Nebraska Newspapers

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"ADVERTISING AND JOURNALisM' "
SUBJECT OF INTERESTING -
ING LECTURE.
Oellvcred , by Robert E. Ireton in New
York-How Effective Advertis.
ing Should Be
Written.
" - Hobert Emmett Ireton , assocIate
editor of the Wall Street Journal , lec.
tured last week on "JournalIsm and' '
Advertising" before the class In ad.
.
/f verUsing of the Y. 1'11. C. A. Twenty.
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, .f' 'i thIrd street branch.
' " ' . "AdvertisIng and journalIsm , " said
Mr. Ireton , "are closely allled , and the
advertisement writer Is entitled to
share in the recognItion and dignity
that are accorded his editorIal breth.
ren. JournaHsm could not exIst with.
out advertisIng. The prosperIty of
every great paper Is measured by the
amount of advertisIng It cllrries.
Subscription and street and news
J
" agents' sales may pa.y for the inle ,
rif paper and cost of dIstribution , but to
,
if the advertisIng returns must the IJub.
; 11sher look for practically every other
, expense , and for his profits 111eewise.
; If thIs important truth does not close.
. ly Identify the advertisement wrIter
wIth the news.gatherlng and news-
distributing profession , then , indeed ,
'twere Idle to argue further. Dut the
"
) , . IuestIon Is not an open one.
"Testdmony of the highest is at
jland t.o estabHsh this connection , and
recently' a banquet In the Hotel
Waldorf , the hope was expressed by
one of the spealeers thllt the time
would como when on every newspaper
there would bo estab11shed an 'edItor
at advertising. ' This sa.me speaker
claimed , and very logically , too , that
advertising was the basis of journal.
ism. In this he was undoubtedly cor.
recto Another writer , who is reputed
to be In receIpt of the largest salar ) '
ever paId an edItor , admItted that he
frequently derived Inspiration for hIs
editorIals from newspaper advertIse-
ments.
"Forty years ago newspapers were
insJgnificant mediums , reelclng with
) loHtics and persona11tIes , blldly wrIt.
ton , poorly edited , and carelessly ,
when not slorenlY , prInted. To-day ,
. they 301'0 permeated with the SpIrIt of
News , and , In the vast majority of
cases , are Intelligent , Instructive and
accurate recorders of the world's
events. The men who edit them real.
ize their duty to the pubHc and mea : ! .
urablY discharge It. They also rea. ) .
Ize their duty to the publIshers and ,
111\0 good business men , endeavor to ,
make their papers pay. They try to
give the reader by honest open meth.
ods a good and attractl\'e pap or , the
product of brains , energy , persever"
ance , human s'mpathy , art. trainc
I judgment and special lmowledge. .
More than anything else they strIvE
for truth , accurac ) ' and faIrness.
"This transition imposes on the ad.
yortlsement writer a high degree oj
rosponslbl1lt . . The news and'adver
tlsement columns should be comple
mentary. One should bo as free frorr
objection as the other , and on th (
5houlders of the advertisement write ]
falls this burdln. :
"Ho should aim to wrlto the truth
and only the truth In his udvortlsln !
copy.
"Ho should avoid exaggel'lltIon , mis
I'cpresentntlon nml deception.
"Ho should not run to extremes 11
11ls writing , nor Inolino to scnsatlona
diBpln ' . The best. results 11.1'0 achlcvOj
br modoratlon , and once the publll
is deceived or olrendcd the posslblllt :
of regn.1nlng Its favor Is small In
deed.
"lIe should look upon hie t:1llUng n.
an educaUonal force to teach the put
. '
lie economy , frugality and buslnos
princ1ples. To tell them what to bu
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how to live and where to got the best
for their money.
"Bo brIef In 'our statements , but.
be comprohenslve. Omit noUling that
Is matorinl , but do not weary your
readers by forcing thom to wade
through a mass of unnecessary -detnll
to grasp' the qualities you descrIbe ,
or the point ) 'ou wish to mnke.
"Don't crowd your matter Into a
smnll space and expect to , get the
sarno results from a five-Inch minion
ad that ) 'ou would nllturally expect ,
and probablr : eceJye , from a column
ad if the b-ame amount of mlltter were
properly In en'tcd , leaded and set In
bigger type.
