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THE OMAHA GUIDE
A WEEKLY NEWSPAPER
Published Every Saturday at 2418-20 Grant St
OMAHA, NEBRASKA
PHONE WEbster 1617
Entered as Second £lass Matter Match 16, 1927, at
the Post Office at Omaha, Nebraska, under Act of
Congress ot March 3, 1879.
H. J. Ford. — — — Pres.
If re. Flurna Cooney — — Vice Pres.
C. C. Gallowav, — Pubiisher and Acting Editor
Boyd V. Galicftray. Sec’y and Treas.
^—————
SUBSCRIPTION RATE IN OMAHA
One Year — — — _ yp 04
Six Months — — _ _ $1.26
Three Months — — .75
One Month — — — - .26
SUBSCRIPTION RATE OUT OF TOWN
One Year — — — — $2.50
Six Months — — _ $1.50
Three Months — — _ $1.00
One Month — — — — .40
All News Copy of Churches and all organizat
ions must be in our office not later than 1:00 p. m )
Monday for current issue. All Advertising Copy <n |
Paid Articles not later than Wednesday noon, pr»
ceeding date of issue, to insure publication.
National Advertising Representative:
INTERSTATE UNITED NEWSPAPERS, INC.,
545 Fifth Avenua. New York City, Phone MUrray
Hill 2-5452, Ray Peck, Manager.
Pepsi-Cola Company Starts New
Advertising Drive in the Negro Press
PEPSICOLA COMPANY STARTS
NEW ADVERTISING DRIVE
IN THE NEGRO PRESS
In the next few days the Pepsi
Cola Company is starting a new
advertisement drive focusing atten
tion on the merit of PEPSI-OOLA
as to flavor and taste and the in
creased sale cf War Bonds and
Stamps.
THREEFOLD FUNCTION:
The main function of the adver
McG ILL’S —
BAR & BLUE ROOM
E. McGill, Prop
2423-2.1 NORTH 24th SL
WINE. LIQUORS, and
CIGARS
Blue Room Open 8 p. m. to 1 a. m.
Open for Private Parties from
2 to 7 p. m.
—No Charges—
WE SPECIALIZE IN MIXED
DRINKS.
Free Delivery from S >, ir V
I a. m.
I A. 9411
WE CARRY A FULL LINE
OF BONDED LIQUORS
tising is to remind Negro Americ
ans of the necessity of buying more
war bonds every month. It also
requests that they replace caps on
empty PEPSI-COLA bottles before
returning same to their grocer and
its third function is to remind the
public of the taste, quality and
pleasure to be derived from drink
in PEPSI-COLA consistently.
STERILAMPS PRESERVE
PURITY
To further safeguard the purity
of its drink, PEPSI-COLA COMP
ANY employes sterilamps, the new
est contribution of science to pro
tection from dust and germs, in
Compahy-owned bottling plants.
Many franchised bottlers of PEPSI
COLA have also added Sterilamps
to their bottling equipment.
According to announcement by
PEPSI-COLA COMPANY, the Ster
ilamps, developed in the research
laboratories of Westinghouse, are
tireless guardians of purity. Under
the glow of their protective radia
tion, the lines of PEPSI-COLA
bottles move, continuely bathed and
protected by ultra-violet rays un
Is Your Refrigerator
Ready for Heavy Sum*
mer Duty? Check aow
...No More are beiag
made! Dealers caa give
good service before the
rushbegias! CaUSooa!
FOR FURTHER INFORMATION SEE _
YOUR ELECTRIC DEALER
OR NEBRASKA FOWER COMPANY
til the filling and capping operat
ion is finished. These rays, by
purifying the air under the lamp,
protect the inside and outside of
each bottle as it is being filled.
The installation of Sterilamps is
but a further evidence of the pro
gressive, modern methods which
Pepsi-Cola Company uses in its en
tire operation.
CLEANLINESS AND
EFFICIENCY
The most advanced ideas of
cleanliness and efficiency are
brought to perfection amid the
| mechanical, streamlined operation.
1 The units of stainless steel mach
inery and the trim uniforms of the
machine operators combine to
make a picture of new-pin clean d
ness.
Even the water is specially treat
ed. It is filtered in the PEPSI
COLA plant before it goes into the
manufacture of PEPSI-COLA.
