Henry C. Smith LANDS & LOANS V--/ 240 acres well improved, 1J miles from Depot in Kas. Good spring. Best of terms. Will take 40 acres as part payment, balance long time at low interest. 200 acres \% miles from depot, Richardson county, Nebraska Good buildings and land. Will take 40 or 80 acres as part payment 160 acres upland, 1 mile from depot, Richardson county, Nebraska. 512,000. 160 acres Johnson county, Nebraska 80 rods to church and school. Best of terms. Might rent 107 acres near Brownville, Nebraska. 80 acres &-mile from Falls City high school. 640 acres, $8,000 improvements Also 640 acres adjoining. Will take 160 acres as part payment. Fine running water. A No 1 opportunity. Money to loan. V-- ■ - - -J THE DEMAND FOR NOSTRUMS! DR MORSMAN TALKS ON AN IMPORTANT SUBJECT The Power of Advertising Clearly Shown in the Demad for Worthless Mixtures. According to Webster, any medi cine is a nostrum If its composition be a secret. That definition is too sweeping for modern days Language changes, *iittl this word nostrum lias come to mean a much-lauded, secret medicine of little merit. It can not tx applied today to all secret com pounds, because there are hundreds of ethical preparations used by medi cal met that are practically as sec ret as any patent medicine on the druggists' shelves. Two-thirds of the pharmaceuticals the physicians use are really secret preparations, but they «an hardly bo called nos trums. as the meaning of the word is understood now. In this talk 1 limit the term, right ly or not, to unscientific prepara tions of little or no merit, or that make extravagant claims, palpably untrue, or. In the vernacular. fake medicines,” This class of preparations emenate cither from ignorant persons or else they are deliberate swindles; more frequently the latter. In till of them there Is more blow and brag in the advertisement than medicine in the bottles. They at’o worthless pre parations. marketed by blatant and absolutely dishonest advertising. They cure nothing and their owners do not expect them to. The goods are fraudulent, the advertising is fraudulent, and their testimonials tot ally worthless as testimonials. There is little reliance to be placed upon published testimonials even when they are voluntary and genuine, un less the persons are known and the conditions are known. But the Nos trum makers are supremely lndlffer ent to genuineness in testimonials. A testimonial 's a testimonial with them, to lie worked for all it is worth Like tile motto, ‘‘get the money.” theirs is “get the testimonial” How they get it is a mere detail of little importance. They do have some testimonials that are genuine in a sense. That is. there is somebody behind them who will reply to any Inquiring letters that, the investigator writes them, and for each reply they make to such letters of inquiry the maker of 'lie testimonial gets twen ty-five cenis That arrangement was not unusual a few years ago and 1 presume is In vogue yet When the advertiser boldly urges the read er to write to ihe person who's testi monial he publishes, it is highly probable lie knows just what kind of an answer will be fortheoming. The writing of testimonials therefore isn't a hud "side line;" it would look like v ns.v mom y to some persons. A t ■stimonial means little unless the per son and the facts are known. It is hard In determine how serious the ease was or how much the medi cine had to do with the cure, if it was a cure. All tin' advertising pul out l>\ the Nostrum makers (or fakers) is crooked They give wrong svmp tom; of ailments and exaxggernte min or troubles into signs of serious dis • ■use and their promises are still more mendacious. One of their book lets is like a railroad map where all the towns on the road are moved this way or that in order to make tlie road straight, so these fakirs des cribe sensations and feelings that are of little Importance, as symptoms that lead straight up to the disease for which they make the only reli able cure. It is nice reading for the unsophis ticated and usually makes him think he •'has ’em bad.” But what, help is there for it? Peo ple will read the stuff. We might l ) sP y Advertising is the fer My tilizer of dull business ' M soil. Its work is magic. Thin, I weazened trade becomes a thing of I ■ power when its roots feci the healthy I ■ sunlight of publicity. 