A WEEKLY NEWSPAPER
Published Every Thursday, Dated Friday
Brandi office for local news only, 2420 Grant St., Omaha, Nebr.
Entered aa Second Class Matter Masch 15, 1927 at the Post Office
at Omaha, Nebraska Under Act of Congress of March 3, 1879.
C. C. GALLOWAY_Publisher and Managing Editot
(MEMBER)
CALVIN NEWS SERVICE
GLOBAL NEWS SERVICE
’ ATLAS NEWS SERVICE
STANDARD NEWS SERVICE
This paper reserwes the right to publish all matter credited
fa these news services,
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0116 'aDVER^s'iNGRATES MADE KNOWN ON REQUEST ^
Behind Scenes In Business
— By Reynolds Knight —
NEW YORK, March 22 — The urge behind the federal govern
ment’s efforts to hold the line against further tax cuts at this time is
the widening deficit in the national budget. Business activity has
eased just enough to raise some doubts about the over-all tax yield
for the next year or two. As a result, the administration feels it must
keep Congress from going on a tax-cutting spree. The tax modifica
tions already granted are quite enough for the present, in the govern
ment’s view.
This is not necessarily a gloomy forecast. At present there are
opposing forces at work in business. A liberal credit policy is work
ing on the side of business betterment, and is reflected in improving
prices for slocks and bonds, as well as slightly more liberal lending
policies by banks. But business is still going through a readjustment,
with some defense industries tapering off. It is no time to. get too
liberal in making tax reductions.
TIPS FOR TEENERS—Teen-agers are involved in one out of every
four auto accidents resulting in death on our highways. On the aver
age, teen-agers have a per-mile accident record nine times worse than
that of the best adult drivers.
This problem of teen-age driving stemming from a craving for
speed and the impulses of gang psychology, has prompted many high
schools to institute driver-training programs, and a great deal has been
iccomplished. A new and encouraging sign is the deepening interest
that private industry is taking in the problem. For instance, the B.
F. Goodrich Co. has just issued a 32-page cartoon booklet.
“Tommy Gets The Keys,” for free distribution to schools and youth
groups. The story is concerned with one Tommy Johnson, who is old
enough to get a driver’s license - - and the keys to the family car - -
and many safety tips and driving hints are woven into the plot, al
ready 2,000,000 of the booklets have been distributed and millions
more are on the presses to satisfy a growing demand.
THINGS TO COME — You will soon be able to buy pre-stuffed,
frozen poultry in a bag that needn’t be removed for roasting. And
basting? It won’t be necessary, says the company responsible for
this packaging magic ... A new pencil enables its owner to write
flourescently. Its markings cannot, of course, be read in daylight. It
is intended for uses in industry where invisible identification is de
sirable . . . An adhesive bandage impregnated with an anti-infection
agent, the first of its kind, is being market-tested in New England . . .
The do-it-yourself trend has prompted seevral furniture makers to!
turn out table and chair “kits” containing pre-cut machined parts at i
consumer savings up to 50 per cent . . . Contact lenses made of plas
tic, as thin as paper but unbreakable in the eye, have been developed
through a group research project in which optometrists from three
companies participated.
STRANGE HARMONY — A new recording turns a neat trick. It
combines — and enables you to compare — the artistic values of a
famous operatic aria as rendered by four great tenors. It’s an RCA
Victor album called “Four Tenors — Same Aria” and features Caruso,
Gigli, Peerce and Tagliavini.
Caruso, singing “Recondita Armonia” from the stage of the Met
in 1909, is followed by renditions of the same aria by the contemporary
Gigli, Peerce and Tagliavini. Or, of course, you can play the contem
poraries first and then go back to Caruso.
You may recall that “Recondita Armonia” — translated, it’s Strange
Harmony — comes shortly after the beginning of the first act of “Tos
ca,” and is an aria upon which many a singing reputation has soared
or fallen. In any league (your personal preference aside) the singing
of these four tenors is tops.
IT TAKES CHARM — The “back-to-school” movement within in
dustry has resulted in one airline’s instituting “charm” classes for its
executive personnel.
Weekly courses, lasting three and a half hours, are devoted en
tirely to that age-old but ever-important subject: “How to win friends
and influence people.”
