The Omaha guide. (Omaha, Neb.) 1927-19??, January 17, 1948, Image 1

Below is the OCR text representation for this newspapers page. It is also available as plain text as well as XML.

PICTURED ABOVE: Left to right are Mr. Clarence
Holte, New York Negro Sales Representative of Lever
Brothers Company; (center) Mr. Sylvanus E. Olympio,
said Mr. Charles Luckman, President of Lever Brothers
Company. The above picture was taken during a visit
of Mr. Olympio to Mr. Luckman's office at Lever
House in Cambridge, Massachusetts, recently.
Mr. Olympio, a native of Lome, Togoland, was guest
speaker at the United Nations. Mr. Olympio spoke in
both French and English before the U. N. Delegation.
He is a District Manager of the United Africa Com
pany, which is affiliated with the Lever organization.
In addition to being President of Lever Brothers
Company, Mr. Luckman was also a member of Pres
ident Truman’s Civil Rights Committee, which has
done a great deal for minority groups in the United
States. He also organized and headed the President’s
Food Conservation Committee.
PICTURED BELOW: Left to right are Mr. Louis
Burgess, the newest Negro salesman to join the New
York Division of Lever Brothers’ Sales Organization,
Mr. Sylvanus E. Olympio, and Mr. Clarence Holte,
at a dinner at the YWCA given in honor of Mr.
Olympio. Mr. Burgess comes to Lever Brothers from a J
sales position with a New York Negro grocery chain.
Previous to that he was in the Navy for two and one
half years, instructing groups of both white and Negro
sailors and also Board Counselor at Wiltwyck School
for Boys in Esopus, New York.
Mr. Holte has been with Lever Brothers Company in
a sales capacity for more than four years. He is a grad
uate of Lincoln University. For several years he was
with the Dunbar Bank of Harlem, and from there took
charge of personnel placement for handicapped persons
for the Government during the Works Progress Ad
ministration, and after that worked for a manufac
turing company in Brooklyn, N. Y., after which he
went to Lever Brothers Company in a sales capacity.
During his stay in New York, Mr. Holte wa3 host to
Mr. Olympio. Mr. Olympio was introduced to Amer
ican Negroes for the first time during his U. N. visit.
He departed for home shortly before the New Year.
An Omaha renaissance of Alpha
Phi Alpha spirit, activity and fellow
ship is taking place in the form of the
reorganization of the under-graduate
chapter and a new Sphinx Club for
pledges. The remittent Alpha activity
in Omaha was due to our National
emergency which engendered the per
sonnel of the fraternity to such an ex
tent that consequential work could not
be carried on. However, with the ter
mination of that conflict, and with the
entrance of more Omaha Negroes into
college, Alpha must of necessity be
awakened. By encouraging Negro
youths to enter college, be requiring
scholastic achievement there, by con
tributing to the local, state, and na
tional projects for the betterment of
all men, and by the consanquine be
lief in the relationship of all man;
Alpha strives to make its community,
its country, and especially its race,
i progressive.
Presently in Omaha Beta Beta chap
ter of Alpha Phi Alpha fraternity has
only two active members; Mr. Eugene
Harrisson and Mr. Welcome Bryant.
A Sphinx Club for pledges, however,
is rapidly increasing in both talent and
numbers to subsequently swell the
ranks of Beta Beta chapter. The
Sphinx Club is now comprised of
Theodore Cunningham, pharmacy stu
' dent of Creighton University, and
president of the Sphinx Club; Mr. Ar
nett Bonner, Pre-law student of
Creighton University and secretary of
the Sphinx Club; Mr. John Barber,
. •> pharmacy student of Creighton Uni
versity and treasurer of the Sphinx
Club; Mr. Earl Hunnigan, Mr. James
Ware, Mr. Von Richard Trimble, Mr.
