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ABOUT ADVERTISING NO 1
The Perambulating
Showcase
By Herbert Kaufman
The newspaper is a shop window
carried about the city and delivered daily into
hundreds of thousands of homes to be exam
ined at the leisure of the reader This shop
window is unlike the actual plate glass show
case only in one respect it makes display of
descriptions instead of articles
You have often been impressed by the
difference between the decorations of two
window trimmers each of whom employed
the same materials for his work The one drew
your attention and held it by the grace and
cleverness and art manifested in his display
The other realized so little of the possibilities
in the materials placed at his disposal that un
less some one called your attention to his
bungling you would have gone on unconscious
of its existence
An advertiser must know that he gets his
results in accordance with the skill exercised
in preparing his verbal displays He must
make people stop and pause His copy has to
stand out
He must not only make a show of things
that are attractive to the eye but are attractive
to the peoples needs as well
The window trimmer must not make the
mistake of thinking that the showiest stocks
are the most salable The advertiser must not
make the mistake of thinking that the showiest
words are the most clinching
Windows are too few in number to be
used with indiscretion The good merchant
puts those goods back of his plate glass which
nine people out of ten will want after they
have seen them
The good advertiser tells about goods
which nine readers out of ten will buy if they
can be convinced
Newspaper space itself is only the win
dow just as the showcase is but a frame for
merchandise pictures A window on a crowd
ed street in the best neighborhood where
prosperous persons pass continually is more
desirable than one in a cheap sparsely settled
neighborhood An advertisement in a news
paper with the most readers and the most
prosperous ones possesses a great advantage
over the same copy in a medium circulating
among persons who possess less means It
would be foolish for a shop to build its win
dows in the alleyway and just as much so to
put its advertising into newspapers which are
distributed among alley dwellers
Copyright 190S by Tribune Company Chicago
CITY CHURCH ANNOUNCEMENTS
Christian Bible school at 10 a m
Preaching at 11 a m and 8 p m C E
at 7 p m All are welcome
R M Ainsworth Pastor
Episcopal Preaching services at St
Albans church at 11 a m and 730 p
m Sunday school at 10 a m All
are welcome to these services
E R Eakle Rector
Catholic Order of services Mass
8 a m Mass and sermon 1000 a m
Evening service at 8 oclock Sunday
school 230 p m Every Sunday
Wm J Kibwin O M 1
Baptst Sunday school at 10 a m
Preaching service at 1100 a m Even
ing service at 800 B Y P U at 7 p m
A most cordial invitation is extended to
all to worship with us
E Burton Pastor
Evangelical Lutheran Regular
German preaching services in the court
room of the McCook court house every
Sunday morning at 1030 All Germans
and Russians cordially invited
Rev Wm Brueggeman
607 5th st East
Methodist Sunday school at 10 am
Sermons by pastor at 11 and 8 Class
meeting at 12 Junior League at 4
Epworth League at 645 Morning sub
ject Our Sonship Evening How
Some Folks Use Their Tongues1
M B Cabman Pastor
Christian Science Services Sun
day at 11 a m and Wednesday at 8 p
m Meetings held in the Morris block
Room open all the time Science litera
ture on sale Subject for next Sunday
Mortals and Immortals
Congregational Sunday school at
10 a m Preaching at 11 a m and 8 p
m by pastor Junior O E at 3 p m
Senior Endeavor at 7 p m Prayer meet
ing Wednesday evening at eight oclock
The public is cordially invited to these
services Rev E S Bickord of Tren
ton will preach both morning and
evening
G B Hawkes Pastor
a
Evangelical Lutheran Congrega
tional Sunday School at 930 a m
Preaching at 1030 a m and 730 p m
by pastor Junior C E at 130 p m
Senior O E at 400 p m Prayer
meetings every Wednesday and Satur
day evenings at 730 All Germans
cordially invited to these services
Rev GustavHenkelmann
505 3rd street West
Just the Same Every Week
This week like last week The Trib
