Again the happy, merry, holiday season is upon us. This has been a bountiful year. We hope you have
shared in it» plenty. We have the utmost reason for thanking \ou for your steadfast, kindly patronage and interest. I he year 1 M<)«> has been our best year;
best in \o!ume of sales, best in \our splendid manifestations of confidence, best in the smooth, even tenor of our relations with our patrons.
331,! Per Cent Off
on All Ladies'
Tailored Suits
• • 'suit * Nn nvn s 11, ? alike.
\ I hut 1 nu i new this
\s « hone stvle-, similes and
i loth" as we ha v e shown. "Otne
"I t hern i n but a few dax
Kverx popula! colni i" repn
"etltetl
♦ 12 Suit" ntiu . $ s iHi
♦ HI Suits now. 111.(1/
+20 Suits now.l.l.ilj
♦2a Suits now Hi.(H
+ 10 Suits now 20.00
>0 Suits now 2 00
+.iu.no suit" now .. ;;:».;::i
Ladies' and
Misses’ Coats
.>0 Per Cent Off
1 II Ladies and Mi-e> t oats
w more t hai we ex ei had in stock
/ at this time in t he >« ason,
I , t G i • ■ x ".
Ihciw ii -. !;• (N, Nux x ". t .11 x ti ',
< asltn J Hack* ami Mixture*.
MI *i-/e* it|* to pi. i loth", PJu-*h,
i. • ' to s. ill, I i 11 -
l « ; "t t ' ! ' i i t e < j ua t 11■ r
" 1 i111 »•. loIi-lt.uk" I n short, in
tuis nlit'l iii'1 tlu x.inctx is .1"
t oil!i»i< * to ,is at am t ime earlier.
Iii w i a t . t i | or heavy coat*
ha* Mist an i \ ill. \ on make a
** i eat "ax i in now \\ hen your
need he - ill". Those who Millli
.it oiu • will find just x\ hat t hex
1 ,t to ii*'!. - ( . t i11 11 .
"t x !e.
Dress Skirts
10 Per Cent Off
•o Dress Skirl* t<» selet t from,
including si/.e* I rom 20 to.HI inch
Will'd . 1 Wilt ks. II u» *, 111 tlXX ii'.
< ■ re\ • < 11 to ii*. l am \ St ri pi**,
f ’herks, ett*4 Price.* from $2 11
to +p oo \ o i I » *. I\tnama*.
Strips, T.itTetii". The model"
are t iit late*t and t ailoretl in
the best possible manuet i Ii *
discount will be n-i,od nut il
< hri*tma*.
25'* Off 25'*
Children’s Coats
o to I t \ ears
90 Children's Cents, sizes 6 to
14 years. Bearskins, Kerseys, Mix
tures. Broadcloths. Some of these
arrived last week, most of them
new this season.
$4 Coats now $3.
$5 Coats now $3.75.
$8 Coats now $b.
$10 Coats now $7.50.
This is a very choice lot of
Cloaks. Every undesirable coat
having been called out.
25"" Off 25""
Infants Short Coats
Infants Cloth Coats, 2 to 6 years.
Worth up to $2, sale S9c.
45 Bearskin and Cloth Coats. 2
to 6 years. All colors $2 to $6,
one-fourth off.
46 Ladies, M.sses and Children’s
Coats and Rain Coats. Coats worth
$4 to $8. Staple colors, good styles
and cloth, to close $2.50.
Bags, Belts, Neckwear,
Combs, Barrettes and
Sash Pins.
A large purchase of these goods
at only half price, enables us to
offer unusual inducement. All these
are favorite articles for Holiday
purposes. An entirely new, and up
to date display of Men’s Neck
Wear has just arrived.
Winter
Blankets 10'*'Off
18 Imported Robes—so useful
for dressing Gowns $1.50 to $1.00.
Infant's Ci ih Blankets at 00c and
$ 150.
20 Pairs small grey cotton Blank
ets -15c.
15 pairs medium grey Cotton
Blankets 65c.
25 pairs laige grey Cotton
Blankets $1.00.
15 pairs large grey Wucl Finish
Cotton Blankets $1.35.
10 pairs large grey Wool Finish
Cotton Blankets $2.00
10 pairs large grey Wool Finish
Cotton Blankets $2.50.
10 pairs large Plaid Wool Blank
ets $1.00.
8 pairs large plain grey Wool
Blankets $3.50.
20 pairs large all wool colors
and plaids $5.50 to $10.00.
Underwear
Men's, Women's, Children’s, In
fant's All weights, styles, colors,
Cotton and Wool, single garments
and union suits.
A large lot of odd garments, in
Werner's a •-* ef Children's -p 5iir
price to close. It will be worth
your time to look this lot over.
Suit Cases and
Trunks
Full stock new cases—any price
from $1 to $12.50.
These make gifts that are long
remembered.
