The Omaha guide. (Omaha, Neb.) 1927-19??, December 14, 1956, Page Two, Image 2

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    National Advertising Representative
W M R
jW WEEKLY HeWSPAPIR ■ mEPRESENTATIVES, INC
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» A WEEKLY NEWSPAPER
Published Everv Thuredav. Dated Fridav
■touch office for local news only, 2420 Grant St, Omaha 11, Nebr
laeottd-claaa mail privileges authorized at Omaha, Nebraska.
fj[ 4Ai.l.nWAV _ Publisher and Managing Editrt
(MEMBER)
CALVIN NEWS SERVICE
1 GLOBAL NEWS SERVICE
1 ATLAS NEWS SERVICE
* STANDARD NEWS SERVICE
TWa paper reeerwea the right to publish all matte? credited
As these news services. __
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ADVERTISING RATES MADE KNOWN ON REQUEST
Red Cloud, Nebraska has made an application with the Fed
eral Government for consideration as a location for a new Maxi
mum Security prison which is to be built somewhere in the
middlewest. The Commercial Advertiser, printed at Red Cloud re
vealed last week that the Red Cloud Chamber of Commerce is
making a strong bid for the prison. The area complies with cer
tain stipulations which have been set up with regards to the
establishment of the institution.
• • •
A new grade school building is to be dedicated at Osceola
Tuesday of this week. A suitable dedicatory program and an an
nouncement of an open house appeared in the Osceola Record last
week.
The school is to be named the C. W. Jeffrey school in honor of
the former Osceola doctor who gave a large sum of money to make
the building possible. Dr. Jeffrey, who made a substantial sum in
Wyoming oil, was also responsible for the new Osceola hospital,
having donated the major portion of the money needed for that
building.
• • •
The Pierce Cooperative Creamery handed out its dividend
checks yesterday (Wednesday) and fanners who had sold to the
creamery during the year received a total of $46,367 in divided
profits of the concern this year. The creamery had paid $508,310
to farmers in the area during 1956.
The creamery turned out 587,000 pounds of butter, bought
700,564 dozen eggs and over 136,000 pounds of poultry in the
past year.
• • •
The Fairbury Journal announced plans for alterations at the
Fairbury postoffice which will cost $45,000. Included in the work
will be an addition which will add 30 feet to the building. A mail
loading platform equipped wfth marque is also to be added.
The Papillion Fire Department announced last week that it
would not guarantee fire service beyond the city limits and the
Papillion Rural Fire Distrurt promptly voted to form a tax-sup
ported district to provide ftsnds to assure fire service when it is
needed. The Papillion TimW reported the move, which is a
struggle as in many places t<} get rural areas to paying for their
fire protection on a tax basis' as has been done in towns for many
years.
• • •
At Crete, junk dealers are being licensed in an effort to con
trol their activities. The license provides that they may buy and
•ell junk but does not give them permission to dismantle or store
Junk. Crete has two junk dealers and the City Council has order
ed the men to get their premises cleaned up.
• • •
A speeder at Schuyler tried to pay off his fine in pennies last
week but found he couldn't get the judge to go along with the
scheme. The Schuyler Sun reported the case of a California tourist
who was nabbed going 85 miles per hour. He was fined $55 and
attempted to give a check in payment. But the judge refused to
accept the check, insisting that the money should be in cash.
Whereupon the motorist went to his car and brought in several
huge jars filled with pennies. He started to count out the $55
and the Judge again ruled that the form of payment was not ac
ceptable. The Judge objected to having to count 5500 pennies.
After some discussion the speeder whipped out some $10 bills
and was soon on his way.
A school bond election for $180,000 which was held at Aurora
last Tuesday, failed to pass, according to the Aurora News-Regis
ter. That community lost its high school last summer by fire
and has had troubles ever since. This was the second time an
effort had been made to pass the bond issue.
• • •
A sawing bee was held at Ainsworth last week for a man
named “Cords." The Ainsworth Star-Journal reported that friends
and neighbors sawed eight loads or approximately 8 cords for
the Cords who have been unable to get the work done because of
Mr. Cord’s illness. The story created quite a play on words.
• • •
The Bridgeport News-Blade reported record deer hunting in
that area this year with more deer killed than ever before. In
sharp contrast to this was a story printed in the Garden County
News of Oshkosh stating that the deer kill had dropped off con
siderably. Only 178 had been reported killed there this year as
opposed to a record of 252 at the same time last year.
