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About The Falls City tribune. (Falls City, Neb.) 1904-191? | View Entire Issue (June 3, 1910)
As the Children See It
School Children of Dawson Tell of Smith & Busers Store
in a Prize-Winning Contest Inaugurated by that Firm
My idea of a good store—Tile first
thing 1 would do is to have every
thing neat and clean, and everything
in good order.
When a customer comes into your
store I would be kind and pleasant.
Do not let him stand around if you
are not busy.
If he is a stranger, ask him to
You should not employ clerks that
cheat and are not pleasant, but em
ploy clerks who are truthful and are
kind. I would have chairs in the
store, so when an old lady conies in.
have her sit down, if she has to
Keep your stoie stocked up with
goods, so when the people come in,
you do not have to make some ex-1
cuse for not having it.
Keep the new styles always in your
store because the people get tired
buying the same tiling.
I would have r>c, 10c, 20c, 40, and
09c counters. People will buy some
things for 99c that they would not
buy for $ 1.00.
I would have a sign above every
counter, telling what price, so you do
not have to be bothered by telling
the people the price.
Keep your store looking attractive
on the outside, i would have my
store window neatly decorated with
the latest styles and fashions.
1 would have vegetables in the
spring, such as radishes, lettuce, cab
bage, and peas, because the people
get hungry for “greens” when spring
HARLAN 11 KIM.
In a small village situated in the
westerir"fyart of Richardson county,
stands a large store.
The manager of the store is Mr.
He is known to be a very success
ful and prospeorus merchant.
Mr. Smith is always it very busy
man and although he has lots of
business to attend to at his store,
he can always find time to help
otliers with their tasks.
When you enter this store you are
always sure to be waited on as
there are plenty of clerks who meet
you with a pleasant welcome.
They are also always willing to
show you the best, and everything
they have in order that you may be
suited with what you buy.
They carry the best line of goods,
and if you buy anything there that
does not wear as they said it would
they willingly take it back and re
place it. with new, or give you back
your money and you may try else
This store as I have said is a very
large one, but it is always neat
and clean and everything is al
ways in its place.
They also have a place for people
to rest and visit that have come in
from the country and other towns.
They are always willing to show
you their goods, and it. doesn’t make
them mad if you go off without buy
ing after they have taken the pains
to show you their stock, for it al
ways pleases them to show you
around. EDWARD WATSON.
My Idea of a Good Store—In the
first place 1 would get good, clean
goods. Then I would hire some good
cleyks, some that understands their
business. They should have a kind,
and pleasant appearance, and every
day the same. Not up one day and
down the next, but treat everybody
And then I would have a nice show
window decorated with the latest
styles, which will always draw the
people. Then they will come in to
buy your goods.
When anybody comes in you must
speak to them and make them feel
at home. You must keep the outside
of your store neat and clean.
Mr. Smith’s store stands on the
west side of the upper drug store. It
is made of brick and is painted yel
low and white.
They have three very good clerks
beside Mr. Smith. They are Daisy
and Bird Smith and Mr. Sippley. One
good thing about them is, they nev
er cheat anyone. They have the
very best goods in town.
You never go there and ask for
anything but what you find it, and
what you get there is always satis
factory. I got me a rod dress there
last winter and still have it and it is
just as good as ever.
Mr. Smith has very jolly clerks.
The children love to trade with Mr.
Smith and his clerks.
They have lots of goods—silks,sat
is, calicos, velvets, ginghams ami
laces. They also have lots of can
ned goods and cookies a ltd a very
nice line of candy.
They have very nice shoes, slip
pers and over shoes. They have all
kinds of school supplies—inks, pen
cils, paper, book-saeliels. Why don’t
YOU trade at ‘‘Happy John's?”
A LICK PRICK.
Gi.t morning as I was on my way,
to school I stopped in at the store,
of Smith, Buser Co.,and Oli! what j
a beautiful place their new store is. j
The Daisy tSmith) was blooming I
in the window. The Bird (Smith)
was singing and "Happy John” with a
smile all over his face was teady to
wait on me.
The entire place was pervaded with
a metropolitan air, and the spaci
ous shelves were groaning under the
burden of fitfe fresh groceries and
a splendid stock of up-to-date mer
Having made my purchases, I went
on my way to school, being highly
pleased with the new store.