9 TOUR AD. IN OUR NEXT ISSUE H ^ WILL PROVE II. J (Copyright, Ijitu. hy W,,V. U.) have h Pure Food Advertising law with Dr. Wiley as censor. Some per-1 sons argui Uiat the druggist should not sell preparations that lie believes to be of little value, but lie is com pelled to stock the goods or Ids customers will go elsewhere. lie cannot say to ids patrons, "the pre pat tit ion yon ask for is a Nostrum of no value," because the patron be hews in the advertising and regards Ids favorite medicine as above re proach,even when he knows there are many preparations that are fakes. It Is like Mob [ngersoll's definition of Orthodoxy "Orthodoxy is my doxy, and hetrodoxy is your doxy,” So in lids ease, "my nostrum is a medicine; your medicine is a nostrum.” The druggist can only be passive and let the advertising s."> cents a dozen to manufacture and about $1.00 per dozen to adver tise it, the rest was "velvet.” And the people swallowed it by car loads. During the acute stage of tlds spasm it would have been easy to procure one hundred enthusiastic testimonials in every town and hamlet, to the ef fect that this "swill" was the most wonderful curative medicine ever made. The owners did not have to forge testimonials, or ask for them, they were thrust upon them beyond their ability to publish. It was a daring and gigantic fraud, brazenly advertis ed to cure everything but a ham. and It made big money for its own ers. Madam's Microbe Killer was an other rank fake, without even as much merit as Vinegar Hitters. Iiiquizone or Kiquiekle. said to con tain hit per cent water and one per cent sulphurous acid*—must have cost about ten cents per barrel with a lib eral allowance for bottles and ud veristng it should have boon quit*' profit able. Ilydro/.one, claiming to be a "scien tific, absolutely harmless germicide,” was quite ns cheap and just as worth less. It was totally unscientific and woiPdn’t kill a germ unless by drown ing. Ilosteiter's Hitters isn't ns good a drink as it used to he. Since the pure food lnw it only contains 25 per cent of alcohol. Whiskey is cheaper and bett * r. Duffy's Malt claims to lie a med icine It also claims to be a superi or liquor. It is neither. Add enouh water to your whiskey to bring it down in If per cent and it will be quite as good as Duffy's and—cheaper! Paine's Celery Compound never had any merit and the people have found it out. They lmvn't found out Peru na yet. I have never opened a bottle of Warner’s "Safe" Cure, but it has the ear marks of a nostrum. Its cures must have been faith cures. La-cu-1 pia. Foso Hark, Pushkuro, etc., ought ■ to have had tickets for their original! names, but should not get on the! prize list for anything else. Piyrhine was the nerviest swindle I of all. for they actually set the price for the large size at $3.00 per bottle! : Said to contain a little strychnine, enough alcohol to keep it from spoil ing, a pinch of beautiful ml coloring matter (Cochineal) and the rest wat er. That made a pretty velvety pre paration. 1 am told the formula lias been changed since the pure food law Perhaps they left out the strvchj nine. According to the label, it | is "the greatest of tonics" and an "infalible remedy for consumption."! Oli! ve disciples of Aesculapius | how insignificent is your boasted wisdom. Here is an "infalible" cure for consumption and ye wot it not! Ozomulsion is put out by the same firm. It contains Cod Liver Oil. They couldn't make an emulsion with out oil. I don’t see why they put out so expensive a preparation. It probably didn’t pay over four hun dred per cent net, and if Psychine is an "infallible remedy for consum ption" why put out another that, cost I ten times as much? There have been many other fakes. ■ too many for an article like tills one, I and the nostrum man isn’t dead yet. j A MORSMAN, M. D. Morsman Drug Co. THE COMERS AND GOERS HAPPENINGS OF INTEREST TO YOU AND ME. What Your Friends and Their Friends Have Been Doing the Past Week. Mr. Hill of Dawson look the earlyi train for Falls City Monday. A