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About The Omaha guide. (Omaha, Neb.) 1927-19?? | View Entire Issue (Aug. 23, 1947)
Two girls pins
an idea — proof
do come true.
Olivia Clarke (top) and
Rose Morgan started on a
shoestring; now they direct
a nation-wide business from
Joe Louis’ former bistro.
Under its cooatlhrtlea, Cltfle kM
a bi-cameral cnngraar elkqkad di
rectly by the people, a* la tka presi*
dent The latter Mas awukwkal the
same power as Ike preddurt ef the
At least tour hours a week can be
saved by an Ironer In the average
family. A saving of several hours
can be accomplished by the washer.
Itoe total gain from the two amounts
to several weeks a year.
ARE YOU LETTING
Gray, drab hair con make you look older—
discourage invitations to have a good time be
cause men think you're too old. Don't take a
chance with your romance. Give your hair rich,
natural looking color and beauty with Larieuse.
Your friends will approve.
look years younger
Color Your Hair This Easy Way
To give your hair
new, rich, natural
inS NOW.?, acts
evenly, easily —
won t rub off or wash out—undirected by heat
— permits permanents and stylish hairdos . ..
known and used for over 50 years. Your
dealer will give your money back If you’re not
Have an easy, professional application at your
favorite beauty shop or buy Laricuse at any
cosmetic department or drugstore.
I* year dealer dee* no* have Lerieaw,
lead $1.29 ptire 25* Fed. tax direct fo
yrj COOK f fiOrf
, ^^■""'HAIR COLORING
GOWFKOY MFC. CO.• SS10 OUVS ST.*ST. tOUIS S, MO
Ever take a good look at
a telephone truck?
- You can see at a glance it carries dozens of tools and necessary
equipment to build lines and to make major repairs. Busy most
of the time on construction, our 250 heavy duty trucks—each
.with its six-man crew of trained'specialists—are also on instant
call to repair damage from storm, fire or flood;
This is our way of being ready for both the expected and the
unexpected. While we can’t tell exactly what will happen, or
when, we know that any day—or night—a truck with its crew
may have to roll into action fast.
The cost? Nearly a million dollars is invested in these 250
trucks—only a part of the total for motor equipment. In addi
tion, there are 1,400 other light trucks and cars required to
provide you service;
Constant research, precision equipment,
skilled workers, far-sighted planning —
all to bring you the best telephone service
in the world at the lowest cost.
NORTHWESTERN BELL TELEPHONE COMPANY
■SVMOIOWA, MINNESOTA, NEBRASKA NORTH DAKOTA AND SOUTH DAKOTA
17 wo Women Operate and
| Own Large ]\egro Business
It took just three short years
for two women with an idea and
a dose of determination to turn a
dilapidated brownstone building
into a business serving 60.000 cus
tomers a year—the biggest busi
ness of its kind in the Negro
The women are Olivia Clarke
and Rose Morgan. Theirs is a tale
that reads like it might have come
from a story-book, a story prov- '
that opportunity is what you
make it. |
Mrs. Clarke, a native of Vir
ginia, studied biology and physical
education at Virginia State, then
earned a Master’s Degree from1
New York University. She taught
school until th war came along, '
then served three years with the
USO. Afterwards she met Miss
Morgan, who had had long ex
perience as a beautician and had
operated shops in Chicago and
Together the two did some
thinking. Why, they reasoned,
shouldn’t cosmetics be blended es
pecially for the woman with
color? And since beauty is more
than deep, why couldn’t the in
1 dividual take advantage of the
| beauty that comes from a healthy
So they laid plans for a House
of Beauty that would combine
body care with a especially blend
ed line of cosmetics—cosmetics
they carefully harmonized with
skin shades by working on a por
celain topped kitchen table, using
a putty knife as a mixing tool.
Once they had worked out their
idea and had samples made to
serve as a guide for later manu
facturing, the rest of their suc
cess story was a simple four-let
| ter word—work.
I Their capital was slim, and be
cause they could get it cheaply,
they rented a Harlem brownstone
which had stood vacant for years.
There was no electrical wiring,
no plumbing and no central heat
ing. Vandals had broken windows,
battered plaster walls, and built
fires in the place. There were huge
holes where floorboards had been
ripped up and you could look
from the fifth floor right down
into the basement.
The landlord was skeptical when
they told him they could fix up
the house. It was during the war
and materials were scarce. But by
plugging away night and day,
trudging miles to find things they
needed and workmen to do the
job, they accomplished what they
set out to do. And in 1944, their
24th & Lake Sts.
terms Can Be A^-anged
2511 North 22nd Street
— JA-3974 —
House, of Beauty opened its doors.