Ralph Selby, Mr. Eugene Brown, Mr.
v Cornelius Welch, undergraduate stu
dents of Omaha and Creighton Uni
versities and Members of the Sphinx
Every year for the past 61 years,
the Galenol Company of Atlanta,
Georgia, manufacturers of Dr. FRED
Palmer’s Skin Whitener, have in
t creased their business over the pre
ceding year. Their success and busi
ness growth is the result of a truly
superior product ... a product that
does everything it guarantees to do.
Dr. FRED Palmer’s Skin Whitener
lightens and brightens tanned, too
dark, rough, weather-beaten skin,
bringing out new charm and attract
iveness to the user. A special ingredi
ent makes it work fast and secures
almost miraculous results. Hundreds
- of thousands of folks have used it dur
ing the past 61 years and testify to its
superiority and quality by buying
1 again and again. Harriet Galloway,
Pauline Webster, Vivian Brown, Love
ly Lane and others just as famous have
endorsed it. Its use by such celebrities
and increasing thousands of happy
users is proof of its constant high
Dr. FRED Palmer’s Skin Whitener
has withstood the tests of not only
science, but of time itself. For over
a generation it has helped bring the
joy of love, success, and popularity to
many thousands. It was created in the
laboratories of one of the country’s
most noted scientists. Nothing was
done to the original formula except
to make it better and more effective.
That’s why, when people have once
tried Dr. FRED Palmer’s Skin White
ner they don’t change to any other,
but continue to use it and recommend
it to others.
Consequently, when sun and wind
makes skin darker and courser, Dr.
FRED Palmer’s Skin Whitener gives
a lighter, softer, smoother complexion.
The Galenol Company, manufacturers
of this amazing beauty aid want peo
ple who desire a lighter, lovelier com
plexion to try this amazing prepara
tion without risking their money and
perhaps win the beauty and success
they have always desired. Try Dr.
FRED Palmer’s Skin Whitener. Get a
25c box from your druggist. Use it 7
days and. then if you don’t say Dr.
FRED Palmer’s Skin Whitener is the
finest product of its kind you have
ever used, return it and your money
will be refunded.
To enable thousands of persons who
have never used it before to brighten
their skin tones the Galenol Company
urges them to try Dr. FRED Palmer’s
Skin Whitener and see for themselves
how quickly it brings a clearer, light
er and smoother skin. It is on sale at
drug stores, but if the druggist does
not handle Dr. FRED Palmer’s Skin
Whitener, send 10c to cover postage
and handling to the Galenol Company, |
Dept. A, Box 264, Atlanta, Georgia,
and they will mail you a generous
sample by return mail.
The Omaha & Council Bluffs Street
Railway company last Friday, January
9, filed with the Nebraska State Rail
way Commission an application for
revision of Omaha bus and streetcar
tares, the company s application asks
that all adult fares be on the straight
ten-cent basis. This means that the
optional three fo^25c token fare ef
fective in Omaha since 1930 will be
discontinued. No change in student
and children fares was requested.
The application filed with the Com
mission points out that the compan’s
operating costs have now increased to
the point where it would suffer se
rious financial loss in 1948 if contin
ued to operate on its present fare
The company states in the appli
cation that its costs for materials and
supplies have increased 116% since
1938 and that its taxes have increased
approximately 82%. More employees
are now required to furnish service.
The addition of these employees, com
bined with wage increases, has in
creased the company’s payroll 192%
during the same ten-year period.
Company officials, in filing the ap
plication, said, “We regret very much
that it is necessary for us to* take this
action. We delayed it as long as we
could. But our operating expenses
have now reached the point where we
can no longer maintain good trans
portation service on the token fare.
Even though we are now carrying
about twice as many passengers as we
did before the war, our operating cost
will exceed revenue in 1948 on the
present fare basis.”
The article entitled Pre-Holiday
Guest contents should have read guest
of Mr. and Mrs. Mason M. Devereaux
Sr. instead of Jr. as it appealed in the
January 10, 1948, edition.
Local 101 of National Beauty Cul
turists’ League met Monday night at
the Althouse School of Beauty Cul
This first meeting of 1948 opened
with a clean slate. We had an open
discussion, and everyone gave a sug
gestion for the new year.
