South Omaha Merchants Buyers Guide
[But You Can Be *
Wise..
by ‘Taking Advantage’ of
these Ad Offerings which
Means - “Take Home Savings”
9 after Patronizing the South Omaha
MMerchants herewith listed.
Everything that is available, These South Omaha
Merchants Have . in the NEWEST and BEST in
FOOD, FURNITURE, MOTOR CARS, as well as in
CLOTHES and ENTERTAINMENT, and some 36 other
Major Groups of WANTED GOODS and SERVICES.
> i ■"lit———
By Popular Demand
(by George ll. Me Davis)
DEAR >1 RIDERS: The MERCHANTS OF SOUTH
|>V. \ H \ here r.-,tr *1 nled below. j a- made this page, for
YOl . IM ! ! \oii can do jaur SH AKE by referring
to these Vd-. slim in n.ril of necessities for the Home.
PATRONIZE THESE ADVERTISERS!
_*
r ——i ———==; —- r.—J- —-SL■ =.==E=3 [ ==]3
ll MADSEN SUPPLY CO.
REFRIGERATORS—STOKERS— WASHERS
G V;* STOV ES— RADIOS—OIL BURNERS
• Bendix Washers
| 4713 SOI Tll 2ITII MA. 3806
=at--=—=a-it=- - —ip— . ir==--=ie--^a
=ir-—- ^^=1I '=1 lr- "==]1 -3U
EXPERT-WATCH
Repairing
—GUARANTEED WORK—
WATCHES, HI AMOS DS, JEWELRY
L. T. HERDZINA. MGR.
4720 SOUTH 2 ITH MA-5050
[—=— - ~~ii-=-:(c= i o -- -L--— ■ ~?-iLt. n
- ir==- ■ i. . =r=i;-=]L—.• =11 in
FERRIS SEED CO. j
—‘*Farmers Cash-A-icay'1'—
FIELD & GARDEN
SEEDS CHICKENS ^
♦ POULTRY SUPPLIES & REMEDIES
• FARM SUPPLIES
5029 SOUTH 2 ITH MA. 6310
^ al==|lr;:, .-;L" n==-in=-. ' lf=^- l-l
.. *'•-»r.— ■ I.-- ' —i! ==ii =ii- -j|]
FORBES FURNITURE CO
‘EVERYTHING for the HOME’ [
‘*ITp Appreciate Your Trade”
c^*
5012 SOUTH 2 ITH STREET
====aBar==c===:r=.o 1 ■ =n ■■ .■ ir= -~i
==—*-.. — =■»*— . it. ■ ■■■■ ■ -JI -■ -IU
Hermansky’s Pharmacy
T > Prescriptions Exactly Compounded
* • FREE DELIVERY
We Appreciate Your Trade
EBONY’S ON SALE MONTHLY
2725 *Q’ MA-0260
.- )&• IF ..
"Len’s BAR _
25th & ‘Q’ Street [
—WILL APPRECIATE YOLR TRADE”
(OPEN EACH DAY AT 6:00 A. M.)
fine Quality
Personalized
PRINTING [
JUST CALL HA-0800
Boystown Open Football Season
Against North Platte Squad
MANY NOTABLES PRESENT
The 1946 Nebraska prep football
season will have a gala opening
Friday at 8 pm. at Creighton sta
dium when Coach Skip Palrang's
Boys Town high school eleven tan
gles with the North Platte high
school Bulldogs coached by Ros
coe Tolly. The game is being play
ed under the sponsorship of the
Omaha Junior Chamber of Com
merce and is expected to draw a
record attendance.
Boys Town is the defending 1945
co-state champions. Coach Skip
Palrang has 14 lettermen on hand
at Boys Town this year around
which to build his aggregation.
The West Dodge street boys are
expected to put an all veteran 11
on the field at kick-off time for
their opener with North Platte.
North Platte, likewise, is bless
ed with a large number of return
ing veterans and is aided by the
return to the North Platte high
school of Bob Easter, sensational
triple threat star who would have
been captain of the Wentworth
Military School football elevn this
fall, had he returned there to fin
ish his high school education. Ea
ster won all conference recogni
tion at Wentworth last year and
is expected to bolster the North
Platte Bulldogs stock highly dur
ing the coming gridiron campaign.
North Platte will have a slight
edge in weight over Boys Town in
their Fridav night encounter. The
two lines are approximately even
ly matched from a weight stand
point, but the Boys Town back
field will be outweighed six to 8
pounds per man.
‘‘We expect one of the largest
prep turn-outs in the history of ]
Omaha high school sport in the
Boys Town-North Platte game”,
fohn Swanson, co-chairman of the
Junior Chamber of Commerce in
charge of the game said Thursday.
