Omaha, Nebraska, Saturday, April 13, 1946 OMAHA MERCHANTS
THE GREATER OMAHA GLIDE ^ ^
_Congratulates AMVETS Post No. 2
Rock Wool
Take a tip from me and get
U. S. MINERAL WOOL INSULATION
in your home %'#{
J°e Comforf
W here to Buy It...
“C.” Hiddleston
INSULATION CO.
2562 LEAVENWORTH ST.
AT7550
EDITORIAL
(By George H. McDavis,
Advertising Manager)
TO MY ADVERTISERS:
I am trying to do a job
which at times becomes very
discouraging, due to the fact
that some people are apt to
belittle the Negro Press.
The other day I entered a
store which had a change in
managership. Now as it hap
pened. this new manager was
from Georgia. When I had
finished my approach he said
‘Just why should this comp
any have to use a Negro pa
per as a medium of advertise
ment, when they have a white
paper in the city.’ Now 1
could have made any of sev
eral replies, but I merely
begged his pardon for intrud
ing and walked out.
At this time I deem it ap> ,
propriate to reproduce a!
sketch from the pen of that |
well-known columnist, “Lou j
Swarz”. . .
“VALVE OF THE
NEGRO PRESS”
He said and I quote:
“There is no agency as great I
as the press”, differentiating
between the press doesn’t
make sence to me because
every press—the Negro, Jew
ish, Spanish, and what we call
the white, gives to it’s locality
its people, or race and it’s
world, information which can
not be measured.
To question the value of
the Negro Press, is, to my
way of thinking, ignorance—.
take our great organizations
such as NAACP, BSCP WOW.
YMCA, YWCA, NCNW, and
others which have made de
finite contributions to racial
progress, IN which press did
you read about these organi
zations? THE NEGRO PRESS
%
New Homes Feature Glass
PITTSBURGH, PA.—American
home owners are showing an al-!
most universal desire for more ■
and bigger windows in their new i
dwellings. -jg
Particularly are they interested
in windows of the type that take
up the entire wall of one room.
Most homes now being built or
planned include at least one of
these large units. These windows
not only add beauty to a house
but also make heating easier by
using the heat of the sun. They
take less time to clean than small
windows with the usual small
panes.
First Prize Winner
Indicative of the new use of
glass for homes is this design by
architects Norman and Jean
Fletcher which won first prize in
the national “House For Cheerful
Living” competition sponsored by
Pittsburgh Plate Glass and Pitts
burgh Corning companies. More
than 900 architects competed.
This design calls for an H-shaped
unit ol seven rooms with three
bedrooms, a work and recreation
room, living room, dining area,
and a prefabricated utility and
kitchen area.
Windows range in size from the
normal units in the bedrooms to
the full-wall sliding panels facing
the living area. These panels
permit use of the social court as
an integral part of the living
quarters. The national trend in
home building is toward this type
of functional use of windows and
large areas of glass.
was the channel which gave
us that information.
Speaking of general news
and information conveved
through the NEGRO PRESS
is only an angle of the work—
there are many phases or de
partments of which the Press
can boast news, editorials,
comments, special columns,
publicity, and advertising.
THROUGH which cham
“CONGRATULATIONS AMVETS”
Sports Equipment—9 Sports Wear—
• Commercial and Social Stationery—
• Toys— 9 Gifts— Q Games—9 Novelties—
9 Office Furniture & Supplies.
BRAINS’
1443-15 HARNEY JA. 4766
—CONGRATULATIONS AMVETS—
Kresl 0. K. Hardware Co.
Sewell Paints & Glass
G. E. Refrigerators—Stoves
Washing Machines
4831 SOUTH 24TH Phone MA-4114
‘Congratulations AMVETS”
A Bottle of
Metz
Please...
METZ BREWING CO., Omaha, Nebraska
els do millions of NEGROES
weekly read, absorb and di^
est these printed words? ON
LY OF COURSE through
such channels as the “GREA
TER OMAHA GUIDE”, so let
i'8 move from the news or i -
formation angle of the Press
anil we surely know that edi
torials are invaluable. It is sc
often that through the Ejl/1
• TORIALS that conditions ar
improved and people awak
ened to their duties. KEEP
up with the editorials in the
Negro Press, especially at
election time and see the right
thing.
In the field of ADVERTI
SING, firms have become
rich off adds in the Negro
I Press and readers have pro
fited in some way through
adds appearing'. It is easily
| estimated that the Negroes
spend over §7,000,000,000
annually for life’s necessi
ties, so firms readily see the
advantage in advertising thru
the Negro Press. Wake up
and realize the worth of the
Negro Press!
DRAFT EXTEISSIOX~lS
OPPOSED BY WDL
New York City-(WDL)—With
bills extending the draft schedul
ed to be sent to the house and
senate floods, the Workers De
fense League sent letters of op
position to Senator Elbert Thom
as, chairman of the senate mili
tary affairs • committee
A long standing opponent of
peacetime conscription, the WDL
is in favor of letting the selective
service act die on May 15, said
the letters, which were written
by Rev. Aran S. Gilmartin, nat
ional chairman of the league. Top
Army officers, who failed to Push
through peacetime conscription,
are now attempting to attain this1
objective by subterfuge in forcing]
extension of the present draft law |
Congratulations
AMVETS
4
Bottling Company
“CONGRATULATIONS AMVETS”
From—
L. C. Nelson & Sons
HARDWARE
1417 HARLEY Phone JAckson 5454
' *
| Sam’s Market ;
(Formerly Rosen Grocery) j
I Quality Meats ~ Groceries (
i Fresh Fruits & Vegetables ,
i MR, & MRS. SAM ME1CHES, Proprietors
12624 North 3Gih Phone: JA-945fj
ykirkirkirirk-kirkirkickirtrkirtrkirkir-kick k-kirtrkirkirirk-kirtrkirirk-kir
I STATE Furniture Co.
