The Omaha guide. (Omaha, Neb.) 1927-19??, July 08, 1955, Page Two, Image 2

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    No1
W.K,
Published Every Thursday, Dated Friday
. -anch office for local news only, 2420 Grant St-, Omaha, Nebr.
Entered as Second Class Matter Masch 15, 1027 at the PoBt Office
ct Omaha, Nebraska Under Act of CongresB ef March 3, 1879.
C. C. GALLOWAY_Publisher and Managing Edito*
(MEMBER)
CALVIN NEWS SERVICE
> GLOBAL NEWS SERVICE
* ATLAS NEWS SERVICE
; STANDARD NEWS SERVICE
This paper reserwes the right to publish all matter credited
is these newB services.
SUBSCRIPTION RATES
Dm Month --$ .50
Three Months _1.06
8lx Months _2.06
OUT OF TOWN SUBSCRIPTION RATES
One Year _4.00
One Month_$ .60
Three Months _1.50
Btx Months -2.60
One Year -4.5P
ADVERTISING RATES MADE KNOWN ON REQUEST
The Newspaper Tops The List
Alfred G. Peterson, who is president of the National Savings and
Loan League, has this to say about advertising: “I feel that adver
tising is a very profitable investment. But we should not buy adver
tising blindly. We should give careful consideration both to the ap
peals and the media we use.
“The medium which tops the list is the medium that reaches the
greatest number of people at the lowest cost. It is my opinion the
newspaper is that medium. I place the newspaper at the top of the
list because it reaches the local market. All of us are really con
ducting local businesses. We may be bound together into a national
industry, but our spheres of influence are entirely local.
“The newspaper reaches precisely the people we want to reach.”
• Well spoken, Mr. Peterson!
By-Products Are Important
Everyone has heard the old saying that the meat packers “save
all of the pig but the squeal.” That’s just about literally true. All
manner of non-edible by-products are processed and sold. The re
venue they bring to the packers helps give producers a better price
for their livestock, and consumers a lower price for their meat.
Any change in the by-product market situation, as a result, is an
important matter. That has happened in the case of hides. Over re
cent years their value has sharply declined - - and this has had a tre
mendous effect on the price packers could afford to pay for steers.
A spokesman for a packing company described what has happen
ed. In 1910 the price of steer hides amounted to about 13 y2 per cent
of the steer. In 1954, the hide’s value was down to about three per
cent of the live cost. In addition, the handling costs have gone up - -
labor and salt has expanded without a corresponding increase in dom
estic demand for leather, and this too has resulted in downward pres
sure on prices. The only bright spot has been an increase in the
sale of hides abroad.
The spokesman then urged a three-way approach to the problem.
First, is research in all phases of the hide and leather industry, dir
ected toward improving the quality of the product and finding new
uses for it. Second, is increased advertising and promotion to acquaint
consumers with the superior value of leather for many uses. Third,
is to modernize the methods of handling hides. This, it is hoped,
would materially change the picture for the better.
Job For The States
The Chamber of Commerce of the United States finds that
“states and local communities can better provide for their school
needs than the federal government can.”
The reason for that is that the Federal government has a back
breaking debt and is running in the red, while most of the states are
' well in the black. As of a comparatively recent date, the 48 states
had $15,250,000,000 in cash and security holdings against less than
$8,000,000,000 of outstanding debt.
It’s high time that federal hand-outs to the states for schools or
any other purpose were reduced - - not increased. And it’s beyond
argument that federal fiscal problems will never be solved until there
is a resurgence of the traditional American idea that local people and
local government should take care of local needs.
How It Happened
Dorothy Thompson recently listed the factors that have resulted
in America’s gigantic production and consumption in one king-sized
sentence: “Great national resources, scientific ingenuity, managerial
know-how that has concentrated on mass production at high wages
and low profits per unit of production insuring a high level of mass
purchasing power, an internal market of continental proportions, mer
chandising skills that constantly stimulate new demands and foster
rapid turnover, high rewards for individuals possessing outstanding
managerial capacities, and government policies aimed at keeping this
dynamism operating in some sort of equilibrium between inflation
and deflation.”