CAREFULLY SELECTED
INGREDIENTS
The same care is expended on the
selection of each fure-food ingred
ient which goes into the making of
the syrup. These ingredients are
thoroughly mixed and blended in
stainless steel tanks from which
the syrup flows to the automatic
bottle-filling machines.
BOTTLES SPECIALLY
TREATED
The bottles themselves undergo
an amazing cleansing process to fit
them as receptacles for PEPSI
COLA. A scientific, automatic
bottle washer takes the bottles first
and scours them inside and out by
means of high-pressure jets of pure
fresh water. Next, it sterilizes
them in a special solution. Emerg
ing from this operation, the bottl
es are subjected to more high
pressure jets of pure water to re
move every trace of the sterilizing
solution.
As they leave the bottling-wash
ing machine., they pass an inspec- I
1 tor. one by one, as they move along j
jan automatic conveyor. Still far 1
| ther, they are carried past a pow
jfiful light which exposes them to
'a final “close-up” under the eye of
another vigilant inspector. Only
I
| then are they permitted to reach
| the automatic filling machines.
This drink has long since been
! recognized as an energy giver. This
series of ads calls particular atten
tion to the enjoyment to be derived
from drinking PEPSI-COLA’.
MAINTAIN LARGE
MERCHANDISING STAFF
The PEPSI-COLA COMPANY
maintains a large Negro merchand
ising staff whose function it is 10
t-avel from city to city informing
Negrc Americans of the merit and
[health giving qualities of the
I PEPSI-COLA drink.
This company pioneered in this
direction and can safely state that
it employs more - Negroes in its
] Sales Promotion Department than
'does any other major soft drink
manufacturer in the world.
SOCIAL NOTES
Baptizing 8 Last Sunday
i
KFV. S. K. NICHOLS
CHURCH OF THE LIVING GOD
1906 North 24th St.,
Rev. S. K. Nichols, Pastor
Rose Oliver, Reporter
Sundays chool . 9:45 am.
Morning- Service ......11:30 am.
VFPU. .. 6 pro.
Evening Service ...._..7:30 pm
Wednesday night Service 7:30 pm
Friday night Women"s Work ..
.. ..... ..8:00 Pm
We had a grand time Sunday all
day. We had a lovely Sunday at
tendance of 28 pupils.
Morning services was grand. Our
pastor preached on Baptism aftei’
his short sermon we went to the
pool for baptizing. We had 8 can
didates. Oh what a time we had
in the Lord. Sunday night we ad
ministered the Lord’s Supper to
the candidates. We had a number
of visitors present who exp-essed
themselves as having a grand time
and how they enjoyed seeing and
hearing the Lord’s supper carried
cut.
Our pastor’s text for Sunday
mornnig May 9, will be “Who is my
Mother?” Sunday night “And Cod
shall wipe all tears away.” Come
out and hear these sermons.
We had with us Rev. A. S. May
field and wife of Little Rock, AN-.
Hjs wife Is the State President of
the Women's Works of Nebraska
and will be here throughout Sunday
night.
Rev. Mayfield has great power
from on high. Everyone should
make it their business to hear him.
The Women’s Work will have
their Missionary day Sunday with ,
A Mothti’s Day Program at l inn.;
E- Jryone that has ever att »n ;i '
our M t sionary Day Program know
*That Number is
Listed in Your
Directory •. •
Will You Look
There, Please?"
Starting this week, if you should ask an Omaha
Information operator for a number that is in the
directory, she will suggest that you look it up.
In this way, "Information" will seek your help
in reducing the number of unnecessary calls
which may congest telephone facilities so urgent
ly required for necessary calls.
Due to the wartime shortage of copper and
other materials, it is not possible to add the new
equipment which would be needed if unneces
sary calls to "Information" are not kept down.
The purpose of Information service is to
supplement the directory by furnishing new and
changed telephone numbers and giving numbers
in emergencies when special aid is needed.
Your cooperation in not calling "Informa
tion"— except when it is really necessary—will
help a lot.
Thank you.
NORTHWESTERN IELL TELEPHONE COMPANY
For a Shorter War ano a Safer World—Buy More War Bonds
what a time we have, so don’t, nir.s
thb p:of.ra.jn Sunday, May 3i\l it
3 p.m.
