Image provided by: University of Nebraska-Lincoln Libraries, Lincoln, NE
About The Omaha guide. (Omaha, Neb.) 1927-19?? | View Entire Issue (Aug. 17, 1940)
NEBRASKA’S $50,000 ADVER
TISIN’ CAMPAIGN SHAPING UP
Lincoln Aug. 12, Nebraska's $'»0.
000 state advertising campaign !
got underway with a bang as the |
state advertising commission m<‘et
ing in Lincoln, approved complete
plans for an aggressive, national
effort to sell Nebraska products,
highwirtys, and industrial advant
ages. Members of the commi.-s
ion present at the meeting were
Keith Neville, Chairman, North
Platte; Frank C. Bell, Omaha;
Wade Martin, Stratum; Harry
Si.‘0 ,V. Sith St JA. 885?
Rest Chili in Town
Liquors, Lunches <f Beer
Clean Out Acids
Excess acids, poisons and wastes In your
blood arc removed chiefly by your kidneys.
Getting up Nights, Burning Passages, Back
ache. Swollen Ankles, Nervousness. Rheu
matic Pains, Dizziness, Circles Under Eyes,
and feeling worn out. often are caused by
non-organlc and non-systemlc Kidney and
Bladder troubles. Usually In such cases, the
very first dose of Cystex goes right to work
helping the Kidneys flush out excites acids ,
and wastes. And this cleansing, purifying
Kidney action, In lust a day or so, may eas- l
lly make you feel younger, stronger and
better than In years. A printed guarantee
wrapped around each package of Cystex In
sures an Immediate refund of the full cost
unless you are completely satisfied. You hove
everything to gain and nothing to lose under
this positive money back guarantee so get
Cystex from your druggist today for only 33o.
I. C. C. ex. for N. S.
Miller, Stanton; Grove Porter, Ne
braska City., and J. A. Ainlay.
Spearheading the plan to attract
tourists is a series of advertise
ments in Life Magazine to be run
early next year. The travel pro
motion is built around a special
“Honorary Citizen” sticker and
state “Tour-o-Graph’’ traffic guide
designed to tie in with the date's
oil and gasoline interests, state
highway department and traffic
Wheat, b|it |sugar, airplos and
potatoes will be the principal farm
products advertised using nation
ally circulated trade journals such
as the “Amdrican Mjler,” “ The
Packer,’’ Baker's Helper.” “Amer
ican Baker,' arid Southwestern
Miller.” Nebraska beet sugar is
scheduled for advertising in “Good
Housekeeping’’ and possibly other
For industrial promotion the
BILLS LOAN BANK
Confidential Loans at Reasonable
Unredeemed Quality Merchandise
at a Great Reduction. Up-to-date
Clothing. Dry Goods, Ladies Ready
to Wear Milline»s, Hosiery, Blank
ets, Shoes for the Entire Family.
1804 N. 24th St. Tel. WE. 1369
ROTHERY CLEANING SPECIAL
Done-piece plain dresses
„ADIES* PLAIN JACKET SUITS
,ADIES PLAIN SPUING COATS
Except White or Fur Trimmed
FDFF °NE PLAIN SKIRT 0R TROUSERS CLEANED FREE
1 KLL WITH EACH $1.00 ORDER
FREE—-“Moth-Seal’’ Bags or Free Storage for Cloth Winter
Coats Cleaned Now at Our Regular Prices (Not Special
Pur Coata, values to $100, Cleaned and Cold Stored, $4.50
2515-17-19 CUMING ST. JA. 7383
ip\ j | . _
Automatic hot water really
peps you up! Enjoy having
plenty of hot water, always
on tap, ior a quick, soapy
shower . . . refreshing tub
bath . . . easier home launder
ing ... all household needs.
Electric Water Heating requires
no care or attention! Just install It and
Electric water heating is dependable and
safe. And it's amazingly cheap to enjoy.