The American factory, the American farm, and the American
retail outlet have no superiors on earth.
DOLLARS SENT
AWAY FOR
' PRINTING
Never Come Back
Let U* Do Your Printing
NO MONTHLY CRAMPS*.,
not even on the VERY FIRST DAY!
Doctors* tests show amazing preventive relief
Of pain, backaches, nervous feelings
• Women and girls who
suffer from the function*
ally-caused cramps, back
aches and headaches due
to menstruation—who feel
upset and irritable on cer
tain “particular days"
every month—may be suf
fering quite needlessly!
Such is the conclusion
from tests by doctors in
which Lydia E. Pinkham’s
Vegetable Compound
stopped or gave amazing
relief of such distress in 3
out of 4 of the cases . . .
\ even on the very first and
\ worst day of the period!
1 Yes! Medical evidence
•provesLydlaPinkham’smod
em in action, it exerts a re
markably calming effect oa
the uterus—without the use
0/ pain-deadening drugsl
The effectiveness of Lydia
Plnkham’s needs no proof to
the millions of women and
grls whom It has benefited.
ut how about you? Do you
know what It may do for you?
Take Lydia Plnkham’s! See
If you don’t get the same re
lief from cramps and weak
ness . . . feel better both be
fore and during your period!
Get either Lydia Plnkham’s
Compound, or new, improved
Tablets, with added Iron!
Lydia Plnkham’s Is won
derful for “hot flashes" and
other functional distress of
the “change of life," too!
I
Lydia PinTcham’s
has a quieting ef
fect on the uter
ine contractions
(seechart) which
may often cause
menstrual pain!
News From Around Nebraska
Not much has been heard lately about the “Save the Trains’’
movement which has gone on out O’Neill and Valentine way.
However, a meeting of the Trains organization was held at Ains
worth last week. It was revealed at that time that revenue for
the trains had increased 43%. In addition to that, the opera
ting expenses of the line had been reduced approximately $30,000
per year by the passage of a new law by the State Legislature
which permitted the elimination of part of the train crew. The
extra men were termed “superfluous”.
Whether these two improvements will be sufficient to hold
the continued interest of the Chicago & Northwestern is not yet
known but it, at least, proves that there is business for trains in
that region if patronage is properly solicited.
* » *
The City of Ord is getting all worked up about junk yards
within its city limits. It seems that the Union Pacific has rented
parts of its right-of-way to several Ord men for use as a junk
yard, auto wrecking yards etc. Recently the Grand Island Inde
pendent ran some pictures of the unsightly view which greeted
train riders coming into the Ord community.
The Ord folks didn’t like the publicity so the City has filed
suit asking the men to cease operating the junk yards and ask
ing the Union Pacific to cease renting them the ground.
Ord is but one of many communities which are beginning to
look questionably at the presence of junk yards and auto grave
ydhis within sight of general traffic.
* * *
The Fairbury Journal revealed last week that the communi
ty’s utilities earned over $100,000 profit in the past year. The
city light department made a profit of $102,000 and the water
department added nearly $12,000 to the profit column.
Earnings of the electric department increased $18,000 over
the previous year, but the water department made $8,000 less
this year than it did last.
Fairbury has on hand $130,000 which can be used for pur
chasing new equipment when needed.
Crete Js jubilant this week over the signing of a contract
with the Formfit Company of Chicago which has indicated that
it will establish one of its manufacturing plants there. The
Formfit Company, makers of brassieres and other foundation gar
ments, are nationally known and have eight other factories.
The finest of the company’s machines arrived in Crete Tues
day and the plant will operate in temporary quarters for a time
while the supply of labor is being analyzed and trained. Later,
if everything goes well, a new, air-conditioned factory building
will be erected. The plant will eventually hire 200 women and
the annual payroll will amount to about $400,000, the Crete News
stated last week. Considering that “fresh” money turns over
several times before it leaves town, the Crete Chamber of Com
merce has figured out that the presence of the factory will mean
$2,000,000 of fresh-money business per year.
