Henry C. Smith
LANDS & LOANS
240 acres well improved, li miles from Depot in Kas. Good spring. Best of terms. Will take
40 acres as part payment, balance long time at low interest.
200 acres \% miles from depot, Richardson county, Nebraska. Good buildings and land W ill
take 40 or 80 acres as part payment
100 acres upland, 1 mile from depot, Richardson county, Nebraska. §12,000.
160 acres Johnson county, Nebraska 80 rods to church and school. Best of terms. Might rent.
107 acres near Brownville, Nebraska.
80 acres j*'-niile from Falls City high school.
040 acres, $8,000 improvements Also 640 acres adjoining. Will take 100acres a- part payment.
Fine running water. A No. 1 opportunity.
Money to loan.
- _______________
BAMBOOZLING THE PUBLIC
SLEIGHT-OF-HAND ADVERTIS
ING OF FAKE DRUGS
‘•For Ways That Are Dark” the
Medicine "Faker” Is In a
Class By Himself.
A ll' ll a maiiuI'actiiii r lias something
in sell ami brings it into publicity in
.in honest manner, representing it for
what it really is, anil not trying to
hide his Identity behind a newspaper,
We respect llilll ' Veil it' Ills product
doesn’t appeal to us. But when an
advertiser gets his ad into the news
paper without “earmarks” under th"
guise of a receipt, vouched for by
sonii oilier paper, H would have to
tie a pri;Uv good product that would
sell if the buyer knew tile fuels.
Heeentl.v there Inis been u lot of
tills style of advertising in eonnection
witii articles void by druggists.
\n item appears Hi the newspaper
purporting in lie taken from some
other pupi l or Journal, usually a re
llgous publication, which recites the
wonderful benefit and cures obtained
by using a simph compound to lie
found at tlie drag stores. Then it
goes (III to gi\i' the prescription, just
as if they were nil staple.everywhere
to be found goods, and (lie names
sound very drug like.
The reader is deluded into the be
lief that the newspaper is publishing
fn i ;t Innble formula whieh lie can
i til out and have filled at any drug
store. Ii is nil got up willi Intent to
d. i - ;\. , o I have called this "sleight
of hand" advertising. The method is
this Hu ei igii.nl publication, religi
ous or other’ . .!■ Is paid for I lie space
o» ctiph d in i ii' first instance and
all sub . (pu nt newspapers arc paid
regular Advertising rates for the
spar. occupied The persoription is
made up of one or more regular, well
known articles, but another
article with a name that
smacks of the Materia Atediea and
leaves a bad taste in the mouth, is
also inserted. This Is the “joker”
and is a secret preparation made by
the advertiser which can only lie ob
tained from him at a price that af
fords him a very excellent profit. I's
ually tile price of this item to the
"ultimate consumer'' is fifty cents,
li is purely and simply a patent med
icine' or "proprietary," not a regu
lar drug. The druggist may stock it
and fill the presc ription if he chooses
and tin' remedy may be fairly hon
est, but tile advertising is not. As a
rule the remedy has little value, be
cause it is cheapened to make a big
profit for tlie advertiser.
Compound Kargon was the first
remedy advertised In this way and
when il was put out it proved such
a winner thut a flood of others fol
lowed and there are now dozens of
these preparations exploited in this
manner. Here are a few of them:
Thargol, Therox, Compound Kar-i
gon, Oil of .Virgin I’iuc, Marmoln.
1 'tt)< oil 11, Torris Compound, Coricen
trated 1'ine, Cardiol, I’nruotis Lexo
niea, Oadoniene, Bnltnorort, Dark
ola, eioroln, Quinoin, Luxor, Aiuorol. j
Cerol, Itorothoi, Beta Catitliol, Almo
zoln, Crystos. Spurmax, Cautlirox.Kai
dene, l’hrosol, Laxu-Tonlquo, Dei-A
Totie, I lydrasl inol, Trrracol, Maya
tone Kllxir Cura I’ayn. All of these
are not advertised in exactly tin1
same way, hut they purport lo lie
drugs or known compounds whleh
they are not.
All sound of tin1 drug shop, hut
they are only known to the druggist
ns patent medicines and are so
classed in (lie wholesale price lists.
Compound Kargon is a fair sample
of all. It lias been dropped now. No
advertising lias been done lately and
it is nearly played mil Noitq of them
last very long, but it is easy to coin
a new name and start another.