"CultIvate clearness and accuracy
in expression and write with convlc.
tlon. Unless you beHevo what you
write about the article you describe
how can you hope to convince others ?
"If you adopt headlines , see that
they contain the most. striking fea.
tures or properties of the subject de.
scribed.
"Aim to attract , to interest and
move to Inquiry the mind of the buy-
er. Advertising Is the quintessence of
psychology.
"Study 'our article or commod ly
exhllustlvely. Don't write until you
know Jt from begInning to end. Then
study your public and write from its
viewpoint. This is the secret of ad.
vOI'tlsing : Putting yourself In the
place of the purchaser. "
TONS AND TONS OF PAPER.
Being Mailed from CIties and Towns
in This Country.
According to a writer in the Brook ,
l'n 'Eagle , over 30,000,000 pounds 01
printed matter designed for general
distribution was shipped in one month
of last 'ear by publishers , at the rate
of one cent a pound , at the hundred
largest post offices In the United
States , rangIng from New York at thc
top to Fort \Vorth. Tex. , at the foot ,
the total amount of , such shipments
having been from 476,000,000 poundE
In 1904 to 643,000.000 pounds In 1905
These shipments of printed matter
collected and transmitted by the post
office department. constltuto a ver
fair gage of the distributing points 01
news and Uterature In the Unltel
States and the relation which the
bear to each other Is peculiar and ha !
Uttle referdnce to population.
New York stands at the head wlU
moro than 30 per cent. of the whol (
shipments of the ountry. Chlcag (
follows wilh about two.thlrds of tlu
shIpments of New York. 'I'hen follo\1
St. Louis , PhIladclphla and Boston
in the order named ( Doston's ship ,
ments bolng unduly low ) , and thm
Kansas City , CIncinnati and Augusta
Me. ( the shipments from August :
seemingly undulY high ) , l\Jinneallolls :
San Francisco , Plttsburg , Detroit , St
I Paul , Cle"elaml artd 1\I1lwaulcce folio\ '
-all of them minor but populon :
cIties-and then como SprIngfield
0. , and Blgln , Ill. , two small places
Springfield being natable on : I.ccoun
of Its output of arlcultural ! machln
or ) ' , and Elgin Oil account of its man
ufacture of watches and shipments 0
.
dalr ' [ u'oducts. BalUmore Is nex
In line , then Denver , Omaha , De
Moines , Atlanta , Lincoln , Nash lll (
IJoulsvllle , Indianapolis and Washlnp
I ton : Danger , 1\1e. , exceeds Duffalo
Dallas , Tex. , exceeds New Orleans
r Drooklyn has shillmonts a lIttle large
than those of Waterv1l1e , Me. , an ,
, Hochester , N. Y.
E. W. 1I0wo In th Atchison Glob
condemns dreaming about what ) ' 0
would do If ) 'ou wore rich. The Iter
recalls a story we heard the OU1E
day : "Pat , what would you do If yo
had a million dollars ? " "Well , I'd g
to 11 hotel and rint the best room I
the house , I'd elt a bottle of whisk
I' and maIm me a hot whisk ) ' puncb
thin I'd laTe a call with the clerk f (
six o'clock , and thin In the mornll
whln Ule portoI' rapped on tbo dee
I'd say , 'To the dlvll wid you , I don
" bavo to glt up ! ' "
ON EDITORIAL DUTY II I I ,
THE EDITOR SHOULD REPRESENT
HIS TOWN'S 'BEST INTERESTS ,
\
PLAY FAIR WITH THE PUBLIC
- -
That Is at All Times a Duty and the I
Best Business Polley-To Attain -
tain the Ideal. ,
By D. W. Grandon.
( A rll\lI , Mich. , 'l'olcKrllm. )
Communities are different. 'I'ho
people of one town differ from the
people or another town. An editorial
\lolic \ ' that w111 win In ono commu-
nit ) ' would create a bushel of "lItopS"
In another. 'I'ho editor who would
be popular and n power in ono com.
munlty might play a losing game and
become n man of small Influence In
anothor.
There are towns that w1l1 take al-
most an ) ' kind of slush that an elit.
or may glvo his readors. There me
odICI' towns that almost resent 0. real
editorial opinion. 'rho cdltor Is an
ovolutlon. Ho III growing better year
by 'ear. The town Is an ovolutlon.