The Nebraska Power Company has con
sistently reduced its electric rates . . . today
they are among the lowest in the nation 1
live &eu >
ELECTRICITY IS tfA&tyt&l
SEE YOUR DEALER
OR THE NEBRASKA POWER COMPANY
commission has selected national
ly circulated busint&s magazines,
including “Nation’s Business”,
“Business Week" "Forbes’, an 1
“Dun’s Review". National De
fense* will likely feature some of
the advertisements, some of which
•;nay be run in periodicals reaching
war department and government
officials The commission also au
thorized as urvey to determine the
possibilities for preparation of
materials to secure defense indus
tries anti military concentrations
for the state.
Following publication of the
firs* adverttisments in national
publications, the entire campaign
is expected to gather momentum
rapidly as state and local govcrn
mtfits, civic organizations, trade
associations, business) films' and
individuals launch their cooperat
ive activities to increase the de
mand for Nebraska agricultural
products, fruits and vegetables,
and to promote the development
of tourist traffic and the stata’s
Advertising to build a greater
market for Nebraska agricultural
product^ will be addressed to mil
lers, l)ikers and wholesale fruit
and vegetable dealers ip national
l>ui false superstition* held by
millers outside the local area that
Nebraska’s hard winter wheat is
inferior to tjhat grown in other
sections, will be combatted by a
series of six-full page advertise
ments in four miiller and baker
publications. The quality and pre
ferability of Nebraska wheat and
its advantages in milling and bak
ing, authenticated by the Nebras
ka Grain Improvement association
state department of agriculture
and the state university, will form
the basis of the text for these ad
Apples and potatoes grown in
Nebraska are the equal or super
ior to those grown anywhere. The
market for Nebraska apples and
potatoes, however, has been hand
icapped by extensive advertising
carried on by growers in other
states. To tell t|e w|or|d about
the high quality of Nebraska ap
ples, potatoes and other fruits and
vegetables, such ✓ as tomatoes,
sweet com, beans, cabage, a series
of advertisements will be publish
ed in The Packer and its related
sectional editions. These advertise
ments am scheduled as the various
crops are available to buyers. Ne
braska consumers may also be
urged to buy Nebraska-grown veg
etables and fruits.
Reprints of the advertisements
Will be distributed among grocers
of Nebraska to stimulate the home
market for these Nebraska prod
Domestic sugar users have
clung to a popular prejudice that
“beet sugar will not jell’ long af
ter this ceased to be true. To dis
pel this mistaken belief, a series
of advertisements in Good House
keeping Magazine will tell home
makers of the improvements in
growing and refining that have le
moved these objections and made
beet sugar equal to cane in every
Equally important as the nat
ionally advertising in this “three
barreled” state compaign is the
“Buy Nebraska” campaign to be
carried on through all Nebraska
newspapers and radio stations.
This is designed to promote the
use of Nebraska-grown and Neb
raska-processed products by Neb
raskans. In addition to the news
paper advertisements and) radio
announcements, civic, farm and
busiess organizations will be ask
ed to cooperate in this campaign.
The ‘‘Buy Nebraska’’ message will
be carried on billbards, in displays
and by direct mail advertising of
Nebraska agricultural and indus
I trial organizations and by individ
"Buy Nebraska” stickers, to be
affixed on stationery and envel
NOW ON SALE !
Thousands missed the first Issue
which sold out before it was a
week on the stands. Be sure to
Oet your copy of this new, ex
citing number of Negro World
Digest,—96 pages crammed with
readable stories and articles
condensed from th^ best in mag
azines ond books every month.
Ten minutes a day will keep you
abreast of the main trends in
Send for a free, illustrated folder
on our amazing Subscription and
premium offers. ^
I West 125 St, N. Y. C.
