M Q ■ E8^ JH| F ■ H HI Ej Omaha, Nebraska, Saturday,
South Omaha merchants Buyers Guode ™
Bwfc You Can Be
Wise..
by ‘Taking Advantage’ of
these Ad Offerings which
Means - "Take Home Savings”
after Patronizing the South Omaha
Merchants herewith listed.
Everything that is available, These South Omaha
Merchants Have. . in the NEWEST and BEST in
FOOD, FURNITURE, MOTOR CARS, as well as in
CLOTHES and ENTERTAINMENT, and some 36 other
Major Groups of W ANTED GOODS and SERVICES.
By Popular Demand
(by George H. McDavis)
DEAR SUBSCRIBERS: The MERCHANTS OF SOUTH
OMAHA here represented below, lias made this page, for
YOU, POSSIBLE! You can do your SHARE by referring
to these Alls, when in need of necessities for the Home.
PATRONIZE THESE ADVERTISERS!
FERRIS SEED CO. i
—“Farmers Caih-A-uny"—
FIELD & GARDEN
SEEDS CHICKENS [
• POULTRY SI PPLIES & REMEDIES
• FARM SUPPLIES
5029 SOUTH 24TH MA. 6340
ii"— =ir--—=^ir= ir= ;=i i =ii ==r
1 11— --=nr=-—-IE
V. Georgeff J
Expert..
Shoe Repairing
—LOWEST PRICES—
j 2905 ‘Q’ ST. MA. 6382
-» * r= _ — —1r=r^ii rr. nr=—.=_ ir ■■ ’ 1r=i
E. O. FUREN CO.
Jewelers & Optometrists
*KEEPSAKE DIAMONDS*
“We Appreciate Your Trade”
j 4839 SOUTH 24TH MA. 1327
FLORISTS
Open Evenings and Sundays
4_CUT FLOWERS—FUNERAL DESIGNS—
§ POTTED PLANTS—VEGETABLE PLANTS IN
SEASON
J 5414 SOUTH 36TH MA. 1387
City-Wide
Excavating
• Basements & Hauling
• Grading —Dozer
• Heavy Machinery Hauled
—FREE ESTIMATES—
—BOB & JOHN OLIVO—
M. 2324
-aisc
Radio Repairing
• GUARANTEED PARTS AND SERVICE
CAR RADIOS OUR SPECIALTY
—M. P. DiGiorgio—
4716 So. 24th 112111
-- ==il. . ir= . =H' —-.-i f= t i ■
' ' ii— n—11. ■ =ii---=ni- • -'-Ij
MODERN APPLIANCE CO.
Expert Radio & Refrigeration Service
AUTHORIZED MAYTAG SALES & SERVICE
MArket 6969 4910 SOUTH 24TH
=11' =-=1,= IF"' L.
FORBES FURNITURE CO
‘EVERYTHING for the HOME’
“We Appreciate Your Trade”
C't-S
501? SOUTH 24TH STREET
- --11-' -.=^<. .II =^ir--=- if=t- r
=~ ' If n—i=r=3i-—If— . =ir^~- in
jhebilsky Paint & W allpaper
—STORE—
• QUALITY PAINTS
(MINNESOTA TESTED)
“We Appreciate Your Trade”
2409 ‘L’ MArket 2996
GENERAL REFRIGERATOR
SALES & SERVICE
• COMPLETE LINE OF SHEET METAL & FURNACE
REPAIRING
% Gibson Refrigerators, Duchess Washers
SERVICE ON ALL MAKES OF REFRIGERATORS,
WASHERS, RADIOS
MA. 4311 2917 ‘Q’ ST.
i— — ■ -ii— — ir~ !i ir . ir=- ■
“wTSAR”
25th & ‘Q’ Street
—WILL APPRECIATE TOUR TRADE”
(OPEN EACH DAY AT 6:00 A. M.)
t~ » ir-r. -.:.=ar—- -n ■ '-=E
| EXPERT-WATCH
Repairing
—GUARANTEED WORK—
WATCHES, DIAMONDS, JEWELRY
L. T. HERDZINA, MGR.
| 4720 SOUTH 24TH MA-5050
hi1——.==u- " if=. 11= - ■ ir~ ■ ni T
n .v=1 L•" =11. =11- IF^--. ==ll-^-=
-1 *
Hermansky’s Pharmacy
T> Prescriptions Exactly Compounded.
• FREE DELIVERY
We Appreciate Your Trade
EBONY’S ON SALE MONTHLY
" 2725 ‘Q’ MA-0260
iRELIABLE RADIO
i SALES & SERVICE f
2907 Q Street
if RECORDS, if NEEDLES
★ PHONO-COMBINATIONS
(SERVICE IN HOMES IF POSSIBLE )
rii=-—-if- -■ ------
A-BOMB EXPLODES
BIKINI Soundphoto—This pho
to made by a pool photographer
shows the atom bomb exploding
over the guinea pig feet moored
in the lagoon at Bikini. The pho
tographer was in a B-29 flying at
a safe distance and altitude from
the explosion.
Note the shoreline of Bikini in
the foreground.
Forgotten Inventor
I THADDEUS FAIRBANKS 1
IN 1830 ^ThE INVENTED THE
PLATFORM SCALE
-FIRST TIME WEIGHTS
RECORDED ACCURATELY
... A LANDMARK
IN SOMMERCE..
NEW FAITH
AND
55 YEARS OF INVENTING1
SCALES OF ALL CAPACITIES
...PUT TO WORLD-WIDE USE
‘ BUILT THRIVING! \
BUSINESS...