* * *
Firemen at Decatur are trying to raise money to purchase a
new ambulance. They will hold a fish fry July 9th to raise money
for the equipment.
* * *
Boone County farmers near Albion are harvesting an ex
ceptionally good crop of grass seed this year, the Albion News
has revealed. That area has experienced the right type of
weather to make excellent seed, the newspaper has pointed out.
• • *
The Schuyler Sun announced last week that Colfax county
now has 161 irrigation wells operating. 25 of these wells are
new ones which have been put into use only this summer.
Pump irrigation is growing rapidly in use. Hamilton Coun
ty, near Aurora, has over 550 wells operating. The most popular
method of applying the water this year seems to be the sprinkler
system.
* * *
Despite the increase in the number of cars being sold, a
count of Highway 6, which crosses the southern part of the state,
reveals that traffic there is falling behind the figures of a year
ago, during the same month, the count showed 2222 cars traveled
the road.
The Public Mirror, at Arapahoe, which revealed the figures,
gave no reason for the decrease.
* * *
A new swimming pool is nearing completion at Lexington
but was not ready for the Fourth, the Dawson County Herald
revealed. The youngsters are going to get it, however, in plenty j
of time to get some good use out of it. The pool is being paint- }
ed this week preparatory to putting in water for the first time. j
Quick Chocolate Soda Makes A Party
Summer’s easiest Soda is quick to make at home. The set-up is simple.
Quick cocoa powder that mixes instantly in milk with the mere stirring
of a spoon. Some ice cream. Some bottled sparkling water; or any
favorite carbonated beverage. It takes but a twinkle to put these in
gredients together, and then you’re ready for a party. No beating of
ingredients is necessary because quick cocoa powder is an instant
product.
It’s a happy “extra” that these Quick Chocolate Sodas are good for
you. They are made with nourishing milk and ice cream, and even the
quick cocoa powder makes an important nutritional addition to the
drink. Each serving of this instant powder contains vitamin Ds equal to
one-half the minimum daily requirements. The other contribution made
by quick cocoa powder is a deliciously light, chocolate flavor that is
particularly pleasant in hot weather.
Quick Chocolate Soda
3 heaping teaspoons quick Chilled sparkling water, or
cocoa powder any favorite carbonated beverage
Small amount of milk such as cream Soda, root beer,
1 scoop vanilla ice cream ginger ale or cola beverage
Combine quick cocoa powder and milk in a tall glass. Add vanilla
ice cream. Fill slowly with chilled sparkling water or other carbonated
beverage.
YIELD: 1 soda.
IT’S YOUR MOVE
Here Are Money Savers
"Queen Of Oakes"
If you are looking for a time
saving dessert, you will find this
delicious Angel Food Cake the
answer to your summer menu
planning. The ready packaged
mix is complete in itself to which
you need only add water. It can
be served with delectable Marble
Whipped Cream, as shown here, or
plain, for calorie counters. (ANP)
By Betty Cook For ANP
"QUEEN OF CAKES"
Among the pleasantest, of our
childhood memories is the enjoy
ment we experienced when we
bit into a moist tender slice of
angel food cake. Of course, in
those days it was served only on
extra-special occasions for it was
no simple recipe to prepare. Sep
arating the eggs, measuring and
sifting the dry ingredients, etc.
were not only tedious tasks, but
in addition you couldn’t be sure
that the finished cake would be
light and fluffy.
Now, we can just take a package
of angel food mix from our pan
try shelf and turn out a glorious
rendition of grandmother’s very
best angel food cake in only a few
moments. For the fun of it, time
yourself while preparing this mix
for the oven, and then count your
blessings in this modern age.
The mix is complete in itself—
a perfect blend of a famous downy
textured cake flour, sugar and
processed egg whites to which you
need add only water. The result?
A heavenly light and high dream
of a cake!
Serve with a delectable Marbled
Whipped Cream, or plain, for cal
orie counters.