Today an average of 200 wo
men a day fill appointments. To
serve them requires a staff of
nearly fifty skilledpersons—jobs
created by two women with an
idea. And the clientele includes
such stars as Lena Home, Kather
ine Dunham. Ann Brown, Bruce
and Ann Cornell.
Mrs. Clarke ad Miss Morgan
are now launching a new venture.
Surveys show that Negro women
spend nearly $300,000,000 a year
on cosmetic^ with most of it
going for brands prepared for
white skins. They have establish
ed an organization to distribute
to this market the specially-blend
ed complete line of cosmetics
which they have pioneered.
They plan to distribute it though
chain stores, department stores,
and independent retail outlets
where brands Negro women now
us are sold. And they plan to tell
the public about it through an ex
tensive advertising campaign in
I For office space they've rented
the building where Joe Louis had
i a swank apartment and an ill-fat
ed restaurant at 9 West 123th st.
Their fast-growing staff already
Rose Morgan Olivia Clarke have
come a long way In three years.
, But they proved again that sue
| cess can come to a person with a
sound idea and plenty of deter
Savings Bond Sales
in Nebraska Area
Nebraska Citizens invested $9,
763.713 in U. S. Savings Bonds
during the month of July, it was
announced today by Leland R.
Hall. Director for Nebraska of
thP Treasury (.1 S. Savings Boiid3
July sales were $136. 606 less
than June Med $6,150/'' •
decrease of $235/ 90 fr<m Junp
“E” Bond purchases.
During the first seven months
ol 1947. Nebraskans invested $22.
600.000 more in “E” Bonds than
they did last year,
“With the wheat harvest prac
, tically completed, increased sales
of government bonds from wheat
check money during August and
September should be a logical re
i suit.” Hall said.
(Fill in from County figures en
Residents of Douerlas County in
vested a total of $1,948,825,61 in
| Series E. F, and G Bonds during
' the month of July.
“The fact that so many resi
dents of Douglas County havP
continued to invest regularly in
U. S. Savings Bonds indicates
that people in this county will
have a good reserve at some fut
ure time when people find them
dueseives with decreasing incomes
' due to falling farm prices or tin.
I favorable crop conditions, Hall
Say you sow it adv« rtis«d in The
Omaha Guide 1
a TRIANGLE SHOE REPAIR a
• QUALITY MATERIALS,
• GUARANTEED WORKMANSHIP,
• CLEANING & PRESSING,
• HATS CLEANED & BLOCKED.
1608 NORTH 24th ST. . JA. 0858
See Bailey First
SPECIALIZING IN PATCH WORK, PLASTERING
• BRICKLAYING CHIMNEYS AND CONCRETEING®
® RETAINING WALLS C
OFFICE-2209 NO. 22ND S.
—P H O N E—AT1154—
THRIFTY LIQUOR STORE
.• WYES, BEER, LIQUORS
“Ve Appreciate Your Trade”
14th & LAKE AT. 4248
Tucker ’48 Newest Entry in Auto Field
CHICAGO—Preston T. Tucker, six-foot president of Tucker Cor*
I poration, stands beside the most modern automobile yet produced, the
new Tucker '48, which is only 60 inches from ground to top. With a
powerful 150-hcrsepower engine mounted directly between the rear
wh^lf, the Tucker ’48 combines many engineering advances which
Tucker says are not found in any other automobile on the market to
day. Since the new Tucker ’48 was shown to dealers and distributors,
thousands of persons have sought to place orders for early delivery
of the car. Quantity production is expected later this year.
EGYPT TELLS U. N. SHE
WANTS EVERY BRITISHER
OFF HER SOIL , „
j LAKE SUCESS,L. I. _ Egypt
pleaded with the United Nations
, Security Council this week to oust
every British troop off her soil.
Appearling to the UN to free it
from “British imperialism’’,
Egyp’s Premier Nokrasky Pasha
declared that his country’s sever,
eignty is at state, besides the fact
that British troops imperil the
peace of the Middle East. British
combated Egypt’s startling plea
by citing that British troops were
in the Land of the Nile under a
20 year contract signed in 1936
and therefore the council could do
nothing but dismiss the case.
The Egyptian Premier vekem.
ently replied that Egypt no longer
felt bound by the 20 year treaty.
