South Omaha Merchants’ Buyers Guide
^ * GREATER OMAHA GUIDE” Continuous Publication for Nineteen Years '--_ _
» --- - *
Omaha, Nebraska, Saturday,
May 18, 1946
But You Can Be
Wise..
by ‘Taking Advantage’ of
these Ad Offerings which
Means - “Take Home Savings”
after Patronizing the South Omaha
Merchant> herewith listed.
Everything that is available, These South Omaha
Merchants Have . . in the NEWEST and BEST in
FOOD, FURNITURE, MOTOR CARS, as well as in
CLOTHES and ENTERTAINMENT, and some 36 other
Major Groups of WANTED GOODS and SERVICES.
By Popular Demand
(by George H. McDavis)
DEAR SUBSCRIBERS: The MERCHANTS OF SOUTH
OMAHA here represented below, has made this page, for
YOU, POSSIBLE! You can do your SHARE by referring
t* these Ads, when in need of necessities for the Home.
PATRONIZE THESE ADVERTISERS!
MADSEN SUPPLY CO.
REFRIGERATORS—STOKERS— WASHERS
GAS STOVES— RADIOS—OIL BURNERS
• Bendix Washers
4713 SOUTH 24TH MA. 3806
MARTISON HARDWARE
-Company
TAINT & *GLASS
I ELECTRICAL APPLIANCES <
“We Appreciate Your Trade”
MA. 2016 3912 ‘O’ ST.
-FRANK ). MERWALD
•TORRID ZONE FURNACE
SHEET METAL & FURNACE
REPAIR WORK
5032 SOUTH 24TH MA'4600
Kitty’s FROCK
SHOPPE
for Smart Wearing Apparel
“SHOP AT KITTY'S”
4718 SOUTH 24TH MA. 4080
V. Georgeff
Expert..
Shoe Repairing
—LOWEST PRICES—
2905 ‘Q’ ST. MA. 6382
E. O. FUREN CO.
Jewelers & Optometrists
? *KEEPSAKE DIAMONDS*
“W e Appreciate Your Trade”
4839 SOUTH 24TH MA. 1327
THOMSEN & SONS
FLORISTS
Tf Open Evenings and Sundays
4—CUT FLOW ERS—FUNERAL DESIGNS—>
' S POTTED PLANTS—VEGETABLE PLANTS IN
* SEASON
5414 SOUTH 36TH MA. 1387
For Sale
Rebuilt Vacuum Cleaners
$14.95 up
(One Year Guarantee)
• Will Make - Trade or Rebuild Yours Like New!
• PARTS FOR ALL MAKES WASHERS AISD
SWEEPERS
DEPENDABLE WASHER & SWEEPER SERVICE
4716 South 24th MA. 2111
FERRIS SEED CO.
—“Farmers Cash-A-way”—
FIELD & GARDEN
SEEDS CHICKENS
• POULTRY SUPPLIES & REMEDIES
• FARM SUPPLIES
5029 SOUTH 24TH MA. 6340
MODERN APPLIANCE CO.
Expert Radio & Refrigeration Service
•
AUTHORIZED MAYTAG SALES & SERVICE
MArket 6969 4910 SOUTH 24TH
FORBES FURNITURE CO
‘EVERYTHING for the HOME’
“We Appreciate Your Trade,’
C'f-S
5012 SOUTH 24TH STREET
Shebilsky Paint & W allpaper
. —STORE—
* QUALITY PAINTS
(MINNESOTA TESTED)
“We Appreciate Your Trade”
2409 ‘L’ MArket 2996
GENERAL REFRIGERATOR
SALES & SERVICE
• COMPLETE LINE OF SHEET METAL & FURNACE
REPAIRING
^ Gibson Refrigerators, Duchess Washers
SERVICE ON ALL MAKES OF REFRIGERATORS,
WASHERS, RADIOS
MA. 4311 2917 4Q’ ST.
fine Quality-Personalized
PRINTING
JUST CALL HA-0800
SOUTH OMAHA HAPPENINGS
-(By LAW'REISCE P. LEWIS )
SOUTH SIDE CENTER HAS <j
VARIED ACTIVITIES
Staffed by Mh. Alice Wilson, Mrs.