Angel Food Cake
With Marbled Whipped Cream
To make cake follow package
directions on 17 oz. package of
Angel Food mix. When cool cut
into serving pieces and top with
Marbled Whipped Cream.
Marbled Whipped Cream
Chill y2 cup whipping cream,
small bowl and rotary egg beater,
turn chilled cream into bowl, add
1 teaspoon granulated or confec
tioners’ sugar and beat rapidly un
til cream begins to thicken. Then
beat slowly until cream holds its
shape (don’t overbeat). Swirl one
or 2 tablespoons thin chocolate
sauce through sweetened whipped
:ream giving marbled effect.
The wise homemaker naturally
includes milk or milk products in
different dishes in a meal. Cot
tage cheese lends itself particular
ly well to salads, and I think you
will find this Tomato-Aspic with
Cottage Cheese both appealing and
nutritious.
Tomato Aspic
With Cottage Cheese
2% Tablespoons gelatin
1/4 Cup cold water
2y2 cups tomato juice
1 bay leaf
Vi teaspoon salt
2 whole cloves
2 slices onion
1 tablespoon sugar
2 cups cottage cheese
Lettuce
METHOD: Soak gelatin in cold
water. Cook onion and spices in
y2 cup tomato juice until well
seasoned. Strain and add to gel
atin, heating over hot water if
necessary untii gelatin is dissol
ved. Add to cold tomato juice.
Pour into molds greased with a
liquid fat. Congeal and serve. If
desired, 3/4 cup finely cut celery
and 3/4 cup shredded carrots may
be added. Serve with mayonaise
on lettuce leaf with generous
mound of cottage cheese.
Menu: Fried chicken, parsleyed
new potatoes, buttered spinach,
tomato aspic with cottage cheese,
rolls, butter and, of course, Angel
Food Cake with Marbled Whipped
Cream.
Stretch 2 cups of chicken by
making a refreshing and different
salad. Melt 2 tablespoons buter
or margarine in a saucepan. Add
2/3 cup uncooked white rice. Cook
until rice is brown. Stir occasion
ally. Slowly add 1 3/4 cups warm
water or chicken broth and Yz
teaspoon salt. Bring to a boil.
Turn heat as low as possible. Cover
and cook 20 minutes. Add 2 cups
diced cooked chicken, 1 cup diced
celery, 2 cups orange sections, Yz
cup French dressing and Yz tea
spoon salt. Toss gently. Serve on
salad greens. Keep covered if you
store it in the refrigerator.
Red Cross
To Americans
Sends Food
Under an agreement with the
Chinese Red Cross, the American
Red Gross on May 30, made its
first shipment of food and com
fort parcels to the 44 American
civilians and airmen held in Com
munist, China.
Twenty-nine countries belong
ing to the League of Red Cross
Societies have contributed emer
gency relief valued at $200,000,
for the 60,000 men, women, and
children made homeless by the
Greek earthquakes of late April.
As of January of this year,
215,000 South Vietnam refugees
received Red Cross parcels of
food, clothing, and other necesssi
ties.
The American Red Cross esti
mates it will spend $1,000,000 on
emergency aid and long-term re
habilitation assistance to the hun
dreds of families affected by the
1 tornadoes which struck Kansas,
Oklahoma, Arkansas, and Texas
in late May.
Last year the American Red
Cross personnel aided an average
of one veteran and his family
Worthwhile
Reading...
•
... for your whole fomily
in the world-famous pages
of The Christian Science
Monitor. Enjoy Erwin D.
Canham's newest stories,
penetrating national and in
ternational news coverage,
how-to do features, home
making ideas. Every issue
brings you helpful easy-to- .
read articles. ’
You can get this interna
Tional daily newspaper from '
Boston by mail, without
extra charge. Use the cou
pon below to start your
subscription.
The Christian Science Monitor
One. Norway Street
Boston I 5, Mass., U. S. A.
Please send the Monitor to m*
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[ff?as jf ipflf 4 * t < fJI 11 -4 V 1
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Includes complete Official
Baseball Rules with inter,
pretations and revised
scoring rules.
IN CONSTANT USE BY SPORTS ANNOUNCERS.
