The Omaha guide. (Omaha, Neb.) 1927-19??, August 17, 1940, CITY EDITION, Page 2, Image 2
NEBRASKA’S $50,000 ADVER TISIN’ CAMPAIGN SHAPING UP Lincoln Aug. 12, Nebraska's $'»0. 000 state advertising campaign ! got underway with a bang as the | state advertising commission m<‘et ing in Lincoln, approved complete plans for an aggressive, national effort to sell Nebraska products, highwirtys, and industrial advant ages. Members of the commi.-s ion present at the meeting were Keith Neville, Chairman, North Platte; Frank C. Bell, Omaha; Wade Martin, Stratum; Harry H-M Buffet Si.‘0 ,V. Sith St JA. 885? Rest Chili in Town Liquors, Lunches <f Beer Kidneys Must Clean Out Acids Excess acids, poisons and wastes In your blood arc removed chiefly by your kidneys. Getting up Nights, Burning Passages, Back ache. Swollen Ankles, Nervousness. Rheu matic Pains, Dizziness, Circles Under Eyes, and feeling worn out. often are caused by non-organlc and non-systemlc Kidney and Bladder troubles. Usually In such cases, the very first dose of Cystex goes right to work helping the Kidneys flush out excites acids , and wastes. And this cleansing, purifying Kidney action, In lust a day or so, may eas- l lly make you feel younger, stronger and better than In years. A printed guarantee wrapped around each package of Cystex In sures an Immediate refund of the full cost unless you are completely satisfied. You hove everything to gain and nothing to lose under this positive money back guarantee so get Cystex from your druggist today for only 33o. I. C. C. ex. for N. S. Miller, Stanton; Grove Porter, Ne braska City., and J. A. Ainlay. Lincoln. Spearheading the plan to attract tourists is a series of advertise ments in Life Magazine to be run early next year. The travel pro motion is built around a special “Honorary Citizen” sticker and state “Tour-o-Graph’’ traffic guide designed to tie in with the date's oil and gasoline interests, state highway department and traffic patrols. Wheat, b|it |sugar, airplos and potatoes will be the principal farm products advertised using nation ally circulated trade journals such as the “Amdrican Mjler,” “ The Packer,’’ Baker's Helper.” “Amer ican Baker,' arid Southwestern Miller.” Nebraska beet sugar is scheduled for advertising in “Good Housekeeping’’ and possibly other wrom“n’a magazines. For industrial promotion the BILLS LOAN BANK & MERCHANDISE —Store— Confidential Loans at Reasonable Rates Unredeemed Quality Merchandise at a Great Reduction. Up-to-date Clothing. Dry Goods, Ladies Ready to Wear Milline»s, Hosiery, Blank ets, Shoes for the Entire Family. 1804 N. 24th St. Tel. WE. 1369 liiiliiiiliiiiiiiiiiiuiljlllllllillllllltlllllllllllllllllltllillllilitl'IlilllltlllllUUIIIIlUllllllllllllllllllIl iaMiiiiiiiiiitiiiiiihiiiuHiiiiiii:iiii!ii)iiiiimniiiiiiiiimwiBinmnHHiiiiHiiiiiiiiHii'iiiiiiiiiiiiJuiuiiamBiiiiiiii[iiiiiiiiimiiMMiiBiiiiniiiBiiiiiiiHiiiintiiiiiiiaumiiiiiiiiiii!B?Miiiiiiniini ROTHERY CLEANING SPECIAL Done-piece plain dresses MEN’S suits „ADIES* PLAIN JACKET SUITS LIGHT TOPCOATS ,ADIES PLAIN SPUING COATS Except White or Fur Trimmed FDFF °NE PLAIN SKIRT 0R TROUSERS CLEANED FREE 1 KLL WITH EACH $1.00 ORDER FREE—-“Moth-Seal’’ Bags or Free Storage for Cloth Winter Coats Cleaned Now at Our Regular Prices (Not Special Price®.) Pur Coata, values to $100, Cleaned and Cold Stored, $4.50 ROTHERY CLEANERS 2515-17-19 CUMING ST. JA. 7383 MUGGY MG»r KfSrtCSS StegP I ! THEN . ip\ j | . _ Automatic hot water really peps you up! Enjoy having plenty of hot water, always on tap, ior a quick, soapy shower . . . refreshing tub bath . . . easier home launder ing ... all household needs. Electric Water Heating requires no care or attention! Just install It and forget itl Electric water heating is dependable and safe. And it's amazingly cheap to enjoy. The Nebraska Power Company has con sistently reduced its electric rates . . . today they are among