FOOID...
SALT M£AT and
POTATOES MERE
America s mainsra
HOT AN /DEAL DIET,
especially
PORING
SUMMER
t NEAT.
^ great Italian
hector 3o/a
boy-ar-pee) _
Americans the same pasta
BtSHCS, CANNED, tN INSTANT
HEAT AND EAT*TORN. , ^
i* AfOH Americans
ENJOY REAL ITALIAN
Ravioli, spaghetti with
MEAT RAUS, BEERARONL
ALL IN CANS/ AND PACK
AGER, COMPLETE PINNERS
WITH MEAT OR MUSHROOM
SAUCE AND CHEESE. 0
Copyright I»»T,y.y.QUrfcoJp
4m Editorial
Night Time Traffic Toll Points Up y
Need For Modern Highway Lighting v
It is a well known fact among
traffic statisticians that only
about one-third of a day's normal
traffic volume is on the streets
and highways during the hours
•of darkness.
Yet, nearly every day of the
year more fatal accidents occur
at night than in the daytime.
This was called to our attention
again just recently when the
State of Massachusetts released
its 1956 accident figures.
In the hours of daylight (6:00
.A.M. to 6:00 P.M.), 195 persons
lost their lives in traffic acci
dents. Note that these hours in
clude both, so called, morning and
evening “rush hours" when many
workers wend their way to and
from work.
And yet we see that in the
hours between 6:00 f.M. and
6:00 A.M. 306 persons lost their
lives—111 more fatalities than
occurred during daylight and yet
—only about one-third as much
traffic flow was on the streets
and highways.
To what can we attribute these
disproportionate oddsT To but
one major factor—the inability
to see!
Since out human faculties and
reflexes break down with the
coming of darkness, we must
look for a solution. Either we
must create super-human beings,
able to see as well at night as in
daylight, or—we must provide the
present human with enough light
to see after dark.
Even though the vehicles in
j vo.ved in these fatal crashes were
Is YOUR Family Part Of
OPERATION L. O. D.?
OPERATION LIVING OUT
DOORS get* underway through
out America the minute hot
weather comes along. Families
have learned that they ran use
electrical appliances ouUide the
house to cook and that they ran
have all tho lighting they need
on their patios anti lawns for
games, dining, reading . . . but
only it they have tho proper wir
ing to accommodate these appli
ances and lights.
How different from Grand
mother's or even Mother’s day!
A few years ago. the family ml
on tho front porch, but to get a
breath of air they sat in semi
darkness. Dining out-of-doors
was a “picnic”, w it(j meals carted
outaido laboriously.
Today, electric rotisseries are
used outside the home for barbe
cues, hamburgers and roasts . .
coffee bubbles freely . .. effective,
well-planned lighting eliminates
eyestrain — anti this living out
doors is all possible through ape
cial weather-proof wiring outlet*
and enough electrical circuit*
which provide for all the light
ing and appliance* used either
inside or outside the home.
To livo comfortably in the
modern fashion, the minimum
electrical capacity which a family
must have is 100 ampere service
entrance, with three wires con
veying electrical power from tli*
utility line in tlie street. If a
family ha* full HOUSEPOWER
they also have enough circuits to
serve the wiring required tot
portable electrical appliance*
used on the patio or terrace.
Switches which control out-of
door lighting should bo In con
venient position* right Inside the
doorway which leads to these
area*.
OPERATION L. O. D. re
quire* the service* of your cloc
trical contractor. Simply ^moving
appliances outdoors and '‘string
ing" makeshift light* and cord*
around yourself just doesn’t work
out
The Little Black Crepe
The months of August and September mean the slow but definite
, change from summer cottons to the dark sheer that breathes of that
first tinge of Fall, Leading the parade, is the little black rayon crepe
dress — soft, subtle and mobile — that is cool and chic on city streets
I or country club terraces, and a perfect counterpart to this sleek,
fashionable Dodge convertible. The American Bayon Institute chose
as an outstanding example of transition fashions this silhouette de
signed by Kasper of Arnold & Fox. It features a semi-fitted middy
overblouse and mounted sheath skirt. The bateau neckline is banded
and bowed in black rayon satin.