nine-pound boy arrived to gladden • he hearth and home of Mr. and Mrs.I Clarence Schatz. The waters in both Nemahas reach ed the flood limit Friday night. For ' tun Holy they began to recede with out doing much damage. Room No. lit in the National hotel; has unexpectedly come into the! lime light.' There are other rooms in that institution that will bear of ficial scrutiny. Governor Shellanberger issued a belated proclamation making June 14 Flag Day in Nebraska. Here is hoping that every day may be a flag day. Two gambling joints have ‘‘fussed tip." Several others are apt to fol low the example set, and our alert marshal will lose the chance of dis tinguishing himself. George Mauek, a brother of Mrs. S. Marts, died unexpectedly at White Cloud, Kas, Wednesday, June 15. Mrs. Marts left yesterday to take charge of the remains. Particulars will tie made public Inter. Judge Spraggins assessed a much heavier fine against the last lot of gamblers run in than against the first lot. Presumably the judge has regard for persons and places. He may he right. But we take it that gambling whether done in the Na tional bote* or over Smith’s saloon, and whether indulged in by respect aide citizens of Rulo, Humboldt and Falls City, or a few Indians and greas ers, is gambling. Auto Club to Meet. The Richardson County Auto club [ will hold a smoker at the Elk's club rooms Saturday evening at 8:30. E\ cry auto owner in the county is' re quested to" be present. Attend the ball game in the afternoon and re main for the smoker in the evening. Important business will be transact ed Arrangements are being madd'fcP a short contest of some kind to take Place immediately after supper. Come and have a good time. Tell others about it. H. It. MINER, President. W. II. SCHM BEZEL. See. Piano Bargain. We have slightly used piano in the vicinity of Kalis City, Neb. To save thi> expense of boxing and shipping, will sell very cheap for cash or pay ments as iow as $5.00 per month. Write Olney Music Company, St. Joseph, Mo, 25-4t-pd. GRAND OPENING OF THE AIRDOME Monday, June 27th High-Class Dramatic Companies Playing at Popular Prices 10c and 20c--No Higher ♦ Different Plays Every Night. Refined and Wholesome Amusement for Ladies, Gentlemen and Children Home Talent ===Geh!ing Theatre THURSDAY, JUNE 23, 1977) Rebecca’s Triumph PRESENTED BY The Christian Endeavor of the Christian Church Under the Direction of Mrs. H. B. Glenn Rebecca, a Foundling..... .Miss Hazel White Mrs. Rokeman, Lady Bountiful.. ..Mrs. L. C1. Edwards Mrs. Delaine, a Widow.. Miss Lucille Mettz Clarissa Codman, An Old Maid.Miss Louise Rule Katie Conner, An Irish Girl. Miss Fay DeWald Gyp, a Colored Girl..Miss Angie Glenn Meg, a Crazy Vagrant.Miss Dorthea White The Cooking Club Dora Gaines.Zetta Camblin Sadie Morrill.Frances Ramsey Jennie Woodman.Grace Reavis Nellie Dunbar.. .Ruth Reavis Emma Stevens.Helen Resterer Grace Greenwood . ..Nellie Hossack Marie Gray .Cinderilla Houston Alice Leeds.Maude Davis Gussie Green.Nellie Craiy Dorothy Dixon.Maybelle Poteet May Aarseth.Camille Leyda Mayme Baldwin.Lucille Leyda Bessie Lon"'.Lena Northdorf Floss Warner.Ruth McMillan Gertrude Castleton.. .Mabel Hermes Miss Edna Vaughn, Accompanist Musical Program Solo, “ Babyland'’.. Maybelle Poteet Solo .Mrs. George Wahl Solo, “Sweetheart” ....Ruth Reavis Violin Solo Miss Anita Wilson Prices 50c, 35c, 25c. Seats on Sale Monday, June 20 Come, You Will Find Every Moment An Enjoyable One 6570 ~ H573 6572 —- - — v 1st Door North City Hotel ___ "™ > Lyman Millinery Stock To be Sold at the Cost of Materials The Lyman Millinery Stock has been turned over to the undersigned to be sold at most any old price. The stock is new, very well bought and is all of the very newest style. Every woman needs an extra hat or so, especially since they may be had for so little. If you need a flower to beautify an old bonnet, a piece of velvet, or anything in the millinery line, this is THE BEST CHANCE QF YOUR LIFE TO GET IT. Trimmed Hats will be sacrificed. Over a hundred of them to go—THE PRETTIEST STYLES OF THE SEASON. SALE NOW ON. I Don't Overlook this Chance to Buy Millinery at the Bare Cost of Raw Materials F. L. BRITTAIN, in Charge _____ j