WRITERS, CLUB OFFICIALS AND FANS
This tools is authorized by Ford Frick, Commissioner of
Baseball, and the presidents of the two major leagues.
No baseball book offers such complete up-to-date infor
mation cn averages, highlights fiT previous season, pic
tjre$, of teams, etc. It covers everything, including out- I
standing records, etc., etc. There are also schedules of
the American and National Leagues, as well as playing i
dates of outstanding minor leagues.
i ■ —i
| THE SPORTING NEWS, National Baseball Weekly j
I 2318 Washington Avenue, St. Louis 3, Missouri
j Piecse send Official Baseball Guide, postage poid, at I
j law price of SI .00. Check or money order enclosed. |
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I CITY tone state
, -, I
-- J,
Predict Chanes
On Farms
In Future *
“The World of Tomorrow—
What Will It Be Like?” That’s
the title of a new publication by
United States, but it’s a facinat
ing question too.
Like the popular songwriter
said, “There’ll be some changes
maae.
One of these changes, perhaps
the most important, will be in the
size of the population. If recent
trends continue, the Chamber
predicts, our people may increase
by 25 million during the next ten
years, and possibly by 56 million
in the next twenty.
iCan we feed them all?
Yes. but the job will bring more
than a few changes to American
farms with their dwindling labor
supplies. Tomorrow’s farmer,
says the Chamber, will likely be
a big business man with a highly
mechanized “factory” turning
out more food and fibre with less
labor. Like today’s manufactur
ing plant, tomorrow’s farm will
need larger and larger amounts
of capital and equipment to in
crease productivity.
Behind the mechanized farm
and city factory alike, the Cham
ber says, will be phenomenal new
sources of power—the atom, new
---
every two minutes at Veterans
Administration Offices.
Last year the American Red
Cross provided blood for national
defense at an average rate of
two donations per minute.
Last year 69,600 Gray Ladies
gave 4,121,600 volunteer hours
of service in military, veteran,
and civilian hospitals.
In 1954 the American people
contributed approximately
$85,000,000 to make Red Cross
services available to their neigh
bors at home, in the service, and
overseas.
uses of magnetic energies, and
perhaps even new uses for the
sun itself.. Electric energy will
thus be j cheaper and much more
widely used.
Electric robot machines to mow
and rake our lawns by remote
control from an air-conditioned,
glassed-in porch are conceivable,
says the Chamber.
And what about that great
American institution, the week
end ? Greater productivity, says
the Chamber, may stretch it to
three days.
How About
Immunization?
■.. ...
Diphtheria, Tetanun, Whooping
Cough, and Smallpox? Parents
should assume responsibility for
the use of these protections which
immunizations can give their
families.
Multiple combined vaccines are
now being used safely against
diphtheria, tetanus and whooping
cough starting at three months of
age.
Diphtheria will not be conquer
ed until all parents realize that
their chidren must be safeguarded
against this disease.
| No specific rule can be given
as to whether an injury constitut
es a definite tetanus or lockjaw
Visk, but it is better to play safe.
WITH BLUE BLADE
DISPENSER AND
STYRENE CASE
$100^
she
needs
\
a
GAS CLOTHES DRYER
the kind that
operates at
low cost,
<3
1 . . ^
Make Extra Money
Address, Mail Postcards
Spare Time Every Week
WRITE BOX FOURTEEN, BELMONT, MASS.
DELCO-HEAT
GAS OR OIL UNITS
OR CONDITIONERS
$185.00 and up
SEARLE PETROLEUM COMPANY
FUEL OIL
CALL M. E. RICKEL—Office: WE 2332, Home: WA 4028
WANTED TO BUY!
YOUR OLD CAR
USED LUMBER
OLD IRON
WE ARE IN THE WRECKING BUSINESS
We arc Bonded House Movers Anywhere In I
Douglas County
Phone AT. 3657 From 12 tol P.M. end After 6 P.M
JONES & JONES WRECKING CO. j
1723 North 27th Street OMAHA, NEBRASKA j