Claudell Thomas and Miss Beatrice
Robinson, the South Side Woodson
Center is teeming with varied activi
tes. Among them being: The Teen
Co-Op Canteen for teen-agers from 12
to 18 years which holds its gel-lo
gethers in the Recreation Room of
the Housing Project; The Brownies
Scouts, sponsored by Miss Beatrice
Robinson; Intermediate Girl Scouts,
sponsored by Mrs. Claudell Thomas;
Cub Scouts sponsored by Mrs. Alice
Wilson; Two Soft Ball Teams, coach
ed by Mr. John Curtis; a Cooking
Class for girls from 7 to 10 and from
10 to 14 years of age and o Cooking
Class for Boye, sponsored by Miss
Robinson; The Madamoselle Club for
high school girls; The Esquire Group
for high school boys; Woodworking
and Handicraft classes. The Center
also has a lending library.
* * *
rro COLORED TO GRADUATE
FROM SOUTH HIGH SCHOOL
Among the students graduating from
South High School this June will be
Miss Elizabeth Bemore, daughter of
Mr. and Mrs. Leon Bemore of 3119
R. St. and Eugene Brown.
* * *
CIO LOCAL SPONSORS DANCE
Local No. 8 UPWA-CIO Entertain
ment Committee will sponsor a soft
ball benefit dance at the UPWA Hall
on May 18th. Tom Brown and his
Band will furnish the music.
* * *
TEACHES ART CENTER
Mrs. Velera McCaw, 2806 Ohio St.,
is the instructor of an art class at the
Woodson Center every Wednesday af
ternoon from 3 to 5.
* » *
THE WORKMAN’S CLUB
At 5219 So. 29th St. is the Work
man’s Club, a club organized not
only for the pleasure of the workers,
but to carry on the struggle for better
working conditions, better living con
ditions, and better conditons for their
children to play, to relax and streng
then their minds as well as their bo
dies.
The Club is clean, modern, and
has adequate space for numerous
parties or guests. One may dance, or
drink, and enjoy an evening in plea
sant surroundings.
The Officers of the Club are as fol
lows: Mr. Essie Smith, pre9; Mr.
Melvin Jenkins, sec’y; Mrs. Lovetta
Busch, treas.; on the board of direc
tors are Mr. Noble Hawkins; Mr. Vic
I tor Taylor; Mr. Jack Whiteside; Mr.
| Elijah Henderson; Mr. Earl Riley and
Mr. A. J. Jenkins.
( The Club has already added on an
addition and will add on more in the
near future. South Omaha can be
nroud of the success of this organiza
tion. All workers may become mem
bers.
*
A CHARMING SO. OMAHA MISS
While hopelessly looking for the
Woodson Center, I sought information
from a charming, polite, and sociable
young lady, Miss Betty Jones. Miss
Jones attends South High and is a
freshman. Most of their social acti
vities are planned by Miss Alice Wil
son at the Woodson Center. She en
joys attending South High, and is act
ive in the younger social organizations.
» * *
COOKING CLASS AT WOODSON
CENTER
“Boys, boys, now stop that foolina
around and see how the rools are in
the oven”, is so often said by Miss
I
• Pretty Maid-Less
E3
Jane Pickens, singing star, tries
out a dusting brush attachment of
one of the first new Eureka vac
uum cleaners in over three years.
With maid shortage due to con
tinue. new “mechanical maids” can
he1 ease Spring cleaning.
mat W
dABX,
By Edna Mae McIntosh
Nowadays babies are given othei
foods than milk far sooner than
was done only a few years ago
Whether your baby is breast-fed 01
bottle-fed, about the third week he
will be given his first addition. He
will get a teaspoonful of orange
juice diluted with a little boiled |
water. Tomato juice serves the.
same purpose only it requires twice'
as much as of orange juice. Give
it at a time' when it will not inter
fere with his appetite for a regu
lar meal. The amount is gradu
ally increased until when he is six
months old he will be receiving
about four tablespoons daily.