Compound Kargon was sold to
druggists in one-ounce bottles and
the prescription called for one-ounce
combined with syrup of Sarsaparril
la and Fluid Extract of Dandelion,
both well known official remedies.
.Vow liii' contents of this one-ounce
bottle was, in my opinion, identical
with the fluid extract of buchu
Juniper and acetate of potash ex
cept that it was only about one-third
the strength of the official prepara
tion. This fluid extract is worth
about fifteen ceents per ounce at re
tail so t hat the purchaser got a weak
or extract at throe times the price
of Du* standard and that netted a
very neat profit for tin- advertiser.
This Compound Kargon was of some
benefit to purchasers; it could have
been better. No doubt some of these
other preparations have a little merit,
but some of them that we have exam
ined have no merit whatever. In
one instance a Dickie's worth of borax
is all Die customer gets for his
money, lint we are not talking about
the preparation itself. It is the ad
1ertlsing we an* condemning. It is
tricky, sleight of hand, a pretense,
and tin1 reader of tiie advertisement
is so badly deceived that in most
(Uses in- will not believe the drug
gist who explains lo him, but
goes out and buys at some other
store.
When you see one of this kind of
ads in the future, pass it up, or
take it til ils real value. If you want
lo try if tiie druggist will get it for
you, Imt don't expect him lo keep it
in stock.
livery druggist who stocks up
with these tilings is sure to get
"stuck" with some of them at the
windup—and some of them "wind
up" in a very short time.
Most of them are absolutely worth
less made to sell, not made to cure.
It is an old game in a new form.
In the original as it used to appear
iii tin1 papers, some minister, so call
ed, nr some woman, who had suffered
from disease had by some chance
found a wonderful cure, and being of
a philanthropic nature offered to
send it. free to all suffering human
ity, They sent the perscription all
right on request, but it always had
one or two constituents not known
to the trade and the druggist could
not fill it, so it had to go back to
the* “philanthropist," who filled it for
a consideration and so got his work
in. Our Uncle Samuel put these
fellows out of business by means of
a fraud order in the postal service.
Rut these later fakers do not use
the mails, so a fraud order will not
touch them.
A. MORSMAN, M. D.
Morsman Drug Co.
Your tongue is coated.
Your breath if foul.
Headaches come and go.
These symptoms show that your
stomach is the trouble. To remove
the cause is tlie first thing, and
Chamberlain's Stomach and Liver
Tablets will do that. Easy (o take
and most effective. Sold by all drug
gists.
A SHIPMENT OF
NEW SHOES
and Oxfords
Just Arrived
at the
HOME SHOE
STORE
THE COMERS AND GOERS
HAPPENINGS OF INTEREST TO
YOU AND ME.
What Your Friends and Their
Friends Have Been Doing
the Past Week.
Lincoln went dry by a majority of
!t.‘l.r> or about one in ten votes.
A Womans Suffrage club was or
ganized this week with Mrs. Mauger
as chairman.
The Southeastern District debate
at the Gehling opera house, Friday
evening, April In.
We are all either hiring labor, or
laboring for hire, hence all are in
terested in the labor question. It
will be discussed at the Gehling Fri
day night, by eight schools.
The high school has furnished many
physical contests during the year.
Come and see what they can furnish
in tlie way of a brain contest at the
Gehling, Friday night, April 15.
Mrs. D. Blue her and two sons ot
Leonardville, Kas., were guests of
Rev. and Mrs. Nanninga Monday.
They attended the silver wedding of
Mr. and Mrs. John Weinert Saturday.
Miss Minnie Gat/ and her friend
form Kansas, Miss Brechigen, took
the train for Colorado Spring's Satur
day. While not particularly dissat
isfied with good old Richardson coun
ty. nevertheless they are out to see
the world.
Mr. B. J. Galley and wife of Colum
bus, Neb., arrived in Falls City Wed
nesday,on a visit to their little son.
who has been here several weeks un
der the care of Dr. II. R. Miner and
a trained nurse. Mrs. Galley will
sojourn here for several weeks, Mr.
Galley returning to Columbus, Thurs
I day.
—Diarrhoea should be cured with
out loss of time and by a medicine
which like Chamberlain’s Colic, Chol
era and Diarrhoea Remedy not only
cures promptly but produces no un
pleasant, after effects. It never fails
and is pleasant and safe to take.
