THE FALLS CITY TRIBUNE
Consolidations—Falls City Tribune, I
Humboldt Enterprise, Rulo Record,
Crocker's Educational Journal and
Dawson Outlook.
Entered as second-class matter at
Fills City. Nebraska, post ollit c, Janu
ary 12, 1404, under the Act of Congress
on March i, 187't.
Published every Friday at kallst ity
Nebraska, by
The Tribune Publishing Company
W. H. WYLER,
Editor and Manager.
Out jreai - Jl"j"
Six months .. -.
Three months 11
TELEPHONE 226.
GLORY FOR NEBRASKA.
Nebraska in 1909 produced corn
more valuable than all the gold mined
In the United States and Alaska, and
worth more than our total tobacco
crop. She produced wheat worth mor
th^n the total sugar production of the
United States; live stock wprlli
more than the crude petroleum of
(ha whole United States; live stock
grain, poultry, butter, eggs and fruit
worth more than the coal in the I tilt
ed States outside of Illinois; hay
worth more than all the gold and
silver produced in Alaska; cereals
worth more than the product of all
our copper mines; grass and grain
and live stock worth more than all
the Iron ore. This Is according to
the report of the committee of the
legislature and other reports made t
Bureau of Labor and Industrial Sin
tisties. To be a little more frivolous,
if the eggs laid by Nebraska liens in
1909 were placed in a double row end
to end they would bo three times as
long as the railroad milage built In
the United States in 1908. if the
permanent school fund of Nebraska
we're converted Into dollar bills and
laid end to end the line would reach
from Omaha to Sail Lake Uitv, but it
probably would not be lett for very
long. Loss than half of the tillable
land in Nebraska was frequently des
ignated upon the maps of school
geographies as part of "The Great
American Desert." Collier s Weekly
• * *
BOOST FOR HOME TRADE.
Mach complaint is made by local
tradesmen that customers buy so
largely from mail order houses, and
out of town. No doubt there are goo
grounds for the complaint. Us nat
ural for economically inclined people
to buy in the market Unit appears to
offer them the most for their money.
Naturally the home field belongs to
the local merchant. He is on the
ground. Why then dot's he not re
main in possession. Why is it pos
sible for it house r»no miles away to
take tils trade away from his door?
There is a reason. What is ii?
Goods are goods no matter where you
buy them. They have a certain
value because of the cost of the raw
material, the expense of mauulacttir
ing, th<' transportation and the deal
ers commission. if all parties were
fair the item of cost should he ap
proximately Hit' same for an article
whether purchased in New York, j
Chicago, Omaha or Kails City, when
laid down to the buyer all charges!
paid. Why then cannot our dealers
sell as cheaply as others? They can
and they do. There are tricks in all
trades. And here is just one of them
as a sample. The reader will readily
recall others equally catchy worked
upon the unsuspecting buyer. lte
cently one of the big houses in Oma
ha offered in their toy department
doll buggies, the cli apost were 25
cents apiece, actually worth 40 cents
each when sold in dozen lots. The
house actually lost money on every
buggy of this kind they sold. Hut
they didn't lose much on them, be
cause they sold very few. This they
expected when the price was cut. but
next grade of buggies were marked
$1.50 worth about $7.50 per dozen.
On every one of these they sold they
doubled their money. And they
sold a dozen of the dearer ones to
one of the cheaper ones. The cheap
buggies were simply used as the bait
to catch the unsophisticated custo
mers and scores were caught.
Last Saturday a young man purch
ased from a clothier in Falls City
a good, substantial winter suit, in
one of the latest styles and fabrics,
lie came near refusing the suit be
cause the price was considerable low
er than tie had expected It would be.
Because it was not. marked high the
suit at once fell in hia • .timation,
rto mu h are we dependent upon the
price of ft thing when Judging of its
inaiity or ua« fulness to us.
Mail ordei houses have male a
art fill study of the Whims, eccen
tricities and frailities of their custo
niers and they make their appeals
along those lines. They are great
users of printers Ink. They know
how to advertise. They have ledfti
oil to talk trade most convincingly,
and they keep everlastingly at, it
And they have results, it pays. They
get the trade.
The home merchant has one way
out He must fight fire with fire.
He must meet them on their own
ground. lie must talk shop. lie
must advertise, not trickily but on
the square, and if he does it wisely,
if In* offers good quality at fair
prices lie will win out in time.