une contains matter of local interest on
each of its eight home printed pages
Same every week
A Handy Receipt Book
Bound duplicate receipt books tbre
receipts to the page for sale at Thp
Tribune office
HUCKLEBERRY FARMING
Agriculture With a Match In the Tim
ber Regibns
It may seem Incredible to those
who havo never lived In or traveled
much through timber districts where
the huckleberry Is Indigenous said a
native of such district but It Is a fact
that there Is a tribe of shiftless persons
In all such regions who systematically
and without regard to law property
or life set fire to woods or cut over
land adjacent to woods simply to In
crease the area of huckleberry bushes
There Is only one way In which
huckelberries can be cultivated and
the huckleberry farmer does not need
to own an Inch of land If he has the
title to one simple luclfer match he
can put thousands of acres under culti
vation in a very short time
He has only to light the match and
touch it to the dry leaves and branches
on the ground either in early spring
or late fall and his cultivation is soon
under -way No matter -what grew on
the ground before fire swept It bare
huckleberry bushes will never fall to
spring up luxuriantly from the ashes
and scorched soil They will be In
abundant bearing the next season
What the result may have been inloss
of life or property does not concern
the persons who reap the benefit
Many of the Area that devastate our
forests every year may be traced to
this reckless and deliberate making
or Improving of huckleberry patches
I remember one instance particularly
where the setting fire to the brush on
a huckleberry barren in northern Penn
sylvania resulted in a forest fire that
swept over a 10000 acre timber tract
doing incalculable damage to the stand
ing timber and reducing to ashes 00
000 feet of logs and lumber and 30
000 cords of tanbark representing a
money value of nearly 700000 Twen
ty persons were burned to death and
thirty so badly burned that seven of
them died from their injuries The
huckleberry crop gathered from this
cultivation of that barren waste per
haps realized 200 to the cultivators
Washington Post
PROVED HIS SPELLING
An Incident In the Career of Stephen
A Douglas
An amusing incident occurred in Mc
Lean county 111 at the first court
which Stephen A Douglas the famous
politicau attended after his election
as prosecuting attorney There were
many indictments to be drawn writes
Professor Allen Johnson in his life of
Douglas and the new prosecuting at
torney in his haste wrote the name of
the county MClean instead of McLean
His professional brethren were greatly
amused at this evidence of inexperi
ence and made inerry over the blunder
Finally John T Stuart subsequently
Douglas political rival moved that all
the indictments be quashed Judge
Logan looked at the discomfited youth
and asked what he had to say to sup
port the indictments
Smarting under the gibes of Stuart
Douglas replied obstinately that he
had nothing to say as he supposed the
court would not quash the indictments
until the point had been proved This
answer caused more merriment but
the judge decided that the court could
not rule upon the matter until the pre
cise spelling in the statute creating the
county had been ascertained
No one doubted what the result
would be but at least Douglas had the
satisfaction of causing his critics some
delay for the statutes had to be pro
cured from an adjoining county
To the astonishment of court and
bar and of Douglas himself it appeared
that he had spelled the name correct
ly To the indescribable chagrin of
the learned Stuart the court promptly
sustained all the indictments The
young attorney was in high feather
and made the most of his triumph
The incident taught him a useful les
sonhenceforth he would admit noth
ing and require his opponents to prove
everything that bore upon the case in
hand
His Curiosity Saiicrxd
A wealthy tradesman win Ind hpii
drinking the waters of rfh rirSand
took a fancy to trv thai of Fiisfol
Armed with lor of inrodn iirn
from his Bath j L in to i rofps
sional brother at rvlstsl ol nor-
tleman spt ou o i - m thi
way he said to In J idr
what Dr I 1 i Pris
tol physcii ii U op-
and giving wiv f --v-v open