It is growing bigger and broader aUll
greater year by year. I boHovo and
have always maintained , both In pub.
Hc and private , that an editor bolli to
bo successful and Infiuentlal must play
square with the people.
If partisan politicians , rings or ma ,
chines : ll'0 robbing the pubHc and the
editor Is sure of his grounds , he
'should be man enough to say so. U
special Interests are worltlng special
J hemes to glvo them special privi.
leges to benefit the few at the expense -
penso of the many , the real editor
who plays square with the people
should bo w1111ng to oppose decidedly
and emphatically all such schemes.
The real editor should bo broad
enough to take a stand in opposition
to his best frtends , to his largest patrons -
trons , to his heaviest advertisers , 11
the pubHo interest dOl)1and It. The I
pubHc Interest should como first. Even
from the most selfish standpoint if
no other. "
Your hest friend may die. Your
largest : patron may soIl out or movc
away. Your heaviest advertiser ma ) '
go into banleruptc ) ' . Dut the public
goes on forever.
Play square with the pubHc , and
the public is your friend , the adver.
tlser wlll go to the Impel' the pub
lic reads , whether ho believes In the
editorIal 110Hcy or not.
Then on broad prIncIples , withou1
attempting to suggest any plan thai
would applr generally. the edito ]
should be honost. Ho should be hon
est with himself , honest with the pub
lIc , and honest in the presentation 0 :
public questions.
It is hnpossible to always be right
Mlstalccs wlll happen. Honest edito ,
rials are often written on misinforma
tIon. Dut even they should ring true
They should strIke cleo.r. 'I'h03
should not be written as if the edit
or was feeling around for 0. soft plac (
to light. Moro than that , a newspa
per ought to have editorial opinions
More than that , It ought not to dodg (
local issues. It is the local question !
that Interest the local readers.
A Republican editor or a Democrat
Ic editor , who devotes a column tI
lambasting the opposition party 01
national or state questions , and per
mits his party eouncll to give hal ! th
town away , without eYer uttering I
protest , Is not living up to the hlgl
Ideal of a real editor.
The local editor cannot do mucl
toward shaping the destlnle3 of hi :
, state 01' national organization , bu
I with the use of brains and tact ani
I hard work he can do wonders towarl
. I hell1Ing his home town. It is th ,
, duty of the editor to do all he cnn tl
helll his town.
,
He should favor the polll'tes tha
r will help his town get now factorleE
I I new ( mtel'prises , new improvement
.
new cltlz ns. He should help hi
) town by frequently spenltlng of It
advantages , Its good location for bUB
I ness , its opportunlUes for buyers.
) I 'fho neW3paper that is not afraid t
> get on the right sldQ of public quO !
) , tlons will bo neglect d. A great man
; cditOl's speak out strongly n mas
, . I qucstions , but weakly dodge the lIquo
, and simllar questions , Don't dodg
1 anything. Don't bo afraid of an' .
, thing. ,
1 1\Ieet tmd treat the questions (
, I the day fairly and honestly. 'I'he pu1
. . lie Is wining to differ from ) 'ou. Dl
doesn't admire an , editor who j
9 , alwa's squirming around and 110PIIIII
I , about.
If a Democratic alderman shoul
malte a mistake , take a wrong pos :
tion , the thunders of l\1t. Sin l woul
not be equal to the thunder of vitulle
ation the Rellublicun organ is usual ]
able to turn loose.
Or If the shoe should happen to 1 :
on the other foot , the roar of Niagal
would be as mlld as a slimmer breCt
compared to the I'aglag torrents I
denunciation and 1I0lso that a pari
san Democratic editor would fire :
the political culprit whoso chief fau
[ lrobably arose from his standing I
the 'wa ) of some graft In which Borr
fl'lend ot the partisan journal was I
terested.
A thousand worse things. howeve
would go tobogganing through U
town , creating havoc , p1llng up tat ( ' '
getting the town by the ears , at
the same editor would n Yor utter
word of protest.
It Is my judgment that an odIt.t
should be an editor. That he shou
never bo a partisan partisan. Dolor
to a llI1rty If you feel Ulllt to bo YOI
duty , but don't let the party use y (
to pull Its burning t'ht'stnuts OUt of
the fire.