Pioneer Village —“Boom Town”
This Pony Express relay station is one of the most recent additions to
Pioneer Village. The station-keeper's cabin in front was actually used
by the Pony Express and was moved to the Village from Bridgeport,
Nebraska. The saddle which is being examined by Harold Warp,
Owner of the Village, and his sister, Mrs. T. C. Jensen, Manager, was
originally owned by Buffalo Bill Cody and was later used in the
movies by Rudolph Valentino.
Built just four years ago on the "prairies” of Nebraska,
unique Pioneer Village is figuratively—and almost literally,
too—a "boom town” on a big scale.
Located at Minden, Nebraska,
on transcontinental U.S. High
way 0, Pioneer Village is one of
the nation's most comprehensive
collections of Americana, cover
ing the period from 1830 to now.
. Located on an area of two city
blocks, Pioneer Village has
grown from twelve buildings at
its opening to twenty today.,
Except for a few large display
buildings, the structbres were ac
tually built during Nebraska’s
pioneer days, or are authentic
replicas.
The number of individual
items In the collection — covering
every field of man’s endeavor —
has grown from 10.000 to more
--- ■
than 20,000.
While no one actually live* In
the Village, its transient "popu
lation” of visitors has totalled in
the hundreds of thousands.
Most recent additions to the
Village include an authentio
Pony Express relay station; a
new display building to house the
nation’s most complete collection
of tractors; a "Hobby House”;
the last windmill in use on the
Union Pacific railroad; the sec
ond jet plane ever manufactured
in the United States; a fascinat
ing collection of mechanical
banks; and an old-time merry
go-round.
PtomFUL PbUP»a»*\
—li 1'iir ^ ^
A complete replica of a buttling early-day
Oklahoma oil field development. Boom
town USA, will be a popular attraction at
the Oklahoma Semi-Centennial Expotition
in Oklahoma City June 14 thru July 7.
Actual wooden rigt, at well at the newetf
in portable drilling equipment, will be in
operation. ^
For those who like their
action rough and ready,
a full-scale Wild West
ffodeo will be presented
fn the exposition grounds.
Bronco busting, chuck
wagon races and trick
riding exhibitions will be
featured.
For the first time any
where, the Oklahoma
Semi-Centennial Expo
sition will have a com
plete village for teen
agers. It will be built
around a huge dance
pavilion and will
house record shops,
milk bars and teen
age fashion exhibits.
The nation's top disc
jockeys will be on
L hand to entertain.
9
Theme of the exposition is
"Arrows to Atoms"—combining
Oklahoma's Indian heritage with
its plans for the next half-cen
tury. A towering, 200-foot
arrow piercing the symbol of
atomic energy with a map of
Oklahoma as the nucleus is the
... i
focal point of the exposition
grounds. Brilliantly lighted, it
will be a giant red, white and
gold londmark which will be
visible for many miles to wel
come visitors to Oklahoma's
Semi-Centennial celebration.
HowAbout That!
EWorld's first
ELECTRONIC BANKING MACHINE
■fomir-irmmm
HAS JUST BEEN CREATED BY
HATtOHAL CASH HSS/SrfH CO.
TO SAVE TIME FOR BANK CLERKS
AND MAKE THINGS EASIER FOR
MORE THAN f2,000,000
AMERICANS WHO NOW HAVE
CHECKING ACCOUNTS.
KEYS ARE PUSHED BY BAN*
POSTING MACHINE OPERATORS
EVERY YEAR/
■■■■■MB'
WSTffICTEO TCrTHB " E
WBALTMy, BUT NOW *5
&82&8PS&Q&
HANDLED ANNUALLY I f
•V BANKS TWKOUffHj'
OUT THB f<AlrJ&i*J *
faPOfT-TRONIC
CUTS OUT MORE THAN 7S PERCENT
OP THE MAN HOURS REQUIRED TO 9
LOCATE AND CORRECT ERRORS//
L THAT'S H HUT 1
PUSHING AIR '■*38
To UNOBRSTANO TUB PRINCIPLE OP
ROCKET TRAVEL, PICTURE VOURSSLE
ON A ELK) FIR!M3 A MACHINE SUM.
THE SLED RILL MOVE AS A RESULT
OP THE RECOIL OP THE MACHINE
SON-THE MORE RAPID THE PW(L
THE SR* ATSR THe SPEED/
1
•irtTLE IN COMMON
T.e delicate dandelion derives
fTS NAME FROM THE RESEMBLANCB
OF rrs PETALS TO THE teeth of a
tlON. THE WORD 0AND6LI0N 16 FROM
l JHM FRENCH, 'DENT OE UOM'OR
"UON'S TOOTH*.