A LICK II KIM.
I think Mr. Smith has a good store.
It is better then he just moved out
of. .lust before lie moved lie sold
oul all bis old goods and bought a
large new stock. Me lias ;r nicer
stock of goods than lie had before.
His store is on the west side of
the upper drug store, and all the
children enjoy going to trade with
hi. BERTHA FOSTER.
Mr. Smith has a real nice store.
He has a larger and better stock
of goods than he had before he mov
ed. Mr. Smilli has the largest store
in Dawson. He sold out all his old
stock of goods and bought new ones.
He has fixed liis store up nice in
side and everything is nice.
One day some one told me of the
new store which Smith had bought
and I thought I would go to Daw
son and see what it was like.
It was a very hot sumer day when
I took the train from Humboldt, and
on reaching Dawson hunted for that
wonderful store, which I had heard
so much about.
After walking awhile I discovered
a large building which I took to be
On entering I found it was so
crowded I could hardly make my
way through to the water bucket
where I wated to go very bad as I
was dreadfully thirsty after such
a hot walk. Then I looked around
for a place to sit down and finally
There I sat and looked around for
awhile, I saw that they had quite a
stock of new goods.
As the store was not so crowded
now I saw a chance for me to do
some trading and I bought a few
articles and found they were satisfac
tory. 1 took them home and told
my friends and neighbors about the
Smith store, ^.nd they all said they
were going to try it and 1 said
they had better.
In 190T> Smith,Buser Co. started in
business as the successors to Joe
Iteiger, and in five years their busi
ness lias increased to such an ex
tent that they were compelled to
move into a larger building Their
business row enables them to buy
and carry a larger and more com
plete line of goods. They and their
many clerks are rioted for the cour
teous and polite treatment of their
customers, and their honesty and fair
dealings holds people and in dealing
with them once, one is always sure
to deal with them again. Before mov
ing they had a grand sale to dispose
of their old stock of goods; so the
new store has a clean, new stock
of goods and an up-to-date line ofj
goods that is going to beat anyplace. |
Mr. Smith has offered three!
prizes to the school children for the
best essay of the' store. "Happy J
John’s” store is headquarters, where
you will iind him always ready to
wait on you and sell you anything to
a pound of sugar. The children are
delighted with the buckets ft candy,
and with barrels of cookies. At
Christmas time Santa Claus always
stop., to load up his sleigh at "Happy
John’s”' store and Is always met with
a hearty smile.
MAMIE CLANCY. |
The building is a nice, large double
store room. It lias two large show
windows in which to display their
pretty goods. The store has plenty of
light so you can sic the goods well.
At the north side from the front is
the shoe department. Hack of this
are the groceries. Then hack of that
is a storage room for eggs and other
produce. The south side is all used
for the dry goods. The laces and
ribbons are the nicest I ever saw.
They have goods for summer suits
and silks in all the pretty shades.
The second floor is stocki d with
clothing for all. A number of new
things 1 see they have added are
covers for the cookie barrels, a handy
kerosene pump, and a large show
case for the candy and it is well fill
ed with the finest kinds.
I think Mr. Smith is always glad
to see customers come in and is
always ready to wait on them. And
Daisy never tires of showing their
new goods. They always try to
please the rich ami poor, old and
LlLLITIl KLIM A.
Smith, lUtser Co. wet into bin i
ness about five years ago. Their
trade lias increased until they found
themselves in need of a larger build
ing, so they have moved one door
north in which they are now nicely
settled with plenty of room, and
They are very kind and attentive to
their customers, whether they wish
to purchase a bill of goods amount
ing to $50.00, or only a paper of
pins, or a penny’s worth of candy bj
a small, dirty-faced child from
The stock of goods consists of
everything found in first ( lass stores
of towns many times larger than
Dawson. We hope their business
will continue till they have to build
a store covering a whole block.
With best wishes for their fu
ture prosperity, I remain a satisfied
customer. ETHEL MOUNTAIN.
John Smith lias recently moved in
to his new store, where you can buy
all kinds of groceries and dry goods.
He has some of the finest, clerks
there are in Dawson, who meet you
with a pleasant smil<' and a hearty
They have all kinds of articles you
may wish 1o buy. A store should
have the windows decorated with the
latest fashion and style.