But ho must be up and dojftg. He
niusl boost for the home market. He
must cry up his business. He must
advertise and press home to the peo
ple the Important fact that lie is
here for their good, and that the
goods he handles are the goods they
need. lOvery merchant cannot do
this. But, then, every man in busi
ness is not a business man.
• • •
Business is not as grisk al present
as inercliants and dealers might
wish it to be. Kver since moneey
tightened up in the spring buying lias
been slow. But especially lias this
been so since Hit' general slump
in the prices of farm products. The
lateness of the corn harvest this fall
lias something to do with keeping
country people away from town. This
fine weather they are exceedingly
anxious to get their corn all gather
ed. and are straining every avail
able resource to accomplish their oh
jeet As a eonsei|Uence few of the
farmers find time to come to town,
and fall shopping is pushed off for it
more convenient season. This does
not necessarily mean that the coun
try people will liny less than usual.
Hut it does mean that their'buying
litis fall will he largely confined lo
t lie weeks jast preceding (lie holidays
hast year the extremely bad wenth
ei delayed tile inlying so that the
hulk of tile goods were purchased the
two weeks iimned'ately preceding
Christmas This year the supreme
ly line weather is working the same
i fl'ict and trade will suffer until the
li iMday nisi), when more goods wilt
'• live the stores and more money go
into tne hands of our merchants than
ever in-lore.
* * *
Any observant person must re
mark sooner or later that we, the
people of Richardson County are in
deed a peculiar pe ople. There is no
denying that we are just different
from most other people. The facts
are here to prove our culpability. We
are queer. Now listen! Do we ever
thunk any public benefactor for his
disinterested service? Of course
we don't. Yes, we do appreciate
their benefactions, but, admit it? not
on your life. There is our mayor
for example. Ho gives many times
more of His time to the public weal
than he ever gets pay for. Kver
thank him for His sacrifice? Of
course not. Might make him proud.
Shy a rotten egg at him, rather, to
keep him humble. Then there are
the city fathers and the rest. Some
expression of good will and appre
ciation from the citizens for s nice
rendered would not he out of place
at this particular time. There are
•he teacher in school and Sunday
school who are giving of their very
life for the uplift and advancement of
the community. Did you plan to
stop over this Thanksgiving and with
a warm hand-clasp say thank you a
bit mellow like. Then there are the
clerks and all the long array of pub
lic service people, who wait upon you
so royally, will you thank them for
! once? Richardson County folks arc
queer, they do things, and giving
; t hanks is one of them.
* * *
Hive thanks unto the Lord for He
is kind and His mercy endureth for
! ever.—Bible.
» ♦ *
I
You can do us a favor by telling
your merchant that you saw his "ad"
in Tile Tribune.
- «•
Christmas is coming! Begin early
to get ready for it. Cultivate a
Christmas disposition. Get the oth
erward outlook, its a season of good
cheer. See to it that you get. that
grouch ling tied. Hide your hand
if you can't show good will. Train
your thoughts alftig the lines that
make for peace. Be grateful. Tell
somebody you like him or (her). And
break that false modesty that In
clines you to prefer to show your
vinegary ride always. Be sweet,
and work it. Begin this Thanksgiv
ing day by making some one glad.
You can do it. Humans have souls.
And souls cannot fatten on bread.
They crave appreciation, love and fel
lowship. Pass it on. He a human.
Bet Christinas cheer have way. Get
ready, its coming!
■ • *
BARKING AT THUNDER.
The first tipio our young dog heard
thunder it startled him. He leaped
up gazed arround and be win to bark
at the disturber of bis peace. When
the next crash came lie grew furious
and flew around the room seeking to
tear to pieces the Intruder who
dared thus to defy him. It was an
odd scene. The yelping dog pitted
against the artillery of heaven.
Poor foolish creature, to think bis
bark could silence the thunder clap,
or intimidate the tempest? What was
he like? His imitators, are n<4 far
to seek. Among ns are men of ex
ceeding doggish breed, who go about
howling at their maker. They en
deavor to bark the Almighty out of
existence; to silence the voice of
bis warnings. They defy their Maker
today, but maybe crushed beneath
llis righteous indignation tomorrow.
This is the very opposite of true
Thanksgiving -Selected.
* * *
THANKSGIVING muscles.
Men take pains in developing their
muscles. They are proud of power
ful thighs and big biceps. They are
eager to show their skill in leaping
and running and wrestling and swim
ming. But how careless we all are
concerning the muscles of the soul!
How little attention we pay to de
veloping them!