Cod liver oil, or some other form
of vitamin D, is usually started at
the same time. The amount de
pends on the rate of growth of your
baby and on whether he is receiv
ing a milk with vitamin D in it.
Many babies are started on the
next addition at six weeks of age.
The special baby cereals and
strained foods are prepared so that
they are suitable for tiny babies.
This early start seems to make
them grow better, not necessarily
faster but a better type of growth.
It also helps them to establish good
eating habits and prevents consti
pation. If babies are not started
on semi-solid foods until late in the
first year, they often resent chang
ing from liquid to more solid food.
They learn early that food comes
in a spoon or cup and not always
from a bottle. Just when these
additional foods are added to your
baby’s menu is a matter for your
l physician to decide depending upon
i the type of growth he is making.
It is important that these first
! semi-solid foods be especially pre
! pared for easy digestion and in
j such a way as to retain the vita
I min and mineral values to the
greatest degree. This problem has
been greatly simplified for you now
that food manufacturers, specializ
ing in baby foods, have put on the
market a variety of prepared baby
cereals and strained foods.
Be-Hce Robinson. The Woodson Cen
ter has every week a class, one for
boys from 8 to 11 years old, and an
other day during the week, a class for
girls in the same age bracket.
“The boys will eat anything they
prepare, but the girls sometimes may
be a little fussy”, Miss Robinson in
formed me. “Cooking seems to run in
my family, and I really enjoy these
youngsters around the stoves. My
grandfather was a cook in Omaha for
years, and my mother is a cateress”.
HOME-MAKING MANUAL
By Carol Brice
I
In this generation what every woman
knows is the value of a smart, well
groomed apearance. The modern wo
man is demanding, .she wants her
clothes to fit well..she loves fine fab
rics., but she is resourceful and prac
tical. The limitations of her budget
are a challenge. Therefore, it is very'
important that every woman should
know how she can best make her bud
get fit her househould needs and in
clude her personal needs.
Because the modern woman must
budget her time as well as her income
she must bee skilled and be armed
with detailed information on each step
in caring for herself and her home.
Difficulties vanish with knowledge. And
skill comes with practice. The pride of
acomplishment and the pleasure of feel
ing well-dresed may be intangible re
sults, but they are no less real than
actual savings in dollars and cents.
Good home-making demands knowled
ge and the most efficient tools; follow
“Home-making Manual’ each week.
You will find that it is one of your best
allies.
This week we would like to tell you
how to make a dress in 15 easy steps:
1.. Choose your pattern and fabric.
'2. .Choose your notions, such as a
match shade of J. & P. Coats or ONT
from Clarks. Mercerized Sewing thread
seam binding and the trimmings suit
able for your garment.
3. .Adjust the pattern to your figure,
then pin it to the pattern.
4. .Mark stitching and seam lines on
fabric before removing pattern.
5.. Baste, stitch and press darts, pleats
and other sewing details, such as poc
kets and buttonholes. These should be
completed before the pices of the fine
dress are joined. Remove all basting
before pressing.
6.. Baste shoulder and underarm seams
Pin blouse and skirt together at the
waistline.
7.. Try on dress and make the neces
sary adjustment. Then try on sleeve
and hang sleeve from correct armhole
ADVERTISING
Is a Great POWER
YOUR NEWSPAPER—The Greater OMAHA GUIDE
is not merely exchanging black ink and white paper for
green dollars and pink checks, our newspaper besides
giving you all the latest local and national netcs possible
is HELPING TO MOVE MOUNTAINS OF MERCHAN
DISE, thereby giving employment and making life pos
sible and enjoyable to untold numbers of men and
women.
This newspaper, in this one respect alone, is thereby
justifying its existence by contributing materially to the
welfare of the world.
• YOU ALSO CAN HELP, BY PATRONIZING OUR
ADVERTISERS!
line. Indicate waistline on blouse be
fore you unpin blouse and skirt.
8. .Fold blouse at center front and in
center back. Make the waistline very
even between these two points. This is
most important to insure correct fit
ting.
9..Stitch blouse on final basted seam
line, allowing for placket closing at
left seam. Press seams and finish the
neckline.