Much interest in the game has been
generated for this game in view
of the rugged battle the two teams
had last year at North Platte”.
North Platte fans have chartered
a special train to bring a large
group of North Platte football
rooters to Omaha for the game.
Included will be the seventy piece
North Platte high school band that
will perform at half time. The Boys
Town band will strut their stuff at
a pre-game ceremony at 7:45.
Among the notables who will be1
present at the game will be Mayor
McFarland of North Platte, Mayor
Leeman of Omaha, Bernie Master-j.
son, Nebraska university football;
coach and members of his coach
ing staff, and Dr. Harry Burke. |
newly appointed superintendent of j
Omaha public schools. * I
! n—- .u- 51 ■ H3E
Box offices at Creighton stadium
will be open at 6:45 pm. and fans
are urged to get their tickets early
for the game. Admission will be
the standard inter-city high school
prices 80 cents for adults, and 40
cents for students with' activity
cards.
The probable starting line-ups
are: Boys Town: Jake Williams,
left end: Joe Ortega, left tackle:
Walt Cunnel, left guard; Dick Pu
chinski, center; Marty Schmidt,
right guard; Laverne Busch, right
tackle; Harold Popp, right end:
Tom- Carodine quarterback; Jim
Mitchell, left halfback; Jerry Ho
ward. right halfback; and Leonard
Kroll. fullback.
North Platte: Don Oakes, left
1 end; Ronald Rose, left tackle; Du
anne Miller, left guard; Ken Tay
lor. center; Wendell Wingett, right
guard: Gene Ellis, right tackle;
Dick Hutchinson right end; Bob
Easter, quarterback; Jack Tillman
left halfback; Bob Flora, right half
back; and Bob Wilson, fullback.
In the Boys Town starting line
uo are two colored lads, namely,
Tom Carodine, auarterback and
Jake Williams, left end.
Support Pledged
Consumer Medical
Care Groups Drive
The Committee for the Nation's
Health, spearheading the drive for
national health insurance, has
nledged itself today to fight for
free development of consumer
sponsored medical health service
organizations. The pledge was
made today in a message from Dr.
Frothingham, National Chairman,
to Dr. Michael Shadid, Temporary
Chairman of the Cooperative Heal
th Federation of America.
Dr. Frothingham's message also
carried the Committee’s endorse
ment of a resolution adopted by
the National Conference on Coop
erative Health Plans during its re
cent meeting at Two Harbors. Minn
approving the administration’s plan
for a system of national health
insurance for America. It was at
this conference that formation of'
the Federation was voted.
Support of the Committee also
was pledged to the Conference’s
demand that there be majority or
equal representation from organi
zed consumer groups on the ad
ministrative and policy making bo
dies of the national health plan at
all levels.
In his message Dr. Frothingham
charged that “some of our states
have handed over the health of
their people to professional inter
—it n .
City-Wide
Excavating |
• Basements & Hauling
• Grading “Dozer
• Heavy Machinery Hauled
—FREE ESTIMATES—
—BOB & JOHN OLIVO—
g WA. 2324
-also
g Radio Repairing i
• GUARANTEED PARTS AND SERVICE
CAR RADIOS OUR SPECIALTY
—M. P. DiGiorgio—
4716 So. 24 th MA.2111 |
BE- =11 ="-=11" ' ■■ -=11— ir~" -Vj
"Classroom Is Place to Begin Fight
Against Racial Intolerance/* Says Picott
RICHMOND—Urgins the teach
ers of Lancaster and Northumber
land Counties, Va., to start imme
diately in their classrooms to fight
racial intolerance, J. Rupert Pi
cott, executive secretary, Virginia
Association for Education, held
that the schoolrooms can be made
the bulwark of democracy in our
America.
Mr. Picott who was addressing
the Teacchers Institute at Wisco
mic church declared that the un
American treatment of Negroes in
the South at the present time by
th* Ku Klux Klan and other fas
cist groups is a number one pro
blem in the nation demanding the
attention of every citizen.
Insisting that America cannot
set itself up as a haven of freedom
to the world while it practices lyn
ching in Georgia, Mr. Picott main
tained that the pathway to perma
nent postwar readjustment lies in
the greater education of the mass
es of Americans, including the
white people of the south.
Telling his teacher-hearers that;
the first step in a broad attack i
on the problem of discrimination
and racial maladjustment can be
taken by courageous and militant
citizenship education in the school
houses, the State Teachers Execu
tive Secretary advocated more ed
ucation for social living in our
classrooms in 1946-47.