the lowest in the nation 1 live &eu > ELECTRICITY IS tfA&tyt&l SEE YOUR DEALER OR THE NEBRASKA POWER COMPANY commission has selected national ly circulated busint&s magazines, including “Nation’s Business”, “Business Week" "Forbes’, an 1 “Dun’s Review". National De fense* will likely feature some of the advertisements, some of which •;nay be run in periodicals reaching war department and government officials The commission also au thorized as urvey to determine the possibilities for preparation of materials to secure defense indus tries anti military concentrations for the state. Following publication of the firs* adverttisments in national publications, the entire campaign is expected to gather momentum rapidly as state and local govcrn mtfits, civic organizations, trade associations, business) films' and individuals launch their cooperat ive activities to increase the de mand for Nebraska agricultural products, fruits and vegetables, and to promote the development of tourist traffic and the stata’s industrial development. Advertising to build a greater market for Nebraska agricultural product^ will be addressed to mil lers, l)ikers and wholesale fruit and vegetable dealers ip national publications. l>ui false superstition* held by millers outside the local area that Nebraska’s hard winter wheat is inferior to tjhat grown in other sections, will be combatted by a series of six-full page advertise ments in four miiller and baker publications. The quality and pre ferability of Nebraska wheat and its advantages in milling and bak ing, authenticated by the Nebras ka Grain Improvement association state department of agriculture and the state university, will form the basis of the text for these ad vertisement^. Apples and potatoes grown in Nebraska are the equal or super ior to those grown anywhere. The market for Nebraska apples and potatoes, however, has been hand icapped by extensive advertising carried on by growers in other states. To tell t|e w|or|d about the high quality of Nebraska ap ples, potatoes and other fruits and vegetables, such ✓ as tomatoes, sweet com, beans, cabage, a series of advertisements will be publish ed in The Packer and its related sectional editions. These advertise ments am scheduled as the various crops are available to buyers. Ne braska consumers may also be urged to buy Nebraska-grown veg etables and fruits. Reprints of the advertisements Will be distributed among grocers of Nebraska to stimulate the home market for these Nebraska prod ucts. Domestic sugar users have clung to a popular prejudice that “beet sugar will not jell’ long af ter this ceased to be true. To dis pel this mistaken belief, a series of advertisements in Good House keeping Magazine will tell home makers of the improvements in growing and refining that have le moved these objections and made beet sugar equal to cane in every respect. Equally important as the nat ionally advertising in this “three barreled” state compaign is the “Buy Nebraska” campaign to be carried on through all Nebraska newspapers and radio stations. This is designed to promote the use of Nebraska-grown and Neb raska-processed products by Neb raskans. In addition to the news paper advertisements and) radio announcements, civic, farm and busiess organizations will be ask ed to cooperate in this campaign. The ‘‘Buy Nebraska’’ message will be carried on billbards, in displays and by direct mail advertising of Nebraska agricultural and indus I trial organizations and by individ ual firms. "Buy Nebraska” stickers, to be affixed on stationery and envel Negro# DIGEST AUGUST ISSUE NOW ON SALE ! Thousands missed the first Issue which sold out before it was a week on the stands. Be sure to Oet your copy of this new, ex citing number of Negro World Digest,—96 pages crammed with readable stories and articles condensed from th^ best in mag azines ond books every month. Ten minutes