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About The Omaha guide. (Omaha, Neb.) 1927-19?? | View Entire Issue (Sept. 18, 1943)
THE OMAHA GUIDE
A WEEKLY NEWSPAPER
Published Every- Saturday at 241820 Grant St
PHONE WEbster 1517
Entered as Second Class Matter Manch 15. 1927, at
the Post Office at Omaha. Nebraska, under Act of
Boii£TTess of March 3, 1879.
H J. Forth — — —
Mrs. Fluma Coooe-,, — — Vice Pres.
C. C. Gailowav. — Pub.isher and Acting EdiWr
Boyd V. Galloway. — Sec’v and Treas
SUBSCRIPTION RATE IN OMAHA
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Six Months — — — #1 5<
Three Months — — — H.(X
One Month — — — .4’
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ions must be in our office not later than 1:00 p. nr
Monday for current issue. All Advertising Copy o
Paid Articles not later than Wednesday noon, pre
ceeding date of issue, to insure publication.
National Advertising Representative:
INTERSTATE UNITED NEWSPAPERS, INC.,
545 Fifth Avenue. New York City, Phone MUrray
Hill 2-5452, Ray Manager.
J AND STAMPS
HISTORY OF THEODORE ROOSEVELT POST
NO. 30, AMERICAN LEGION
Theodore Roosevelt Post No. 30 of The Amer
ican Legion, was organized September 30, 1920. It
was just about in the middle of July of the same year
that a group of Colored Exservice Men met at 24th
and Hamilton for the purpose of considering the
advisability of organizing a Negro Post in the City
of Omaha. At that time, the Colored Exservice Men
were members of what was known as Douglas County
At this meeting, a committee consisting of the
late Dr. Amos B. Madison, Dr.. W. W. Peebles,. Ed
ward Turner and Harrison J. Pinkett, was appointed
to devise plans for setting up a Post. This commit
tee met with a committee from what is now Omaha
Post No. 1, consisting of Allan Tukey, Hurd Stryker
and Anan Raymond. The results of this joint meet
ing was that a charter was requested from the State
Department of Nebraska. Following this request
a charter was granted and issued.
On its first regular meeting, the late Dr. Amos
B. Madison was elected the first Commander with
Rufus Long serving as Adjutant. A motion was
adopted to name the Post after a militant leader and
former President of The United States, Theodore
Roosevelt Post No. 30.
Dr. Madison served as Commander lor two
years, after whom Dr. William Warrington Peebles
succeeded and served for two consecutive years and
was succeeded by Edward Killingsworth, who served
continuously as Commander for seven years.
Jacob C. Carey was elected to his first term
as Commander, following his predecessor. It was
during the administration of J. C. Carey, the incep
tion of our Auxiliary came into being.
Earl A. Thomas was the next successor as Com
mander, who likewise served a one year term.
Charles J. Coleman served as presiding officer for
a five year period and was succeeded by Jesse Milsap
who served a one year term.
A change of policy concerning American Le
gion activities was desired, consequently Dr. W. W.
Peebles was re-elected two consecutive terms as
Commander. It was during this administration’s
term of office that the idea of a permanent home
started toward progress. Direct action W’as put into
motion by the present administration under the Com
mandership of J. C. Carey, who was just recently in
stalled for the second consecutive term.
Edward Turner has served continuously as Ad
jutant of the Post since 1933 to the present time. He
is a charter member as well as a member of the orig
inal Committee requesting a charter.
The Post has purchased a permanent home at
24th and Parker streets, being decorated and main
tained exclusively by members of the Post. It is
proud to claim the sponsorship of a public health
clinic, supported by City and Federal Staffs, and
is listed among the fewr Negro Posts that own and
maintain a Post Home and Headquarters.
THE NEGRO SOLDIER
During the life of the American Colonies and
the American Republic in both Peace and War, the
Negro People have borne their full part. Indeed,
they have given more and received less than any of
our racial stocks.
For their bravery in war they have been praised
throughout our history. Washington led them and
cheered them in the American Revolution. In that
heroic band of Washington’s “Ragged Continentals”
nearly four thousand Negroes fought, and suffered,
and a full share of them bled and died. And after
victory was won they went back to chains and slavery.
In the Second War with England, the Negro
troops marched and fought and died in the heroic
army of General Jackson. And by their sacrifice,
perhaps, saved the United States of America. And,
again, after victory was won, these “Soldiers of Lib
erty” were returned to slavery and chains. And the
years went by and Civil War reared its ugly head.
The nation was about to be rent asunder and
slavery of man made permanent in the Western
World. And when the cause of Union and Freedom
seemed almost lost 200,000 black soldiers were put
into the fighting ranks of the Nation’s army and with
their blood again watered the tree of liberty that it
might grow green again. And with a million of their
white comrades in arms they freed a race and saved
In the Spanish American War, the black soldiers
blazed a trail of glory.
In World War 1, 400,000 Negro soldiers were
called into the army of liberty and democracy, and
their record, as in the days long gone, was heroically
And now in World War 2, more than 10 per
cent of all the American soldiers called to military
service have been of the Colored Race. They serve
this day in every land and clime, where Americans
are carryin gthe fight for the LIBERTY OF MAN.
