THE OMAHA GUIDE A WEEKLY NEWSPAPER Published Every Saturday at 2418-20 Grant St OMAHA, NEBRASKA PHONE WEbster 1517 Entered as Second Class Matter Match 15, 1927, at the Post Office at Omaha, Nebraska, under Act of Congress of March 3, 1879. H. J. Ford, — v— — Pres Mrs. Flurna Cooper — — Vice Pres. C. C. Galloway, — Publisher and Acting Editor Boyd V. Galloway, — Sec’y and Treas. SUSCRIPTION RATES (Strictly in Advance) One Year — — — $2.00 Six Months — — — 1*25 Three Months — — — Single Copy — — — 5c All News Copy of Churches and all organizat ions must be in ou” office not later than 1:00 p. m. Monday for current issue. All Advertising Copy or Paid Articles not later than Wednesday noon, pro ceeding date of issue, to insure publication EDITORIALS , GET READY FOR WINTER Here comes winter. In a very short space of time a large part of the country will be experiencing rainy days and cold nights. And not far a way are the months of snow and sleet and storm. Winter is something td get ready lor. That means buying new warm clothes, or repairing and cleaning old ones. It means buying wood and coal and fuel oil. It means fixing that leaky spot in the roof that has been neglected during the dry summer. And finally, to the wise householder, it means tak ing special precautions against a des troyer that waits for winter—fire. Have your furnace inspected — and have that inspection done by some boeneath you. Winter means that you’ll use lights oftener. Exposed electric wir ing should be checked. Pay special at tention to lamp cords under rugs and around baseboards—they fray in time, and when that happens a short circuit may occur. Electricity, mishandled, is one of fire’s potent allies. Go through your whole house and get rid of any arid all accumulations— old clothes, old papers and magazines, collections of rags, etc. They make a fine starting place for fire —and spon taneous ignition isn’t so rare a pheno menon as you may think. WELL EARNED PRAISED FOR RETAILING Just before the recently held “Na tional Retail Demonstration Week,” the President of the United States wrote a letter to the head of one of the leading retail associations. In that let ter, he said: “Your observance last year took place shortly after the out break of tragic hostilities in Europe. At that time I said it was essential, be cause of this new situation, to prevent any general rise in prices that would absorb purchasing power and block e^xparfpion of sales volume. All of us can look back with pride now on the nation’s retailers as well as other seg ments of our economic life in prevent ing a price boom. “The need to keep prices in check is as strong, if not stronger, than it was a year ago. Prevention of any run away rise in the cost o>f living is an im portant phase of total national defense. Because of the enlightened conduct of the nation’s retailers last year, I am confident they will discharge their re sponsibility as well this year.” The consumers of America know how well retail industry has earned such praise. Profiteering- would be a very simple matter fcr any organized group of retailers, and they could get awa,y with it for a considerable length of time. Yet not one major instance of profiteering has come to light. To the donftrary, the retailers of the country are working in the closest possible co operation with government bureaus in fighting unjustified price rises. They are helping show' the consumer how he may obtain better products for less money. They are featuring substitut es fol* articles in which there is a shor tage, due to national defense demands. All in all, both the chains and the pro gressive independents are pushing a well rounded program, designed to give every possible protection to the consuming public—