BITS O’ BUSINESS — The shoe industry is stepping up production
to meet what its leaders call “the first sales boom in years”. .Several
retailer groups anticipate a swift extension of self-service in many non
food lines. Why? They point to high operating costs and the chang
ing shopping habits of customers conditioned by super-market buying
.. .A recent poll of employees reading 84 company magazines brought
a startling result. Where classified ad or “swap” columns existed (in
37.5 per cent of the publications), they were rated “best read” and
“most enjoyed" . . . One company estimates that it costs $5,429 to hire
a successful salesman today. This cost includes the expense of re
cruiting, screening, testing and training the salesman, and covers his
compensation during the training period . . . Plastic “squeeze” bottles
have passed what packagers call their trial period. In ’54 production
is expected to reach 250,000,000 units.
YOU CAN'T QUIT ADVERTISING
YOU'RE TALKING TO A PARADE
^ ^ not a MASS MEETING
THE LOWES! PRICE IN TOWN
Come In See Our Lov'f>rice Store
FOB
CLOTHING — FURNITURE
Cooking Utensils — Stoves — Dishes —
Magazines
2621 NO. 24th ST. STORE: PL. 9928 RES.: JA 3113
GUEST MODEL
For Beauticians' Style Show
. •. r --
Mrs. Perita Bates, noted model and charm
specialist will be featured as guest model of
“PARADE OF FASHIONS” given by the Beauti
cians of Local 101. Mrs. Bates comes from St
Louis, Missouri, and is well known for her attain
ments in Modeling, Millinery and Charm sympos
iums.
Mrs. Bates will model some beautiful and out
standing millinery from “The Vertice House of
Vogue”. They will be for sale and we’re sure
some lovely lady wil want one for her EASTER
BONNET.
DON’T MISS THE GREAT “PARADE OF
FASHIONS” two full hours of beauty, splendor,
entertainment, and education, a riot of color, har
mony, and outstanding beauty.
More than 20 gorgeous models, all styled to
the minute, variations of hair styling and make
up techniques for various dress and occasions.
The most spectacular event in Nebraska style
show history.
You will see dozens of new hair styling ideas
created by leading stylists for almost every occa
sion. This elaborate presentation alone is worth
ten times the price of the total admission fee—
Don’t miss it.
SEE AND MEET MRS. BATES IN PERSON.
POLITICAL RALLY
ANNOUNCEMENT
Sponsored by Friends of
LAD PRUCHA
For
City Commissioner
AT CATHOLIC SOKAL HALL
1245 So. 13th St.
Monday, April 4
8 p. m.
REFRESHMENTS!
Lad Prucha, the present City
Commissioner and other speakers
on the program.
A Vote for Lad Prucha is a Vote
for Better Government.
HOPE LUTHERAN CHURCH
(Missouri Synod)
Sunday School 9:30 A. M.
Adult Bible Study 9:45 A. M.
Morning Worship 11:00 A. M.
Lenten Service Wednesday 8:00
P.M.
March 28, 1954 services was as
follows:
Epistle Lesson Gal. 4:21-31
Gospel Lesson John 6:1-15
Sermon Text John 6:10-14
Sermon Theme Jesus Feeds Five
Thousand.
For the past month or so we
have been glad to see a large
number of visitors worship with
us. We want you to feel at home
here. If you have no church home
in the city, make this your house
of worship. In order to join the
Lutheran Church it is first neces
sary for you to become familiar
with its doctrines. The pastor
IlilSilliiisjlllliliilllillilllliilllllllliljiisi
will gladly arrange short weekly
discussions to meet your conveni
ence.
Confirmation classes are now in
progress; Saturday morning at
10:00 A. M. The children meet at
Hope School for one hour of study.
If your child is twelve years of
age or nearing twelve, let him
come out and learn more about
Christ the Savior.
Oi^ertmid
HI6horbroWN
FACE powder
OVERTON-HYGIENIC MFG. COL CHICAGO
Clip This Coupon and Send for
FREE Sample of This Powder. .
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3653 S. State Street
Chicago 9, I1L
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Name _____
Address _
City_State
Political Advertisement
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Political Advertisement
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'■■■■■iiiiiiiiiiiiMiiiiiiiiiiiiiiiiaiimiiiiiMmimiiii'imiiiiiiiiiiiiiiiiMiiiiMiMiiiMii
VOTE and ELECT
L A D
PRUCHA
FOR
CITY COMMISSIONER
DYNAMIC, TIRELESS
- COURAGEOUS -
A SOUND BUSINESS MAN!