Moreover, black men from every land fight
in the ranks of the United Nations. Japan alone of
the non-white races, fights for tyrrany and slavery.
At times these sacrifices of the Negro People
have seemed in vain. But they were not. They have
helped to advance the cause of freedom and oppor
tunity for all men of all races everywhere. And dur
ing the years which lie ahead, when other troubles
shall beset mankind is it not possible that the Amer
ican Negro soldier may have a helpful, perhaps a
decidious part in the World of Tomorrow.
Of one thing we may be very sure, if the Negro
soldiers of this war have a larger part in deciding
the course of human society in the momentous years
soon upon us, they wdll throw whatever strength they
possess into the balance against racial arrogance and
insolence, the twin evils which have cursed the mod
All the Negro veterans of other wars and the
soldiers of World War 2 welcome the American Le
gion to Omaha, and say to the convention, yours is
the duty to fight for the liberty of all and the full
opportunity for all in War and Peace.
May a sincere and hearty salute be given to
the Negro soldiers, living and dead, remembering
that it is the task of the living to make their dreams
of liberty and opportunity come true.
THE DANGER OF FEAR
By Ruth Taylor
Fear is the most dangerous bomb ever invented,
a weapon far more deadly than any created by the
cunning of the scientist in his laboratory. No man
knows when or how it will explode, nor how great
will be the devastation wrought. . . because its field
of operation is the unpredictable mind of man.
Fear is a lack of knowledge. It is the desper
ate rebellion of the mind against the unknown. The
danger of fear is that the frightened person reacts
against things too quickly. He is too easily startled.
He is not held by conviction. He moves before he
Frightened people are afraid of what their op
ponent may do, and, oftentimes, they bring on what
they fear by too sudden action. Frightened people
do not act constructively but destructively. They
are against . . . they have not yet found out what
they are for.
We have learned the bitter lesson of what
frightened people have cost through panic in times
of crisis. That fear was a deliberate weapon of our
enemies was proven in the stampedes of peoples which
helped pave the way for invasion overseas. We have
seen here at home the attempts of subversive ele
ments to incite trouble, to stir up fears of class,
creed and color. We have been warned again and
again to be on guard against the fear-mongering of
The most crucial days in the history of our re
public lie ahead of us. We are winning the war . . .
but can we win over ourselves in the world to come
when the guns are stilled ? Will we let the impatience
of fear sabotage our high ideals ... or will we be
equal to the days ahead? Will we show the same
courage in facing the problems of peace that we have
shown in facing the problems of war?
We must fact the future fearlessly, accepting
neither the regimentation of the right nor the regi
mentation of the left. We must put to work the
same abilities that we have utilized in the conduct
of he war. We must cooperate in the adjustments
of peace with the same patient neighborliness we
used in the block mobilization for war. We must
care as much for the poor, the friendless, the sick,
and the homeless as we did in times of disaster. We
must apply the lessons of thrift we have learned in I
our own homes, to the management of our public af- '
fairs. We must be as willing to accept our respon
sibility to the community in times of peace as we
have joined in community activities in time of war.
We as Americans must help build up our nation, not
sit on the sidelines and criticize the actions of others.
Our own system, imperfect as it is has still given us
more than any other system of government in the
world. It can do more ... but only through the will
ing, patient, fearless cooperation of each of us as in
In the past years we have learned how to face
the fear of war. Let this lesson keep us unafraid
to face the problems of peace.
THE SECRETARY OF THE TREASURY
WASHINGTON, D. C.
Aug. 19th, 1943
Mr. C. C. Galloway,
Publisher of The Omaha Guide,
2420 Grant St.
My Dear Mr. Galloway:
On September 9th the Treasury will launch the
3rd War Loan — the greatest drive for dollars ever
attempted anywhere at any time. It will aim to raise
the largest amount of money from individuals that
any drive has raised in the history of the world.
It will be in the truest sense a people’s loan.
This money MUST be raised if we are to keep pace
with our fighting men and at the same time keep down
the cost of living.
In bringing home to the American people a
The much highly prized arid coveted Spafford
Trophy, having been won for three consecutive
years, by The Theodor^ Roosevelt Post No. 30 for;
having the largest percentage gain in membership,
now is to remain in their permanent custody.
sense of the extreme urgency and importance of
reaching our 3rd War Loan goal, the newspapers of
the nation ,through their advertising columns, pro
vide a sure, direct avenue of approach. This was
most magnificently demonstrated in the 2nd War
Loan when over 72,600,000 lines of War Bond ad
vertising appeared in newspapers. I am confident,
therefore, that the Treasury can again count upon
the many patriotically-minded sponsors of War Bond
advertising who have contributed so much to the
success of the war financing program in the past,
to back the 3rd War Loan to the fullest extent.
J. M. Morgenthau,
Sec. of the Treasury
WASHINGTON, D. C.