Our president, Versie .Bailey, ap
pointed the Ways and Means Com
mittee and the Entertainment Com
The Ways and Means Committee
consists of Margaret Dean, eba Blaine,
and Katie Mae Aldrich. The Enter
tainment Committee consists of Bev
erly Patterson, Sarah Alston, and
Kathleen Black.
Our next meeting will be January
19, 1948. Members remember the
first and third Monday of each month
and come to the meetings. The Beau
ticians are planning big things for
Versie Bailey, President.
Virginia Merrill, Reporter.
A commemorative Postal Tribute
was paid Dr. George Washington
Carver on January 6, 1948. On that
date a Postal Stamp bearing his like
ness was issued by the United States
Post Office. Honorable John H. Hop
kins, Postmaster, arranged for a spe
cial booth for the sale of this stamp
in the southeast comer of the lobby
of the Main Post Office, 16th and
The Omaha Branch, National Alli
ance of Postal Employees is calling
this great honor to Dr. Carver to your
We are especially calling the atten
tion of the school children and stamp
collectors to the first day issue of the
Carver Stamp, January 6, 1948.
Portland, Ore.—The Rt. Rev. Ben
jamin D. Dagwell, Bishop of the Epis
copal Church’s diocese of Oregon, in
a speech at a Chamber of Commerce
Forum, struck out at hotel and res
taurant operators who practice racial
Referring to the recent commemo
ration of Christmas, with carols and
the setting up of Bethlehem manger
| scenes, the Bishop declared this but
a hollow mocker ays long as there is
no room in Portland hotels for Ne
,groes, “even those of distinction and
“I know this is an unpopular thing
to say, but I wonder if the hotel and
restaurant men’s associations think
there is no similarity between the cas«
of the Jewish mother who could find
no room at the Inn, and in barring
Negroes from their establishments,’-’
the Bishop said.
Forty-three new adult education
classes will be offered in the Adult
Evening School at Technical High
School, opening the week of January
19, according to a joint announcement
by B. R. Gyger, Director of Voca
tional Education, and Lloyd W. Ash
by, Tech Principal. Classes will be of
fered in the fields of Americanization,
Commercial, Distributive (Sales), Gen
eral Interest, High School, Homemak
ing, and Trade and Industrial Educa
tion. Included in the wide range of
courses will be Sewing for the Fam
ily, Cooking for Beginners, Hobby
craft (wood and metal working), Lip
Reading, Hyping, Photography,
Square Dancing, Choral Singing, Cit
izenship, Elementary English, Indus
trial Sewing, Blueprint Reading, Trade
Mathematics, and Personality Devel
The program also offers an oppor
tunity for those over 16, out of school,
to make up credits for a high school
diploma or to meet college entrance
requirements. A full program of related
instruction for apprentices and jour
neyman in the skilled trades is part
of the program stated E. H. Parrish.
Supervisor of the Evening School.
In connection with the opening of
the Adult Evening School, Dr. Harry
A. Burke, Superintendent of Schools,
said “Education begins at birth and
is a continuous process. Adult Educa
tion presents opportunities to those
who believe that one is never too old
to learn. With the ever changing
world, it is imperative that adults
utilize the opportunities extended to
them for improvement in social rela
tions, general self-improvement,
homemaking and vocational adjust
Registration will take place and
classes begin, Monday, January 19,
through Thursday, January 22. Fur-111
ther information may be had by call
ing Technical High School or the Vo
cational Department of the Board of
Warren Swigart, president of the
“Y” Toastmasters’ Club of Omaha,
announced that the club will sponsor
as a community service, a special
course in Public Speaking to start
Monday evening, January 19, and to
continue for ten weeks.
The Speech Craft course has been
developed by “Toastmasters Interna
tional and is designed to give quick
help to the inexperienced speaker and
assist the man who has had some
training and experience in speech.