Like a just judge sitting on th"
bOliCh , lho. editor should deal with
"
Illlblle questions fl'om the solo staml-
point of doing the gr"atcst good to
thl , } greatest number. 1 believe tlm1
such 110 II C ) . Is not enl ' the right pol.
tc ) " , but 1 bellovo It. III the winning
wny.
'I'ho editor must be fair. IIo must
bo honorable In bls dealings with the
public. 110 should stand fairlY In fn.
\'or of right principles. sobriety , hon. I ,
est ' , Intcgr1t . . honest and econom.
Ical IlIIbl1c sorvlce nml "hurrah" for
his town alwa 's amI all the time.
lIe should print a gooll newspaper ,
11 newsy nowspaller , 1m onterprlslng
newspaper , an up-to-date American
nowspaper. 1I0 should Ree that the
local news field Is carefully hnndled ,
thoroughly covered und the paper edit. :
ed with a view to malting the news
rol1ablo as well us readable.
Dut it Is useless to offel' suggostlons
along these lines. You all know these
things well ' of ' better
as as , man 'ou -
ter , than I do.
As to the town much depends on
that. Some cities are \'ery proud of
ver ' 1)001' papers. Some cities arc
constantly Idcklng at very good pa-
pers. No hard and ( ast lIne8 can be
laid tlown as to what 1ho town should
do for the editor. Dut I think It Is
safe to say that If ho w111 give his
town his best. efforts , oven though they
ma ) ' not always bo br11llant. just an
honest etfort to serve the ) leople , his
town will be good to him.
The elHlor must talto the people as
ho finds them. lIe must take his
town as he finds It. It Is not the ed-
Itor's duty to carryall the burdens of
the town on his own shoulders , but
he will have to carry ten times as
many of them as any other mnn.
The editor should not Imnglno that
ho Is the dictator. 1I0 should not
swell up and become Infected with
the notion that ho Is the big boss or
the one overgrown boy , who Is to do
all the talking. That won't go down
with a lot of people.
The town Is full of people who know
,
what they want done just as well as
tile editor Imows what ho wantd done.
They can give him bushels of points
. every day In the weole. They can tell
hln1 where to bacle in.
They can tell him when to Blow up.
t Then can tell him when to put on
steam and when to throw on the I
hrakes. That Is a rIght that belongs
to every free American. It Is his
prIvIlege to show the editor where he
thinlts ho Is wrong In batches , bush ,
els and bundles.
In fact , some of the people some ,
times get so excited over their fnil.
ure to reform the editor thnt the ) '
are llable to quit taking" his paper fOI
a few weelts at least.
If the paper Is really worth while ,
. they soon come back. After that the
do not try to reform the editor al :
the time-they begin to stop and eal
once In awhile , at least-and the3
. usually stay longer after an 'experl
enco of that Itind.
For myself , I bell eve in opening UI
r the columns of my paper freely tc
. the people who disagree with my ed
Itorlal pollcy. 'I'ho publlc is glvor
to understand that whllo I am com
pellcd to pay for the prlvilego of sa ) '
Ing what I please , as well as pa
for the other fellow's privilege of ap
pearlng in prInt" the public can use
the columns of the Telegram wlthou1
money and without prlco to agree 01
disagree with my editorial policy 01
utterances just as milch as they llke
so long as they present tholr remarlCE
in a respectful manner.
The real editor it seems to m (
should not bo afraid to open up hiE
columns to the lclcker , the knpcker , 01
the objector. Givq' ' these peep ) (
space , and if they are wront ; the
w111 hang themselves. It they at' (
right , the editor certainly hils DC
reason for keeping their utterance !
from the publlc. After all every greal
reform that has ever blessed man
lclnd has been started by what In thll
day and ago wOllld bo called I
"lenoclter. "
If the editor is the man bo ought tl
be , he llghts the torch of progresl
and goes marching lip and down till
streets. He aales the popuoaco t
unitedly and earnestly get togethe
and give the old town a boost.
Sometimes In some towns .the pee
pie quickly respond. 'I'hey follqv th ,
loader and they do things for the 011
town that malee the ImockerlJ and th
klcker ' club wakcn III > and taleo nc
tlce.
