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About The Falls City tribune. (Falls City, Neb.) 1904-191? | View Entire Issue (April 15, 1910)
Henry C. Smith LANDS & LOANS 240 acres well improved, li miles from Depot in Kas. Good spring. Best of terms. Will take 40 acres as part payment, balance long time at low interest. 200 acres \% miles from depot, Richardson county, Nebraska. Good buildings and land W ill take 40 or 80 acres as part payment 100 acres upland, 1 mile from depot, Richardson county, Nebraska. §12,000. 160 acres Johnson county, Nebraska 80 rods to church and school. Best of terms. Might rent. 107 acres near Brownville, Nebraska. 80 acres j*'-niile from Falls City high school. 040 acres, $8,000 improvements Also 640 acres adjoining. Will take 100acres a- part payment. Fine running water. A No. 1 opportunity. Money to loan. - _______________ BAMBOOZLING THE PUBLIC SLEIGHT-OF-HAND ADVERTIS ING OF FAKE DRUGS ‘•For Ways That Are Dark” the Medicine "Faker” Is In a Class By Himself. A ll' ll a maiiuI'actiiii r lias something in sell ami brings it into publicity in .in honest manner, representing it for what it really is, anil not trying to hide his Identity behind a newspaper, We respect llilll ' Veil it' Ills product doesn’t appeal to us. But when an advertiser gets his ad into the news paper without “earmarks” under th" guise of a receipt, vouched for by sonii oilier paper, H would have to tie a pri;Uv good product that would sell if the buyer knew tile fuels. Heeentl.v there Inis been u lot of tills style of advertising in eonnection witii articles void by druggists. \n item appears Hi the newspaper purporting in lie taken from some other pupi l or Journal, usually a re llgous publication, which recites the wonderful benefit and cures obtained by using a simph compound to lie found at tlie drag stores. Then it goes (III to gi\i' the prescription, just as if they were nil staple.everywhere to be found goods, and (lie names sound very drug like. The reader is deluded into the be lief that the newspaper is publishing fn i ;t Innble formula whieh lie can i til out and have filled at any drug store. Ii is nil got up willi Intent to d. i - ;\. , o I have called this "sleight of hand" advertising. The method is this Hu ei igii.nl publication, religi ous or other’ . .!■ Is paid for I lie space o» ctiph d in i ii' first instance and all sub . (pu nt newspapers arc paid regular Advertising rates for the spar. occupied The persoription is made up of one or more regular, well known articles, but another article with a name that smacks of the Materia Atediea and leaves a bad taste in the mouth, is also inserted. This Is the “joker” and is a secret preparation made by the advertiser which can only lie ob tained from him at a price that af fords him a very excellent profit. I's ually tile price of this item to the "ultimate consumer'' is fifty cents, li is purely and simply a patent med icine' or "proprietary," not a regu lar drug. The druggist may stock it and fill the presc ription if he chooses and tin' remedy may be fairly hon est, but tile advertising is not. As a rule the remedy has little value, be cause it is cheapened to make a big profit for tlie advertiser. Compound Kargon was the first remedy advertised In this way and when il was put out it proved such a winner thut a flood of others fol lowed and there are now dozens of these preparations exploited in this manner. Here are a few of them: Thargol, Therox, Compound Kar-i gon, Oil of .Virgin I’iuc, Marmoln. 1 'tt)< oil 11, Torris Compound, Coricen trated 1'ine, Cardiol, I’nruotis Lexo niea, Oadoniene, Bnltnorort, Dark ola, eioroln, Quinoin, Luxor, Aiuorol. j Cerol, Itorothoi, Beta Catitliol, Almo zoln, Crystos. Spurmax, Cautlirox.Kai dene, l’hrosol, Laxu-Tonlquo, Dei-A Totie, I lydrasl inol, Trrracol, Maya tone Kllxir Cura I’ayn. All of these are not advertised in exactly tin1 same way, hut they purport lo lie drugs or known compounds whleh they are not. All sound of tin1 drug shop, hut they are only known to the druggist ns patent medicines and are so classed in (lie wholesale price lists. Compound Kargon is a fair sample of all. It lias been dropped now. No advertising lias been done