Mr. Picott traced the back-1
ground of present day living and
pointed out the tensions between
Russia and the United States as
indicative of the kind of teaching
needed for the development of bro
therhood at home and abroad if
we are to avoid another armed
conflict.
Mr. Picott pointed to the grow
ing recognition by colored people
of the strength which they can
exert by being united as the be
ginning of the fight which racial
groups must engage in to maintain
their positions as citizens.
Stating that the first phase of
a comprehensive program for bet
ter social living lies in the presen
tation of suitable classroom mater
ials about tolerance and the prac
tice of democracy, Mr. Picott re
ferred to the leadershop now ex
ercized by the state teachers pro
fessiolal organization as a hope of
better social living.
Said Mr. Picott, a functional pro
gram of education is the only kind
suitable for th echallenge of these
atomic days. Continuing, he decl
ared that the more teaching of the
‘3 R’s’ or even of Latin has not
and will not solve our problems of
living. A realistic approach In our
classrooms that will lead pupils
to fight for local, national and for
world democracy is the sort of
school curriculum we need and
want
“■■■“™™■■■■■■■■
Getting Details of Coast to Coast Brand Preference Study
» ...... . . . ....... . ■.v.v.viv.-./....
F* tyred obove ere representatives of the nation's major trade publications
who assembled at a special luncheon given by Interstate United Newspapers,
Incorporated, at the Hotel Roosevelt in New York City, to hear from Mr Edgar \
A. Si eele of the Research Company of America, details of the Brand Preference
Study which has just been launched, coast to coast Reading left to right, in
Ficture No. I are Miss Cera Ligon, Secretary to Mr Block of Interstate, Mr „
David Kaplan of Drug Topics, Miss Barbara Way of Food Field Reporter,
Mr Edgar A. Steele of the Research Company of America, who is conducting
the survey. Mr William G Black, Sales Manager of Interstate, Picture No. 2:
Mr James Singleton of Sales Management, Mr Mel Reed of Sales Manage
ment, Mr Chandler Gronnis of Publisher’s Weekly, Mr Raymond Peck, Vice
President of Interstate, Miss I. M. Levetown, Business Manager of Interstate;
Picture To. 3: Mr Joseph Koehler of The Billboard, Mr Nathan Kelne of
Printers Ink, Mr. Donald Ecstman of Printers Ink, Picture No. 4: Mr. Pine of the
Research Company of America, Mr. Ralph Head of Progressive Grocers ‘
Magazine, Mr M. Raff el of Advertising & Selling, Mr Chase of Tide Mag>|
, ozine, Mr Stewart of The New York Times, and Mr Kaselow of the Herald
Tribune Also present at the luncheon were Mr George Biderman of Adver
tising Age and Mr Joseph L. Wootton of Interstate. This is the largest group
of trade publications ever to assemble to secure data on any project of interest,
to the Negro. 1
Pictured below is part of the group of Negro workers who began the study
in New York. Monday morning, August I Pth. In the picture, Mr Steele of
the Research Company of America is giving instructions to the interrogators,
who ore college students from various colleges and universities in and around
New York. Simultaneous studies are being made in other cities throughout
the country. Findings cf the survey will be made available as soon at tabu
lations can be made.
— I
' All oicturet h» BILLY ROWF >
ests by legislation authorizing them
exclusively to administer group
plans for medical care”. He de
clared that such legislation places
a temptation before otherwise sin
cere and able professional men to
exploit this strange and undemo
cratic monoply for personal gain
at the expense of patients. He as
serted that the temptation is dra
matically documented by the high
cost of such plans and the inade
quacy of their coverage.
Dr. Frothingham emphasized the
Committee’s concurrence in that
part of the Conference resolution
which said that no state which re
stricts the free development of con
sumer sponsored medical service
plans should be allowed to parti
cipate in any national health in
surance plan.
Our system of national health
insurance must guarantee the peo
ple full freedom of choice in the
selection of physicians and hospi
tals. Members of the medical pro
fession as individuals and groups
must be guaranteed the right to
accept or reject patients, said Dr.
Frothingham. These guarantees
can be given only by legislation
J
! which protects the right of consu
mers to organize medical service
plans of their own, and which also
makes it possible for consumer
groups to benefit from a national
health insurance plan.
Dr. Frothingham congratulated
the Conference on the decision to
form the Cooperative Health Fe
deration of America.
The Conference at Two Harbors
was attended by 200 delegates, fra
ternal delegates and visitors, re
presenting consumer cooperative
medical care plans, farm, labor and
other cooperating organizations.