Sold by all druggists.
Mrs. F. Dohmenblust of Stillwater,
Okla., was the guest of Mr. and Mrs.
Win. Deuohler Monday. Mrs. Roh
menblust spent her childhood days
in this vicinity. She left her when 12
years old, and has been away thirty
three years. She recalls vividly the
Falls City of 1 S7-r». A few scattered
houses of antiquated construction
represented the glory of Falls City.
Mrs. John Crook went to Kansas
City Wednesday to meet her husband
and Guy Crook, who are returhing
from their auto trip through Oklaho
ma. They will come up from Ka -us
City Saturday in the machine.
Mrs. Jessie Nulk and little daugh
ter. Johanmi. returned Sunday from
a visit, of several weeks with relatives
near Danbury, Neb.
lining your envelopes to the 1 rib
une office and have “The Story of a
Thriving City” printed on the back.
Do it now.
Judge Holmes of Lincoln was down
on legal business Monday. While in
the city be was the guest of A. Ifl.
Gantt.
Miss Mary Alh ndorf came over
from Hiawatha Tuesday to visit her
friend, Miss Stella Knickerbocker.
Mrs. Jim Powell left Monday for
a two weeks visit at the. home of her
brother in Waverly, Kas.
Mr. anil Mrs. Th F. Crook of Sa
lem were trading hero Tuesday.
N. K. Ilosford amt, sister, Marie,
were up from Rulo Tuesday.
A. J. Weaver made a business trip
to Lincoln Monday.
Clyde Lum was down from Verdott
Saturday.
f TLE COMPANY
THE STORE THAT SAVES YOU MONEY
In our new Ready=to=Wear Department we are showing the most attractive lines
of splendid values we have ever shown. Unequaled in workmanship and quality.
The latest productions of prominent manufacturers, made under the most sani=
tary conditions. DON’T NEGLECT TO SEE OUR DISPLAY.
\ a rd.
One-Piece Dresses
In One-Piece Dresses we are showing 50 different styles,
designs and colors, starting with the “Kenski” House
Dresses at si.qS and ranging in price according to qual
ity, up to sio, for the real dressy party dresses. To ap
preciate this most extensive showing you must see them.
Spring Dress Goods
One lot of 36 and 42-ineh Wool and Wool-mixed Suit
ings, all in light patterns and effects, and worth up to
750 per vard, special for this week, per
Ladies' Waists
We have iust received a large shipment of Ladies’
Waists and One-piece Dresses, for house and dress \\;ear.
We are showing:
10 styles of Waists at /JA
each. .v)UC
a styles of Waists at ^&
each.4 3C
la styles of Waists <
at each. 1 ,UU
!i styles of Waists | Off
at each. j j
s styles of Waists < ff A
at each .
j • JLj
2o other styles rangin';' all the wav from
f7-50tO.-..;.
IT WILL PAY YOU TO INVESTIGATE THESE CHOICE OFFERINCS
Summer Dress Materials
W< art n v s! o ; a very complete assortment til tine Sheer
> > ' ■: !. : i.tls for party dresses, which comprise all the
• siiad s 1 the season.
fur Pric s arc the Lowest.
Our Qualities Are the Highest.
Specials for the Week
ami si.00 values in Fancy Silks, all tliis season's pat
terns, and an all silk fabric,
75 Different Patterns to select from
Special 79 Cents
Percales T'/iC Cents
A la rye selection of fT inch Percales, all yood staple pat
terns and full bolts. They were purchased lony before the
advance, which places us in a position to make this excep
tion il offer to our patrons.
Special this Week Ty2c.
White India
Linon 9c
100 yards of White India Linon
in different qualities, ranging
up to 20c values. We offer
This week, per yard
- 9 cents
$5.00 Shoes for $3.49
SUNFLOWER SHOES
“ YOU
CAN’T
BETTER
THE
BEST”
s.’i Men's Patent Leather Shoes,
two different styles Blueher cut,
all patent and polished kid top,
a very snappy dress shoe, spec
ial this week at
/
One lot of Men's, Ladies' and
Children's Shoes. These art*
yood, solid values which have
been closed out until we have
only a few sizes of a style left.
These will be placed on our bargain counter
at greatly reduced prices.
PENCE-LITTLE COMPANY
SUCCESSORS TO MATTHEWS-LITTLE COMPANY
Opposite Court House Falls City, Nebraska