lately and it is nearly played mil Noitq of them last very long, but it is easy to coin a new name and start another. Compound Kargon was sold to druggists in one-ounce bottles and the prescription called for one-ounce combined with syrup of Sarsaparril la and Fluid Extract of Dandelion, both well known official remedies. .Vow liii' contents of this one-ounce bottle was, in my opinion, identical with the fluid extract of buchu Juniper and acetate of potash ex cept that it was only about one-third the strength of the official prepara tion. This fluid extract is worth about fifteen ceents per ounce at re tail so t hat the purchaser got a weak or extract at throe times the price of Du* standard and that netted a very neat profit for tin- advertiser. This Compound Kargon was of some benefit to purchasers; it could have been better. No doubt some of these other preparations have a little merit, but some of them that we have exam ined have no merit whatever. In one instance a Dickie's worth of borax is all Die customer gets for his money, lint we are not talking about the preparation itself. It is the ad 1ertlsing we an* condemning. It is tricky, sleight of hand, a pretense, and tin1 reader of tiie advertisement is so badly deceived that in most (Uses in- will not believe the drug gist who explains lo him, but goes out and buys at some other store. When you see one of this kind of ads in the future, pass it up, or take it til ils real value. If you want lo try if tiie druggist will get it for you, Imt don't expect him lo keep it in stock. livery druggist who stocks up with these tilings is sure to get "stuck" with some of them at the windup—and some of them "wind up" in a very short time. Most of them are absolutely worth less made to sell, not made to cure. It is an old game in a new form. In the original as it used to appear iii tin1 papers, some minister, so call ed, nr some woman, who had suffered from disease had by some chance found a wonderful cure, and being of a philanthropic nature offered to send it. free to all suffering human ity, They sent the perscription all right on request, but it always had one or two constituents not known to the trade and the druggist could not fill it, so it had to go back to the* “philanthropist," who filled it for a consideration and so got his work in. Our Uncle Samuel put these fellows out of business by means of a fraud order in the postal service. Rut these later fakers do not use the mails, so a fraud order will not touch them. A. MORSMAN, M. D. Morsman Drug Co. Your tongue is coated. Your breath if foul. Headaches come and go. These symptoms show that your stomach is the trouble. To remove the cause is tlie first thing, and Chamberlain's Stomach and Liver Tablets will do that. Easy (o take and most effective. Sold by all drug gists. A SHIPMENT OF NEW SHOES and Oxfords Just Arrived at the HOME SHOE STORE THE COMERS AND GOERS HAPPENINGS OF INTEREST TO YOU AND ME. What Your Friends and Their Friends Have Been Doing the Past Week. Lincoln went dry by a majority of !t.‘l.r> or about one in ten votes. A Womans Suffrage club was or ganized this week with Mrs. Mauger as chairman. The Southeastern District debate at the Gehling opera house, Friday evening, April In. We are all either hiring labor, or laboring for hire, hence all are in terested in the labor question. It will be discussed at the Gehling Fri day night, by eight schools. The high school has furnished many physical contests during the year. Come and see what they can furnish in tlie way of a brain contest at the Gehling, Friday night, April 15. Mrs. D. Blue her and two sons ot Leonardville, Kas., were guests of Rev. and Mrs. Nanninga Monday. They attended the silver wedding of Mr. and Mrs. John Weinert Saturday. Miss Minnie Gat/ and her friend form Kansas, Miss Brechigen, took the train for Colorado Spring's Satur day. While not particularly dissat isfied with good old Richardson coun ty. nevertheless they are out to see the world. Mr. B. J. Galley and wife of Colum bus, Neb., arrived in Falls City Wed nesday,on a visit to their little son. who has been here several weeks un der the care of Dr. II. R. Miner and a trained nurse. Mrs. Galley will sojourn here for