Tin store should have fresh grocer
ies and a good gitality of good goods
Whenever any one comes in to buy,
the clerks should show them the
best, they have. A store should
have the latest style in everything,
and not think that because they
have not sold all of last, year’s goods
they should not get in the latest style
in goods this year. The clerks should
not sell any thing they know is not
good. I dont think Smith would do
this, why not buy of “Happy John?”
I think it is a good idea.
I wanted a new drees awful bad
and mamma did not have time to
go to town to buy one so she said
to me, “You go to Smith’s and buy
one yourself. Pay about 25c per
yard and be sure to get something
that will wash good."
When I got there one of the
clerks showed me ever so much
dress goods. It. wasn't all 25c per
yard, just because that was wlmt I
wanted to pay, but some was 15c
some 10c and some less than that,and
of course some was higher. The
piece I liked best was 15c a yard.
I bought some lace and buttons
to trim it with, then I bought five
cents worth of candy, and they did
not give tin; just, such a little dal),
but a whole lot.
While 1 was resting before going
homo I noticed that they had a
whole lot of everything, all nice,
new goods, arranged very nice and
handy and every clerk knew just
where everything was, and knew the
When I got home, mamma was very
well pleased with what 1 bought.
She said now she knew where to
send “kids" for things, and feel
sure that she would get what she
wanted at the right price..
Mr. John Smith has just moved in
to a fine new building. And has
decided to have an up-to-dat< fttoro.
He has good clerks. They are the
best clerks to be obtained in Daw
son. When you go into the store
you are greeted with a hearty wel
come, you are waited on at once by
the clerks. They have the best
grade in all things. You can also
obtain atfy article you wish. Mr
Smith has a very good store. And
I advise you to trade with "Happy
Tlu> other day 1 hitched my team
to my wagon to go to Humboldt. I
had gone about u half mil" when I
met one of our neighbors, llo stop
ped me and asked where 1 wits going.
When I told him he said that he was
I going to see "Smith’s” new store.
He wanted me to turn around and
go with him, but 1 said, "no. 1 think
not tills time.” 1 went on about a
half a mile and met another man. lie
said that his wife had been to
Smith’s the other day and was so
Well pleased that he thought lie
would go too.
When 1 got ttiere 1 found the
hitching racks so full 1 could hard
ly find a place to hitch my team.
When l went down town i found they
had moved into the large building on
the corner, which 1 had not known
before. \\ lien 1 got in it was so well
arranged that 1 thought 1 would
stay awhile. Win n I went to buy
something, I was surprised to find it
so cheap, for 1 had bought some
thing just like It at Montgomery
Wards' and it was considerable high
I went to the shoe department to
get me some shoes and was surprised
to find that they had more than one
kind that would fit me; and so many
different styles that one could hard
ly decide which to buy.
1 went through the store and found
so many tilings that way that I de
cided not to send to Montgomery
Ward any more but to 'buy from
They had about six good clerks
who all understood their business
and did not have to ask one another
where this and that was.
The whole store was like a bee
hive wit,h all workers and no drones.
Smiths’ w']’(> just raking in the
money, yet all the people got their
money's worth. I also noticed that
every one bad a whole armful of
things and the clerks did not have
to say, “we are out, we just ordered
some the other day, will be in soon.”
All the clerks had such bright and
sunny faces and were humming a
little song that, sounded like “In the
Early Spring, when the Birdies Sing,
and the Daisies Bloom, the 'Johnnie'
Jump-ups grow, and the boys play
j 'anty' over.”
When I got home T told all my
I neighbors about my day at Smith,
Baser Co's. Big Store.
Age twelve. 7
How to make an ideal store—
First- An ideal store building
\ should be clean, roomy, well lighted,
] and well ventilated.
Second—To have a good stock, var
iety for the demands of the town and
Third -Better sanitary conditions
than many of our stores have, such
iis covers for barrels containing eat
ables, butter protected from dust
Fourth — Merchants and clerks
should be genial people.
Fifth—Variety or what would be
an up-to-date store for Dawson. The
| merchant should study his town and
I locality that he may know what
Sixth—The clerks should be inter
CLAIR HENRY LEIBHAHT.
Mr. Sith has a new store, and he
has a new candy case. The clerks
are Miss Daisy Smith and Miss
Bird Smith and Mr. Sippley. I think
their store is fine, and 1 like to
trade with them. 1 like to buy can
dy from them, I think I always get
more candy from them than from
any other store.