Ray Cook, Education Chairman, has
chosen ten members of the Omaha
Club to act as instructors. These
Toastmasters will base their teaching
on practical experience.
Enrollments are now being accept
ed at the Central YMCA. The class ,
is open to men and women.
Technical High School’s January j
graduating class; “Atoms of ’48”, will J
have their commencement on January i
15, at eight p. m.
The two commencement speeches
representing the class aspirations will
be based on the class name.
Martha Hammonds, 16, of 2517
Parker Street, will speak on “The1
Evolution of the Atom.” She is the
daughter of Mr. and Mrs. Robert !
Charlotte Dickey, 16, of 2340 North
Eighty-first Street, who is the daugh
ter of Mrs. Rose Ford, will talk on
“Peace Time Uses of Atomic Energy.”
Later on the program will include
the announcing of scholarships and
Dr. Burke, Superintendent of Schools,
will present diplomas.
The public is invited.
Mrs. Mattie Clark, 59, 524 North
15th Street, died Saturday at a local
hospital. Mrs. Clark had been a resi
dent of Omaha twenty-five years. She
is survived by one sister, Mrs. Lucy
Spaulding, Moran, Iowa; brother, Mr.
James Leek, Canton, Illinois. Funeral
services were held Thursday afternoon
from Thomas Funeral Home with
Rev. C. Adams officiating, assisted
by Rev. Dan Thomas. Burial was at
Forest Lawn Cemetery.
Mrs. Sarah Taylor, 63,1414% North
24th Street, died Thursday, January
8th. Mrs. Taylor had been a resident
of Omaha thirty years and was a
member of St. Benedict’s Catholic
Church. She is survived by her hus
band, Mr. Grant Taylor; two daugh
ters, Mrs. Lulu Robinson, of Omaha;
Mrs. Sallie Elliott, Ottumwa, Iowa;
sister, Mrs. Elizabeth Bolar, Akron,
Ohio; step-brothers, Mr. Clanie Lee,
Mr. Eriel Lee; granddaughter, Mrs.
Edna Lyn Cook; grandson, Mr. James
Robinson; two great grandchildren, all
of Omaha. The Rosary was recited
Sunday evening at Thomas Mortuary
with funeral services Monday morn
ing from St. Benedict’s Catholic
Church with Rev. Joseph R. Moylan,
S. J., officiating and burial at Holy
Sepulchre Cemetery.
Mr. Jerry Lawson, 61, 1323 North
29th Street, died Friday, January 9th,
at his home. Mr. Lawson is survived
by his wife, Mrs. Estella Lawson,
three daughters, Mrs. Glenora B. Cato,
Omaha; Mrs. Viola Ringo, Arkansas
City, Ark.; Mrs. Leola Washington,
Cleveland, Ohio; two sons, Mr. Willie
Davis, Omaha; Mr. Ben Davis, East
St. Louis, Illinois; granddaughter,
Mrs. Viola Buckner; niece, Mrs. Vel
vet Wise, nephew, Mr. George Wise,
of Omaha. Funeral services were held
Tuesday afternoon from Pilgrim Bap
tist Church with Rev. Charles Favors
officiating. Burial was at Forest Lawn
Cemetery, with arrangements by
Thomas Mortuary.
(25th and Decatur Sts., C. P. Raines,
Pastor; Mrs. Jeanie English, Reporter.)
This is the first sermon of the new
year, delivered by Rev. Raines. Our
Presiding Elder was with us last Sun
day and delivered the sermon.
The sermon delivered by our Pas
tor was from Joshua 24:15. Theme:
When are we Free to Choose. When
are we truly free to choose for our
selves. Were it not for public opinion,
many of us would live differently. We
should choose now whom we will
serve. We cannot advocate choice of
heredity, but we can for environment.
Time closes its door to some of our
free choices. We are free to choose
our own destiny. Any individual has
tlie freedom to choose his associates
and friends. Choose you this day
whom you will serve.
Rev. Raines closed his sermon by
singing, with the aid of the congrega
tion, “I’m Going Through.”
