beyond Christmas.,
Christmas Greetings: 1910 has been not only a successful but a satisfactory year. It has brought
multiplied evidences of your confidence and good will. It has most thoroughly confirmed our claim
that it is not cheap goods you wish but good goods at right prices. We thank you for your patronage.
We wish you most sincerely “A Merry Christmas."
Ladies Suits Half Price
All our Ladies’ Wool Suits, except stouts,
are now offered to close at One-Half Price.
Among these are fifteen suits in the newest cuts
and cloths, several of them of Wooltex make,
blacks, navys browns, greens, fancies, all
sizes up to 44.
All stouts including suits from 39 to 49 a
discount of fwenty-five per cent will be given.
Winter Coats
at only a fraction of cost
48 Childrens Coats — reds, browns, greens, tans,
mixtures, worth up to $7.00, sizes 6 to 14 years. These
are all long coats and attractive styles. (1*^ A A
We wish to close them out, choice.v**""
13 Infants’ Coats, 1 to 3 years,
worth up to $2; to close out.
Only a few of these coats, come early if you can use one.
it) Ladies’ and Misses’ Coats, sizes up to 38,
browns, reds, greens, navys, fancies, A A
worth up to $12; your choice.
63 Colored and Fancy Coats, representing the
latest of this season’s styles, worth up to $30. These
include all left of this season's novelties in colors and
mixtures. One-third off from regular prices.
54 black Coats, 48 new this season, prices $5.00
to $30.00. One-fifth off. Among these are all sizes
from 14 years to 46. Most of them are of the famous
Wooltex make.
10 Fur Coats, 24 to 50 inch lengths, 341040 sizes,
worth $25.00 to $75.00. These coats should have been
sold a month ago. It was too warm. They go during
this sale at One-Fourth Off.
10 Short Plush and Caracul Coats, formerly sold
up to $25, mostly small sizes, AA
now your choice for.•P'-**
9 Long Plush and Caracul coats, sizes up to 42,
worth up to $25. A very desirable grade at 12.50.
Now 20 per cent off. '
37 Childrens’ coats, newest styles, best colors and
stylishly trimmed, worth 6.00 to 10.00; all sizes from
6 to 14, now 25 per cent off.
Silk & Woe! Dresses 20% Off
34 Silk and Wool Dreiser, all sizes up to 42, very
attractive anil strict!v the latest in cut and decoration,
priced at from 10.00 to 22.50; navy, green, brown,
black, tan, grey. Among these are live Silk Black
Grenadine over draped that have been in but a few
days, having been delayed in arrival. On all of these
costumes a discount of 20 per cent will be given.
Wool Skirts 10% Off
A very late delivery has left us w ith more Skirts
on hand than we wish to carry over. You know how
satisfactorv have been our fits, cloths, and st\ies. No
offering ever made by us has had more merit than this.
Shawls Wocri & Beaver 10% Off
A complete assortment, all prices from 60c to 8.00.
1 hiring the days before Christmas we will 10 per cent off.
Blankets 10% Off
Our overstock consists of the better grades.
Never have we offered as splendid values at 1.75 to
3.00 in cotton, and up to 7.00 in Wool. Right at the
opening of the real winter weather, you make supply
yourself with high class bedding at a distinct saving.
Beautiful robes, so well adapted to bath robes, marked
*•75 f'° 3.00. Infants’ crib blankets—all go in at the
discount.
Wool Batts, $1.35 value, $1.10
Wool Batts in one large sheet just the size of a com
forter. They are much lighter in weight and warmer than
cotton. '1*011 will be glad you bought them.
Underwear Underpriced
12 dozen Men's Heavy Wool Fleeced Shirts and Draw
ers, our regular .“Oc duality, sale price .39c
(> dozen Misses’ ('ream Heavy Union Suits, rugular iiOe.
Sale price.. 35c
(.hid Cadies'and Childrens’ Vests and Hants at less
than half price.
Remnant lots Ladies’ Union Suits, formerly sold up to
$2.00, mostly small sizes, closing out price-, 35c and 50c.
0." dozen Misses' Heavy Fleeced Vests and Hants, all
sizes, regular prices up to 40c, now all sizes at .25c
Lace Curtains at a Discount
Before Inventory in January we wish to reduce this
stock. The stock is quite complete from 75c to i'O.
Ten per cent will he allowed until Christmas.
Dress Goods Remnants
On our remnant table we have the largest and most
attractive lot of Wool Goods Remnants we have ever put
out. We are trying to clean up every short length in the
store. You will find lengths suitable for any Garment.
Knit Headwear Long and Square Shawls in large
variety, Hoc to §1.50. All these are now offered at H5 per
cent off.
Handkerchiefs and Linens
These Linens have been specialties with us. Our lines
are full and rich in splendid values. Drawn and Lace
Trimmed Linens in all the wanted sizes and styles. Fine
Handmade Embroidered and Lace Handkerchiefs up to
$2.00. Initials at 5c, 10c, 15c, 25c.
Men’s and Women's Silk Hose
Silk Hosiery promises to be a very popular gift this
year. We have provided a much wider variety than last
season. Ladies’ Silk Hose at 50c, §1.00, §1.25, $1.50, $1.75,
§2.00, §2.25, §2.5(1. Men's Hose at 50c and §1.00. Blacks
and colors.
Two extra tine “Onyx" Ladies' Hose in handsome
boxes, three pairs in a box at §1.25 and §1,50.
What Do We Ha^ve for Santa Claus?
Some Toys, some Fancy Articles, and thousands of
useful, every day articles which your friends are always
glad to receive. What are more acceptable than Furs,
Goats, Suits, Skirts. Waists, Dress Goods, Silks. Hosiery,
Gloves, Handerchiefs, Blankets. Rugs, Curtains?
Candies, Nuts, Trees, Fruits
While not going into high priced Gandies, we have the
best low priced makes made in America. Churches and
Sunday Schools will find us able to make them very
low figures.
Christmas Shopping Early
True there are over two weeks before Christmas but. shopping
done now is to your advantage. Now you get first choice, in two
weeks you get what is left. No matt' r what article you wish the
selection is better now ban it will be later. Now there is no
great rush, later you find difficulty in getting waited on satis
factorily.
FALLS CITY, NEB.
