Av Editorial
Night Time Traffic Toll Points Up
Need For Modern Highway Lighting
It is a well known fact among
traffic statisticians that only
about one-third of a day’s normal
traffic volume is on the streets
and highways during the hours
of darkness.
Yet, nearly every day of the
year more fatal accidents occur
at night than in the daytime.
This was called to our attention
again just recently when the
State of Massachusetts released
its 1966 accident figures.
In the hours of daylight (6:00
A.M. to 6:00 PM.), 196 persons
lost their lives in traffic acci
dents. Note that these hours in
clude both, so called, morning and
evening “rush hours” when many
workers wend their way to and
from work.
And yet we see that in the
hours between 6:00 P.M. and
6:00 A.M. 306 persons lost their
lives —111 more fatalities than
occurred during daylight and yet
—only about one-third as much
traffic flow was on the streets
and highways.
To what can we attribute these
disproportionate odds? To but
one major factor—the inability
to see!
Since our human faculties and
reflexes break down with the
coming of darkness, we must
look for a solution. Either we
must create super-human beings,
able to see as well at night as in
daylight, or—we must provide the
present human with enough light
to see after dark.
Even though the vehicles ip
[volved in these fatal crashes were
I equipped with
headlights, they
evidently were
not enough. {
^ At today’s high
X speeds we need
K more than head
" lights We need
Nfixed illumination
>0 systems on our
streets and highways. The riles
are filled with instances of dras
tic accident reduction—yes, and
even some accident elimination
when modern street lighting was
installed. Yet, many of our of
ficials responsible for such mea
sures .take a lackadaisical, yes—
even an indifferent attitude to
ward fixed illumination systems.'
Many say they are too expensive
to install and maintain—that we
can’t afford it. The Street and
Highway Safety Lighting Bureau
says we can’t afford not to install
them. And they say they have
the figures to back up this fact.
Wake up America! Look out of
your house windows; out the
windshield of your car. Are your
streets well illuminated ? Could
you see a child dart from the
shadows along the curb in time
to stop before you heard that
terrible thud of steel against
flesh? Ask yourself! It is your
responsibility—the responsibility
of everyone reading this article.1
If your answer is no—or even if
your answer is doubtful, don’t
wait any longer Write your
Mayor; write your Congressman. J
Write anyone who has it in his
power to help erase '.he shadows
in which death lurks. Do it now.^
Tomorrow may be too latel ■"
SWITCH TO PASTELS
A reverie in decorating trends proves that blondes and brunettes
alike now prefer pastels to use in bringing the home a new light,
jury, spacious feeling. This latest trend is revealed in public de
mands for house paints both interior and exterior, according to Guy
Berghoff, General Paint Manager, Pittsburgh Plate Glass Company.
The switch in color tastes has led major paint companies to add
many new light tints to replace deep shades that recently held the
public’s fancy.
Is YOUR Family Part Of
OPERATION L. O. D.?
OPERATION LIVING OUT
DOORS gets underway through
out America the minute hot
weather comes along. Families
have learned that they can use
electrical appliances outside the
house to cook nnd that they can
have all the lighting they need
on their patios and lawns for
games, dining, rending . . . but
only if they have the proper wir
ing to accommodate these appli
ances and lights.
How different from Grand
mother's or even Mother's day!
A few years ago, the family seif
on the front porch, but to get a
breath of air they sat in semi
darkness. Dining out-of-doors
was a “picnic”, with meals carted
outside laboriously.
Tixlay, electric rotiwtories are
used outside the hums for liurbe
cue*. hamburgers and roasts . . .
coffen bubble* freely .. . effective,
well planned lighting eliminates
eyestrain — and this living out
doors is all ixstdible through ape
cial weather proof wiring outlets
and enough electrical circuits
which provide for all the light
ing and appliances used either
inside or outside the home.
To live comfortably in the
modern fashion, the minimum
electrical capacity which a family
mint have is 100-ampere service
entrance, with three wires con
veying electrical power from the
utility line in the street. If s
family lias full HOUSE POWER,
they also have enough circuits to
serve the wiring required foi
portable electrical appliances
used on the patio or terrace.
Switches which control out-of
door lighting should be in con
venient positions right inside the
doorway which leads to these
areas.