• • •
The Rotary club at Ogallala has set up a special fund to aid
students of the Ogallala High School to get a start on a college
education. The student aid fund is created by each member pay
ing ten cents for each year of his age on each birthday. The club
believes that it will collect over $250 per year in this manner.
• • •
Rev. Walter C. Rundin, of Wahoo, has won the distinction of
holding a Congregational pastortate longer than any other minis
ter in the denomination. Last Sunday morning marked his 30th
anniversary with the Wahoo church and special services were con
ducted to honor him. A dinner and a short program was presented
following the church services.
• • •
Aurora merchants are giving away 40 turkeys during the
holiday shopping season and they have announced plans for a
free pancake feed on Wednesday, December 19th. Both affairs
are designed at attracting more shoppers to the area.
• • •
A sale of Holstein cattle held last week in the Pierce area
brought exceptional prices, according to the Pierce Leader. 32
head averaged $200 on the sale with a top price of $265 being
recorded.
• • • •
A King and Queen of clerks is to be named at Pawnee Cijy
by shoppers who will rate them in regards to courtesy and effici
ency. The Pawnee City Rotary Club is sponsoring the contest, the
reward from which will be an honorary certificate.
IT’S YOUR MOVE
Here Are Money Savers
Is 2-Term
Amendment
” • ___
Mirror of World Opinion
President Eisenhower’s misgiv
ing about the constitutional
amendment limiting the President
to two terms probably are shared
by many persons who have
thought about the problem. This
does not mean that they believe
a President should normally serve
more than two terms or that the
term while he is running for a
President Is longing for a third
second. Rather, it indicates a
dislike for a rigid prohibition in i
place of the more flexible two
term tradition established by
Washington and adhered to until
the third election of President in
1940. Many of those who deplore
the Twenty second Amendment
are equally emphatic in saying
that the two-term tradition should
never have been broken, but of
course the events of history can
not be altered by hindsight.
Most of the complaint about
the amendment stems from a be
lief that it will seriously handicap
a President in his second term.
President Eisenhower does not
appear to be greatly concerned
on this point. Aspirants for the
Presidency in the party in power,
he points out, will want the Pres
ident's blessing and his help in
getting the nomination. And for
other reasons his influence in his
own party may remain strong. In
any event, it would be premature
to talk about repealing the Twen
tysecond Amendment on this
ground before any President has
had any experience under it.
Another factor must be weigh
ed before any effort is made to
repeal the amendment. Such re
peal would not, of course, re
store the two-term tradition. On
the contrary, it might well be in
terpreted as removing all re
straint of any sort upon the re
turn of a President to the White
House as many times as he coul1
win the quadrennial election. !
This, in our opinion, would be
mort unfortunate. So much
power has been concentrated in
the Presidency that no man should
be permitted to hold it indefinite
ly even with the consent of a ma
jority of the people. Except in
the most extraordinary circum
stances. the short term advantages
of keeping an experienced man
in the office are outweighed by
the long-term dangers of one-man
government. For these reasons
we surmise that the two-term
amendment will remain in the
Constitution (unless it should
work very badly in practice) un
til some other means of discour
aging third-term candacies has
been devised.
Chamber
Host to 11
Boys, Girls
Eleven farm boys and girls from
s i x surrounding counties will
“taste city life” this weekend in
Omaha as guests of Omaha boys
and girls.
The program—a new project of
the Agriculture Committee of the
Omaha Chamber of Commerce—
will bring the farm youth here to
spend three days with their
city hosts.
In Omaha, the rural boys and
girls will meet their hosts first
at a general meeting at the
Chamber Thursday evening. Fri
day, they will go to school with
the city boy or girl; and that eve
ning, they will attend school or
youth activities in lown. Satur
day, the city boys and girls will,
take their farm friends to their
fathers' places of business, and
that afternoon, they will tour the
city together.
On Sunday, the farm and city
boys and girls will attend church
together. In the afternoon, the
Omaha host will return their
guests to their farm homes.
Dr. Merle E. Betts, chairman
of the sponsoring Chamber Com
mittee, said this is a new oppor
tunity for farm and city boys and
girls to become better acquainted.