a day will keep you abreast of the main trends in Negro life. Send for a free, illustrated folder on our amazing Subscription and premium offers. ^ I West 125 St, N. Y. C. —In ex. fw- CNS Sky Blazer Greets Model Plane Winner 1 WALTER BENJAMIN,'19-year-old New York high school boy, it congratulated by Dick Merrill, famous trans-atlantic flyer, for win-, ning second place in the recent Sky Blazers Model Aircraft Exposition' at the Wonder Bakery, New York World’s Fair. _j opes will be supplied. The bene fits of consuming home-grown and home-processed products ' because of their quality and because this will increase payrolls, income and general prosperity wtUhin the state, will be emphasized. National advertising to lure travelers to and through Nebras ka will be deferred until next spring, because the commission’s appropriation was not made avail able until the 1940 tourist season was more than half over. Early in 1941. a series of advertisements will appear in Life Magazine to secure for Nebraska a greater share of the 1941 tourist crop. Courtesy will be Nebraska’s ap peal to tourists. Through cooper ation of city officials, civic organ izations and business men of com munities on all highways crossing the state, tourists will be shown special courtesies through issu ance of “Honorary Citizen’’ insig nia These, signed by the gover nor, and in the form of stickers to be affixed to the windshields of visitors’ cars, will identify them as special guests of the state. State highwtvy patrolmen and filling station operators along the state borders will assist in distrib uting these “Courtesy Cards.’’ They also will distribute a graphic travel folder with map telling of the many places of interest thru out the state. These fjurograph folders also are to be made avail able to cities, towns, highway as sociations and 'motor clubs for im printing information on local plac es of interest in a space reserved for this purpose. (Continued Next Week) A CHAMP IN- FARLEY HAS CHANCE TO AID NEGRO r PLAYERS (by Bob Considine) New Yo-k, July 30 —Jim Far ley's defense of Harry Wills’ rights, when Jim wa,s the princip al boxing solon of New York, will be used as a just reason why he should encourage the entrance of colored ball players into the Yan kee chain. Fourteen yea p ago Farley risk ed public censure in many places by driving his friend, the enorm ously popular Dempsey, out of NeW York. Dempsey had promJ ised Farley he would defend his title against Wills. Tex Richard r.r.d (Jack Kearns we* not in fav or of the fight. They believed they could draw more money with Gene Tunney, and that Tunney wouldn’t be as tough a foe. Farley was adamant, and the DempsayfTunney (fights went to Philadelphia and Chicago. New York lost millions of dollar-* whicn would havcl been spread ai evund by fight visitors. LIVEN PICKET SIGN We were in Fo~d Frick’s office the other day when Joseph Mc Mahon, wiho played a lot of base l^ill alDund Kansas City many years ago, came in bearing a pic ket sign. ? Frick wasn’t there, but McMa hon displayed his picket sign. It read: “Unfair to color race. All pp fessional trades treat them equal since Lincoln.’’ “I've seen Frick several times about coKm*4 ball players.’’ the old gentleman told us, “He’s very decent about it, but he says it’s up to the individual owners, not to me.” Speaking of colo "ed ball play ers reminds us of the interesting S. E. Post piece on Satchel Paige b,. Ned Shane. No doubt there have been colored players good enough for the big leagues. HARD PACE FOR PAIGE But to assume all the better known colored players were c-| are good enough for jobp in the big show is as foolish as to as sume all Irishmen make great fighters, or a IN Polish-Americans work on the Fordham football team. Paige, undisputed No. 1 figure in colored ball, probably wa,s ex cellent a few years ago, Back in 1934 Dizzy I)ean said Satch was the