OPERATION L. O. D. re
quires tho services of your elec
trical contractor. Simply moving
appliances outdoors and "string
ing" makeshift lights and corns
around yourself just doesn't work
out
Milestones in Medicine by Margu«rll» Clark j
Gout was once considered (he
“disease of plutocrats,” afflict
ing those too fond of good wines
and rich food. Modern doctors
know better. Gout strikes the
rich and poor, the slender and
obese, the heavy eaters and
drinkers, and the light dieters.
With suitable drugs and diet,
most gout sufferers now can get
relief.
: ■ - *•* • 1
In the last ten years, more progress
has been made in the treatment of
leprosy (now called Hansen's Disease)
than in the past 6,000 years. Instead
of the ancient remedy, chaulmoogra
oil, made from the seeds of an East
ern tree, doctors use the sulfone drugs
—Promin, Diasone, and Promizole.
Twenty-five yean ago, pellagra
was rampant in the South. Dr. Tom
Spies of Birmingham, Alabama,
tried extra heavy meals plus doses
of vitamins, liver extract, and
brewer's yeast on malnourished
patients. In 10 years, the death
rate dropped to less than 2 per
cent.
* ) -■ ■■ VkJ
In 1945, Dr. Spies discovered
a better cure—synthetic folic acid.
This was followed in 1947 by Vita
min Bll# now the best weapon
against all nutritional deficiency.
Qpply Enough a*»»
During the Dark Ages, the
art of cheesemaking was
carried on under church
protection. Secret formul
as for making certain rare
cheeses were held as a part
of the priceless total
wealth of monasteries.
For stamina, contenders In the
Olympic Games of ancient Greece
la trained on cheese! They believed
It had a divine origin and it was
i their custom to offer the fairest
cheeses to the gods on Olympus
Most popular variety of all, In the United
States, say Kraft Foods officials, Is Ched
dar The United States produces nearly
650.000 tons of cheese every year, almost
500.000 tons of which Is Cheddar That
means every man. woman and child eats
about 8 pounds of cheese yearly, of which
more than three-fourths Is Cheddar.
Cheddar goes under a hundred
different names in this country
— among them being "Ameri
can," "Longhorn." "store,"
"Herkimer," "hoop,” “old-fash
ioned,” and others. All are basi
cally the same, though they
range from very mild to well
aged and cured mellow or very
sharp. Some sections like white
cheese — others prefer it col
ored. But all are good — and
good for you! High in protein,
easily digested, excellent source
of vital amino acids, cheese is
a "basic seven” food. No mat
ter what you call it, It's won
derful. _ _K
; New Wallpaper Themes From All Over The World
Who wouldn't love to sit end dream In front of a handsome pan
orama of eolorful old Roman arches ami colonnades? Drawn on
anthiue white wallpaper background, the beautiful Old World
picture shown here is a perfect way to set off your fireside with
panels of beauty.
Or, perhaps you prefer the romantic old streets of Paris with
eoxy cafes, tall gas lights and houses with archsd doorways to put
you la a nostalgic mood? |
If you are searching for the unusual to set apart a special area
In a room, or for ail wall* of any rosin, the wall|»ancr industry,’
will, its hundreds upon hundreds of newly patterned papers, baa*
a design, a texture and a color combination lust for you. You’ll,
And: texture, real or ximulatrd, flocked or embossed; endless colors
and patterns and freely drawn figures; designs and themsa from
all countries and all times.
THHT'5 H FHtT
PUSHING AIR
To UNDERSTAND THE PRINCIPLE OP
POCKET TRAVEL. PICTURE TOURSELP
ON A SlEO FIRING A MACHINE SUN.
THE SLEO WILL MOVE AS A RESULT
OF THE RECOIL OF THE MACHINE
GUN-THE MORE RAPID THE FIRB.
THE GREATER THE SPEED/
^ LITTLE IN COMMON
7hB DELICATE DANDELION DERIVES
rrs NAME FROM the RESEMBLANCE
OF ITS PETALS TO THE TEETH OF A
Lion. THE WORD DANDELION IS FROM
l JHfl FRENCH, 'DENT D£ I ON.'OR
'LKJN'S TOOTH*.