Table Linen Sets
Pattern Cloths and Napkins to
match, makes the house wife’s
heart beat quick. Husbands will
be doing themselves a good turn,
when they give these to their wives.
Pillow Tops
Many of them ready for use—
great variety from 15c to $1.00.
Our organization has been strengthened, our stock
increased, I he markets of the world are open to
us in purchasing, livery bill is bought at the low -
est cost and every discount taken. We charge a
legitimate profit I he merchant who does less,
will ultimately be found among the wrecks with
w hich the career of Falls City has been strewn,
livery item sold by us is accompanied with our
guarantee, that it is all that can be gi.en for
the price. Watch the merchant w ho claims to be
underselling ev erybody else. It he underprices one
item, he will attempt to recoup himself on some
other. Our claim is, that going personally to the
best market in the country for most of our goods,
paying for them on a strictly cash basis, and
handling the largest quantity of any firm in this
corner of Nebraska, enables us to buy at better ad
vantage and sell at a saving to you over any com
petitor.
I he very unfav orable weather during Nov ember,
has left us with an overstock in some departments.
Very unusual discounts will be made on these lines
from now until Christmas. I hose who have been
unable to come to town earlier will make a dis
tinct and easily appreciated sav ing on their pur
chases made during this sale.
I he plans are already formulated for making the
coming year still more notable than IdOb in vol
nine of sales, in value given, in satisfied custo
mers. Your own self interest will be promoted
when you become our patrons.
Books
I or Old and Voting
While not going Into Books ex
tensively, our selections are popu
lar anti inexpensive. Children's
Stories, small Gift Books, Toy Books
Linen Books, are strongly repre
sented. Particular attention has
been given to getting books that
are new and different fro:-" those
so long on the market. Baby books,
Guest Records, Wedding Books,etc.
Pictures Pictures
Pictures, framed mottoes, small
frames, boxes for gifts, in all
sizes, from that holding a stick
pin to one large enough for an
umbrella. Post Card Albums at
5c, 10c, 15c, 25c, 35c. 50c, 75c, $1,
$1.25, $1.50.
Dressed Dolls
Large assortment of dressed
Dolls, perfect samples, at about half
the ordinary cost. These were
bought of the largest importer in
the United States, at a big discount.
They are all daintily dressed, and
handsome Bisque undressed dolls
at prices up to $3.00.
10% Off I .ace and
Tpstry Curtains
100 pairs all kinds—white, ecru,
arab, cream, 25c to $12.50 per pair.
10 per cent discount on every
pair. Tapestry Curtains at a like
discount.
Phoenix Mufflers
1 n W C 0! .1 n d M <*» r r* f* *' i 7 ** H P. o 11 o t ■>.
all colors and combinations, sizes
Boys, Girls, Women and Men. all
at one price 50c.
Christmas Candies, Nuts
fruits, Ornaments,
Trees Etc.
We are now in position to make
you prices on Candies much lower
than ever before. Our supplies
have been bought of a manufactur
er who sells his product upon a
basis fully one fourth lower than
ordinary makers. Committees of
Churches, Sunday Schools and
School teachers buying in quanti
ties will find it to their advan
tage to see us before buying. We
have Christmas trees in all sizes.
Holly wreaths, Ornaments, Nuts,
of the best grades and in excellent
variety.
25 per ct. Off
Ladies Sweaters
filly a few left—worth $3 and $5.
All go now at onefourth off.
20 Men's Sweaters formeily sold
for up to $1.50, now 50c.
18 Boy's Duck Coats, sizes up
to 34, formerly sold up to $3.50,
now 50c.
15 Pairs Children’s Shoes—G1 ,,7
7> , formerly sold for $1.25, choice
now 50c.
45 Pairs Boys and Misses Rub
bers and Alaskas, Choice 25c.
Above two items are the last of
our Foot wear.
10& 12l/2 Flannel
ettes 8c
For winter house dresses, kimon
as sacques,comforters. Flannelettes
are well-suited and economical. Trie
above price brings them almost
down to the cost of common
Calicoes.
8c Fancy Twills now 6 c.
Fancy
Linen Pieces
There is no gift more acceptable
and uniting service and beauty in
so high a degree. Some extreme
ly low priced Drawn and Lace
Trimmed pieces will be found in
this stock.
Handkerchiefs
Fancy Handkerchiefs at 5c, 10c,
15c, 25c, 35c, 50c, up to $1.50.
Initial Handkerchiefs at 5c, 10c,
15c, 25c.
Hand Eir.broideried H-mdkerchiefs
at 10c, 15c, 25c and 50c.
Colored Bordered Handkerchiefs
at 15c, 25c, 50c.
Men's plain Handkerchiefs at
5c, 10c. 15c, 20c, 25c, 35c, 50c.
Women's plain Handkerchiefs at
3c, 5c, 10c, 15c, 25c.
Fancy Handkerchiefs for pillow
tops and aprons at 10c.