Mrs. Booth, 3002 Grant St., is ill
with malaria fever. We wish her
a speedy recovery.
Mr. Roy “Buddy” Kellogg of 24th
Emmett St., will leave for the army
on May 7, 1943.
Robert Greenfield student of
Technical High just returned from
a visit at Sioux City.
Omaha is glad to welcome back
to the city Mr. Robert Fountain,
2630 Hamilton St.
We extend our deepest sympathy
to the beloved family of Mr. Norris
2319 North 27th Ave.
A baby boy was born to Mr. an-i
Mrs. Lewis of 25th and Grant St.
Conference was held at Zion Bap
tist and Urban League and St.
Benedicts. ,
Church for the Young People.
Subject “Youth Facing the Fu
ture”. Lasting 3 days and ending
May 1, at St. Benedicts.
By Dorothy Watson and Dorothy
Lawson.
HEAVEN BOUND PILGRIMS
will be presented at Zion Baptist
Church 22nd and Grant St., Tues
day, May 11th—8 pm. by the Help
ing Hand Club and Choir of Mount
Moriah Baptist Church and the
Senior Choir and Usher Board of
Zion Baptist Church. Don’t fail to
see this Dramatized Bible play.
Mrs. J. A. Crumbley, sponsor,
....Mrs. Ada Woodson, Chairman.
GERALDINE HERNDON OF
COUNCIL BLUFFS, IA.
TO COOKS & BAKERS SCHOOL
AT WAAC CENTER
Fort Desmoines, Iowa, April 29—
Auxiliary Geraldine Herndon of
1S01 Eighth Ave., Council Bluffs,
la., is included in the group of 100
Negro Axiliaries who have been as
signed to the Bakers and Cooks
ANOTHER “COOKIES FOR ROOKIES” STORY
PLUS A MAIN DISH—EASY ON POINTS TOO!
Especially near training centers,
the Cookies for Rookies movement
is going great guns! Our readers
are sure to have boys in the serv
ice to whom they’d like to send
cookies. They need point-wise re
cipes; so why not give them these
suggested packable, likeable cook
ies?
Also when meat’s scarce, many
folks like tasty cheese dishes
particularly when they are as delic
ious as “Baked Cheese Sandwich.”
This recipe uses only 1-2 pound of
cheese, and serves six people.
Toasty and tempting— here’s a
main dish that brings the family
posthaste to the kitchen, sniffing
eagerly and saying, "What’s cook
in’ for dinner? I’m hungry!”
Aunt Jenny says:
TuAe a fant, nteJ*
—and keep the rookies
smilin’ with these new
wartime cookies
• Know what our boys in the serv
ice want most of all? You’re right
—a box of cookies from home! It’s
like having a visit in Mom’s kitch
en, all fragrant with baking, where
grown-up sons, like little boys,
snitch cookies before they’re cool.
Keep his spirits high—send your
rookie some cookies! 'Course, fats
are rationed, but here’s how to
make ration points go around: you
need all your butter and butter
spreads for table use, so for bak
ing and frying, use a pure, bland,
all-vegetable shortening. No fatty
taste to cover up food flavors, and
you get 100% shortening in a pound
of all-vegetable shortening.
Here are two swell cookies he’ll
love—and they use only % cup of
shortening apiece. Peanut Molasses
Cookies are crunchy and mellow
flavored with spices, molasses and
peanuts. His favorite cookies,
Brownies, can be made two ways,
using this recipe.
When he writes, "Please send me
some more," be ready. Clip now and
have for keeps. (Boxes of cookies
cannot be sent overseas.)
Peanut Molasses Cookies
% cup Spry 34 cup sour milk
1 teaspoon salt 1 teaspoon soda
34 teaspoon cloves 1 egg, unbeaten
1 teaspoon 134 cups sifted
cinnamon enriched flour
34 teaspoon ginger 1 cup rolled oats
34 cup sugar 1 cup peanuts,
,34 cup molasses finely chopped
31end Spry, salt, cloves, cinnamon
and ginger. Add sugar and cream
■well. A< d molasses. Combine milk
and soda and add to mixture. Add
egg and beat well. Add flour, oats,
and peanuts and mix thoroughly.