“Because of the interdepen
dence between the farm and the
city these days,” he said, “this ‘ex
change visit’ will give both farm
and city boys and girls a fine
chance to understand each other’s
way of life’."
Open 30th
Christmas
Seal Drive
New York — The thirtieth an
nual Holiday Seals campaign of
the National Association for the
Advancement of Colored People
has opened, it was announced here
today by Miss Bobbie Branche.
Miss Branche, campaign direc
tor, said that the seals have been
mailed to persons in all parts of
the United States, as well as in
Alaska, Canada and Europe.
A letter accompanying the seals
is from Lena Horne, singer, who
is campaign chairman. Miss
Horne’s message declares:
"Our principal concern is that
those of America’s Negro child
ren, hitherto denied a fair chance
at equal education in certain
states, shall enjoy their constitu
tional rights, and shall have the
opportunity to develop themselves
and contribute their best talents
to their country. This will be
one of the best demonstrations of
what America really means and
can be a powerful weapon for
peace and freedom in the world.”
The purchase of NAACP holiday
seals, Miss Horne points out,
"will enable us to carry on the
crusade for first class citizenship
and to meet the adversaries of
freedom with something more than
mere hopes and wishes.”
Neighbors
Object To
Jet Noise
SUPERONIC SILENCE — Jet
airplanes that can break the sound
barrier when flying high also
have a tendency, while being
at ground level, to break
the silence that suburban com
munities would like to enjoy. This
has been a major problem for
all jet aircraft builders.
Good-neighborly Republic Avia
tion Corp., which builds the super
sonic F-105 fighter-bomber at
Farmingale in the heart of popu
lous Long Island, has been grappl
ing with this problem ever since
it arose, back in the days of the
Korea fighting. RAC even hag
an engineer of high rank as offi
cer in charge of making less noise.
Jet noise doesn't arise from the
jet engine itself, bul from the
comet's tail of hot gases the jet
leaves in its wake, and this is
particularity true when the en
gines are being tested on the
ground. Republic now has erected,
on its engine-testing field near the
main plant, three silencers that
are so effective that ground crew
men can carry on nearly-normal
conversations a few feet away.
Newest improvement on these
mufflers is a coupling that closes
the ten-inch gap all around the
test jet's tail that existed on the
earlier silencers. Air sucked in
through this gap sounded a note
of its own, and a rather loud one.
Progress
Report Out
Next Month
Chicago — The annual Negro
progress report, published each j
year by EBONY, is featured in the
January issue of the magazine.
As in the previous years, school
integration was the best yardstick
by which to measure Negro pro
gress in 195fl. Regretably, figures
showed that the classroom de
segregation, which moved at a
gallop in 1955, had slowed to a
trot a year later.
In November, 1956, roughly
320 000 Negroes were attending
mixed schools in the South. How
ever, a breakdown of the figures
show that fewer than 65,000 of
these entered mixed schools in
1956. Furthermore, an estimated
2.400,000 Negroes still are attend
ing completely segregated schools
and five states (Alabama. Florid?
Georgia. MissGissippi and South
Carolina) do not admit Negroes
to white public schools at all.
Not content to resist the Ne
gro’s climb toward full citizenship,
hostile whites in the South
struck at the very nerve center
of the civil rights forces by out
lawing the NAACP in Texas, Lou
isiana and Alabama.
On the credit side of the civil
rights ledger, perhaps the most
dramatic incident on Negro pro
gress occured last March when the
San Antonio (Texas) city council,
unanimously passed an ordinance
forbidding segregation in all
public facilities.
Among other advances record?'1
were: The 135. Supreme Court
wiped out bus segregation in th»
South: Texas Democrats brought
its first Negro delegate (and th''
first from the South) to the party’s
National Convention in Chicago:
When the CIO and AFL merged
two Negroes were appointed as
y^'-presidents; Assistant Secre
tary of Labor, 3. Ernest Wilkins,
was elected president of the Meth
odists Judicial Council, the hl"h
est post a layman can hold; Ne
gro entertainers and athletes were
sent overseas by our state depart
ment on goodwill tours: and. U.S
Air Force Major Oscar J. Chap
man, former president of Dela
ware State College, was appoint
ed deputy director of the pro
pulsion research unit at the huge
Chanute Field in Illinois.
Experience is something that
helps you recognize a mistake
when you make it twice.
Helps Heal And Clear
Itchy Skin Rash!