—In ex. fw- CNS
Sky Blazer Greets Model Plane Winner 1
WALTER BENJAMIN,'19-year-old New York high school boy, it
congratulated by Dick Merrill, famous trans-atlantic flyer, for win-,
ning second place in the recent Sky Blazers Model Aircraft Exposition'
at the Wonder Bakery, New York World’s Fair. _j
opes will be supplied. The bene
fits of consuming home-grown and
home-processed products ' because
of their quality and because this
will increase payrolls, income and
general prosperity wtUhin the
state, will be emphasized.
National advertising to lure
travelers to and through Nebras
ka will be deferred until next
spring, because the commission’s
appropriation was not made avail
able until the 1940 tourist season
was more than half over. Early
in 1941. a series of advertisements
will appear in Life Magazine to
secure for Nebraska a greater
share of the 1941 tourist crop.
Courtesy will be Nebraska’s ap
peal to tourists. Through cooper
ation of city officials, civic organ
izations and business men of com
munities on all highways crossing
the state, tourists will be shown
special courtesies through issu
ance of “Honorary Citizen’’ insig
nia These, signed by the gover
nor, and in the form of stickers to
be affixed to the windshields of
visitors’ cars, will identify them
as special guests of the state.
State highwtvy patrolmen and
filling station operators along the
state borders will assist in distrib
uting these “Courtesy Cards.’’
They also will distribute a graphic
travel folder with map telling of
the many places of interest thru
out the state. These fjurograph
folders also are to be made avail
able to cities, towns, highway as
sociations and 'motor clubs for im
printing information on local plac
es of interest in a space reserved
for this purpose.
(Continued Next Week)
A CHAMP IN- FARLEY
HAS CHANCE TO AID NEGRO
(by Bob Considine)
New Yo-k, July 30 —Jim Far
ley's defense of Harry Wills’
rights, when Jim wa,s the princip
al boxing solon of New York, will
be used as a just reason why he
should encourage the entrance of
colored ball players into the Yan
Fourteen yea p ago Farley risk
ed public censure in many places
by driving his friend, the enorm
ously popular Dempsey, out of
NeW York. Dempsey had promJ
ised Farley he would defend his
title against Wills. Tex Richard
r.r.d (Jack Kearns we* not in fav
or of the fight. They believed
they could draw more money with
Gene Tunney, and that Tunney
wouldn’t be as tough a foe.
Farley was adamant, and the
DempsayfTunney (fights went to
Philadelphia and Chicago. New
York lost millions of dollar-* whicn
would havcl been spread ai evund
by fight visitors.
LIVEN PICKET SIGN
We were in Fo~d Frick’s office
the other day when Joseph Mc
Mahon, wiho played a lot of base
l^ill alDund Kansas City many
years ago, came in bearing a pic
ket sign. ?
Frick wasn’t there, but McMa
hon displayed his picket sign. It
“Unfair to color race. All pp
fessional trades treat them equal
“I've seen Frick several times
about coKm*4 ball players.’’ the
old gentleman told us, “He’s very
decent about it, but he says it’s
up to the individual owners, not to
Speaking of colo "ed ball play
ers reminds us of the interesting
S. E. Post piece on Satchel Paige
b,. Ned Shane. No doubt there
have been colored players good
enough for the big leagues.
HARD PACE FOR PAIGE
But to assume all the better
known colored players were c-|
are good enough for jobp in the
big show is as foolish as to as
sume all Irishmen make great
fighters, or a IN Polish-Americans
work on the Fordham football
Paige, undisputed No. 1 figure
in colored ball, probably wa,s ex
cellent a few years ago, Back in
1934 Dizzy I)ean said Satch was
the greatest pitcher in the world.
Right now Satch must be around
40. Poor training facilities, pic
nic food and ba rnstorming life
must have militated against his
Shane, like many other writers,
lent a supernatural aura to vari
oiy* colored stars. He compared
the current Paige to Bobby Fel*
let, becaus^ ctf t/heir /Strikeous—
overlooking the fact Feller pitches
daily against the likes of DiMag
gio. Foxx, Grenberg, etc.