Sometimes In some towns no amoun
of coaxing , no amount ot argllmenl
no matter how well the story Is pr (
It I sented , w111 bring results. In suc'
Is ' :1 ) Ilace I can see only one hope fo
g : the real editor. and that Is to sell ou
and get into some town where Inte
d II IIgence , hard work and enterpl'lso wI :
' apprecIated.
d 'I'he editor must bellevo in the tOWI
r. If ho wants the town to bellevo I
Iy I him. It seems to me that h shoul
Iccep his ) JapeI'free from antanrlIn
Ie alliances of all kinds ,
'a If an el1ltor is constantly asking th
:0 : politicians to favor special ol'dlnancc
) f I that w111 give him business , he get
.1. into a llOsltion where ho naturally J
It ! compelled to favor the ordinances tll
It polltIclans want passed to give thO !
in I or some o ( their worl , rs special prl'
Ie lieges.
n. I don't bellove the editor w111 gc
as milch from that klpd of method t
II' , ho w111 b ) ' lcceplng entirely froc.
Ie don't bell tWO he Is doing the best 1 :
9 , I can for his town , and I' don't b
IIJ ,11eve , his town will do the best ( (
a , him It ho follows that kind of a pollc
I 110 'ihould ask what Is fall' . JJ
)1' ' should 110 willing to sl1m 0 In the se
Id I eral prosperlt ) . . He should not I
I
ISslst on crcl\m all tbo time. 110 shoul
Ill'I I got his results by working for t1
) u good of the whole town.
J . , ,
1t Rcoma to mo tll t Ul0 odltor who
( lllt'S this will hnvo greater prOSIer-
It ) ' on the avt'rage. IIo w111 at least ,
CIIJO ) ' the conl1donco amI respcct of
his fellow cttly.t'ns. Ho will llvo a
IICo of uSt'fullless for the good of
the olll tOWII. 110 can make a gooll
livlllg for hlmsolt and leave an hon-
omhlo ImtrlmollY for his family.
Whell at last old Fnther Tlmo ,
Rtrlltes " : JO , " amI the work of bls life !
tM dOI1t' , the ohl town w111 bo a sin.
cere amI hOliest mourner thnt so good
a friend hl19 gene to his roward.
What 11101'0 cl1n the editor ask of
the tOWII thall appreciation whllo
nllvo 11I\(1 real sorrow when 110 Is
cnlled to hlA long rest , well ellrned 7
- ntlonnl Printer Journalist.
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SMALLER NEWSPAPERS.
Is the Reading Public Getting Tired of
Big Sunday Issues.
Nobody can prctllct positively what
the "newspl\1or [ of the futuro" w11l be ,
although some gootloll1on Wll0 never
were in the newspaper business arc
prepare to toll us all about It In the
ten-ccnt magazines , says the Clllcago
Record.IIorahl.
Ono thing , howovor. may safely be
] lrmllcted by anybody , amI that Is that
the newspaper of the future will not
bo an ) ' bigger 1hn.n the newspaper of
the llresent. The limit of size In ratio
to cost of white paper hns been
renched by some journn.1s which oven
now are eitbor losing money 011 every
paper they sol1 or else lecpplng oven
b ) ' the narrowest of mantlns. Even
WltJl hel1vy allvortlslng patronage It
Is clear tbat incro.\slng size under
such circumstances would bo to com'
mlt 11nanclnl suicide.
Other consillorations make for n. reduction -
duction raUlor than an Increase in
the size or newspapors. The most im.
portant ono Js that the rending public
is becoming Urc of the great bulle or
BOmo dally editions I\IHI of most Sun.
day Issues. It Is huposslblo that such
masses of printed matter sllould be
road. They become wearisome and
Inspll'C the deslro for loss bulle and
moro cogenc ) ' .
'rho public pretty gonora11y gets
what it wants , and tIJat will provo o.s
true of nowspapo'rs as of political can ,
dldates. There is II. growing sentiment -
ment for smaller and mal'O compact
nowsllllpers , mlll when that domaml
cuhnlnates the pUbUshers w111 comply
NEWS AS TO PIGS AND CORN.
I
Iowa Papers Asked to Run Storlel
to Help the Farmers.
.