1 think Daisy is a very nice clerk
and Bird is also a nice clerk. If you
| don’t think so, ask Mr. Kemist. 1
j like happy Johnny for ho always has
| time to speak to us little hoys. 1
truly wish them success in their
I am a little boy eight years old.
Dawson is one of the busiest little
cities I know of for its size. In the
central part is the best genral mer
chandise store Dawson lias. It is
owned and run by one of our best
business men, his name is Mr. John
j Smith. Mr. Smith carries a com
| plete line, everything that any gen
eral merchandise store does. His
| goods are all of the very host and
can be bought for the h ast, money.
lie keeps the best clerks of any
sore in town. Why? Because they
j are always busy for there 's always
1 some one in there to bo waited on
j and you don’t have to stand around
! half a day to be waited on either.
Another reason why it Is the host
store in town is because if vou don’t
want to buy anything, it is a pleasant
place to go and rest and I am sure
| anyone is always welcome to go in
My advice to everyone in the vl
’ einity would be to trade at Dawson’s
j best store, with “Happy John.”
J Age eleven.
The firm known ns Smith, Buser
Co. was organized about five or
six years ago and started in the
brick building vacated by Mr. Hoiger.
The Sunlight Store, ns it was railed,
soon became tho stopping place not
only for fanners but also the town
Business grew so rapidly that tho
firm finally realized that in order
to do justice, not only to their cus
tomers bill also to themselves so
last mouth they purchased the large
brick building right north of their old
place of business. Now they have
the finest business house >n town
and strangers coming to Dawson have
said, "well 1 didn’t know Dawson
had jush a fine store building," but
yes she lias and we are proud of It.
The beautiful show windows, when
decorated will greatly add to the
appearance of their already attractive
Uni the outside Is not the only
beautiful part of tills store. On
entering the door to the southeast
the first tiling that attracts our at
tention is the large ribbon case with
ever color one could possibly think
of and on walking farther we notice
llie shelves of dress goods, etc.,
We ea hardly leave this place but
we must move on for llii:- is not
all. Now we see steps which lead
to the second floor, where are kept
many useful tilings. Right to the
side of these steps on the first
floor are large eases containing men's
hats, always the very latest, for
Smith, Ituaer Co. Is to be an up-to
date store. The store is divided
as it were into two parts, one mostly
dry goods and the other groceries
and shoes. On passing from the
dry goods to the other department
we pass two large cases m which
are kept notions of dlfferen* kinds.
My, tlint large ease containing that
nice candy does look awful tetnpllng,
also those nice juicy oranges.
Only one objection I have 10 this
store and that is it always makes
me hungry to see so many good
tilings around. Those cookies! Did
you ever taste them?, If not just
try them. Now I must say you don't
know how you like a tiling until
you have tried it, so if you havn’t
tried Sm'.th-Buser's cookies yet
just try them and see how well pleas
ed you will be with everything.
Now let me say that one thing
which is hound to drive customers
away from a store is cranky clerks,
but how many of (Ids kind do you
find at Smith. Bluer Co's., not one,
for they always have something kind
to say and the proprietor always has
a joke of some kind to give Ids
customers. Many more beautiful
and useful articles are found In this
store but before leaving the store
from the north entrance, I ust call
your attention to the shelves loaded
with slioes, and 1 do want to win a
pair of those shoes, for the last pair
we got fro lids store were certainly
Now there are lots of oilier things
about this store that I have not
entioned, hut go into this building
and see for yourself and Mr. Sith
will welcome you and ask you to
call again hut you will have al
ready made up your mind to he a
frequent caller. NORA KEAN.
The new store. I will tell you
about it. They have plenty of room
and good light. They are at work
all the time. It keeps the clerks
busy to wait on the people.
Tlie new store is better than the
old one. 1 think tht»y are very nice
people. They have a nice window in
front to show their goods so that
people will know what they have to
sell. They also have a nice furnace.
I hope they will make no mistake in
selling their goods, or get cheated.
They sell pretty dresses for girls,
neckties for men, haircombs for
ladies and many other things that 1
cannot think of now.
They have a nice place for candy
and good counters.
Smith, Buser Co have the finest
building in the village of Dawson.
They have fine lights and dry goods.