Shane also says Jim “Fancy
Dan” West is a better fielding
first bapeman than was Hal Chase
which will bring a chuckle frem
This writer thinks colored play
ers who are good enough should
have a chance in a game vtfch has
been so well supported by colored
STORAGE & VAN CO.
Local and Long Distance
1107 Howard, W. W. Roller, Mgr.
Quality Plus Service
Hot Corn Bread or Biscuits
with Your Orders without
24th St At Willis Avenue
I FUNERAL I
2022 Lake St. WE. 2022
Get the Best in Quality at the
2204-6 NORTH 24th ST.
_PHONE WE. 4137
R. H. Spiegal, Prop.
We Buy. Sell & Exchanjji
—NEW & USED—
We Pay Highest Prices for
Sell Us Yours
WE. 2224 S511-13 N. 24th St.
imffttnTTTC~7r:rT'Hjn!'7r"Tl nTBUCB rr~ "Tiimivu iuiiinimimnnnTnyw
. 44th and LAKE STREETS
390 College Graduates
According To NAACP
Poll; 9 Get Ph. Degree
New York—From the ranks of
30,890 Negroes enrolled in college
this year, 3.913 we-e graduated
last June,' including 237 with the
Masters degree and 9 with the de
gree of Doctor of Philosophy, ac
cording to a compilation made by
the Crisis magazine, organ of the
National Association tfor the Ad
vancement of Colored People.
The statistics, are containad in
the 2th annual Education numbe
>f the magazine out August 1.
rhe magazine also devotes consid
erable space to pictures and in
formation about 22 Negro colleg
es in the country.
Bishop’s Widow Compli
mented for Fair Dealing’
In Settlement of $250,000
Memphis, Tenn.. Aug. 12 (ANP
Mrs. J. C. Martin, widow of Bis
hop Martin of the Colored Metho
dist Episcopal Church, received
high praise from a Chancery
Court judge last week, because of
her honept dealing in distribution
of the Bishop’s $250,000 estate for
which he left no will.
‘‘It is a legal axioim that “Where
there is a wall there is a lawsuit’”
Chancellor Bejach said, and prais
ed Mrs. Maitin for estabishing the
fact that $21,000 in bonds, kept in
a safety deposit box at Jackson
Tenn., was the property of the
bishop’s sister, Miss Cora Wincn
ester, school teacher. The bonds
represented investments made ov
er a period of years by the bishop
for his sister, Mrs. Martin declar
The bishop’ widow could have
contested disposition of the bonds,
according to R. I. Moore, attorney
and admintetratwr of the estate,
but declined to do so.
“It is refreshing to see such
honepty and fair dealing”, Chan
cellor Bojach stated. “Jt is not
often that we find such a high
sense of honor in people when it
comes to dealing with money.’’
3 Room Apt., Furnished. Bills
paid. $4.50 per week. JA. 0986.
A quiet place.
FOR RENT—3 Room Apt. WE.
0360. Call evenings.
ROOM for Rent, 2309 North 27th
'Ave.. Phone AT. 5134.
^One Front Room. 2513 Hamilton
St., Gall AT. 1897.
FOR RENT—Apart- lent o- R > '.n
2607 Binney St.
FOrTrENT--ON TOP OF THE
STREET CAR—One room in pri
vate modem home, for m,en only.
Prii c reasonable, 2825 North 24th
St., AT. 5988.
” FOR RENT
Apt for Rent—2527 Blondo St.
House For Rent, 2914 N. 25th St.
Will pay $1.25 for vacant room—
HA. 1190 between 3 and 5.
Furnished Kitchenette HA. 6672
Apt. for Rent, 2226 Ohio after 2.
FOR RENT- 5 room house, mod
ern except heat, 2914 North 25th
St., WE. 2365.
FOR RENT—3 room modern apt.
