V
TALKS ON ADVERTISING
t
III The Business
Thai Gets Away
By Henry Herbert Huff
COPYRIGHT 1009 BY AMERICAN PRESS ASSOCIATION
Good morning Mr Business Man
Well say what about keeping my patrons from going to
Kear City to trade
I realize that this is quite a problem You are not doing
your part however Every week the Near City merchants send
pages of bargain offerings into many of the homes in this commu
nity These people read them und go there to buy That is per
fectly natural Your prices aru very likely equally low but how
are they to know if you do not tell them Frequently a distant
Btore that advertises widely is btter known to the public than one
in their own town that shuns publicity If you business men of
this town will advertise and prove that you offer as good values
ad the Near City merchants you will get back your trade It
pays to sacrifice profit on some items if you have to in order to
substantiate this claim The larger stores give the patron a little
better selection but the country merchant can do as well in price
Let larger sales smaller profits be the watchword
But we have done some advertisini
JTes but I must tell you candidly such copv will not bring
trade I shall explain later HOW an ad should be written but let
us pass to something else
What about these soap clubs
You said your customers approve of this idea of paying double
prices fortheir goods and being deceived into believing the premium
costs nothing Sell that way yourself That is the solution to
this problem Make up assortments as nearly as possible like
those of the soap companies and pick attractive premiums to go
with them But this alone is not sufficient You must tell the
people you are ready to match these offers likewise where you
meet mail order prices You told me you could do so It remains
to convince the public of this and that is the work of advertising
You have convinced me that advertising is what is needed to
put an end to our troubles I never saw it in this way before
Yes Mr Business Man charity is out of place in business
The fellow who gets trade is the one who proves to the public that
he can give it the greatest value for its money It will not do to
WAIT for business You must go after it And now when by
well planned advertising you have cornered the trade that gets
away suppose you take a hand in the game the Near City mer
chants played on you For years the farmers south of you have
been buying in rival towns Business men there consider this trade
safe for eternity Why dont you business fellows make a bid for
a share of it An aggressive advertising campaign with plenty of
leaders will pull it away while the outside merchants are sleeping
Business is a game in which every one is entitled to all he can get
legitimately Go where you choose for it Land all you can
INDIANOLA
3 inches of rain fell here Sunday
hight
O A Hotges bam was struck by
lightning Sunday night and burned to
the ground
Sada Alcom Stella McCool W
Reynolds and Gilbert Rankin were
Havana visitors Sunday
Marion Dow and Preston Rollins were
Bartley visitors Sunday
Mrs Gerver of McCook visited her
daughter Mrs W H Allen the fore
part of the week
Miss Crandall left Friday night for
her homestead up west
Alva and May Hotze were McCook
visitors Sunday
n iew or tne inaianoia ooys tooK a
stroll to the Willow Sunday night and
rode back on the hand car
Mrs Andrews and daughter Nellie
are over from the Beaver on a short
visit
Mr and Mrs Harry vvyrick of Bart
ley visited friends in Indianola Sunday
Ruth Wiehe of McCook spent Sunday
at the home of C S Quick
Quite a number of Indianolaites drove
to Danbury Friday evening to the
commencement exercises
Mr and Mrs Burresa left Thursday
for a six weeks visit in California
Mrs Sams and son Ralph left Satur
day night for Los Angeles for a short
visst with relatives
Ethel Glandon of McCook spent Sun
day in Indianola
W H Smith and wife left Thursday
evening for Arapahoe called there by
the sickness of their daughter Mrs IS
Walker
The school children held their annual
picnic southwest of town last Wednes
day
Ernest Dodd left Wednesday for his
home in Denver
Bess Toogood and Holiday were Bart
ley visitors Monday
let Info Business lor Yourself
i BUCK CEMENT BLOCK MACHINE
Will mske yoa money The BUCK is the only
two piece self binding self-locking
water proof frost proof sani
tary dry air block made Takes
less material and is made quicker
