THE OMAHA GUIDE
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**A11 news Copy if Churches and all Organi
zations must be in our office not later than
5:00 p. m. Monday for current issue. All adver
tising Copy or Paul Articles not Inter than
Wednesday noon, preceeding date ®f issue, to
insure publication.
Race prejudice must go. 'I he Fatherhood of
and <h>* Brotherhood of Man mnst prevail.
These are the only principles which will >*and
the acid test of good. ___
____________— - —*
Paut uamett, foreman; James fl Williams,
Jqjnes E. Seay, Linotype operators, pressmen.
Published Every Saturday at 24*8-20 Grant St.
Omaha, Nebraska
Phone WEbster 1517
'Entered as Second Class .Walter March 15, 1927,
at the Post Oil ice t»t Omaha, Nebr., under
Act of Congress of March 3, 1879.___
editorials
PILGRIM BENEVOLENT SOCIETY
Prior to May 2, 1898, Solomon W.
Walker, ne w President of The Pilgrim
Health and Life Insurance Company,
who was at one time a mere youth,
working as a delivery boy for a gro
cery store, had made inquiries as to the
reason why there were no Negroes col
lecting the premiums paid by Negroes
to the numerous Nordic-managed in
surance companies then operating in
Augusta, Ga. He learned that- it w as
considered all but impossible foi Ne
groes to handle well a white-collar
job. But yiou-ng Walker felt differently,
an*!, after learning surreptitiously
from white agents wrhat he felt would
be fundamental in founding a venture
of his own, he soon stimulated the im
agination of other serious-minded
youth and launched on May 2, 1898,
what wras then known as The Pilgrim
Benevolent Society, under a Richmond
County charter. This charter cost $25
and was paid for on the installment
plan out bf the meagre earnings of
young Walker, still working as a
delivery boy. Along with Mr. Walker
in these courage-testing, pioneering
days were the other founders, who
were: W. S. Hornsby, who is now’ First
Vice President and General Manager,
in which latter capacity he has ably
served since the Company’s humble
beginning; the late T. J. Walker broth
er of S. W. Walker, who served as Sec
retary-Treasurer from the beginning
of the Company until his death in De
cember, 1936; J. C. Collier, M. D.; the
late Rev. T. J. Hornsby, father of W. S.
Hornsby, who wras the company’s first
President and who was a stabilizing in
fluence and moral support to the young
business pioneers. ■ • * * .flf,
Rapid Growth
i
From these humble beginnings Ine
Pilgrim Health and Life Insurance
Company has risen to its present place
of high esteem in the field of life insur
ance. In 1905, upon depositing $5,000
in the Georgia State Treasury, The
Pilgrim Benevolent Society blossomed
into The Pilgrim Health and Life In
surance Company. Several smaller
companies and societies cast their lot
with Pilgrim, feeling that in union
there is strength. In 1930 the Ordinary
Department was added and Pilgrim be
came an Old Line Legal Reserve Life
Insurance Company. Any reputable
banker or accountant, after analyzing
the financial statement of the compa
ny, will attest to the company’s safety
and security. The Pilgrim boasts to
tal assets, $908,936.55; capital and sur
plus, $159,788.84; stocks and bonds,
$761,884.62; income for 1938, $1,027,
103.06; number of employes, 511, send
operates in Georgia, Alabama, and
South Carolina.
The Augusta branch office, under S.
M. Jenkins, district manage* is offer
ing to its personnel two free trips to
the New York World’s Fair with all
expenses paid, as prizes in a 41#t anni
versary contest July 24, the last week
of the contest, The Pilgrim Home Off
ice will hold “Open House” at which
time all policyholders and friends of the
company are invited to visit and in
spect the buildings and the type of
work being done. There will be a souv
enirs for each visitor. The home office
is located at the corner of Marbury
and. Gwinnett streets.