Drop from tablespoon on Spry
coated baking sheets. Bake in mod
erate oven (350° F.) 12 to 15 min
utes. Makes 40 cookies.
If desired, cookies can be sprin
kled with chopped peanuts before
baking.
Brownies run high in favor with
most men, so be sure to pack plenty
of these luscious chocolate-y cook
ies in your box of goodies. They are
a perfect companion to the crunchy ,
Peanut Molasses Cookies.
Brownies
% cup Spry % teaspoon salt
2 ounces chocolate 2 eggs
% cup sifted 1 cup sugar
enriched flour 1 teaspoon vanilla
% teaspoon baking 1 cup nuts,
powder coarsely cut
Melt Spry and chocolate together
over hot water. Cool. Sift flour with
baking powder and salt. Beat eggs
until light, add sugar, then choc
olate mixture, and blend. Add flour,
vanilla, and nuts, and mix well.
Bake in 8 x 8-inch Sprycoated pan
in moderate oven (350° F.) 30 to 35
minutes. Cool and cut in squares.
Makes 16.
For a more chewy brownie, add
2 tablespoons corn sirup to egg
sugar-chocolate mixture.
Cocoa Variation. Use 6 tablespoons
cocoa instead of 2 ounces of choc
olate, blending it with the Spry, salt
and vanilla, then add sugar gradu
ally and cream well. Add eggs, then
sifted dry ingredients, and nuts.
Molasses Variation. Reduce sugar
to Vi cup and add % cup molasses;
substitute V* teaspoon soda for ths
baking powder.
A Ration-Time Special
For meatless meals, Baked Cheese Sandwich
serves six people, uses only V2 pound cheese
• In ration-time, you don’t have to
skimp on hearty, nutritious dishes!
Keep the family happy and satis
fied—at the same time make your
ration points give you the most in
good eating. Here’s a lunch or sup
per dish that helps you do it—Baked
Cheese Sandwiches. These beauti
fully browned, crusty, hearty baked
sandwiches will make the family
shout, "Oh, boy, that’s swell.”
You make Baked Cheese Sand
wich with enriched or whole wheat
bread, eggs, milk, cheese, and only
2 tablespoons of shortening. For
baking and frying, you know, you
want all the flavors you have paid
for in money and points, but only
a pure, bland, all-vegetable short
ening like Spry lets the full flavors
come through.
Serve this toasty, tempting sand
wich dish, with crisp salads, for
lunches and suppers. It’s a “pinch
hitter” for meat—often preferred to
meat. Clip the recipe now so you
can be sure to make your ration
points do.
BAKED CHEESE SANDWICH
6 slices enriched or ^ cup green
whole wheatbread pepper, chopped
pound cheese, 8 eggs, beaten
„ Erated 8 cups
2 tablespoons Spry milk
Place 3 slices bread in Sprycoated
10-inch square pan or in an oblong
pan. Sprinkle cheese over bread,
reserving % cup for top of sand
wiches. Spread remaining 3 slices
of bread with Spry and lay on top
of cheese. Sprinkle with remaining
cheese and green pepper. Combine
and milk and pour over all.
Bake in moderate oven (375° F.) 1
hour, or until golden brown on top.
Serves &
School at First WAAC Training
Center, Fort Des Moines, la.
Auxiliary Herndon, who recently
completed Basic Training at Fort
Des Moines, was a former employe
for the Omaha Cap Manufacturing
Company and the Omaha Star in
Omaha,N ebr. Her rating in the
Women’s Auxiliary Corps corres
ponds to Private in the Army.
She will be taught in the Bakeis
and Cooks School how to prepare,
cook and serve large quantities of
food properly, without waste and
according to Army methods. Dur
ing her training, she will aid in the
preparation of meals for her fellow
WAACs in WAAC mess halls at the
Training Center.
On graduation from Bakers
and Cooks School Auxiliary Hern
don will be assigned to duty in a
WAAC mess hall. She also may
qualify for training in Mess Lead
ers' School. She also will have an
opportunity to apply for officer
training at Officer Candidate
School at Fort DesMoines.
OPPORTUNITIES!