Moreover it was signed under dur
ess and was completely contrary I
to the UN Charter. Following the
arguments of the two countries,
he council postponed discussions
for one week wherein delegates
could study each others state
NEBR. HIGHWAY FATALITIES
I TO REACH ALL TIME HIGH
“If Nebraske motorists continue
killing themselves and others on
. our highways a*, the present Tate,
the 1947 traffic fatality experi
' ence will reach an all time high,”
I says Ed Tinker, Jr., Executive
■ Secretary of the Nebraska State
; Safety Council. “According to
the yearly trend, there will be 4 5
I more than the previous highest
recorded year of 1937, when there
| will be 370 traffic fatalities by
the end of 1947. This number will
be high 48 more than the previous
highest recorded year of 1937,
when there were 322 traffic fatali
“A prime factor in this all time
high fataity experience is the in
creased number of motorists on
the road during the summer
months and the increased number
of miles these motorists drive, for
the records clearly reveal that as
the number of miles driven in
creases, the traffic fatality ex
perience Jumps proportionately.
Therefore every driven who ’akes
to the highways this summer must
drive skillfully himself ‘and keep
a very keen eye on lhe o;n«.r
Press Questions Gen. Roosevelt
NEW YORK—(Soundphoto)—Brig. Gen. Elliott Roosevelt,, cen
ter, son of the late President, is pictured as he was interviewed by
members of the press upon arrival at La Guardia Airport. He flew
in from Boston, spent the week-end at Hyde Park and then flew to
Washington where he appeared at the Senate War Investigating Com
mittee hearings. Accused of receiving favors from John Meyer, pub
lic relations man for plane builder Howard Hughes, Roosevelt ad
mitted to the committee that he may have “inadvertently” violated an
order by Gen. H. H. Arnold, war time army air forces chief, forbids
ding air force officers Uraccept favors from war contractors.
To Help Administer The Taft-Hartley Labor Law
WASHINGTON, D. C.—(Soundphoto)—Three new members of the National Labor Relations
Board, recently appointed to help administer the Taft-Hartley Labor Law, are sworn in by Judge Geo.
D. Neilson of the D. C. Municipal Court. Left to right: NLRB members J. Copeland Gray, Abe Mur
dock, NLRB General Counsel Robert N. Denham and Judge Neilson officiating.
I Appoinment of W. O.
Mr. W. O. Swanson, President
of The Nebraska Society for Crip
pled Children, announced today
that Miss Lila Scott, registered
physical therapy technician, now
at the Medical Security Clinic in
Seattle, Washington has been
employed by that Society. Miss
Scott will devote full time to the
treatmen of eerebral palsied child
ren brought to the clinics of Nebr
aska and Creighton University
both in Omaha. Said Dr. John
Thomas of Omaha, Chairman of
the Society’s Cerebral Palsy Com
mittee, “These clinics will be open
to children from all over Nebraska
and each clinic will be staffed by
specialists in the fields of Pedia
trices, Orthopedics and Neuro
logy’. He went on to say that
Miss Scott has had nineteen years
of experience as a physiotherapist
in various localities, including
three years in the U. S. Army
overseas. Said Dr. Thomas, “After
considering the qualifications of
a number of physiotherapists, we
found that Miss Scott was the best 1
qualified we could secure. for our
cerebral palsy program.’’
Any parents of cerebral palsy
children, wishing information on
the service available should write
The Nebraska Society for Crip,
pled Children in Omaha
TWO RULES TO OBSERVE
TO PREVENT FOREST FIRES
Because of the particularly dry
winter and spring season and the
j STeat amount of natural resources
I in forest and woodland in Cali
fomia, Oregon, Washington, Ari
| zona, Nevada. Montana and Utah,
I a grave fire hazard faces the Pa
I qtfic Coast region.
j More than 175,000 forest fires
every year in the United States
consume 25,000,000 acres of val
uable timber and watershed—an
area as large as Virginia. This,
direct loss to natural resources ^
amounts to over $36,000 000
Most forest and brush fires are
preventable. A survey made for
President Truman's Conference
on Fire Prevention held in Wash
ington last May showed that al
most all fires in forests start be
cause of careless smokers and im
properly handled campfires.
Observance of two main rules
would help prevent a large pro
portion of fires:
1. Don’t build campfires exceptln
designated campground areas.
Make sure you put out your
campfire before leaving it.
2. Don’t smoke in forest areas.
Don’t throw cigarets from your :
The Veteran Asks...
Q. I am a World War 1 vet
eran and was married in June,
1945. Is my wife entitled to
receive a pensibn when I die?
A. A widow of a World War 1
veteran is entitled to receive a
pension if she was married to the
. veteran before Dec. 14, 1944. or
for 10 or more years. Consequent,
ly your wife would not be eligible
for pension if you died less than
10 years after your marriage.
Q. I have a blue discharge
from the army. Am I entitled
to any benefits under the G.