GARDEN PROVENDER
This is the season of the year when
the home gardner is living like a king,
if his efforts turned out even fairly
successful. There is nothing that can
compare to fresh garden vegetables,
transferred from the soil to the table
in an hour or two. Beside these gastro
nofnic delig-hts the most complicated
concoctions of world-famous chefs in
the great hostelries must take second
place.
There is something lacking in a veg
etable that has been plucked one or
more days before it reposes on the din
ing table. Refrigeration cannot save
its fresh savor and for all the differ
ence it might as well have been canned
twelvemonths ago.
But what can rival peas, adishes on
ions, corn on the cob, lettuce, beans,
tomatoes and a dozen other garden del
icacies placed before an expectant fam
ily in less time than it would take to
cart the commercial article home? Here
is where the home gardeners revel in
the keen satisfaction of a job well done.
A man who can provide food like this
for his own table, with his own hands,
is not wfholly dependent upon a pater
nalistic Government for his future. In
him lingers the spirit of the pioneer
American, who was sufficient unto
himself and would have helped to cut
down any cunning politician who of
fered him “security” at the price of his
liberty.
i -OUu
FAMILY CASH
Forty-one per cent of the wealth of
the United States is in the hands of
women, financial statisticians estimate.
This includes real estate, stocks, bonds
and cash in bank.
Theoretically, then, 59 per cent of the
wealth is owned by men. Theoretical
ly is used advisedly, for if pay checks
issued to husbands and bank accounts
in their names were credited to the
wives who really control them, the per
centages would be reversed'.
Poor maul He is in a sorrier condi
tion than the figures indicate, discon
certing as they are, How far off is
the time when husbands will be argu
ing indignantly with their wives for a
generous allowance, instead of doling
money out to their wives in grudging
spirit? SOT 11 * "
Uxorial reaction to this possibility is
that it would serve the “old tightwad”
good. The housewife’s chronic com
plaint is that man will never learn that
it takes more than cigar mone> to op
erate the house.
No doubt modern conditions have cre
ated new1 causes for domestic strife
and divorces, but the good old reliable
home-wrecker is the inadequate domes
tic budget and the “provider” who de
mands choice cuts on pin money.
-0O0
LAUGH!
When the laugh is on you, laugh with
the rest or some passing student of
science will put you down as being of
no intelligence; that is if he belongs to
the same school of thought as Profes
sor Gaum, of Rutgers College.
According to this school, the ability
to laugh at oneself is proof of intelli
gence. Not all who laugh at them
selves are intelligent, mark you, but
none who can’t are.
Hen' is a test which pretty definite
ly fixes the mental caliber of the poli
ticians. No politician can laugh at him
self, although all, when they do not
have the taxpayers gnashing their
teeth, have the populace doubled up
with laughter. There is nothing so
funny as a man possessed of an exag
gerated sense 6f his own importance,
infallibility and indispensability.
It is the intelligent thing to laugh if
you slip on a banana peel or push your
eye into a door and survive, unless per
chance your friends can get a good
laugh out of your embarrassment and
agony. Of course, slipping on a ba
nana peel and running into doors are
not very intelligent things to do.
- —— v/ vy -1
Vacationing1 Traveling some distance
from home to work harder than usual
without pay.
Another way to overcome insomnia is
to eat a heavy lunch and have the boss
leave for the afternoon.
It seems that races living on fish and
the organs of land animals have the
best teeth, but what good are they.
“A great drouth is predicted for
the year 1966.” We have every confi
dence that Mr. Roosevelt will have a
plan when the time comes.
Imagination ruins you. If you can
lick the world in your day dreams,
there is no incentive to lick it any other
way.
The mere outbreak of war would
be the last of Hitler, says a dreamer.
The question is whether Adolph will
see it through to the bitter beginning.
Psychiatrists who look over Tony
Galento seem vague as to their find
ings. Recalling psychologist, hired by
a big league nine to study one of its
pitching stars. After six months he had
found nothing on which to work.