LITTLE CHANGE >
I IN BASIC DESIGN
1 FOR OVER TOO
' years]
/FAIRBANKS INVENTED PLOW...WATER HEATER...OTHER DEVICES
OBTAINED LAST PATENT ON H IS_90th BIRTH DAY/
■ * ^ - —2^
- "4 ^ ^
' 4 y
_/ DU1LD AMERICA
ROY CRAFTSMAN
TRIES FOR SCHOLARSHIP
Typical of the thousands of boy
craftsmen throughout the country
who are entered in the 1946 com
petition of Che Fisher Body Grafts
man’s Guild is 18 year old Walter
E. Roth Jr., of Detroit. Young
Roth is shown at work on a trim
Napoleonic coach model to com
pete for one of the eight univcr
, sity scholarships offered by the
General Motors educational found
• ation for building model automo
I biles and coaches. His model is
| ready for painting and completion
| before the July 15 closing date of
the $75,000 competition. Winners
will be announced at the Crafts
man’s Guild convention which
opens August 19 at Detroit.
—
+ Read The Omaha Guide
Joe Louis Signs Contract; Facts
of AIL American Drink Corp.
Uncovered in Investigation
NEW SOFT DRINK
TO BE NAMED
AFTER JOE LOUIS
(BY DOLORES CALVIN)
NEW YORK CITY (CNS) Fol
lowng a series of mysterious inci
dents, it was finally revealed this
week that Joe Louis, Heavyweight
Champ of the World, signed a con
tract June 21st, 1946 just two days
after his fistic triumph oVer Billy
Conn which will probably result in
being the most profitable business
dealing of his entire fighting car
What kept the country agape in
wonder of what the new contract
specified and moreover, what it
concerned, came to light when it
was discovered that Joe Louis him
self is giving full support to a new
soft drink named in his honor, the
Joe Louis Punch. Though nego
tiations have been in operation
since last November, the final pa
pers were signed by Joe just two
days after he had kayoed the bal
leting Billy.
But how did such an idea of a
Joe Louis Punch get its initial be
ginning? What force kept behind
that spark into making it a real
ity.all in the span of eight
months?.
That, too, took time to uncover.
After learning that Joe Louis
Punch was a product of the newly
formed All-American Drink Cor
poration, a half million dollar pro
ject, we found the principals of
the corporation busy behind closed
doors of their offices at 55 West
42nd Street, New York City.
Patiently waiting more inform
ation as secretaries buzzed the
conference room. Soon, out came
spokesman William B. Graham,
who dived right into what we
were waiting to hear.
“We got the idea some tinrn a
go’’, began the advertising execu
tive, consultant and promotion ex
pert. “One day several of tne
boys were at the office making
up a prospectur for a national soft
drink company. We couldn’t help
but notice in the survey the tre
mendous volume of soft drinks
consumed by Americans and yet
how few soft drink firms there ac
tually are. We decided then to
have one of our own. But what
to name it? Another idea struck
us. Joe Louis, being the hero of
the day and a man of the people
why not christen our new drink
Joe Louis Punch? We talked to
Joe and he liked the idea. Then
the hard work began. Setting up
the All-American Drink Corpor
ation, tasting formulas for just the
right extract asid suffering the
headaches I guess, of all All-Am-1
erican businessmen.
“At the moment we are a half
WILLIAM B. GRAHAM, Advertising Executive, Consultant,
and Promotion Expert of newly formed company.
-———■——■—rmram-mtxi a,-. - I I I im III ■ 11 ■—
million dollar corporation”, Mr.
Graham assured us, ‘ and intend;
to increase capitalization in the
near future. Our punch will hit j
the market October and we have
great plans for its expansion. We
first take it to Mexico, South Am
erica, Honolulu, Australia, Russia
and Scandanavia, among other
countries. We expect the sugar
situation to be relieved by early
Spring. Then we can hit other j
sections of Europe. Of course, A- j
merica will be drinking it first,”
he smiled.
The Punch itsel*. which they ex
pect to pack a wallop, as does Joe
will arrive in a bright 7 oz. bottle.
The snarkling water and ginger-,
ale will come in quarts.
• A careful promotion program is
being planned on the punch to
gear it for hitting the waiting j
market with a surety of those ■
Louis knockouts. With Joe's help
and cooperation, the All-Ameriean
feels sure they will reach their
peak in the near future of being
among the ‘first of the country’s
soft drink firms. Such a position
would be well won for a product
bearing the Louis name.
‘‘You might say,” added the
Corp. executive as he lit a cigar,
“that we want the public to feel
that Joe Louis Punch is the peo
ple’s drink just as Joe is the peo
ple's hero.”
V. S. S. NEVADA DAMAGE
---*■««*** * -I3j
BAKINI ATOLL Joint Army
Navy Task Force Photo. Sound
photo—One of the first photos re
ceived in the U. S. showing dam
age done to USS Nevada, bullseye
of the Atomic bomb, reveals how
the tremendous hammer blow da
maged the old battleship’s top
hamper, stacks, radar gear, look
out platforms and secondary bat
teries. Yet the old ship absorbed
the bow with hull undamaged.
Read The Omaha Guide
Phone Us Your
Social- Local News
DECNAN SVSPECT
IN POLICE SHOW VP
Chicago, 111—His wrist securely
manacled to the man on his light
William Heirens, 17, Chicago’s No.
1 suspect in the kidnap-killing of
little Suzanne Degnan, is shown
as he appeared in the police show
up here last week. Evelyn Peter
son, former army nurse of Inde
pendence, Iowa, appeared at the
showup and tentatively identified
Heirens as the man who brutally
assaulted her during a burglary
attempt in her south side apt. here
last October. Police say Heirens’
fingerprints match those found in
the Peterson apartment.
P
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