several weeks, Mr. Galley returning to Columbus, Thurs I day. —Diarrhoea should be cured with out loss of time and by a medicine which like Chamberlain’s Colic, Chol era and Diarrhoea Remedy not only cures promptly but produces no un pleasant, after effects. It never fails and is pleasant and safe to take. Sold by all druggists. Mrs. F. Dohmenblust of Stillwater, Okla., was the guest of Mr. and Mrs. Win. Deuohler Monday. Mrs. Roh menblust spent her childhood days in this vicinity. She left her when 12 years old, and has been away thirty three years. She recalls vividly the Falls City of 1 S7-r». A few scattered houses of antiquated construction represented the glory of Falls City. Mrs. John Crook went to Kansas City Wednesday to meet her husband and Guy Crook, who are returhing from their auto trip through Oklaho ma. They will come up from Ka -us City Saturday in the machine. Mrs. Jessie Nulk and little daugh ter. Johanmi. returned Sunday from a visit, of several weeks with relatives near Danbury, Neb. lining your envelopes to the 1 rib une office and have “The Story of a Thriving City” printed on the back. Do it now. Judge Holmes of Lincoln was down on legal business Monday. While in the city be was the guest of A. Ifl. Gantt. Miss Mary Alh ndorf came over from Hiawatha Tuesday to visit her friend, Miss Stella Knickerbocker. Mrs. Jim Powell left Monday for a two weeks visit at the. home of her brother in Waverly, Kas. Mr. anil Mrs. Th F. Crook of Sa lem were trading hero Tuesday. N. K. Ilosford amt, sister, Marie, were up from Rulo Tuesday. A. J. Weaver made a business trip to Lincoln Monday. Clyde Lum was down from Verdott Saturday. f TLE COMPANY THE STORE THAT SAVES YOU MONEY In our new Ready=to=Wear Department we are showing the most attractive lines of splendid values we have ever shown. Unequaled in workmanship and quality. The latest productions of prominent manufacturers, made under the most sani= tary conditions. DON’T NEGLECT TO SEE OUR DISPLAY. \ a rd. One-Piece Dresses In One-Piece Dresses we are showing 50 different styles, designs and colors, starting with the “Kenski” House Dresses at si.qS and ranging in price according to qual ity, up to sio, for the real dressy party dresses. To ap preciate this most extensive showing you must see them. Spring Dress Goods One lot of 36 and 42-ineh Wool and Wool-mixed Suit ings, all in light patterns and effects, and worth up to 750 per vard, special for this week, per Ladies' Waists We have iust received a large shipment of Ladies’ Waists and One-piece Dresses, for house and dress \\;ear. We are showing: 10 styles of Waists at /JA each. .v)UC a styles of Waists at ^& each.4 3C la styles of Waists < at each. 1 ,UU !i styles of Waists | Off at each. j j s styles of Waists < ff A at each . j • JLj 2o other styles rangin';' all the wav from f7-50tO.-..;. IT WILL PAY YOU TO INVESTIGATE THESE CHOICE OFFERINCS Summer Dress Materials W< art n v s! o ; a very complete assortment til tine Sheer > > ' ■: !. : i.tls for party dresses, which comprise all the • siiad s 1 the season. fur Pric s arc the Lowest. Our Qualities Are the Highest. Specials for the Week ami si.00 values in Fancy Silks, all tliis season's pat terns, and an all silk fabric, 75 Different Patterns to select from Special 79 Cents Percales T'/iC Cents A la rye selection of fT inch Percales, all yood staple pat terns and full bolts. They were purchased lony before the advance, which places us in a position to make this excep tion il offer to our patrons. Special this Week Ty2c. White India Linon 9c 100 yards of White India Linon in different qualities, ranging up to 20c values. We offer This week, per yard - 9 cents $5.00 Shoes for $3.49 SUNFLOWER SHOES “ YOU CAN’T BETTER THE BEST” s.’i Men's Patent Leather Shoes, two different styles Blueher cut, all patent and polished kid top, a very snappy dress shoe, spec ial this week at / One lot of Men's, Ladies' and Children's Shoes. These art* yood, solid values which have been closed out until we have only a few sizes of a style left. These will be placed on our bargain counter at greatly reduced prices. PENCE-LITTLE COMPANY SUCCESSORS TO MATTHEWS-LITTLE COMPANY Opposite Court House Falls City, Nebraska