-0O0
DEATHS DOWN
•
The fact, announced by the Census
Bureau, that the national death rate
last year, 10.6 per 1,000, was the low
est in the country’s history is good
news, of course.
One must recognize, however, that
some of the factors contributing to the
happy result were derived in various
ways from depressed business condi
tions and therefore are temporary. Re
duced driving in bad times may lower
the auto death rate, fbr example, and
reduced exposure on account of unem
ployment lowers the pneumonia toll
amiong outdoor workers. In other more
obscure wr(ys also, bad business im
proves health, temporarily. There has
been a definite relationship between
business volume and the death rate
throughout the depression years.
Thus the fact that 19-38’s death
rate was very low attests, in part, only
that the year was one of poor busin
ess.
That definite gains were made for
longevity, nevertheless, is evident in
the circumstance that 1938’s rate was
lower even than that of 1933, an incom
parably worse business year. The 1933
rate of 10.7 per 1,000 had been the
previous record low.
One factor responsible for the
1988 record is a source of deep satis
faction. This was the further lowering
of the mortality rate for infants, which
also set a new all time record. In some
part it may be supposed the saving of
infant lives als® must be traced to the
depression with its intensification of
serial service work among the very
poor.
PLAYING INTENSELY
An ever changing panorama is
America at pk$\ Thre role of fashion
is nowhere revealed more clearly than
in the changing recreational activities
of the masses.
While the opportunities for play of
other generations seem decidedly limi
ted in comparison with those of today
mo generation of America was ever
too busy or too puritanical to play. And
in fair weather or foul we will always
be a play loving people.
Examine' our play history. Bair
baiting, dog fighting to cock fighting,
to boxing, to prizefighting. Whist to
auction, to contract. From the horse
to the bicycle, to the ai tomobile and
back to the horse again. Baseball and
football and golf have have had an
evolutic n all their own. Tennis has
been with us a long time.
The main difference between re
creation in the United Staten and re
creatien in other countries in the mul
tiplicity of games, sports, amusements
and diversions widely available to all
classes of Americans. More than any
other people we like variety and novel
ty. Without deserting the old standbys
Yes, laughter is a good medicine.
But if you can laugh, you don’t need
the public is quick to take up anything
new in the way cf recreating and
amusement and just as quick to drop
the passing fad.
__aHa
Patient Advertising—
Same business ccfncerris like the
idea of upending a lot of mtney all
at once on advertising and thin they
retire from public view, and r^ake no
effort tc reach the public for a long
time. .
A big splurge in advertising once
in a while helps out a lot. But (he most
effective advertising is the regular
kind that has something new to say
to the public every few days. When a
store reminds the public that it is
doing business and is alert and awake,
it has accomplised the first purpose of
advertising.
If a concern doen some advertising
regularly, even if it is not much, the
public is eonstanly reminded iof its
service, and that ccncern is going to
get business.
---01,0
“TAKE IT EASY”
We may as well make up rrsr minds
that the heated term is with us. A good
thing to remember is that it isn’t any
hotter for us than for other folks. We
had a pretty comfortable June, all
things considered and so, as the mer
cury soars and there is a growing ten
dency to irritation over little things,
this is a fine time to practice forebear
ance. -
In this connection the philsophy of
the little old lady who fairly exuded
joy at times when ethers were out of
sorts could be brought to bear. Asked
how she did it, she declared she was
daily fortified by “the Biblical prom
ises.” Pressed to name the one which
she leaned most heavily, she beamed:
“Grin and bear it!”
————oOd—
But telling it all in the first para
graph doesn’t save the reader’s time
if he must read it three times to find
out what it means.
An Old Timer is one who can re
member when Fourth of July firecrac
kers killed as many celebrators as
automobiles now do in an off day.
A man isn’t old until he begins to
realize that another day’s delay doesn’t
matter.
Easy way to fail: Spend your time
stead of a way to deserve it.