The Committee for the Nation's
Health, of which Dr. Frothingham
an eminent Boston physician and a
Fellow of the American Medical
Association, is national chairman,
has headquarters in New York and
offices in Washington. Among oth
er nationally prominent members
are Gerard Swope, retired indust
rialist: David Sarnoff of the Radio
Cornoration of America: President i
William Green of the AFL of L: j
1 ^resident Phillip Murray of the
CIO: A. W. Dent, president of Dil
lard University, New Orleans; and
Dr. J. V. Lawrence of the Labor
Health Institute. St. Louis.
; _____
14 Improvement
Projects Planned
For Omaha, Nebr.
CITIZENS TO VOTE ON CHOICE
NOVEMBER 5th
l
You can't make a silk purse out
of a sow's ear and you can’t deve
lope a modern city without invest
ment in the future.
This, in brief, was what E. F.
(Gene) Agee, general chairman of
the Mayor’s city-wide planning
committee, had to say today in re
spect to the election November 5
when Omahans will troop to the
polls to vote on 14 projects desig
ned to boost Omaha into the pro
gressive city category.
The 13 projects deemed urgent
include civic centers; public mar
ket; airports; river-rail terminal
1 and river transportation: fire sta
tions; police stations; grade cros
sings and viaducts; parking sig
nals; auditorium; municipal gar
ages; naval armory; and. sanita
tion.
’’There are two points I want to
make clear”, said Mr. Agee, ‘in'
| order that no voter need be cor
; fused when he steps behind the
curtain of the polling booth.
"First of all, it must be empha
sized that the voter need vote only
for those prejects which he per
sonally wants.
"Second, since there are 16 bal
lots pertaining to the Omaha im
provement program each project
must be voted upon separately.
There's no such thing as voting
a straight ticket where the pro
ject program is concerned.
There will be a separate ballot
for each of the 14 projects, Mr.
Agee pointed out. Two additional
ballots concern the creation of spe
cial commissions to handle the
more important projects.
The idea behind the setting up
of these commisions, declared Mr.
Agee, is to see that the urgent
projects are taken out of the realm
of politics and to have behind them
a driving force to see that they
are carried to completion as ap
proved and recommended by the
Mayor's city-wide planning com
mittee.
The general chairman explained
that one ballot puts up to the vo
ter the creation of special comm
issions to carry out these four pro!
jects: Airports; auditoriums; re-1
creation parks, playgrounds and
sanitation.
Another ballot will propose the
creation of an overall commission
to be called the Omaha Improve
ment Commission. This body is to
consist of 15 members who shall
serve without pay during such time
as may be necessary to carry to
completion the recommendations |
of the Mayor's city-wide planning
committee. Their duty is to sup
ervise the whole job. .to see that!
work is actively carried out as i
provided by the terms of the bond
issue.
This board and the four special
commissions are to be entirely non
partisan and non-political so that
no change in the local political
situation can affect the carrying
out the will of the people as indi
cated by their votes on the several
bond issues, said Mr. Agee.
The importance of the November
5 election was emphasized by Mr.
Agee, who pointed out that Oma
ha must either go forward or back
ward, that it cannot stand still.
Omaha’s vision is your decision,
said Mr. Agee, guoting the slogan
of the improvement campaign.
At the same time the general
-chairman urged Omahans to vote
j as early as possible on November
' 5 in view of the large number of
ballots which mu't be marked, not
only in respect to the improvement
! program but on regular political
issues.
|
Mctihctlua Ji
*sp%
: i
By CARL HELM
r NEW YORK—The thing a home- J
town man misses most in this big
gest burg in the world is a real old
hometown barbershop.
Here the tonsorial parlors, with
their glaring white tile walls and
fluorescent lights, their chromium
trimmings and speckless floors, are
about as warm and cheery as a hos
pital ward. The barbers are white
smocked like surgeons; you expect
an appendectomy instead of a trim.
They’re about as friendly and in
formal as a levee in Buckingham
Palace. A butler-like flunkey nails
you at the door, frisks you of your
coat and hat, briskly brushes them
off as if you’d brought contamination
into the operating room, and hands
you a ticket bearing your waiting
number. (He repeats this rite in re
verse as you leave, and it’s a two-bit
tip or he’ll make you feel like a heel.)
Instead of a folksy “You’re next!”
you respond to your called number,
and the barber immediately starts
treating you like a charity patient
from the other side of the tracks—if
you don’t order up, at once, a $7.5(1
plus-tips job that includes a mas
sage, violet-ray for your dandruff, a
sun-tan lamp, shampoo and tonic,
manicure and shine, when all you
■want is a shave. If you don’t play the
snob, they make you feel like a slob.
Personally I’m growing a beard,
and getting a violin!
—Read \OJJR Newspaper
THE OMAHA
GUIDE