Zemo, a doctor’s antiseptic,
promptly relieves itehing, stops
scratching and so helps heal and
clear surface rashes. Buy Extra
Strength Ze-mo tor A
stubborn cases 1
Ollie Matson
Featured In
Jan.Ebony
Chicago — Ollie Matson, the
Chicago Cardinals’ fleet-footed
210 pound pile driving half back,
is featured in the January EB
ONY. Matson, described by op
posing teams as a football coach’s
dream player, has been an avid
grid fan since he was seven.
As a child in his native Trinity.
Texas, Ollie Genoa Matson, got
so he would roam the sidelines, at
Trinity High School games. “At
seven,” recalls his mother, “he
knew the game very well. None
of us ever dreamed we had a clue
to what he'd be as a man.”
In 1946. Mrs. Madson. a nursery
school teacher moved her family
to San Francisco, seeking “better
conditions” all around for her 14
year-old son and his twin sister,
Ocie. Ollie enrolled in the George
Washington High School at the
beginning of the 1946 fall semest
er and hesitantly went out for
track. Four weeks later he won
the 220-yard hurdles, rte subse
quently played basketball and
baseball before going out for foot
ball. Ollie scored his first high
school touchdown in 1947 but had
become nationally famous earlier
that year by placing second to
world quarter mile champion
Herb McKenley with a 47.1 effort
in the Pacific Coast AAU's 440
yard run.
While in high school Matson
kept a level head although George
Washington High girls formed
“Matsonettes” fan club for him.
After graduating, the school had a
'Matson Day," retired his jersey,
and gilded bis track shoes. Col
leges from all over the country
tried to get Matson.
When he gratuated from San
Francisco, be saw his jersey again
retired to the school trophy case.
Once the professional season is
over, Ollie returns to San Fran
cisco U. to continue work towards
a master degree in education.
Geo. Christopher
Mr. George D. Christopher, 75
i years, 3012 Pinkney Street, ex
pired Thursday morning Decem
ber 13th at a local hospital. Mr.
Christopher had been a residen*
of Omaha forty six years and was
a member of St. Benedict's Cath
! olic Church.
He is survived by his wife, Mrs.
Lula Christopher, step son, Mr.
i Clark L. Austin, of Omaha, step
i daughter, Mrs. Bessie Mills, Bart
ley, Iowa, Brother, Mr. Thomas
Christopher, Dixon, Illinois. The
body is at the Thomas Funeral
j Horae.
Name Two
Dimes Heads
Announcement was made this
week of two assistant chairmen
for the March of Dimes drive
which begins January 1st.
Edwin Covert, March of Dimes
Campaign Chairman, announced
the appointment of Allan Macticr,
1015 South 36lh, as assistant chair
man and Howard B. Westering,
525 Ridgewood Road, as second
chairman.
Religion ought to be our steer
ing wheel, but too many of us
treat it as a spare tire; useful only
j in a blowout.
Article in Readers Digest Reveals
Jittery Pre-Menstrual Tension
Is So Often a Needless Misery!
Do you suffer terrible nervous ten
sion — feel Jittery, irritable, de
pressed — Just before your period
each month? A startling article in
READER'S DIGEST reveals such
pre-menstrual torment is needless
misery in many cases!
Thousands have already discov
ered how to avoid such suffering.
With Lydia Pinkham's Compound
and Tablets, they’re so much hap
pier, less tense as those "difficult
stopped ... or strikingly relieved
... pain and discomfort! 3 out of 4
women got glorious relief I
Taken regularly, Ptnkham’s re
lieves the headaches, cramps, nerv
ous tension ... during and be/ort
your period. Many women never
suffer—even on the first dap! Why
should you? This month, start tak
ing Plnkham's. See If, you don't
escape pre-menstrual tension. . so
often the cause of unhappiness.
uu v a r upivRVUi
Lydia Plnkham's
has a remarkable
soothing effect on
the tource of such
distress. In doctors'
tests, Plnkham't
la dactari't a a I a aa aaiaiiaf
pro4aci. 3 aal al 4 >aa« |al
rtiial af aartaat 4ittrtti, paia!
Waadtrlal rtiial dariaf ta4
ktlart tkaat "Mfiah 4a*«"I
vjcti ujum su.
Plnkham's Vege
table Compound... j
or convenient new
Tablet* which have |
blood - building Iron
added. At druggist*.