The store should be clean and neat,
which it is. They have the best of
everything. They are now located in
their larger headquarters, one door
north of the old store. He lias been
in the store since about 1905. He
| has a fine large store. If you go in
I the clerks greet you with a smile of
welcome. They carry the very latest
stock. They have most everything
you could want. Why not trade with
Mr. Smith has a fine store. I
hope he will hove lots of customers.
He has moved across the street. He
has a good many clerks and lots of
nice things for sale. He takes but
ter, eggs and cream in exchange for
dry goods, shoes and groceries.
, Age eight.
Smith. Baser Co. started merchan
dise business in 1905 in the little vil
lage of Dawson, and has had (lie besi.
business of any store tkmt lias ever
been in our little city,
i March 7, 1910 they moved from the
Joseph Kelger building into the Ban
| dusky building, which Is now their
own. it is one of tin* finest build
ings in Dawson.
j Mr. Smith always has on hand any
' tiling you want. He lias some of th<>
| finest dress goods, laces, embroideries
ribbons, shoes, clothing of all kinds,
China ware and a fine list of fresh
groceries. They have one of the nic
est candy eases in which they keep
some of the finest candy l ever ate.
It always makes me happy when
mamma » aids me to Smith s store,
for Daisy is one of tin sweetest
clerks that ev< r clerked in a store.
I like Mr. Smith, too. he is so jolly
and well deserves the name of“Hap
py John." They have some other
fine clerks which are always ready
to wait on you. They always keep
the store nice and neat.
I hope the people will do their
trading at Smith, Baser Co.'s and
help them to keep the excellent trade
they have tints gained.
An ideal store is one that has a
neat appearance and also ch an goods
and tilings in order. The clerks are
gentleman and Indy like. Where ean
you find an Ideal store? At Smith,
Baser Co., of course, 111 ‘I elr new
store north of the old stand. They
have a new line of goods and things
in first class order. The store Is
lieaB d by a furnace and lighted by a
system of gasoline lights which
makes the store ns light ns day.
In the front of the store are large
glass windows that let in plenty of
light. The large display windows
which was recently built adds great
ly to the appearance of the store and
provides ample room for the display
of the goods.
Mr. John Smith, or ‘‘Happy John"
as the children delight in calling him,
treats all right who trade with him.
Miss Daisy Smith, who thinks lots
of little children, and gives them
more candy for their money than
anybody else is good natured and
keeps tilings neat and in proper
Bird Smith is very happy and
cheerful to little children, but never
can come up to Daisy in sacking
up candy for the children.
Andrew Slpply of the old hard
wari' firm of Sippley Bros, is always
on hand early In the morning to open
the store and prepare everything for
the day’s business, and greet early
shoppers with a Taft smile.
Mr. Cyril Kinsey works Saturdays
and goes to school through the week.
He makes a good clerk for measuring
up sugar by the quarters, half dollars
and dollars worth at a time.
HI,BY M. BORING.
Mr. John Smith Inis been in busi
ness in Dawson since about 1005. He
lias now a fine large store, good
lights, and a large stock. They have
grown because they have always en
deavored (o handle the latest mer
chandise obtainable, and have offer
ed them for sale on a very small mar
gin and have guaranteed every artl
cle that leaves the store to be perfect
ly satisfactory. They are now lo
cated in their new quarters and they
heartily invite all their old custom
ers and new okes as well to call on
them and inspect their various lines
of merchandise, and ttiey guarantee
you will receive the most courteous
treatment, whether you buy or not.
They are now completing their stock
with the very latest and most deisr
able merchandise. MARY RILEY.
Sintth-Hu^er C'o. started in the
Reiger building and now he has
moved across the street north in
that big building and he lias the larg
est store in town and tin* best. too.
How nice it is to go in the big build
He lias a fine trade. He lias butter,
eggs, poultry and all sorts of groc
eries and dry goods. He has plenty
clerks and they are all very good
All of the clerks give you all good
measure, lie has very many custo
mers and I hope they do not stop
buying. They all call him Happy
John. They are very polite people.
Your store is a very nice one. You
have a fine location and as nice a
store as you can find in larger towns
and you always keep your store neat
and you always are ready to ac
commodate your customers and give
them prompt attention. Your actions
show you are a business man. Wish
ing you success, 1 will stop
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