Take the Thanksgiving muscles that
grasp occasions for gratitude, that
lay bold of our mercies, that wrestle
with the blues and throw them! They
are the singing muscles. They are
the muscles that leap and run. When
they are crippled these Thanksgiving
muscles, we go limping and crawling
through the world, our heads hanging
down and our hacks bent.
Oh for a Thanksgiving gymnasium
and oh, for a set -of gratitude dumb
bells, and good cheeer Indian clubs,
and praiseful parallel bars. For
iu some way ok other l must put my
self in training for the singing and
rejoicing hosts of heaven.— Amos K.
Wells.
# >!« * #
Boil It Down.
i A Hint to Contributors)
it' you've got ;i thought that's happy,
ltoil it down.
Make it short and crisp and snappy,
ltoil it down.
When your brain its coin has minted,
Down tin1 page your pen has sprinted,
If you want your efforts printed,
ltoil it down.
Take out every surplus letter,
ltoil it down.
Fewer syllables the better,
ltoil it down.
Make your meaning plain, express it
So we’ll know, not merely guess it.
Then, my friend, ere you address it,
Boil it down.
Boil out the extra trimmings.
Boil it down.
Skim it well, and skim the skimmings
Boil it down.
Boil it down.
When you’re sure ’twould be a sin to
Put another sentence into,
Send it on, and we'll begin to
Boil it down. —Selected.
To Close all our Choice Ladies
Tailored Suits and Skirts.
Ladies' and Childrens' Cloaks
will be sold at one-half
their actual value
Sale Commencing
Saturday, Nov. 26
Will continue for 10 days
You will find in this sale as choice goods as
can be found in any store.
We handle the Style Craft Suits. None better
made, and fit guaranteed.
Don’t wait but come at once.
I also want to call your attention to our line of Groceries. Fresh
goods received daily. The coffees are the best the market affords. Do
not be deceived. A trial will convince you that we have the best.
We also carry the best line of shoes in the market. Every pair
guaranteed. Come and see before you purchase.
Bring in your produce. I want it.
Whin ten months ago, I undertook
E. F. Shnrt’s interest in The Tribune
i had no expectation of assuming the
entire responsibility under any cir
cumstances. N'oiv that, the unexpecte
i.as happened, I wish to express my
grnt fulness to those who have made
it possible. 1 feel especially und r
obligations to the powers that help
us up and on for having enabled The
Tiibmie under its new management
to find its own place so quickly and
with so little difficultly and loss. That
our efforts these past ten months
have not been in vain, and that our
propaganda was measurably effective
to say the least, is shown in the
election returns. Richardson county
instead of going solidly for Dahl man,
gave Aldrich a handsome majority
and Kails City escaped only by a very
narrow margin. For the little our
influence lias been permitted to tell
in the decisions of the people we are
profoundly grateful. For the loyal
support given us by ur many sub
scribers and patrons we are appre
ciatively grateful anil shall lend our
best endeavors toward making The
Tribune of the future worthy of this
patronage. As this is the season
when the bulk of the subscriptions
fall due we take this oportune time
to thank our friends who will be
making our hearts glad by sending in
the price of their subscription for
another year.
Mrs. John \V. Powell went to Sa
hetha. Kansas Wednesday to spend
fhanksgiving with Mis. S. Mettz.
Miss I.ela Powell and Plain Voder
will go to St. Joseph Thursday to
-'Dead ’• hanksuM ing with Miss Helen
Jackson.
Mrs. Charles M. Wilson went to
Kansas City Wednesday for a
Thanksgiving visit with friends.
Miss Goldie Yocam is spending her
Thanksgiving vacation with friends i
St. Joe.
Captain Annis and family arrived
the first of the week from Wichita.
Mr. Annis will have charge of the
. Hast Side pool hall.
The best quality of work at prices
that are right.
V No Alum
No Lime Phosphate
mf,, /. '*N /T~ / 111 am quite
'',/V/i J/Fs positive that the
~ use alum baking
powder should be condemned.”
^ —Prof. Vaughan, University of Michigan.
In buying baking powder p
examine the label anti take F
only a brand shown to be T
made with Cream ol Tartar. '
C R E|A M
E^ -
A pyre, wholesome, reliable Grape
Cream ©I Tartar Baking Powder.
Improves She flavor ?nA aids to
the healthlulness of the food.
Jaquet - Elgin
the watch with the double guarantee, first of the
manufacturer, second of JAQl’ET, the Old
Reliable Jeweler and Optician, the iron-clad
iruarautee that has never failed.
A. E. Ja.q\iet
The Old "Reliable Jetveler and Optician