$
Sensational New
l PHILCO
' Radio-Phonograph
Now at PEOPLES
Utmost Enjoyment of Radio and Recorded Music— •
1 Brings You ixclusivs Nsw
PHILCO ELECTRONIC
SCRATCH
ELIMINATOR
Eliminates surface noise
>—yet preserves brilliant
"highs" and overtones.
Keeps noise out elec
tronically. Music comes
through against back
ground of utter silence.
. ..L__ "
Yours in* a Superb Chippendale Cabinet
Yes, here’s every luxury you could desire! Powerful radio
brings you purest FM tone ever achieved . .. also Standard
and Short Wave Broadcasts! DeLuxe Record Changer
with Dynamic Reproducer, Featherweight Tone Arm ! For
a new thrill in listening . . . hear the Philco 1270 today!
Easy Terms • Blonde Mahogany Slightly Higher
$369.50
_ ✓
People's Department Store
5121West Broadway Telephone 4051 Council Bluffs, Iowa.
MODERN
Appliance
* INVITES YOU TO COME IN AND HEAR
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AMAZING
PORTABLE PHONOGRAPH
Just slide in a record
and it plays!
PHILCO 1200. Just the thing for
young folks, patties, dancing! Just slide
a record in and it plays, automatically!
No needles to change. Wonderful torv\ r
Easy to carry any
where. Luggage- a 1.0 Or
type case.
SMART STREAMLINED BEAUTY
with amazing sensitivity
PHILCO 460. Stunningly styled table radio of superb tone
and performance, in an ultra smart brown plastic cabinet. Stream
lined Radial Dial. Amazing sensitivity, range. Powerful speaker.
Built-in aerial. Here’s the kind of quality
that's made Philco famous the world over
... yours at a price you can easily afford. $o-*.VD
COME IN! SEE-HEAR THEM TODAY!
MODERN APPLIANCE CO
24th & ‘N* Streets Telephone MArket 6969
South Omaha, Nebraska
A Real Xmas
Gesture
The General Appliance Company,
located at 1001 Farnam Shows the
Real Xmas Spirit.
“A REAL XMAS GESTURE’’
General Appliance Cb. wholesalers
for Philco Radio’s and appliance, do
nated a truck load of new toys to be
distributed by the American Legion
No. 30, 2404 Parker Street, to the col
ored childrenof our city for Christmas.
This is ouly one of the many instance*
where Mr. Levy, general manager of
General Appliances, has shown us that
he is for us 100 per cent; his cooper
ation with the Negro Press is to be
commended.
Santa is at the throttle and good fellowship
has the right of way. Full speed ahead for the
Merriest Christmas
of them all!
WORKMAN’S CLUB ENTERTAIN MID-CITY SEPIA QUEEN
AND GUEST
Miss Christine Basset receives the
engraved trophy on behalf of her spon
sor, the Workmen’s Club of South
Omaha. The trophy is presented year
ly through the courtesy of Brain’s
Sporting Goods Store of Omaha to
the Annual Winner of i the Mid-City
Sepia Queen Contest.
The Mid-City Queen Contest, spon
sored by the Omaha Guide, is the
only authorized contest of its kind
in the city.
Mason M. Devereaux Jr., General
Manager—Acting Editor of the Om
aha Guide, is Making the presenta
tion.
Mr. George H. McDavis was Pro
motional Director of the Mid-City
Sepia Queen Conttest.
The Workman’s Club its President
Mrs. L-Bush, officers, and members
«*n !
3
3
3
3
3
3
3
3
3
3
3,
3
3
g With all the
A- joys of the season
g a
to you! 3
| GOOD HEALTH, |
GOOD CHEER,
i a
and a 3
& MERRV |
| CHRISTMAS 3
I 3
|Swanson Furniture!
Company 3
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^SS^3S5Sa5S5S5555g?JSset3SS55K55!gE: ^
gave a dancing party honoring their
contestant Miss Christine Basset win
ner in the Omaha Guide Sephia Queen
contest November 11, 1947 at their
sumptous clubrooms at 5219 So. 29th
Street Sunday afternoon December 14,
1947.
Mr. George McDavis Promotion Dir
ector of the Omaha Guide was in
charge of the 2nd Annual Sepia Queen
Contest.
Miss Christine Basset on the re
ceipt of the engraved trophy from Mas
on Devereaux, General Manager—Act
ing Editor of the Omaha Guide thrill
ed her gracious audience with her
warm words of sincere thanks for the
part they played in helpinng her to
be crowned. Miss Mid-City Sepia
Queen of 1947 with special thanks
going to the officers and members of
the Workman’s Clubb her sponsor.
I I
I SAILING I
1 • i
I Have yea been waiting foi I
g that “ship” to come in? |
| It’s coming in now, $
g jj
# loaded to the gunwales |
$ with good wishes 8
^ Vrt
from all of us
t for your health and g
| happiness for 1948. |
| Archer Electric |
I a
Company
H5 1708 HOWARD HA. 6631 »
t: " .....•
I MILLMflNS
FURNITURE
»
WONDERFUL NEW KIND OF
RADIO-PHONOGRAPH CONSOLE!
I
PHILCO 1260. Yes, it’s new for 1948 .; . an
amazing radio-phonograph value in a stunning
Mahogany console of classic design! Plays records
with that famous Philco quick, easy-to-operate
mechanism. Powerful, sensitive radio reception.
Rich, full tone on both radio or records. A truly
outstanding value at the price. See it—try it now! _
SENSATIONAL VALUE AT $129.95
AMAZING NEW PORTABLE PHONOGRAPH
slide in a record
and it Plays
PHILCO 1200. New, sensational. perfect fo*
young folks, parties, dancing 1 Just slide a record in..;
and it plays 1 Wonderful tone. Easy to carry Alligator
grain leatherette luggage-type
case. Automatic lock, sturdy $49. 95
handle. Comecarry onehome 1
NEW MODERN BEAUTY ,
t
PHILCO 200. Here’s utmost quality at its
price 1 Powerful AC-DC superheterodyne circuit,
permanent magnet speaker, built-in aerial. Smart
brown plastic with glowing
Easy-View Dial. Underwriter- $19.95
' approved. An amazing buy 1
Millman Furniture Co.
Telephone—JAckson 0740
2610-12 Leavenworth St. JOE HORNSTEIN, MGR.
FAMOUS PHILCO "1201”
Here it is . . . the sensation that swept
the nation ... so simple, you can play
it blindfolded! Ends fussing with tone
arms, needles, lids, controls. Just slide
in a record . . . and
it plays! It’s a pow
erful radio, too... in
graceful hardwood
cabinet. Try it today!
k
CONSOLE "AUTOMATIC"
/
PH I LCO "1262”. Beauty and performance fat
beyond its modest price! Velvet-Smooth Philco
Automatic Record Changer plays 10 twelve-inch
or 12 ten-inch records quietly, gently. Feather
weight Tone Arm... no needles to change ! Power
ful radio. Permanent magnet dynamic speaker
,for gorgeous tone on radio and records. Smart,
streamlined Walnut Tilt-Front Cabinet. Great
value 1 See it now j j ; while supply lasts!
*15995 l\r^CY TER»»^1I
Come In % See our Display of 1948 Philcosj
STATE FURNITURE co.
14th & DODGE STREETS