10.. 5titch and press sleeve seam and
baste sleeve in blouse. Try on blouse
to adjust sleeve at top and bottom. Fi
nish and press seam allowances toge
ther away from neckline.
11.. 5titch and press skirt seams, lea
ving placket opening at left.
12.. Apply skirt to blouse, matching at
center back and front. Start at tnese
points, and pin toward the underarm
seams, adjusting any fullness as neces
sary.
13.. Make placket
14. .Try on dress and measure for hem
Turn up hem and lnishh by hand.
15Give your dress final pressing, and
it is ready to wear.
SHORT AND FAT
(By James H. Warner)
Everbody in this country needs some
article badly. Everybody in most of
Europe and Asia need about every
thing desparately. And we can’t sat
isfy those needs at home and abroad
unless we save everything we all have
and don’t need. Used fats are as im
portant today in relieving shortages
of everything from soap to new hom
es as they were during the war in
making everything from ammunition
to blood plasma containers.
We and the rest of the world need
as much fats and oils as we can pro
duce and salvage. Despite the great
efforts of American farmers and cat
tlemen, our domestic production of
fats and oils has never been able to
compensate for the loss of our im
ports from the Pacific. Before Pearl
Harbor we used to get our cocoanut,
linseed and other oils from South
Sea Islands. It will be quite a while
before the oil plantations on Guadal
canal and in the Phiippines get back
oils accounted for a large part of
American supplies, and we know what
more than eight years of fighting has
done to vast areas of China.
FATS KEEDED
In orderf to feed the hungry peo
ple of Europe and Asia and help to
gel ■ them into production so that
they can help themselves, the United
States must contribute 840 million
pounds of fat and oils in 1946 to the
world pool. Within the United States
the demand for fats and oils is grea
ter than ever, and the stocks on hand
and prospects of production are smal
ler. The Bureau of Agricultural Eco
nomics estimates that our demand
will be about 50 pounds per person
during 1946, and that our supplies
average about 44 pounds. Our supp
lies of fats and oils are 25 per cent
lower than a year ago. Industry was
short of fats and oils during the war
and now' with plans for expansion
getting under way in every manufac
turing plant, the demand for indust
rial fats and oils is greater than it
has ever been.
In Europe, of course, the situation
is much worse. Supplies of food avail
able in Continental Europe in 1946
will be lower than they were at any
time during the war. There are short
ages of manpower to plant and har
vest crops; there are shortages of fer
tilizers and farm machinery. The mi
litary operations, necessarily bring
ing destruction and disruption in their
wake, caused greater shortages. Fats
and oils are among the foods Europe
lacks most.
For Greater Coverage
ADVERTISE IN
The Omaha GUIDE!
Republicans’ First Choice
for United States Senator
Last March, pre-primary convention- were held
by both parties to name their candidates considered
best fitted and most desirable for nomination at the
primary election to be held this coming June 11. The
delegates who named the candidates had been elected
by the voters to do this.
As first choice for the nomination for United
States Senator, they named Senator Hugh Butler by
a wide majority.
Why Senator Butler Is The
Republicans’ FIRST Choice
Ke is an honest-to-joodness Republi«_i.
His valiant fight against the crippling controls on produc
tion has won him the admiration of sound-thinking
Americans everywhere.
He Stopped the squandering of billions of dollars of tax
payers’ money by government spending agencies.
He has proved himself a powerful and true friend of the
veterans.
His leadership has won him a place on all of the Senate
committees of particular importance to Nebraska. A new
comer to the Senate in his place now would lose that great
advantage for our state.
For United States Senator
HUGH BUTLER
This advertisement paid for by Nebraska friends of Senator Butler;
1 Political Advertisement)_I Political Advertisement >
The Peonies' Friend
R. C. PRICE
Candidate Board
of Education
R. C. PRICE
I am qualified for the job.
I will work to the interest
of the people.
I favor increased pay for
the teachers, and a full
school term.
The School Board nomin*
ation is subject to the
Primary, June 11. 1946.
(Political Advertisement)
(Political Advertisement)