2226 Ohio St., JA-0682.
FOR RENT OR SALE
At 2611 Hamiton St., modern
house, full basement, double gar
age—$20 per month—small pay
ment down AT. 4698.
One Furnished Room. Ha. 2587.
For men only.
FOR RENT—Love’s Kitchenette
Apartments, 2516-18 Patrick, oi
2613 Grant St. Call JA. 7189 Or
for Popular Brands
of BEER and LIQUORS
2229 Lake Street
_Always a place to park—
A Prominent Business l
Woman Praises Mme.C.J. \
Walker’s Preparations i
1 use Mme. C. J. Walker's
preparations exclusively be
cause I get results from them
that I am unable to get from any
other preparation,” stated a well
known business woman the
The secret of the remarkable
success of Mme. C. J. Walker’s
preparations is in the fact that
they were blended by the late (
Madam C. J. Walker to reach i
certain definite conditions of the I
hair, skin and scalp, and today,
after over thirty-five years on
the market, they are growing
increasingly popular, and not
withstanding the fact that the
Company has always refused to
reduce the price on these goods,
they are still in demand every
• Mme. C. J. Walker’s Glossine,
although more than thirty-five
years on the market, is still the
leader in its field. The reason
for this is because it not only
serves as a scalp oil, but it gives
the hair that silky sheen and
natural gloss that is the delight
of every woman. ,
Mme. C. J. Walker’s Brown
Face Powder is not just another
Face Powder, but is the result of
years of experimenting to pro
duce the perfect blend to impart
a velvetlike softness and at the
same time cooling and refresh
ing. Just the thing for these hot
The Mme. C. J. Walker’s won
derful preparations are sold by
Walker Beauticians and Drug
Stores everywhere, or you can
write The Mme. C. J. Walker
Mfg. Company, direct. Address;
The Walker Building, Indian
■ - , - , , +
9 Room House—All Modern—
Will Decorate—$20.00 per month.
On Corby Street. Phone JA5033.
Paint, Glass and Varnish. We do
glazing and make window shades
to order. 182 N. 24th St. WE. 1607.
THOMAS FUNERAL HOME
2022 Lake St. WEbster 20L2
Furnished Apt., 3 rooms, private
bath, 2617 Miami St., WE. 3663.
LAUNDRIES & CLEANERS
EDHOLM & SHERMAN
2401 North 24th WE. 6066
2324 North 24th St. WE. 1029
MEN! WOMEN! *USE YOUB
CRJSDIT to get all the stylish
new apparel you need. Great
values. Enjoy terms made to
order for you. Peoples Store,
109 South 16th St.
Front Room, modern WE. 1024.
FOR RENT—A four room Apt.
An Apt. for Rent, WE. 2366
For Rent, 2 apts. WE. 2737.
Furnished Apts., 2 rooms, $3.50—
3 rooms $4.50. Utilities paid, JA.
7 Room House—Pacific Street.
$12.00 perr month. Phone JA5033.
Fine, clean reconditioned cloth
ing, furniture, and shoes, Good
will, 1013 North 16th. Purchases
at Goodwill make jobs for needy.”
A-B BUFFET, 1616 N. 24th StT
at Popular Prices
Courteous Service at all Times
CRANKY month ?
Then Read why
Lydia E. Pinkham’s
Vegetable Compound Is
Some women suffer severe monthly
pain (cramps, backache, headache) due
to female functional disorders while
other's nerves tend to become upset and
they get cross, restless and moody.
So why not take Lydia E. Pinkham's
Vegetable Compound made especially
to help tired, run-down, nervous wom
en to go smiling thru “difficult days.’*
Pinkham’s Compound contains no opi
ates or habit-forming ingredients. It
is made from nature’s own beneficial
roots and herbs—each with its own
special purpose to HELP WOMEN.
Famous for over 60 years—Pinkham’s
Compound is the best known and one
of the most effective “woman’s” tonics
obtainable. Try it l
- I. C. C. <*. for N. £.
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