1 "_
A STEA01 AND REGULAR HABIT OF BUYINS U S. SAVINGS BONOS CAN ONLY
MAN THB ACCRUAL OF BENEFITS THAT WILL /MAKE LIFE EASIER AND MORE
pleasant in thb years to comb, be smart-start bithng mhos now/
^tucw0^!?s°ur\ \/\tiG/A//A i
: '.-.vff,t. OVCLA/^ QtiAWME'
CsS**% ^sr^&NiA |g
iWi A7
"OVER MY DEAD BODY!"
Vice President Nixon Tries ‘Senate Salad’
Vice President Richard M. Nixon is handed his plate of “Sen
ate Salad’’ by Mrs. America of 19.13 during a recent luncheon at
the Capitol. “Senate Salad” wm to ed in the largest—three feet
wide and 14 inches deep—salad hov.J in the world. Containing the
products of eight states, the sa’ad was topped by a garlic-type
salad dressing mix.
* A new salad, “Senate Salad",
was created and served recently
at the U.S. Capitol. Vice Presi
dent Nixon was among the 35
Senators, innumerable Congress
men, Congressional staff mem
bers and press — totaling more
than 500—who tried the new dish
It is unusual for a new dish to
be created in the nation’s Capi
tol. Here's how it happened:
Nine Members of Congress who
come from states that produce
or manufacture ingredients im
portant in salad making decided
to serve an original salad to their
colleagues on Capitol Hill.
The result was “Senate Salad”.
To meet the need of the occasion
it turned out to be the largest of
its kind ever served in the world.
The ingredients of “Senate Sal
ad” were: ten heads of Arizona
and California icel>erg and ro
mnine lettuce, 20 bunches of West
Virginia water cress, 14 hunches
of Texas green onions, 75 pounds
of Maine lobster meat. 30 hunches
of California celery, 150 New Jer
sey tomatoes, 78 California avo
cados, one gallon of California
ripe olives, 40 Arizona grape
fruit* two quarts of Michigan
vinegar and 30 envelopes of n
garlic-type salad dressing mix.
To servo the largest salad In
the world, naturally, the largest
salad bowl in the world was
needed. The bowl, hand-turned
and made of solid walnut, was
three feet wide and M inches
deep. Heaped, it held 320 main
emits* servings of delicious “Sen
ate Salad." 'His raliul fork and
ipoon each were three feet long
anrl the cruet for the eight quarts
of salad dressing was 18 inches
hi’h.
The salad bowl was presented
by Mrs. America of 1958 (Mrs.
I,inwood Findley of Arlington,
Va.) to Vice President Nixon
for the Senate Dining Room—
and there is a good chance that
"Senate Salad” will take its place
at the Capitol alongside the al
ready famous “Senate Bean
Soup.”
"Senate Salad” is worthy of a
place on everyone’s tuble. .Of
course, husbands, who are week
end chefs and wives who like to
try new food dishes, need not
buy 75 pounds of lobster to serve
“Senate Salad.”
To prepare the dish for a fam
ily of four, take a cup of bite
size pieces of iceburg lettuce, a
cup of bite-size pieces of rnmaine
lettuce, ono half cup of bite-size
pieces of water cress, one and
ono hnlf cups of lobster meat,
one cup of diced celery, a quarter
cup of chopped green onions and
stems, two medium tomatoes
cubed, five largo ripe olives sliced
and sections from one half of a
grapefruit
The vinegar and anlad oil to
make the drouing should Im used
in the proportions required with
one envelop of garlic-type salad
dressing mix.
Tha ingredients should be
placed In a largo bowl and tossed
lightly. Tim lobster claws should
be used to garnish the top.
MOTOR
Traffic Cczirt Program
Backed by Club Women
By Jeanne Smith, Dcdge Safety Consultant
BY VISITING THE NATION’S TRAFFIC COURTS as spectators
—not speeders, thousands of club women are helping to prove that
our American judicial system is a vital key to greater highway
safety.
“Go to court as a visitor—not a violator” is the theme of this
unique program, jointly developed ;
by the American Bar Association I
and the Auto
motive Safety
Foundation.