A. If you have other than an
honorable discharge, you may re
quest the Veterans Administra
tion to review the circumstances
under which it was issued. If it
is found that your discharge was
issued under conditions other
than discharge you will be eligi
ble for benefits under the O. I.
Bill. Visit your nearest VA office
for further informantion.
Q. I am drawing retirement
pay at present. Can I receive
, subsistence allowance while
going to school under the G.
A. You are entitled to draw
retirement pay and still receive
the full amount of subsistence al
lowance while in school or train
ing. Retirement pay is not ccnsid
ered income from productive labor
and therefore, is not to be includ- 1
ed by the veteran in bis estimate 1
of earnings filed with the Vet-,
Q. Can the beneficiary or'
the family of a veteran make
premium payments on his
National Service Life Insur- |
ance if the veteran doesn’t !
care to do so
A. Yes, but the insured vet
eran has the right to change his
beneficiary or beneficiaries at any
time without consulting with or
obtaining the approval of anyone
If his insurance is a permanent
NSL.I policy an has been :n effect
one year, he may also surrender
the policy for cash at any time.
Q. Is it true that National
Service Life Insurance pays
the insured veteran $5 per 1
month for each $1000 of in- 1
surance in force while he is
A. If the veteran pays the
necessary EXTRA premium, he
will be paid $5 per month for
each $1000 of insurance in force,
after he has been totally disabled
for six consecutive months. Ap.
plication for the total disability
income provision may be made
at the time application is made
for NSLI. or at any time there
after while the insurance is in
force under premium-paying con- I
Q. I own 6 farm which was ,
operated by my brother and
sister while I was !n the army.
Taxes piled up while I was
gone, and I don’t have enough
money to pay them. Will I
be permitted to borrow money
under the G. I. loan plan to
pay the taxes7
A. Yes, you may get either a
farm loan or a home loan and
use the money to pay off the de
linquent taxes on your property.
Veterans owwin? delinquent taxes
on town or citv property also may
obtain G. I. loans for this purpose.
WELCH, W. VA.—(Soundphoto>
— Imog^ne Thompson, left, and
Opal Sutherland brave a stroll on
the buckled pavements of Welch as
sections of the town’s streets
started sinking due to a mysterious
shifting of the earth. Wlule the
town’s 6,000 inhabitants wetefear*'
ful that their homes may be de*
stroyed, huge cracks appeared in
several large buildings. Authorities
believe that an underground river
is causing the earth movement.
Another theory is that coal mining
has weakened the city's founds*
tions. -- ..
I U. S. FIRE LOSSES SETTING
Fire losses in the United States
have reached the staggering total
of $369,276,000 for the first six
months of 1947, according to
estimates of the National Board
of Fire Underwriters.
This loss was the result of thou
sands of fires in all parts of the
country, and does not include the
major portion of the Texas City
destruction, as it will be several
months before the bulk of the
Texas City loss can be adjusted.
Thg greatest fire loss in any
one month in recent U. S. history
was recorded during the first five
months of this year. This was in
March, when losses reached the
unprecedented peak of $72,435,000*
Losses for the first six months
were 24.2 per cent higher than for
the same 6-month period last
year, when they totalled $297,306 -
THEY’LL NEVER DIE * ZU**
THE SON OF SLAVE PARENTS,
HARVEY W- JOHNSON WAS
BORN IN VA* 104 YEARS AGO
HE WAS EDUCATED BV P£
QUAKERS AND AT WAYLAND
SEMINARY FROM WHICH HE
WAS GRADUATED AT 20 - «£
WENT IMMEDIATELY TO
, UNION BAPTIST CHURCH IN
’ BALTIMORE,MD- CTMEN A TINY
CHARGE OP 250 members!)
WHICH HE BU1LTBNTO ONE OF
THE POWERFUL CHURCHES
OF-THE EASTERN SEABOARD.'
WERE HIGH AND HIS WORK
WAS BROAD- HE HELPED
OPEN THE DOOR TO THE LEGAL
BAR FDR BALTIMORE'S COLOR
ED LAWYERS - HE AND OTHERS
PAVED THE WAY FDR THE
APPOINTMENT OF BALTIMORE'S
HIRST ACCREDITED COLORED
DR* JOSEPH LOCKERMAN
AND MISS FANNIE L.
Barber - i
INEVERV PROMINENT ,
NATIONAL BAPTIST CIRCLE
TfiE NAME OF THIS GREAT
AMERICAN WILL LIVE FOR
ALL TIME '/
BEV ^JOHNSON ||
Y; LEAOER OP MARYLAND
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