than any other block Write t
dayand let us tell you all abont it
and how you cn make from to
fto oo aTCTT day that ran work Ezclo
sfre right In each connty Get In first
Interlock Block
Machine Co
CltyOfflce
24tk and Paul Sta
OMASA HES
JP - r -
Mr J P Brennan treated a few of
his friends at the hotel Sunday evening
to a fine supper
Fred Crocker and Agnes Behnke wen
married Wednesday at the Catholic
church Rev T L Kelly officiating
This young couple has the best wishes
of their host of friends at this place
R F D HO 1
A new baby boy at Henry Kiskere
Sunday aweek ago
Lightning struck the steeple of the
German Lutheran church on Ash Creek
last Sunday night doing some damage
to the spire as well as inside the church
The baby born May 13 to Mr and
Mrs Mike Fritz died on Tuesday of this
week
The boys of the North Star Ash
Creek neighborhood have organized a
base ball team and play pretty regular
ly Sunday afternoons
W N Rogers asserts that it rained
about a foot of water at his place Sun
day evening last Fence and crops
damaged slightly
McCook Junior normal
Write to your friends and tell them
that the McCook Junior Normal will
open June 7th and close July 30th All
subjects for firstsecond and third grade
subjects will be given and professional
subjects when there is sufficient demand
for same
The McCook Junior Normal has been
one of the largest and best all the time
in the past Let everyone talk normal
from now on It is now only four weeks
till June 7th
For special information write Chas
W Taylor principal or Claudia B
Hatcher registrar
ADVERTISED LIST
The following letters cards and pack
ages remain uncalled for at the McCook
postoffice May 28th 1909
LETTERS
Baldwin Mr Walter Brown T E
Pratt Mr C L Smith Mr H
r tafsrantmf
W
CARDS
Brown Mr J B Davis Miss Mary
Mulier Mr Carl F McCarty A E
McKinney Mr Albert Scott Mr Loren
Thompson Miss Tillie Umsted Mr Pearl 2
When calling for these please say
they were advertised
Lon Cone P M
If you want to feel well look well be
well take Foleys Kidney Remedy It
tones up the kidneys and bladder puri
fies the blood and restores health and
strength Pleasant to take and contains
no harmful drugs Why not commence
today A McMillen Druggist
THE CONCIERGE
Tyrant Rule of the Autocrat th
Parisian Flat Heusa
The concierge Is -considered to be
the bane of the Parisian flat dwellers
existence His functions are supposed
to be the following
The first and most important Is to
collect the rent on quarter day after
that he must see that the tenants do
not surreptitiously remove The latter
precaution seems to be somewhat un
necessary as rents in Paris are always
paid in advance
He should also bring up your letters
at least twice a day but as the con
cierge is generally a stout middle aged
woman who has a decided objection to
climbing stairs the latter regulation re
mains somewhat of a dead letter
In Paris the front door of most
houses is generally closed at 10 oclock
After that time admittance can only be
obtained by ringing a bell The con
cierge Is obliged to open the door and
she does this as soon as she Is awake
by pulling a rope which hangs by her
bedside
If she Is a sound sleeper and you are
accustomed to come home late at night
the best thing to do s to look for an
other flat as the concierge will put you
down as a bad tenant and make
things as unpleasant for you as possi
ble
If you never stop out late at night
receive very few friends and fee her
heavily at Christmas the concierge
will consider you as a good tenant
vntil you give notice to leave when
her interest in you suddenly vanishes
As there Is nothing more to be ex
pected from you and the Incoming ten
ant Is obliged to give a substantial tip
called a denier a Dieu she is anx
ious to speed the parting guest as
much as possible
The concierge does sometimes make
a final effort to extract something more
from you by attempting to make you
pay a franc for every nail knocked in
the walls of your flat but this has been
decided to be illegal and may be safely
resisted
But the Parisian concierge Is really
unpopular because she represents a
landlord London Mall
A DELAYED LETTER
And What Happened When the Missive
Was Finally Recovered
The vagaries of the postal service
are sometimes beyond the understand
ing of the layman In Marcbof last
year a- mun in New York received a
letter from a friend in England writ