'
PI'Cf. P. 'G. Holden of Amos co11eg (
. has aslccd Iowa editors to spread In
formation supplied .by him relatln
to s6ed corn and to. the proper car (
or'hogs. . The professor says :
Our general prosperity depends s <
much upon the corn crop U1I.t . it wil
bo we11 worth everyone's efforts tc
caU attenUon to the local condition 0
seed corn. Through the local paper :
Is the most certain way of rcachlnl
tllC farmer , and wo bellovo that Y01
_ can do noUllng of greater importanci
than to insert paragraphs among thl
I
locals each week unUl corn plantInl
lime : also an occasional short artlcll
, wHh heavy headlines or editorial cal ]
ing .attention to the condilion of seol
corn.
Such a propaganda. will add thou
sands of bushels of corn to you
. coun try.
Iowa has 209,000 farms. A loss 0
I ono good pig to each farm last ScasOi
meant $1,000,000 less profit to thl
state. There Is no doubt that a Httll
extra care o.t farrowJng time woull
add mllI0ns ! or dollars to our porI
production. Next to seed corn , thol'4
, Is nothing tho.t w111 mean mal'O to tIll
farmers of your country than n. fev
lines each week In regard to sa.v 111 1
UIO pigs.
The llapers are also asked to prln
al.tlcles on the sowing of clover sce < J
Imperishable Paper Wanted.
Lionel Walter Rothschild , Lender
England , has been for l\ long tlmo dl
voting 1lIart of his share ot th
Hothschild family wealth to the 1)l' (
ductlon of ono of the costliest book
on record. Its subject Is extinct blrdl
It alms to glYO accounts of aU bird
that have become extinct In hlstorlc (
tlmos.
The author , whoso pr1\'ato nabm
history museum at 'I'ring Po.rle , Her
fordshlre , Is world famed , has SpOt
ahout $100,000 on the work , while th
publishers have expended more tho.
$ fiOOO for engraving blocls alonl
'fhey have also been experlmentln
for years to obtain an Imperishable pi
[ leI' , Mr. Rothschild wishing his wor
to endure for all time , because 11
thlnl , " It Improbable the subject wi
e\'er bo rehatlllled.
It is stated the publishers have no
obtained for the plates pallor they al
Ruro will talte color IIrlntlng Wlt1101
any coating and give perfect result
It Gosts about 36 cents 0. pound. ani
300 copies of the English edition of tl
worle will bo printed. It will ! lo so
Cor $121i lcopy. . Foreign editions wi
CoUow.
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Our Newspaper Output.
If any citizen of the United Stat (
is laclclng In that lclnd of wlsdo :
which II ! to bo gatheroll from U
perusal of dully newspapers , Jle ca
not possibly Qxcuse himself under tt
Illc.l. : ot a lack o ( 8UIJply. A 1'0001
bulletin published by the cenSUB b
renu at Washington states that thO !
are 19,624l 7fi COIle5 of dally now
p\llOr5 : , or ono for v ry ( our person
y. tU\'l1cd out each weele day In th
Ie country , On Sundu's the numb
n. 1)\'lllted Is 11,639,621. The tot
[ 1. amount charged for advortlslng
Id 1905 was $145,531,811. The capital I
Ie vested In printing antI publishing
$384On,3fi9. :
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AGRE [ WITH CANADA
_ . . .
- - - - - - - -
NEW POSTAL RATES FOR DEC-
ONT' CLASS MATTER.
Modification of Present Convention by
Which Sources of Canadian Dla. .
satisfaction Will Be
Removed.
Washlnston. - An agreement to
amend the postal convention between
this country and Canada was reached
at a conference between Pos1masters
General Lomioux of the Dominion Bnd
Merer of the Unltell Stales. ThQ now
arrangement will , It Is hoped , remove
the C1\U1I09 for complaln { by lbo Canadians -
dians of unfairness In the transmls.
slon of Bocond.class mattor.
Canada accoptA the tenlatlvo proposal -
posal of the United States that second-
clalls mattel' mallod In ono country
and addressed to the otbor bo sub-
j ct to n rate of ono cent for eacb
! 'bur ounce II or ( ractlon Uloreot on
each bulle paclmso , prepaid llY slamps
ntl1xed.