►
Corner 14th and Dodge
t
COMPLETE 3-ROOM
i
[ HOME OUTFITS
L
J Veterans will find a friendly J
} welcome at our store. We have *
£ helped hundreds of returned *
} veterans with their furniture *■ j
* problems. Come in and see our *
J splendid selection of Complete *■
J Home Outfits. Open a con- #■
J venient charge account. EASY TERMS *
* J
! "No High Rents ... We Own Our Building" J
I *
}★★*★**-*-* • **•*-* -■e*++************W**^**-iMr*
• For Greater Coverage
ADVERTISE in the Guide
VICTORY GARDENS HELP
Victory Gardens this year will
save lives, Chester C. Davis told
the National Garden Conference
meeting at the Department of
Agriculture in Washington today.
The chairman of the Presidents
Famine Emregency Committee
said to the garden leaders victory
gardens will make it possible to
conserve more food and produce
more food in 1946. The more gar
dens we have and the better gar
dens they are, the more food we
can send abroad and the more
• BEST MATERIALS • EXPERT WORKMEN !
CLARK
ROOFING & SIDING CO.
Home Insulation
—FREE ESTIMATES—
H. V. CLARK 1418 NORTH 26TH ST.
JA. 4845 Omaha, Nebr.
lives we can save.
Mr. Davis said the people in the
famine stricken nations were ex
erting large effort to get back in
to full scale food production, but
they have many difficulties to
overcome. He pointed out that the
United States was exporting large
quantities of vegetables seeds to
help these countries grow their
own food. For every 8 pounds of
vegetable seed that we plant he
said, 1 pound is being sent abroad
and all told, the U. S. will ship
about 3 million pounds of veget
ables seeds to 37 different nati
ons this year. On an average, a
pound of seed sent abroad will
produce about a thousand pounds
of food.
The most critical need during
the next few months was said by
the FEC chairman to be that of
accumulating enough wheat, fats,
and oils to meet the goals set for
exports in the first half of 1946.
Citing such factors as the short
age of tinplate knd record break
ing consumer demand, he said the
general anl localized shortages of
other foods might develop from
time to time.
All these facts show the need
Complete Home ||J I
DECORATORS
Our Business IS HOME MODERNIZING I
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Insulated Siding, _
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Omaha Home Improvement Co. g
JA-3840 1502 North 24th St. JA-3840 Q
-DISTRIBUTORS FOR PERM A-P AST IC-SEAL •
for millions of gardens in 1946.
Gardens will help us conserve
wheat by providing extra veget
ables to make up for less bread
a d cereal. They will cushion ag
shortages which may devel
op hhere and there during the
critical months. They will enable
many more peclple to can and pre
r°rve foods, making it possible for
them to donate more to collection
campaigns for foreign relief. Gar
dens will, in short, help us meet
our goa’s for export and protect
us against shortages at home
% SPRING IS HERE!
We Have Our Usual
Fine Line of.. .
BULK GARDEN SEEDS;
GRASS SEEDS, VEGETABLE
AND BEDDING PLANTS,
SHRUBS AND TREES.
— ‘THE OLD RELIABLE”—
Home Landscape Service
TEL.
2426 Cuming St. J V-5115
MANAGEMENT
Quick—Speedy ONE DAY
“SERVICE”
TEDDY BEAD
Cleaners
• CLEANING
• PRESSING
• REPAIRING
DISCOUNT for CASH &
CARRY
—Free Delivery—
Morris E. Kutler, Mgr.
112 NORTH 18th ST.
—Phone—
JA1578
PETERSON & MICHELSEN
Hardware Co.
-South Omaha, Nebraska
ph°ne MArket 0171 4916 South 24th
► CONGRATULATIONS AMVETS
* CONGRATULATIONS AM VETS
THE CHOICEST
PRODUCT
OF THE BREWERS'
ART
— , hi>i in jhpuj*j_i^_i___
j CEITPJSL BOOFMfi CO. !
ASPHALT & ASBESTOS ROOFING
a INSULATED BRICK SIDING
| ROCK WOOL INSULATION
• Dependable Workmanship §
-FREE ESTIMATES-_ |
I 1459 SOUTH 16TH Phone ATtlantic Q562 |
THE most modern
^ Q ^ ^ * LOAN OFFICE IN
OMAHA
LOANS $25 to $ 1,000
Lp to 18 Months to Repay I
Mmmm
Phone, Write, or Visit Our Office TODAY!
Mutual Loan Co.
;;Southicest ;| Unn Goodwin, Mgr.
|> Corner
;i 15th and < AAJ
Barker Bldg. JA 6528
IDEAL Roofing
8c Supply
CONGRATULATES THE AMVETS
-OFFICE & WAREHOUSE—
1701-3-5 MASON