ten when on the point of sailing for
Philadelphia urgently requesting him
to return a loan of 10 The man who
wrote the letter needed funds and
would the debtor kindly send the
money to him care of the steamship
line at Philadelphia The man In New
York saw that his friend would reach
Philadelphia within a day or two so
he promptly clapped a ten dollar bill in
an envelope and addressed and mailed
it A week later he was apprised by
mall that the monev had not nrriwd
Both men made a diligent search for
the missing letter But it could not be
found So the debtor gave his friend
a check and forgot about his 10 set
ting down its loss to the dishonesty of
some intermediary who had handled
the envelope
Imagine his surprise when one day
eight months later he received his let
ter from the dead letter office in Wash
ington It was covered with post
marks and much battered for It had
traveled many thousands of miles
back to England around the United
Kingdom and to America again but
the money was safe inside
Chuckling he met his friend a few
minutes later and showed him the
ten dollar bill
Hows that fqr luck he queried
Great replied his friend Say old
man you couldnt lend me that for a
day or two could you Its like pick
ing money up in the street for you and
I could make use of it just now
ssuuiy me Din was nanaea over
Whats the use of such wonderful oc
currences ruminated the lucky
man New York Post
The Best Laid Plan
Husband who Is going to the thea
ter with his wife There I took time
by the forelock tonight Here I am an
hour beforehand with my evening
clothes all on and everything ready
Now Ill go downstairs and have a
quiet smoke while you get ready
Wife Oh darling Can you ever for
give me
Whats the matter now
Why the cook tells me the furnace
fire went out this afternoon as the fur
nace man failed to come The baby
has a cold you know Would you
mind going down in the cellar and
making it over Youve just got time
love New York Hern Id
Successful Ugly Women
Successful women were not always
of Irreproachable beauty or modeling
Thus the Princess dEvoli of Louis
XVs time was one eyed the slit of
Montespans mouth reached her ears
Mme de Maintenon was thin meaner
yellowish La Valliore lame Gabrielle
dEstrees one nmiod Anne Boleyn six
Angered Hindustan Ueview
He Dodged
Mr Meek Did you trump my ace
Mrs M -Yes What of it Mr L
N nothing my dear Tin glad it was
you If one of our opponents had done
It wed have lost the trick Cleveland
Leader
The Smart Ones
Do you believe that the world owes
us all a living
Yes but the smartpr fellows are
collecting the debt for us on nn 80 per
cent commission Boston Transcript
ATTACKED Iff A LION
Awful Experience pf a Railroad
Wan In Africa
IN THE JAWS OF A MAN EATER
Dragged From His Bed by the Fierc
Monster He Was Mangled and
Gashed and Carried Off Bodily by
the Brute
The following description of an at
tack by a lion ns related to Mr St
Michael Podmore F Z S while he
was returning from a sojourn In the
wild places of the earth Is so terribly
realistic that we offer no apology for
printing It Mr Podmore met the
hero of this story while on a trip
across the Pacific ocean and was
shown the terrible scars on the mans
body
I was engaged on the transconti
nental Cape to Cairo line and our
gang consisted of two white men and
fifty blacks We each occupied a sep
arate hut
One dark night I was aroused from
sleep by hearing something moving
backward and forward beneath my
bed Becoming alarmed I listened
breathlessly to a loud long and Inde
scribable sniff sniff which broke the
stillness of the night My experience
of Africa was not extensive but I
instantly realized that some wild ani
mal was under my bed Every one of
my faculties became immediately par
aljzed with horror I was unable to
utter a sound
After a moment or two I became
aware that a man eating Hon was sniff
ing his way along the edges of the
bed perhaps a little puzzled at the
mosquito curtains I then felt I must
do something and instinctively yet
noiselessly I huddled all the pillows
and bedclothes over my head No
sooner had I done this than the lion
with a horrible pur grabbed me by
the right shoulder and dragged me out
on to the floor and immediately began
to suck the blood which streamed
down ray neck and chest and every
time I moved he bit me more savagely
As I raised my knees to get into a
crouching protective position he gave
me a little pat with his Daw which