ed the lettc ul C
Dear D jctT TI p bo s i h Wilt
shire clothic incite tlc i st of him
Yours prof onaly J HIANK
Fclicn rnd Flrrrio
The hcok of Hit pelicans bill is reu
and uiirioubudly tv fable that the
pelican fro its young with d
from its cv i breast originated in the
birds luhit of prp rg the bill upon
the breasr in order to more easily
empty och when t red tip
might be mistaken for bloc1 Another
explanation is that the pelican became
eonfused with the flamingo which
discharge into the mouth of its young
a secretion which in color resembles
blood
All His Doing
Miss Cheilus Is it really so that
youre engaged to Mr Roxley Miss
Pechis calmly It is Miss Cheilus
My he was a great catch Miss Pechis
I beg your pardon catcher Phila
delphia Press
Too Considerate
Judge Sou say you went into the
room at night quite unintentionally
Why then had you taken off your
shoes Burglar Cause jedge I heard
dere was somebody lyln 111 In de house
Home Magazine
WOlERSi THE SUN
Some Facts About That Colossal
Fiery Globe
AN IDEA OF ITS GREAT SIZE
Our Earth and Moon as Far Apart as
They Now Are Could Easily Move
Around In Its Flaming Interior Some
of the Substances It Contains
Astronomy does not always consist
of night studies There are some things
to be seen after darkness Is gone both
with glass and unassisted eye The
dear old moon often gives us a good
daylight view of herself looking as If
haggard sleepy and disgusted after be
ing out overnight The star Venus has
often been seen In the afternoon Some
comets are ou record as having ap
proached so near the earth that the
same could be said of them for weeks
at a time
But of course the great day attrac
tion is the ruler of our own family of
brother and sister planets the sun
Although medium sized as coin
pared to many of the fixed stars our
sun is no lightweight being about
1300000 times as large as the earth If
some great force could put us in the
center of that ultra mammoth globe
and the moon also keeping her at the
same distanqe from us as she now is
and there was another moon nearly as
far away from her the earth and the
two moons and all the space between
them could still be contained in the
great sparkling sun
Its distance from us is 92S97000
miles a very tedious little journey if
we could make it by customary meth
ods You can find plenty of accounts
in books of how long it would take a
railroad train to get to it and you can
ascertain it yourself by a little figuring
You will learn for instance that a lim
ited express traveling 1000 miles per
day would arrive at Sun station in
about 234 years during which time
there would probably be a few deaths
on the train If when the engine ar
rived it could give a blast of the whis
tle loud enough to be heard here the
people at this end of the line would
have to wait fourteen years before the
signal arrived if it proceeded at the
usual velocity of sound
But the eye most wonderful of con
veyances can traverse all that dis
tance in between eight and nine min
utes It takes that length of time
for light to pass between the two
worlds
What is the material of which that
great fiery globe is composed The
following substances have been detect
ed by the spectroscope and msy be
considered as surely a part of it Bari
um calcium chromium cobalt copper
hydrogen iron magnesium manga
nese nickel platinum silicon silver
sodium titanium vanadium It is
thought that the following substances
are also there although the proof
while strong is not absolute Alumini
um cadmium carbon lead molybde
num palladium uranium and zinc It
is a singular fact that gold has not yet
been discovered in this great golden
orb
The fact that all is action all is mo
tion not only in this world of ours
but throughout our entire universe is
Illustrated by the sun for while all the
planets of our system are revolving
around it it is not itself still it would
seem to be having a waltz of its own
It turns on its axis it lias another mo
tion about the center of gravity of the
solar system and besides it is on its
way with its flock of planets toward
some distant point in space at the
rate of 9G0 miles per minute These
facts and figures sound strange and
hardly believable but they have been
demonstrated mathematically over and