(by MRS. H. R. GREENFIELD)
Dead opportunities do not rise a
gain. Be certain you grasp every
opportunity that presents itself.,
There may be a golden chance for
you really it may be something
j very insignificant but this is oppor
1 tunity. So few recognize it because
jit is so simply. The strong will ac
cept and succeed if opportunity is
accepted which is the superiority
faith-way. So many of those wno
are succeeding took hold of oppor
tunity. One reading the life of the
great George Washington Carver
the renowned scientist took ad
vantage of the slightest opportun
ity. whether it was making a pan
of cornbread or scrubbing a floor
or putting out a perfect family
washing. No task was too lowly.
He would always say, ‘‘I can do
that.” The secret of happiness is
not in doing what one likes, but
in liking what one has to do, was
his rule, which lead to great ac
complishments for Mr. Carver the
slave boy. The shadows will be
behind you if you walk in the light,
i These are opportunities, small but
real and one should lose not one
sign of an opportunity. The are of
all happiness is getting happiness
from common things, little things;,
the seeming no account things. Op
portunity will knock at your door
be there to open the door and in
BUT YOUR
POULTRY
AT THE
NEBRASKA
PRODUCE
2204-6 NORTH 24th ST.
Get the Best in Quality at the
NEBRASKA PRODUCE
Lowest Price
PHONE WE. 4137
vite opportunity in. And go for
ward.
UNDERGOES EYE OPERATIONS
Cpl. Clarence McDavid of Spring
field. Mo., who recently underwent
two operations on his eyes, has
been reported as having had a very
successful operation and is now out
of the hospital with his sight fu'.’.y
restored.
Cpl. Clarence is the nephew of
Sgt. Boysle and Cpl. Edward
Wright.
Tel. WE. 2022
Considerate, Dependable. Dig
nified service. It is for the
family to decide what the funeral
cost shall be.
Thomas
FUNERAL HOME
2022 LAKE ST. Omaha, Ncbr.
TIME AND TIDE WAIT ON
NO MAN—NOW IS THE TIME
TO GET YOUR SHOES RE
BUILT.
Quality Material & Guaranteed
Quality Work
FREE DELIVERY
(Jail AT. 7060
The LAKE SHOE
SERVICE
.1 L .TAYLOR, PROP.
Alka-Seltzer
ABC METHOD
A — Alka-Seltzer, start taking it
at once to relieve the Dull,
Aching Head, and the Stiff,
Sore Muscles.
B — Be careful, avoid drafts and
sadden changes in tempera
ture. Rest — preferably in
bed. Keep warm, eat sensi
bly, drink plenty of water or
fruit juices. Be sure to get
enough Vitamins.
C — Comfort your Sore, Raspy
Throat, if caused by the cold,
by gargling with Alka-Selt
zer. If fever develops, or
symptoms become more
acute call your doctor.
ALKA-SELTZER is a pain re
lieving, alkalizing tablet, pleasant
to take and unusually effective in
action.
Take it for Headache, Muscular
Pains and for Indigestion, Gas on
Stomach, when caused by excess
stomach acid.
At your drug store — Large
Sackage 60*, Small package 30*,
y the glass at soda fountains.
Am V SI CAD II I WO MEDICAL You may include each and every member of
UHL! rUli ALL EXAMINATION yourfamily in one application-mother, father,
children and even grandparents for $1.00 a month per family. We take your word that your
family at in good health. Don't delay—ACT NOW!
C-7 FAA AA ACCUMULATED CASH FOR
* / pUUiVV STATED ACCIDENTAL DEATH
Pays for sickness as well as accident. No one needs die to collect. Pays applicant $25.00 wee Id y
for SICKNESS or ACCIDENT—$25.00 weekly for HOSPITAL—and $100.00 EMER
GSNCY allowance. Many other liberal fea
tures all as provided for in Policy.
SEND NO MONEY
Get a policy on our Free Inspection Offer—see
for yourself. Thousands and thousands of dol
lars already paid in claims to policyholders. Act
now, tomorrow may be too late. No obligation.
FREE INSPECTION OFFER
U—i - *
-MAIL COUPON TODAY
Combined Mutual Casualty NO AGENT
Elgin Tower, Suite C-1M WfLL CALL
Elgin, Illinois
Please send Free Inspection Offer "Combined”
Family Sickness Accident Policy.
Name...
...
Ci/y, .5/flrt. •••••••••••••
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and Another thing,—
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WE. 6055