nearly broke my leg and inflicted a
dreadful wound Then suddenly the
monster dropped me out of his mouth
placed one massive paw on my chest
and then throwing back his noble
Bead he gave four terrible roars of
triumph and defiance
My chum walked round the hut and
then saw with horror the hole made
by the Hon who had torn out the mat
walls and crawled under my bed
Then it dawned upon him what had
happened so he ran round to the other
Ide and kicked the door down
All this time the only thing I seemed
to take interest in was the loud sip
ping suck suck made by the Hon as
he drew my blood into his reeking
jaws I remembered with a pang of
regret that I had not lived a model
life recently and I began to pray as I
had never prayed before As I prayed
I thought how curious It was that I
did not feel the slightest sense of
pain with a man eating lion chewing
my flesh and drinking my blood
I had been lying on my back with
my neck and head resting against the
side of the hut when my friend
umashed the door As he did so the
Hon drove his terrible fangs into my
right groin and leaped out of the hut
into the darkness As he ran with me
he seemed to be twisting and jerking
me round sideways as though striving
to get me on his back
The lion ran across the clearing
with me for about thirty yards and
put me down under a big boabab tree
I lay on my back with the Hon on top
of me occasionally gazing with his
great luminous greenish yellow eyes
which filled me with unutterable loath
ing so expressionless and cold were
they yet so diabolical in their ruth
less cruelty
The lion seemed perfectly content
with his prey I felt his long rough
tongue scraping up my thighs and ab
domen and as it crept higher and
higher I felt little gusts of his hor
rible breath I half turned my head
away but still the long greedy tongue
worked its way toward my throat I
could distinctly feel each bite because
although it did not cause the slightest
pain yet as the fearful fangs were
driven into a fresh place I was con
scious of a strange numbness in that
particular part
During all this time the negroes kept
screaming Nkanga nkanga My
friend kept running round the clearing
In utter bewilderment The appalling
blackness of the night added horror
to the thing which no pen could de
scribe
At last two negroes were induced to
make a couple of torches of dry grass
and by the lurid and uncertain light of
these the Hon was seen standing over
my prostrate body He was an enor
mous brute over ten feet In length
and with a luxuriant tawny mane
that imparted to him a most majestic
appearance My friend told me after
ward that as he approached with his
gun I was moaning and crooning
softly to myself For some time he
was afraid to shoot lest he should kill
me instead of the lion He screamed
out Keep cool Jack and I will see
what I can do for you
As he crept nearer the Hon took his
fangs out of my groin and faced about
growling and snarling horribly The
rifle was leveled there was a sharp re
port and the first shot hit the lion In
the eye The ball as it came out shat
tered his lower jaw Two more shots
were fired and the fierce monster fell
dead by my side Loudon Ideas
Rev I W Williamsons Letter
Rev I W Williamson Huntington
W Va writes This is to certify that
I used Foleys Kidney Remedy for ner
ous exhaustion and kidney trouble and
am free to say that it will do all that
ou olaim for it Foleys Kindey Rem
edy has restored health and strength to
thousands of weak run down Deoole
Contains no harmful drugs and is pleas
ant to take A McMillen Druggist
Engraving and Embossing-
Your wants can be supplied at The
Tribune in the line of engraving and
embossing such aB calling cards invi
tations and announcements monogram
correspondence paper etc Handsome
samples oi an on display trices rea
sonable Prompt service If interested
come and inspect
If you have headache and urinary
troubles you should take Foleys Kid
ney Remedy to strengthen and build up
the kidneys ho they will act properly
as a serious kidney trouble may develop
A McMillen Druggist
Hil ISH
No
S
Hew Commemorative Stamp
The postoffice department is pre
paring a new pontage stamp of special
deBitju which will be ready for issue
about June 1 to commernte tha devel
opment of tho Alaska YukonPaciflc
territory This stamp will bo reotangu
iar in shape and of 2 cents denomina
tion only color red At the top ana