Political Advertising
Political Advertising
Political Advertising
Political Advertising
“ANDY”
CALLS FOR SUPPORT
I have filed for City Comission
er because I am in touch with
the wishes of the people of 0
maha and because I can render
them valuable service to all the
people.
I wish to thank the many thou
sands who signed my petition
for Commissioner.
"ANDY JENSEN”
World War Veteran
JENSEN
CANDIDATE
FOR
CITY
COMMISSIONER
MY 10 POINT PLATFORM
1. TAXES must come down. Reduced Levy
will solve this abuse.
2 Consolidation of over-lapping City Works
3. Imediate construction of Arterial High
ways and Freeways.
- 4. All City Employees must be courteous to
the public.
5. Rush building of Trash and Garbage Incin
erator. Better service of trash and gar
bage collection.
6. Make Omaha’s streets safe for ladies and
girls from being molested and robbed.
7. Public audit of Books.
8. In favor of Grand Juries.
9. All Public Records open to Press, Radio
and Public.
10. Against creating any more COMMISS
" IONS.
Organizer, Officer Reserve Corps of America,
U. S. Army.
"ANDY" JENSEN'S ACTIVITIES
President, Jensen Investment Co., Inc.
Former owner, "Andy” Jensen’s Laundry.
Student of Municipal Affairs. Twelve years
Tax Expert.
Past Executive Member, American Legion
Post No. 1.
Past Finance Officer, Douglas County P-T-A.
His fight placing together City and County
elections saving $65,000.00.
Past President West Dodge Water Main Dis
trict.
His fight for the construction of Locust, Nic
holas and Bancroft Street Viaducts.
His fight for sub-way and areaway tax.
His fight for lower railroad rates for Soldiers,
Marines ^nd Sailors.
His great fight in ABOLISHING POST PRI
MARY Conventions; restoring the right for
independent candidates to file for Office.
His constant fight for all benefits due WAR
Veterans.
Married—Home Owner—Tax Payer.
I A"° vo„
L* — S Zrl
- C T Y COli/Ml$SlON£R
___ 1 f
I
Let Us Quote You On
Your Printing
The Cracker Supreme
PRESCRIPTIONS
DUFFY
PHARMACY
—FREE DELIVERY—
PL 7000
24th and Lake Streets
LIGHT HAULING
9
LIGHT HAULING OF
ANY KIND
Any Where at Any Time
At Reasonable Rates
CALL AT 2285
MR. J. WATSON
F IlllliiiiJi HhUSI
We Pay
Spot Cash
For
JUNK
BURNED CARS
We Will Go Anyplace
At Any Time
CALL US
Webster 8179
1722 North 27th St
JONES
Political Advertisement
Political Advertisement
As a member of the City Commission for the
past three years, Bill Hinchey has distinguished
himself as a commissioner, and as an admini
strator. He has been the outstanding advocate
of the Radial Highways including a north-south
arterial. His department has been in charge of
the street resurfacing program and he has set
a record for new street construction. He has
carried out sewer construction on schedule. Bill
Hinchey deserves the support of citizens who
want to see Omaha go forward.
You Would Be Reading YOUR AD
If It Appeared In This Spot
Political Advertising_Political Advertising
® HENRY C. GLISSMAN
FOR
i CITY COMMISSIONER
A former City Employee
MY PLATFORM |
I
Economy and Honesty - A greater
jfcj
Omaha, with emphasis on Industry I
and Recreation - 25 years experi- 1
ence in Construction and Public Re- '
s'
creation.
Owner of Indian Hills Golf Course !
Political Advertising Political Advertising
ALBERT L TUTTLE
for CITY COMMISSIONER
COL. ALBERT L. TUTTLE has been Chief of Operations
for Omaha’s Civil Defense since 1950.
A vote for Col. Tuttle will bring Omaha city government
a man of broad business and executive experience.
Col. Tuttle won national recognition for his part in co
ordinating and directing Omaha’s Flood Fight in 1952.
His business and civic responsibilities in Omaha nave made
him thoroughly familiar with the operation of Omaha’s City
Council and municipal government. Col. Albert L. Tuttle, a
retired Army officer, has been a tax paying resident of Omaha
for the past 10 years.
WILL DEVOTE FULL TIME TO THE CITY