There was a large congregation
present this morning, please come to
church each Sunday.
Visitors are always welcome, feel
it home at all times.
Let us remember to pray for the
hospitalized and shut-ins.
As many as can, try to attend the
Union Services.
(22d and Willis Ave., Rev. E. B.
Childress, Mason Devereaux Jr., re
Preaching with all the zeal and in
spiration from on High our minister
Reverend Childress brought to a ca
pacity congregation an inspiring and
bold message filled with the Power of
God Almighty on Sunday morning,
January 10, 1948, entitled Our Hope.
He chose his sermon from Thessa
lonians 4, chapter 16, verse ‘Tor the
Lord Himself shall descend from
Heaven with a shout, with the voice
of the archangel and with the trump
of God; and the dead in Christ shall
rise first” and his thoughts of the day
was as follows: “Jesus Christ will
show any man the way; if that man
is willing to go all the way, God has
endowed man with many good qual
ities, and finally Our Hope gives us
preferential connection with Jesus
Let us pray for the sick throughout
the week, whosoever they may be or
wherever they may be.
Your continuous support of the Vic
tory Rally is appreciated by your of
ficers and Pastor and wife, Reverend
and Mrs. Childress.
Members, you have done well, but!
the continuous support of this drive
is encouraged and solicited in order
that a bigger, better, greater St.
John’s shall arise.
Your contribution will mean some
more plastering for our auditorium,
windows for our auditorium, addi
tional wiring, final interior decoration
of our auditorium, etc. See our cap
taip or Unit Leader today and make
your contribution without delay.
Mrs. Hattie Adams cordially invites
all members and friends to come out
on Sunday afternoon at 3 p. m. and
hear the Caldwell Singers. Bring a
friend and enjoy and afternoon of
wholesome Christian entertainment,
won’t you?
The Watchmen and its President in
vites all the members to a social and
program at the church on Friday eve
ning, January 16, 1948, at 8 p. m., at
the church.
Members come out and spend an
evening of relaxation and fun.
The Sunday School is in need of
teachers. Come out and join now and
help in your Sunday School won’t
Union services will be held on Sun
day, January 18, 1948, at 8 p. m., at
the St. John’s church, with the Rev
erend C. C. Reynolds of Clair Chapel
delivering the sermon. The Clair
Chapel Choir will furnish the singing
for this service.
Come early and get a good seat up
front, in order that you might hear
the message of the evening.
The home of Rev. and Mrs. J. P.
Mosley of 2904 North 28th St., was
a pretty scene last Friday night for
the annual party given by the Bap
tist Ministers wives of the New Era
Beautiful cut flowers adorned the
tables as centerpieces. The menu con
sisted of turkey and all that goes with
it to make a delicious dinner. Little
decorated baskets filled with nuts
and candy were the favors. Gifts were
Mrs. Helen St. Clair, president,
Mrs. Hattie Petties, reporter.
At 3 p. m. on January 17, the local
branch of the NAACP will hold its
annual meeting for the purpose of
electing officers for 1948. The meet
ing will be held in the YMCA build
1 ing, 2213 Lake St., better known as
the Urban League.
Every member in good financial
standing or who desires to become in
financial standing is invited to be
present at this meeting to elect 1948
Attorney Ralph Adams, president,
Mrs. John L. Williams, secretary.
Mr. and Mrs. Roy White of 1708
North 27th St., were host and hostess ,
to the Jolly Mates Club Saturday, Jan
uary 3. The business meeting was
brief, interesting and very important.
After which, our president introduced
visitors as Mr. and Mrs. Allen Burley
and son, Sherman, and Mrs. Sarah
Boggan of the city, and Mrs. Velma
Scoggires of New York City.
Mr. and Mrs. White served a deli
cious repast and the remaining of the
evening was spent playing games.
We adjourned to meet next with
Mr. and Mrs. Charles Young.
The Friendly Sixteen Bridge Ciubj
met at the Fontenelle Center. The
meeting was opened by the president.