bottom are panels containing respective
ly the words U S Postage and Two
Cents In the center the larger part
of a oircle rests on the lower panel and
inoIoBes a ribbon bearing the words
1909 and in
the center of the circle appears a por
trait of William H Seward who as sec
retary of state conducted the negotia
tions for the purohase of Alaska from
Russia The name William H Se
ward aDoears uuder the nortrait On
either side is an ellipse containing the
Arabio numeral 2 with laurel branches
as a baokground The new stamp will
not be issued in book form Then will
be no commemorative issue of stamped
envolopes newspaper wrappers or post
al cards The stamps of the commemor
ative issue are not to be uold exclusively
in place of stamp f the regular series
A supply of the latter must be carried
in stook by all postmasters Scamps of
the commemorative or of the regular
issue will be supplied according to the
preference of the purchaser
fTEMPERANCE COLUMN
I conducted by tie McCook W
C nnfiiULMJWWVValia
T
CTC
Sometime early in June a debate on
Womans Suffrage will be given by
six of McCooka ablest lady speakers
Time and place to be announced latter
The regular meeting of the W O T
U will be held at the home of Mrs J
E Tirrill June 4th at 300 p m
A cunningly devised fable has been
extant through the state in the form of a
circular signed B airplay from the
liquor dealers aBBooiation asserting
that the license question bad triumphed
greatly in the recent municipal cam
paigns and purporting to give statistics
to show that the towns of greater popu
infinn hnri mtumed to license BUT
GIVING NO NAMES At least one
paper the Curtis Enterprise took tha
bait which is strange as its editor
stands as a good ohurch man The fact
is nmong the large cities which return
ed to license after having been dry Alli
ance Albion St Paul Alma St Ed
wards and Hebron are the most promi
nent while those voting no licensa
which had been wet are Kearney Lex
ington Geneva Sidney Plain view Ord
Neligh Do not these new ones far
overbalance those returning to a license
policy And Lincoln may be added
since Fairplay made bis deductions
In 1897 Nebraska had only one dry
county Scotts Bluff The 1909 election
gives us 26 dry counties 48 dry county
seats The circular making statements
without proving them is akin to the
whole policy of the saloonists Brag
gadocia and bluff are their stook of
trade but all the claims that can be
made by these cohorts of the devil in
the saloon business that Nebraska ia
going backwards on this question can
not stop that onward march of an
awakened conscience that has overtak
en this state The fight is going on
and on until we win
Nebraska Is Going Dry
A CARD
This is to certify that all druggists
are authorized to refund your money if
Foleys Hooey and Tar fails to cure your
cough or cold It stops the cough
heals the lungs and prevents pneumonia
and consumption Contains no opiates
The genuine is in a yellow package
A McMillen
A TRIP OF A LIFE TIME
The grand tour of the Pacific Coast is a journey of a life time
a tour of Europe is also a trip of a life time but the difference is
that the Coast trip is directly within yourreach at a far less cost
than any other extensive journey can possibly be made May 6th
to 13th only 5000 to California and back and commencing May
20th through the summer 5000 to Seattle and back for 1500
more you can include California One makes a tour of from 5000
to 6000 miles through a wonderland replete with modern interest
linked with a romantic past
Write me for Alaska Exposition leaflets California Person
ally Conducted Excursions To the Great Northwest Yellow
stone Park Let me help you plan your tour
D F Hostetter Ticket Agent McCookNeb
i W Wakeley G P A Omaha
I Mil -
VfctVfcfcfcfc
V FRANKLIN President A C EBERT Cashier
JAS S DOYLE Vice President
THR
CITIZENS BANK
OF McCOOK NEB
a
Paid Up Capital 50000 Surplus 20000
r FRAHKUH
DIRECTORS
JAS S DOYLE
Bullard Lumber
A C EBERT
I
ONE ONE ONE
That is the No of ONE of the best Lumber and Coal Concerns in a
No ONE town which is located on ONE East Street But if you cant
find it call phone No ONE when you will be informed that
you can get
TVi erV1Ce 0 ONE treatment
fact No ONE first last and all the time
in
Co f
TAKE THE BLUE BELL LINE TO HEAL TH
THEY MAKE YOU FEEL LIKE A BLACKSMITH
Sold by A McMILLEN McCook Nb
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