•*V Mda dwrtor
MAYOR COMMENT* ON
FRIENDSHIP PARTIES
Friendship parties held month
ly for new residents In Omaha re
ceived official word of greeting
from Mayor John Rosenblatt to
day. The Mayor commented on
the importance of these gather
ings and added these words:
As Mayor of the City of Omaha,
and on behalf of all its citizens,
I extend a warm welcome to
you, our new neighbor. We
know you will enjoy the tradi
tional friendliness and hospital
ity of our city and we are hap
py to have you as a fellow citi
zen.
Friendship parties are held
monthly at the Northside YWCA.
All new residents should contact
the YWCA or The National Con
ference of Christians and Jews.
Each month new persons are made
to feel that Omaha is a friendly
and good place to live.
INGROWN NAIL
HURTING YOUT
Immediate
MM I
WITH BtUE BLADE
DISPENSER AND
STYRENE CASE
*|00
Itching Torture
PROMPTLY RELIEVED
A doctor’s formula—eoo thin* anti
septic Zemo—promptly relieves the
Itching, burning of Skin Rashes,
Eczema, Psoriasis, Ringworm and
Athlete s Foot Zemo stops scratch
ing and so aids heal-tW Ck
lng of Irritated
7
TriarsiWHMUlVBSlKil
OVERTON-HYGIENIC MFG CU CHICAGO
OVERTON-HYGIENIC MFG. CO.
3653 S. State Street
Chicago, 9, 111.
PLEASE SEND ME FREE
SAMPLE (State Shade Desired)
( ) High Brown ( ) Creole-Tan
( ) Nut Brown ( ) Olive-Tan
Name —-—
Address -——
City_:-- State
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MERCHANTS INVESTMENT CO.
AitoatWIt, Faraitora and Sigmatara Laaaa
, AetoaoMlo Financing
819 First National Bank Bldg. AT 6066
Earn $40 Weekly Comm.
Sewing Babywearl
No Hout* Sollingl Ruth Slompoc* Addr**t*d Envelop*.
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A MINK FUR ABSOLUTELY FREE!
To Each Reader Of This Paper With The Purchase Of
12 Pair Nylon Hose For $10.00
This Is All You Pay For Mink Tail Choker and 12 Pair of Nylons
GUARANTEED MINK TAIL
Nylon Shades to Wear with Blackish Colors, Gunmetal, Autumn Light, Sunbeige, Tan
tone. To wear with Brownish Colors Nutmeg, Rum, Sunbeige, Beigetone.
Size 8 ‘/j to 11 >/j. State Coat Size.
No Personal Checks. Use Cashier's Check or Insured Cash Pinned to your Order.
This Is Sample Bankrupt Stock Merchandise
ORDERS'to R.M. JOHNSTON 2$t! isstfr I
APE2S E-IGHTS UP THE SKY
< AH Harlem turned out to eee Mr*. Sara Washington Hayes
A ,ign the first MILLION DOLLAR ADVERTISING
'• PROGRAM ever undertaken by a Negro Company. Here,
left to right, Mr. Philip K. Wilcox of the Abbott
Kimball Company, the APEX Advertising Agency; f
Mrs. Sara Washington Hayes, President of APEX „
BEAUTY PRODUCTS; her husband, Mr. Holtan Hayes,
Executive Vice President and Mr. Archibald Morgan,
Vice President.
Q Dolores Small* as APEX’ QUEEN OF LOVE AND
BEAUTY is welcomed to Harlem by Betty Granger,
women’s editor of the AMSTERDAM NEWS and ,
well-known radio personality on Station WLIB, Here,
With Sara Washington Hayes, they lead a two-hour S'
/ street parade.
2 High above the rooftops at Lenox Avenue "
and 125th Street, and swept by 800 million
candle power searchlights, a special platfornt
was built for the inauguration ceremonies
tinder the 65 foot spectacular sign.
Dolores Smalls modeled for the billboard.
' \
4 Surrounded by five charmers from the
New York APEX SCHOOL OP
BEAUTY CULTURE, Dolores Smalls i
is presented with the original painting
by Mr. George Holtane, artist In real 1
tife Dolores Smalls is the wife of
i Harlem's “Dr. Jive”. Mrs, Sara Washington )
Hayes peers over Mrs. Smalls’
right shoulder.
* - ( ,