Since the fair
er sex wields
a mighty big
influence in
putting across
communi
ty projects,
16,600 women’s
groups, afim- niim iiimsi
ates of the Miss Smith
General Federation of Women’s
Clubs, have been commissioned to
assist in this important project.
Briefly, here’s how the “visi
tor-violator” program works: it
begins by securing the coopera
tion of the local traffic court
judge. Interested citizens are
then invited by a women’s or
lawyers’ group to attend a ses
sion of traffic court and evalu
ate its operation. Each visitor
fills out a check list which is
used for later analysis by the
American Bar Association.
Where improvements are indi
cated, the women and lawyers
work with civic leaders to raise
courtroom standards.
According to David F. Maxwell,
president of the Bar Association,
appearing before traffic court as
a violator can make or break the
individual citizen’s respect for
laws that govern his conduct be
hind the wheel.
"A well administered court
serves as a preventive of traffis
accidents. The driver who leaves
the court with respect is less
likely to take chances with the
law and become a chronic vio
lator or an accident repeater.
"Most judges,” Maxwell con
tinues, “welcome public interest
in the conditions of their courts.
Many have inherited from their
predecessors the physical sur
roundings, staff, court procedures
and legal structures. They need
the support of their communities
if they are to have reforms and
improved conditions.”
And if it’s up to civic-minded
women’s groups, they'll have it.
IT'S WORTH KNOWING!
. ~P ———————
LURED COLUMBUS/
COLUMBUS' VOYAGES WERE
UNDERTAKEN PRIMARILY TO
LOOK FOR A LEGENDARY
JAPANESE ISLAND BELIEVED
TO BE MADE. OF SILVER AND
GOLD/ EVEN THAT LONG AGO.
JAPAN WAS EXPORTING
^ PRECIOUS METALS.
SILVER GOES SHOPPING/
Japan's economy
500 YEARS A SO WAS |
BA5EP ON SILVER,
USEP TO BUY 60005
1 OVER5EAS. JAPAN STILL
m SELLS TRAPITIONALLY
9 pine SILVERWARE TO
THE U.S., HELPING TO
PAY FOR HER
" PURCHASES HERE/
. MOST JAPANESE S
\ FLATWARE EXPORTEP |
V TO THIS COUNTRY 1
IS MAPE IN \
(J 1/ APPROXIMATELY "
600 FAMILY-SIZEP
\ " SHOPS, WHERE SKILLS
ARE HANPEP POWN
C GENERATION BY
GENERATION..,/
RESIGN ERS' CHOICE/ SOME OF AMERICA'S
FINEST STORES SENP THEIR RESIGNS FOR SPECIAL
SILVER, STAINLESS STEEL ANP OTHER QUALITY
METALWARE TO JAPAN, MAKING MAXIMUM USE
OF NATIVE ARTISTRY ANP GOOP TASTE!
fTT
IT'S WORTH KNOWING !
I BEAUTY BY MAGIC/
BEAUTY IS ASSURED ANY
B WOMAN WHO DRINKS FROM
J THE 'MAGIC “HOZU STREAM -
'ACCORDING TO JAPANESE
LEGEND-AND WHEN WOOL
FABRICS ARE WASHED IN .
THIS WATER THEIR COLORi ' 1
SUPPOSEDLY NEVER FADE/
A
JAPANESE
BUSINESSMEN
INSIST THAT ALL WOOL
PRODUCTS MUST PASS RlGIP
EXAMINATION FOR QUALITY, s
STRENGTH ANP COLOR-FASTNESS
BEFORE THEY CAN BE SHIPPEP TO
U.S. CUSTOMERS/
TRADE'S A TWO-WAY STREET*
WOOL PR0PUCT5 ARE ONLY ONE
OP HUNPREPS OP ITEMS
TRAPEP BETWEEN JAPAN
ANP AMERICA. THE U.S. SELLS
MORE TO JAPAN THAN SHE
BUYS THERE.'
WOOL TRAVELS THE WORLD/
FROM AUSTRALIAN SHEEP FARMS, TO JAPANESE MILLS,
to u. s. clothing factories anp fine stores - that's
the travel story of wool fabrics millions of
AMERICANS NOW WEAR ANP ENJOY/
[ Copyright 1957, Japan Trade Center, 393 Fifth Avenue, New York, N.Y.