over again by astronomers of different
times and lands
One of the most interesting things
to be seen upon the sun is its spots
for this great king of planets is not
entirely immaculate Some think these
are caused by cyclones some that they
are eruptions from within the suns
surface some by cool matter from me
teors falling into the hotter atmos
phere and this last idea would seem
the most sensible one Such a great
flaming furnace as the sun apparent
ly is giving out life to a colony of plan
ets must have food and possibly the
great heat giving life imparting crea
ture may when spots appear be taking
its rations
These spots often thousands of miles
in extent although they look so small
from earth can many of them be seen
with an opera glass but it is neces
sary to combine the instrument with
smoked glass which can be fastened
upon it with rubber bands either at the
eye or view end Brooklyn Eagle
A Favor Appreciated
I htive come to inform you said
the young man who thought the firm
would have to go out of business if
he went away that unless my salary
is raised I shall have to sever my con
nection with this establishment
Thank you replied the general
manager
Am I to understand then the
young man asked that yon accede to
my demand
No I thanked you because you
had relieved me of an unpleasant du
ty I always hate to discharge a man
who will be unable to hold a job any
where else Chicago Record Herald
Not until we know all that God
knows can we estimate to the full the
power and the sacredness of some one
life which may seem the humblest In
the world John Kuskin
JOHN E KELLEY
ATT0ENEY AT LAW and
BONDED ABSTEACTEB
McCook Nebraska
gfe Ageat of Lincoln Land Co and or MeCooSi
Wator Worka Office in Poitofllco building
C H Boils
TRV
C KEldrkd
BOYLE ELDRED
Attorneys at I aw
LongDiatanco lone it
Rooms 1 ana 7 second tioor Mcinntr Nrh
Pottofflce Building MCC00H HC0
H P SUTTON
mccook
JEWELER
MUSICAL GOODS
NEBRASKA
Updike Grain Co 25
COAL
Phone 169 S S GARVEY Mgr
Midclletoii Ruby
PLUMBING and
STEAM FITTING
All work guaranteed
Phone 182 McCook Nebraska
We Cant Do It
for what some others
do your work for
But We Can Do
better which is more
important to you as
the life of your
Shirts Collars Cuffs
are lengthened by our
process of laundering
them
LET US TRY A LOT FOR YOU
McCook
Steam Laundry
Phone 35
iIK A fimOUfmfjS
BEGGS CHERRY COUGH
SYRUP cures coughs and colds
S N CLINE
Contractor and Builder
r Prices Reasonable
All Work Warranted 3
feilWrtlftaM lilitillMHrtrll
IwHHHHLT
Bs9
WINTER
JOURNEYS
Winter Tourist Rates
Daily low excursion rates after
November 20H1 to Southern
and Cuban resorts Daily now
in effect to Southern California
Lower yet homeseekers ex
cursion races first and third
Tuesdays to the South and
Southwest
Corn Show Omaha
December 9 to 19 Visit this
interesting exposition of the
best corn products and their
use Attractive program with
moving pictures electric illumi
inations sensational prizes for
best exhibits Consult the
agent or local papers
Secure an Irrigated Farm
We conduct you on the first
and third Tuesdays of each
month to the Big Horn Basin
and Yellowstone Valley assist
ing you in taking up govern
ment irrigated lands with a
never failing water supply under
government irrigation plants
Only one tenth payment down
No charge for services Write
D Clem Deaver General
Agent Landseekers Informa
tion Bureau Omaha or
D F HOSTETTER
Ticket Agent McCook Neb
L W WAKELEY G P A Omaha Neb
WBKggBgftKSSSSB
jgrPrrvifi viirpvrv ivyvv www v r wtvvv vv vwwrirTWiiPv wfFH
i Our Regular Prices Seem 1
ie
Bargain Counter Figures i
But the Goods Are All
Fresh Clean and New
McCook Views in Colors
Typewriter Papers
Box Writing Papers
Legal Blanks
Pens and Holders
Calling Cards
Manuscript Covers
Typewriter Ribbons
Ink Pads Paper Clips
Brass Eyelets
Stenographers Notebooks
Photo Mailers
Memorandum Books
Post Card Albums
Duplicate Receipt Books
Tablets all grades
Lead Pencils
Notes and Receipts
Blank Books
Writing Inks
Erasers Paper Fasteners
Ink Stands -Bankers
Ink and Fluid
Library Paste Mucilage
Self Inking Stamp Pads
Rubber Bands
These Are a Few Items
in Our Stationery Line
the tribune
Stationery Department j
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