The assortment is most exhaust
ive. All the high class Linen Hand
kerchiefs come from the best
known importer in New York City.
Bissells
Carpet Sweepers
Brooms are more expensive than
Sweepers. For the price of five
good Brooms you can buy a first
class Sweeper. House-keepers will
welcome them at Christmas time.
25% Off I .allies and
Misses Dresses
24 Dresses—all new this season,
in light and dark colorings, cream,
biscuit, nile. pearl, rose, brown,navy,
green, smoke, black, sizes 32 to
40. Prices $9 to $25.
Included in this lot are '•Wooltex”
and other well known makes.
Silk Petticoats
Almost every shade remains.
Many of these are ”S. H. & M.”
make and are positively reliable in
wear. $5 Silk Petticoats now
$3.75. $6 Petticoats now $1.50. $8
Petticoats now $6.
10% Off Silks 10%
A uniform discount of ten per
cent will be given on all Silks, un
til Christmas. We wish to reduce
this stock prior to our January
inventory.
Silk Puds
On one remnant table will be
found many ehoi t end silks at
about half price. These are quite
suitable for making gifts, trimming
dresses, etc.
Silk Head Scarfs
Anticipating an increased sale
cn Scarfs for Gifts, we have just
received a considerable invoice.
Prices range from 50c to $2.CO.
Our values are extraordinary.
10% Off 10%
Room Size Rujrs
Tapestry Rugs, several sizes,$10
to $28.
Smyrna Rugs, several sizes,
$20 to $25.
Body Brussels Rugs, several
sizes, $25 to $35.
Axminster Rugs, several sizes
$20 to $35.
Wilton Rugs, several ices $34
to $50.
Ingrain Squares, seveial sizes,
$6. to $16.
Small and Room
Rugs 10% Off
i2 13 by 30 inch Rugs, marked
$1.C0 to $2.25.
60 27 by 54 inch Rugs, tra.ked $1
to $4.50.
15 27 by 60 inch Rugs, marked
$2.73 to $5.CO.
15 36 by 72 inch Rugs, marked
$3.50 to $7.25.
Remnants
On our center table will be found
the most notable bargains ever of
fered by us in Dress Goods. The
variety is as wide as our entire
stock, as we have just hesitated to
sacrifice short lengths of the best
cloths we have.
10% Off 10%
All Shawls
Full lines of Square and Long
Shawls. During this sale we will
make a discount of ten per cent.
Shoulder Shawls 50c to $1.00.
Square Reaver Shawls $1.50 to
$5.00.
Square Wool Shawls $1 to $3.00.
Long Wool Shawls $3 to $8.50.
Comforters
25% Off 25%
The well known •'Maish” make
of Comforters, has more of merit
than most lines, It is made of
thoroughly clean, reliable fillings,
and most artistically and neatly
made up. Prices are reasonable,
$1.25, $1.50 up to $4.50.
Warner’s Rust Proof and
“W. B.” Corsets.
These represent the acme in
corset styles and construction. Our
success with the new models has
been not only very gratifying but
a surprise to us.
V. C. LYFORD
Dress Goods
50 Pieces—plains, fancies, plaids,
in medium weight fabrics, most of
them shipped from our Humboldt
stock last spring, at prices far be
low cost. This lot of Dress Goods
are especially worthy, in substan
tial wearing quality. Note the
cuts:
50c, 60c, 75c cloths now 35c.
85c, $1.00 cloths now 65c.
$1.25, $1.50, $1.75 cloths now
98c.
17ur Coats, Scarfs
and Muffs
.
' -»V (B-S* . H
T. T 9 X
Furs of every description liave
never been more popular and cor
rect than now. Scarf and Muff
Sets are in great demand.
We are showing them as low as
$3, which buys a neat small Coney
Piece and good size Pillow Muff,
up to Black Cat, or Imitation Lynx
at $40.00.
Our Jap Mink sets at $28 have
been much admired.
Single Scarfs in brown. black,
and grey Flits at from $1 to $25.
Nice variety of Children's Sets.
Only seven Fur Coats left. Among
these are three 36-inch Russian
Pony Coats, 36, 38. 40 worth $35
to $45.
Knit Shawls
Scarfs, Toques
Cold weather emphasizes the need
of warm head and neckwear. Our
showing is very complete and low
considering the increased cost cf
yarns.
10 dozen Tam'o Shanters, most
popular low cost headwear, worth
50 toe 75c, your choice 35c.
Fancy Articles, Cushions,
Toilet Cases, Brushes,
Boxes, Fine Stationery,
Cards, Albums, l;tc.
Our greatest effort has been to
make our showing of articles akin
to Dry Goods, very complete. You
will find exceedingly attractive and
useful items, at low cost. At 19c,
15c, 25c, 35c, 5Cc, 75c, and $1 are
Boxes, Cushions, Stationery, Toil
et Articles, most acceptable for
gifts.