greatest pitcher in the world. Right now Satch must be around 40. Poor training facilities, pic nic food and ba rnstorming life must have militated against his condition. SUPERNATURAL AURA Shane, like many other writers, lent a supernatural aura to vari oiy* colored stars. He compared the current Paige to Bobby Fel* let, becaus^ ctf t/heir /Strikeous— overlooking the fact Feller pitches daily against the likes of DiMag gio. Foxx, Grenberg, etc. Shane also says Jim “Fancy Dan” West is a better fielding first bapeman than was Hal Chase which will bring a chuckle frem old timers. This writer thinks colored play ers who are good enough should have a chance in a game vtfch has been so well supported by colored fans. tg*th**h*m**t**h*t*t*i*i*m JACKSON 0288 FIDELITY STORAGE & VAN CO. Local and Long Distance MOVING 1107 Howard, W. W. Roller, Mgr. LITTLE DINER Quality Plus Service Hot Corn Bread or Biscuits with Your Orders without Extra Charge. 24th St At Willis Avenue THOMAS I FUNERAL I HOME 2022 Lake St. WE. 2022 iiiiiiuiiuiimiiiiimiiuimi.iiiiiiiiiliiiii: MiiiiitiiiiiiiiiitiiiiitiiMHliillimttllliiillllllll'illll BUY YOUR— POULTRY AT THE NEBRASKA PRODUCE Get the Best in Quality at the Lowest Price NEBRASKA PRODUCE 2204-6 NORTH 24th ST. _PHONE WE. 4137 iiftnnahmiiiilimiiTtltmaiP IDEAL FURNITURE MART R. H. Spiegal, Prop. We Buy. Sell & Exchanjji —NEW & USED— We Pay Highest Prices for Merchandise Sell Us Yours WE. 2224 S511-13 N. 24th St. imffttnTTTC~7r:rT'Hjn!'7r"Tl nTBUCB rr~ "Tiimivu iuiiinimimnnnTnyw .w.w.v/.v.'.v.vav.'/.v DUFFY Pharmacy . 44th and LAKE STREETS PRESCRIPTIONS We 0609 Free Delivery (WAVAW/AV.W.V.VW 390 College Graduates According To NAACP Poll; 9 Get Ph. Degree New York—From the ranks of 30,890 Negroes enrolled in college this year, 3.913 we-e graduated last June,' including 237 with the Masters degree and 9 with the de gree of Doctor of Philosophy, ac cording to a compilation made by the Crisis magazine, organ of the National Association tfor the Ad vancement of Colored People. The statistics, are containad in the 2th annual Education numbe >f the magazine out August 1. rhe magazine also devotes consid erable space to pictures and in formation about 22 Negro colleg es in the country. Bishop’s Widow Compli mented for Fair Dealing’ In Settlement of $250,000 Estate Memphis, Tenn.. Aug. 12 (ANP Mrs. J. C. Martin, widow of Bis hop Martin of the Colored Metho dist Episcopal Church, received high praise from a Chancery Court judge last week, because of her honept dealing in distribution of the Bishop’s $250,000 estate for which he left no will. ‘‘It is a legal axioim that “Where there is a wall there is a lawsuit’” Chancellor Bejach said, and prais ed Mrs. Maitin for estabishing the fact that $21,000 in bonds, kept in a safety deposit box at Jackson Tenn., was the property of the bishop’s sister, Miss Cora Wincn ester, school teacher. The bonds represented investments made ov er a period of years by the bishop for his sister, Mrs. Martin declar ed. The bishop’ widow could have contested disposition of the bonds, according to R. I. Moore, attorney and admintetratwr of the estate, but declined to do so. “It is refreshing to see such honepty and fair dealing”, Chan cellor Bojach stated. “Jt is not often that we find such a high sense of honor in people when it comes to dealing with money.’’ CLASSIFIED ADS 3 Room Apt., Furnished. Bills paid. $4.50 per week. JA. 0986. A quiet place. FOR RENT—3 Room Apt. WE. 0360. Call evenings. ROOM for Rent, 2309 North 27th 'Ave.. Phone AT. 5134. ^One Front Room. 2513 Hamilton St., Gall AT. 1897. FOR RENT—Apart- lent o- R > '.n 2607 Binney St. FOrTrENT--ON TOP OF THE STREET CAR—One room in pri vate modem home, for m,en only. Prii c reasonable, 2825 North 24th St., AT. 5988. ” FOR RENT Apt for Rent—2527 Blondo St. House For Rent, 2914 N. 25th St. Will pay $1.25 for vacant room— HA. 1190 between 3 and 5. -*-. Furnished Kitchenette HA. 6672 Apt. for Rent, 2226 Ohio after 2. FOR RENT- 5 room house, mod ern except heat, 2914 North 25th St., WE. 2365. FOR RENT—3 room modern apt. 2226 Ohio St., JA-0682. FOR RENT OR SALE At 2611 Hamiton St., modern house, full basement, double gar age—$20 per month—small pay ment down AT. 4698. FOR~RENT One Furnished Room. Ha. 2587. For men only. FOR RENT—Love’s Kitchenette Apartments, 2516-18 Patrick, oi 2613 Grant St. Call JA. 7189 Or WE. 2410. RABE’S BUFFET for Popular Brands of BEER and LIQUORS 2229 Lake Street _Always a place to park— I A Prominent Business l Woman Praises Mme.C.J. \ Walker’s Preparations i k 1 use Mme. C. J. Walker's preparations exclusively be cause I get results from them that I am unable to get from any other preparation,” stated a well known business woman the other day. The secret of the remarkable success of Mme. C. J. Walker’s preparations is in the fact that they were blended by the late ( Madam C. J. Walker to reach i certain definite conditions of the I hair, skin and scalp, and today, after over thirty-five years on the market, they are growing increasingly popular, and not withstanding the fact that the Company has always refused to reduce the price on these goods, they are still in demand every where. ( • Mme. C. J. Walker’s Glossine, although more than thirty-five years on the market, is still the leader in its field. The reason for this is because it not only serves as a scalp oil, but it gives the hair that silky sheen and natural gloss that is the delight of every woman. , Mme. C. J. Walker’s Brown Face Powder is not just another Face Powder, but is the result of years of experimenting to pro duce the perfect blend to impart a velvetlike softness and at the same time cooling and refresh ing. Just the thing for these hot days. The Mme. C. J. Walker’s won derful preparations are sold by Walker Beauticians and Drug Stores everywhere, or you can write The Mme. C. J. Walker Mfg. Company, direct. Address; The Walker Building, Indian apolis, Indiana. « ■ - , - , , + 9 Room House—All Modern— Will Decorate—$20.00 per month. On Corby Street. Phone JA5033. HARDWARE DOLGOFF HARDWARE Paint, Glass and Varnish. We do glazing and make window shades to order. 182 N. 24th St. WE. 1607. FUNERAL DIRECTORS THOMAS FUNERAL HOME 2022 Lake St. WEbster 20L2 Furnished Apt., 3 rooms, private bath, 2617 Miami St., WE. 3663. LAUNDRIES & CLEANERS EDHOLM & SHERMAN 2401 North 24th WE. 6066 EMERSON LAUNDRY~ 2324 North 24th St. WE. 1029 MEN! WOMEN! *USE YOUB CRJSDIT to get all the stylish new apparel you need. Great values. Enjoy terms made to order for you. Peoples Store, 109 South 16th St. Front Room, modern WE. 1024. FOR RENT—A four room Apt. An Apt. for Rent, WE. 2366 For Rent, 2 apts. WE. 2737. Furnished Apts., 2 rooms, $3.50— 3 rooms $4.50. Utilities paid, JA. 0986. 7 Room House—Pacific Street. $12.00 perr month. Phone JA5033. Fine, clean reconditioned cloth ing, furniture, and shoes, Good will, 1013 North 16th. Purchases at Goodwill make jobs for needy.” A-B BUFFET, 1616 N. 24th StT WINES—LIQUORS at Popular Prices Courteous Service at all Times SICK, NERVOUS—i CRANKY month ? Then Read why Lydia E. Pinkham’s Vegetable Compound Is Real“Woman’s Friend”! Some women suffer severe monthly pain (cramps, backache, headache) due to female functional disorders while other's nerves tend to become upset and they get cross, restless and moody. So why not take Lydia E. Pinkham's Vegetable Compound made especially to help tired, run-down, nervous wom en to go smiling thru “difficult days.’* Pinkham’s Compound contains no opi ates or habit-forming ingredients. It is made from nature’s own beneficial roots and herbs—each with its own special purpose to HELP WOMEN. Famous for over 60 years—Pinkham’s Compound is the best known and one of the most effective “woman’s” tonics obtainable. Try it l - I. C. C. <*. for N. £.