1A steady and Regular habit of butins u. s. savings bonds can only I
MAN THE ACCRUAL OF BENEFITS THAT WILL MAKE LIFE BASIS* AND MOBS
PLEASANT IN THB YEARS IQ COME. BE SMART-START BUYING BONDS NON/
Vice President Nixon Tries ‘Senate Salad’
Vice President Richard M. Nixon is handed his plate of “Sen
ate Salad’’ by Mrs. America of lfl.'iS timing a recent luncheon at
the Capitol. “Senate Salad” tv .ns tt: J in the largest—three feet
wide and 14 inches deep— ■’ .1 hotel in the world. Containing the
products of eight states, tiiu c lad wa:v topped by a garlic-type
salad dressing mix.
A new salad, “Senate Salad”,
was created and served recently
nt tho U.S. Capitol. "Vice Presi
dent Nixon was among tlio 35
Senators, innumerable Congress
men, Congressional start mem
bers and press — totaling more
than 500—who tried the new di.sli.
It is unusual for a new dish to
bo created in tho nation’s Capi
tol. Here's how it happened:
Nine Members of Congress who
come from slates that produce
or manufacture ingredients im
portant in salad making derided
to serve an original salad to their
colleagues on Capitol Hill.
The result was “Senate Salad”.
To meet the need of the occasion
it turned out to be the largest of
its kind ever served in the world.
The ingredients of “Senate Sal
ad” were: ten hpads of Arizona
and California iceberg and ro
maine lettuce, 20 bunches of West
Virginia water cress, 14 hunches
of Texas green onions, 75 pounds
of Maine lobster meat, 30 hunches
of California celery, 156 New Jer
sey tomatoes, 78 California avo
cados, one gallon of California
ripe olives, 40 Arizona graj>e
fruit, two quarts of Michigan
vinegar and 30 envelopes of a
garlic-typo salad dressing mix.
To serve this largest salad in
the world, naturally, tho largest
salad bowl in tho world was
needed. The bowl, hand-turned
and made of solid walnut, was
three feet wide and 14 inches
deep. Heaped, it held 320 main
course servings of delicious "Sen
ate Salad.” The salad fork and
spoon each were three feet long
and the cruet for the eight quarts
of salad dressing was 18 inches
high
Tha salad bowl was presented
by Mrs. America of 1958 (Mrs.
Linwood Findley of Arlington,
Vo..) to Vice President Nixon
for the Senate Dining Room—
and there is a good chance that
“Senate Salad" will take its plaeo
at the Capitol alongside the al
ready famous “Senate Bean
Soup.”
"Senate Salad” is worthy of a
place on everyone’s table. Of
course, husbands, who are week
end chefs and wives who like to
try new food dishes, need not
buy 75 pounds of lobster to serve
"Senate Salad.”
To prepare the dish for a fam
ily of four, take a cup of bite
size pieces of iceburg lettuce, a
cup of bite-size pieces of romaine
lettuce, one half cup of bite-size
pieces of water cress, one and
one half cups of lobster meat,
one cup of diced celery, a quarter
cup of chopped green onions and
stems, two medium tomatoes
cubed, five large ripe olives sliced
and sections from one half of a
grapefruit.
The vinegar and salad oil to
make the dressing should be use<J
in the proportions required with
me envelope of garlic-typp salad
imaging mix.
The ingredients should bo
placed In a large bowl and tossed
ightly. The lobster claws should
je used to garnish the top.
MOTOR frlA
Traffic Cc<rrl Program
Backed by Chib Women
By Jeanne Smith, Dodge Safety Consultant
BY VISITING THE NATION'S TRAFFIC COURTS as spectators
rot speeders, thousands of club women are helping to prove that
our American judicial system is a vital key to greater highway
safety,
“Go to court as a visitor—not a violator” is the theme of this
unique program, jointly developed
by the American Bar Association
CUIU MIC auiu
motive Safety
Foundation.
Since the fair
er sex wields
a mighty big
influence in
putting across
communi
ty projects,
16,600 women's
groups, affili
ates of the Miss Smith
General Federation of Women’s
Clubs, have been commissioned to
assist in this important project.