Aug. 28th 1943
War Finance Division
ALLIED NEWSPAPER COUNCIL
Frank E. Tripp, Chairman
Mr. C. C. Galloway
2420 Grant Street
Publisher of The Omaha Guide
My Dear Fellow Publisher:
Again, our country looks to us to sell the ad
vertising campaign of the Treasury Department for
the Third War Loan in September.
We did it for the Second War Loan. We must
do it again. We cannot rest on the winning of a
single home front battle. We must fight — and win
-- every newspaper battle for the duration.
The objective of the Third War Loan is to sell
vastly more bonds to individuals, not only as a means
of financing the war but as an important element
in the battle against inflation. The role of the news
papers, therefore, assumes even greater importance.
I need not remind you of the function of newspapers
as the primary medium to influence the general pub
Let’s go forth and sell -- more than before!
Frank E. Tripp,
Allied Newspaper Council.
FROM THE TREASURY DEPARTMENT
Commissioner Guy T. Helvering today issued
an official statement of the policy of the Bureau of
Internal Revenue regarding the deduction of adver- i
tising expenses for tax purposes. The Commissioner
amplified public statements on the same subject pre
viously made by Secretary Morgenthau before the
joint Congressional Committee on Internal Revenue
taxation on May 28, 1942, and by the Bureau itself
in correspondence with the Association of National
Commissioner Helvering’s statement follows:
“To be deductible, advertising expenditures
must be ordinary and necessary and bear a reason
able relation to the business activities in which the
enterprise is engaged. The Bureau recognizes that
advertising is a necessary and legitimate business
expense so long as it is not carried to an unreasonable
extent or does not become an attempt to avoid proper
“The Bureau realizes that it may be necessary
fr taxpayers nowT engaged in war production to
maintain, through advertising, their trade names
I and the knowledge of the quality of their products
! and good will built up over past years, so that when
they return to peace-time production their names
and the quality of their products will be known to
“In determining whether such expenditures are
allowable, cognizance will be taken of (1) the size
of the business, (2 the amount of prior advertising
budgets, (3) the public patronage reasonably to be
expected in the future, (4) the increased cost of the
elements entering into the total of advertising ex
penditures, (5) the introduction of new products and
added lines, and (6) buying habits necessitated by
war restrictions, by priorities, and by the unavail
ability of many of the raw materials formerly fabri
cated into the advertised products.
“Reasonable expenses incurred by companies in
advertising an dadvertising technique to speed the
war effort among their own employees, and to cut
down accidents and unnecessary absenses and ineffi
ciency, will be allowed as deductions. Also reason
able expenditures for advertisements including the
promotion of government objectives in wartime, such
as conservation, salvage or the sale of war bonds,
which are signed by the advertiser, will be deduct
ible provided they are reasonable and are not made
in an attempt to avoid proper taxation.
It is the statutory responsibility of the Bureau
to determine and collect federal taxes, among which
are the income and hxcess profits taxes, an dto pre
vent abuses and attempts to avoid the high tax rates
to which business will be subject under the proposed
tax bill now before Congress.
“No definite rule for determining what is reas
onable in the case of expenditures for advertising can
be laid down in advance so as to fit all situations and
all classes of taxpayers. In determining whether the
amounts are reasonable it is necessary to take into
consideration all the facts and circumstanced in each
“The Bureau will consider applications for indi
vidual rulings. It is, however, busy with an unusual
volume of work, and it is believed that if taxpayers
will keep in mind the foregoing general rules indi
vidual rulings will not be necessary except under most
of Many Talents
JULUS E. HILL was born Oct
ober 7th in Lincoln, Nebraska,
some years ago and therefore is a
native of this the best state in the
union. He was educated in its
schools and colleges and to the a
mazement of his various teachers
finally emerged as an embalmer, a
music teacher and a short story
He enlisted in the army October
31, 1918, but was later rejected be
cause of an injury to his cheat
which was overlooked when he was
first examined. oHwever he was
accepted, when drafted and was
sent to Camp Dodge in Iowa,
where he organized and was the
first bandleader of the 809th Pion
eer Infantry band AEF.
At Camp Dodge he composed
what later became the official
marching song of the reigment. It
was titled “809”. He was active in
all things musical while oversas-s,
composing many songs, writing
skits and acts for shows touring
the camps to entertain the soldiers
and was principal comedian in the
minstrel show produced by his own
regiment. He is the composer of
Legion Convention song which ap
pears in this edition of the OMAHA
GUIDE as well as associate editor
of this issue and chairman of the
He has composed songs and ar
ranged music for many persons
prominent in the theatrical world,
such as the late Sophia Tucker,
Rae Samuels, Pearl White, the late
Joe Penner, Lew Fine and a num
ber of others. He has composed
two orchestral suites, a children's
operetta and over two hundred
other musical numbers.
He has been a member of Theo
dore Roosevelt Post No. 30. The
American Legion, for tnree y-’ars;
, was formerly a member of Potter
Post No. 3. Chamberlain, South Da
kota, with the distinction of being
the only Negro in the state oelong
ing to a white post at that time.
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