Under the arrangement which has
heretoCoro oxlsted such mail matter
has been transmitted to Its destination -
tion In either country by payment of
tbo regular second.class rate , no fiocal
settlement being made on account ot
the dltterenco In volume of the matI
received by one countr ' ever that 1'0-
celved by the other. N
On account of the very largo preponderance -
ponderanco of mall matter going from
this country to Canada over that ro-
colved In the United Stntes the
agreement has operated very malo-
rlally to the udvuntagc of this coun.
try.
try.Tho
The rata agreed upon Is substan.
tlall ' the transient second.class mlo
which the Individual cltlzon of the
Unlteli States now enjo's , the excop.
Uon bolng that pUblishers In tbe
United Stutes have an additional
privilege of mailing ulk packages ,
ut the rate named , separately addressed -
dressed newspapers und lJOriodlcals
i intomled for delivery to subscrlbera
I at ono Iost office , and the cost to
American lJUbllsl1ers will be o.t least
GO per cent. less than It Ul0 vestal
union rate should bo applied.
I Last fall Canada gave notice that
. she would abrogate the present convention -
vention 1\Iay 7 , but stated that she
was willing to negoU.ato for a now
one. The convention now In force
I has oxlsted In Its present form since
1904.
1904.Deforo
Deforo the formal notlvo of abroga.
) tlon the United States } lOSt office
. department has been Informed that
many American publications were
) carrIed at second.class mtea In
Canada which would not bo allowed
In th ( . ! second class In this country.
About 100 American publications
have been excluded from the second
class In Canada , but nome ot them
got back again. numerous American
perIodicals of questionable value
are largely circulated 'In ' Canada ,
and moro or less ( oeUng against
them oxlsts among pUblishers over
the bofder.
BOYS WERE FOOLED.
Spend Anxious Moments In Secretary
Cortelyou's Office.
How Secretary Cortelyou April-
fooled the newspaper correspondents
at Washington the other day makes
llUmorous chapter to the otherwise
sensational story of Roosevelt vs.
IIarrlman.
At 3:10'that : : afternoon when the
t1ewspapor world wns all agog with
Ute oxcltement fo11owlng President
Roosevelt's statement of the Hnrri.
man mo.tter a telephone message was
received from Mr. Cortelyou's officQ
by every newspaper bureau In town.
"Tho secretary would 111m to have
you send a man to see him at fOUl"
o'clocle , " the summons declnrod. .
"Tho secretary Is going to say
) _ BomotWng more about Harriman , "
cried all the nOWSlllper mon in a.
breath. "Ho wl11 probably turn Harriman -
riman over and fry him Qn the ether
side , " and fort ) wlUI the busy writers
dropped everything and rushed poll
IIIe11 to the treasury dopa.rtmont. The
secrota'ry's outer otrlco was crowded
with correspondents five minutes before -
fore the appointed hour. There were
not half enough chairs to accommodate -
date them. The secretary was loclcod
In his real office with his private sec.
retary. The excited correspondents
whispered to each other In tones of
supposed excltemen .
"He Is dictating the stuff to Weaver
right now. " Four o'clocle came. The
atmosphere fairly tingled with the
waves of emotion. Five mInutes after
four. Still suppressed excitement.
Twelve minutes past the bour. Sud-
denl ) ' the door was flung open. The
S. secretary stopped out looking as sol-
ly emn s the tomb. He OOro In his
10 hands a bunch of { mpors. The cor. .
Id respondents leaped forward with out-
111 stretched hands. WIU1Jn halt 0. minute -
ute 50 copies had been distributed teas
as many nervous , bands , and 100 eyes
tlevoured the contents , of the abaote.
) S "But what about Harriman 7" cried
the correspondents with deep disgust.
"You may say that the Bocretary ,
tollowlng his usual custom , bas nothing -
ing to say , " repllod Mr. Cortelyou.
Tke pa Crs he bad handed out gave
the gnsplng correspondents oome very
Intorestlng Infonnatloll about tbe refunding -
funding or bonds.
- - -
is Customer ( to prlnlcr-You ) prom.
31' laed to have my vork done ) 'osterday ,
al but you haven't touched It yot.
In Printer-My dlar ! sir , wo'ye been 80
n. busy In this otllco that you ought to
is bo thnDl < ful that wo took tbo time to
make you a promise.
. ,