Briefly, here’s how the “visi
tor-violator” program works: it
begins by securing the coopera
tion of the local traffic court
judge. Interested citizens are
then invited by a women’s or
lawyers’ group to attend a ses
sion of traffic court and evalu
ate its operation. Each visitor
fills out a cheek list which is
used for later analysis by the
American Bar Association.
Where improvements are indi
cated, the women and lawyers
work with civic leaders to raise
courtroom standards.
According to David F. Maxwell,
president of the Bar Association,
appearing before traffic court as
a violator can make or break the
individual citizen’s respect for
laws that govern his conduct be
hind the wheel.
“A well administered court
serves as a preventive of traffic
accidents. The driver who leaves
the court with respect is less
likely to take chances with lha
law and become a chronic vio
lator or an accident repeater.
“Most judges,” Maxwell con
tinues, “welcome public interest
in the conditions of their courts.
Many have inherited from their
predecessors the physical sur
roundings, staff, court procedures
and legal structures. They need
the support of their communities
if they are to have reforms and
improved conditions."
And if it’s up to civic-minded
women’s groups, they’ll have it
IT'S WORTH KNOWING !
H I 1 ill —- ■■—-- ■ 1 --
ymmmmiz"
* LURED COLUMBUS!
I COLUMBUS' VOYAGES WERE
UNDERTAKEN PRIMARILY TO
LOOK FOR A LEGENDARY
JAPANESE ISLAND BELIEVED
TO BE MADE OF SILVER AND
GOLD! EVEN THAT LONG AGO. „
JAPAN WAS EXPORTING
PRECIOUS METALS:
F SILVER GOES SHOPPING/
JJapan's economy
500 YEARS A60 WAS
0ASEP ON SILVER,
USEP TO Buy 60005
OVERSEAS. JAPAN STILL
SELLS TRAPITIONALLY
’ FINE SILVERWARE TO
THE U.5., HELPING TO
PAY FOR HER
PURCHASES HERE /
tmmmm
MOST JAPANESE $
' FLATWARE EXPORTEP B
fl TO THIS COUNTRY I
IS MAPE IN 1
Ij 1/ APPROXIMATELY "
it 600 FAMILY-5IZEP
• 5HOP5, WHERE SKILLS
A ARE HANPEP POWN
C GENERATION BY
GENERATION..,/
DESIGNERS' CHOICE/ SOME OF AMERICA'S
FINEST STORES SENP THEIR RESIGNS FOR SPECIAL
SILVER, STAINLESS STEEL ANP OTHER QUALITY
METALWARE TO JAPAN, MARINO MAXIMUM USE
OF NATIVE ARTISTRY ANP GOOP TASTE.'
IT’S WORTH KNOWING !
| BEAUTY BY MAGIC/ %■
BEAUTY IS ASSURED ANY
% WOMAN WHO PRINKS FROM
(f THE "MAGIC "H02U STREAM -
ACCORDING TO JAPANESE
LEGEND-AND WHEN WOOL
FABRICS ARE WASHED IN
THIS WATER THEIR COLORS
■ SUPPOSEDLY NEVER FADE/
*fXAMS*for BSBtei 4
JAPANESE
BUSINESSMEN
" INSIST THAT ALL WOOL
PRODUCTS MUST PASS RIGIP
EXAMINATION FOR QUALITY,
STRENGTH ANP CO LOR-FASTNESS
BEFORE THEY CAN BE SHIPPEP TO
U.5. CUSTOMERS/
TRADE'S A TWO-WAY STREET*
WOOL PRODUCTS APE ONLY ONE
OF HUNPPEPS OF ITEMS
TPAPEP BETWEEN JAPAN
ANP AMERICA. THE U.S. SELLS
MOPE TO JAPAN THAN SHE
BUYS THERE'
WOOL TRAVELS THE WORLD/
FROM AUSTRALIAN SHEEP FARMS, TO JAPANESE MILLS.
TO U.S. CLOTH/NS FACTORIES ANP FINE STORES - THAT'S
THE TRAVEL STORY OF WOOL FABRICS MILLIONS OF
AMERICANS NOW WEAR ANP ENJOY'
Copyright 1957, Japan Trade Center, 393 Fifth Avenue, New York, N.Y.