New business was discussed and four
changes of bridge were played. The
meeting was adjourned to meet at the
Fontenelle Center Monday evening.
A very delicious repast was served by
the host. ,
Emmet Avant, president, ’
Otto Pruitt, reporter. j
January 25, 1948, is the date set
aside for the “All Association Tea”
chaired by Mrs. W. P. Ervin and as
sisted by these committees. The In
vitation Committee chaired by Mrs.
Clara Dacus and Mrs. Price as co
chairman. They hope to cover the en
tire city of Omaha through the clubs
and churches of the city. Mrs. Lydia
Hughes, chairman of the food com
mittee, Mrs. Charlotte Crawford
chairman of the hostess committee
and Mrs. Blanchelee Wright, public
ity chairman. This affair chaired by
Mrs. W. P. Ervin will be given at
the YWCA, hours 5-7 p. m. Through
this tea, we hope to create a wider
interest in the YWCA.
The La Couterie Club held its
Christmas Party Saturday, January 3,
1948, at the residence of the Misses
Gertrude and Lucy Booker. The after
noon was spent in playing bridge with
top honors going to Mrs. Edmae
Swain and consolation to Mrs. Kath
erine Fletcher.
We had as guests Miss Lorraine
Pugh, who was visiting her sister and
Mrs. Victoria Chapman. Both visitors
were from St. Louis, Missouri, and
were presented gifts by the President
of the club.
A delightful party menu was en
joyed by all.
The next regular meeting will be
January 17, 1948, with Mrs. Thelma
Hancock, at 2402 N. 27th Avenue.
Miss Gertrude Booker, president.
Give Plants Milk Bath
A milk bath will brighten up ivy,
, philodendrum and snake plants if
the look a bit dull. Dip a soft
cloth in skimmed milk and lightly
rub the surface of the leaves that
appear dull, is tbe sdvice of Cor
nell specialists.
FM 96.1 156o
“Harry Besse”
iMain Stem Derby’
Beginning SATURDAY, JANU ARY 17—3:30 TO 4:43 P. M
Unique Radio Program to Be Aired
Saturday, January 17
HARRY BESSE, well-known Council
Bluffs and Omaha youth, was select
ed by Mr. Ware, manager of Radio
Stations KSWI and KFMX, to be their
disc jockey on an hour and fifteen
minute broadcast Saturday, January
17, from 3:30 to 4:45 p. m., featuring
hot recordings. In inaugurating this
program, radio stations KSWI and
KFMX is setting a precedent for this
locale, and this venture will be just as
successful as, you, the listening public
caie to make it. I am surte that the
community-wide assistance will be
forthcoming as your response will be
a barometer by which future oppor
tunities for our race will be judged
Mr. Beese is well-known in Council
Bluffs and local centers. He is a clean
cut youth, 27 years old, married to
the former Jessie King of Omaha.
There are three children in the fam
ily ,two boys and one girl. Mr. Beese
was a star athlete at Abraham Lincoln
High School in Council Bluffs and
received a scholarship to Drake Uni
versity in Des Moines, la. He served
four years in the Army and was com
missioned a first lieutenant in the
Quartermasters Corp. At present, he
is living at 2615 Binney, and is em
ployed at the Elks Club in Council
Bluffs, la. I believe that the colored
people of this vicinity should give a
vote of thanks to Mr. Ware and radio
stations KSWI and KFMX for their
vote of confidence, and that we should
get solidly behind Mr. Beese and give
him our utmost support.
This is the initial broadcast and
will be heard every Saturday hereafter
at the same time.
By George H. McDavis,
Promotions Director.
i j Giving Nursing Care
j Infantile paralysis patients at Herman Kiefer Hospital, Detroit,
I receiving care from nurses trained under National Foundation for
j Infantile Paralysis grants for professional education. Funds pro
, viding for professional education are raised in the annual Marcb
of Dimes, January 15-30.
! - — - - - - - - - — - - -. -