The Omaha guide. (Omaha, Neb.) 1927-19??, January 21, 1939, City Edition, Page Two, Image 2
WOMEN’S DEPARTMENTAL PAGE Kb Hazel L. Griggs for AVI’ Mid-Winter Pickups Tremendously exciting are the new prints now being colorfully shown in the smartest shops. Splash and bright, fchpy are just tho thing to add a lift lo your mid winter wardrobe, and w 11 carry you over into Spring very nicely. Fash'on themes for Spring indi cate a lavish use of these prints with infinite variety as to color and style. Florals and paisleys vie with one another for honors, but either will serve as a very smart addition to milady’s wardrobe. Fushit shades continue to be popular and serve as backgrounds for many of the most attractico prints. Gray and wino are al.-o favored ground co lors, Shirring, tuckins, small pla ts flared skirts, high waistlines and fitted hiplines arc used in mak ng up these prints, and these femin ino touches are important and at tractive details. Ono dress, especially fetching, LOANS WE BUY OLD GOLD WATCH & JEWELRY REPAIR ING WE LOAN MONEY ON EVERYTHING GROSS JEWELRY & LOAN CO. -CLOTHING Corner 241 h & ERSKINE 2414 NORTH 24th ST. OMAHA, NEBR. Try.. Herman's Market First HERMAN FRIEDLANOER PROPRIETOR 24th Lake St. WE.5444 I Use, fur a. royal blue, green ant ! yellow in itB print. It 1i»h a V j nockline, three quarter length | sleeves,"and fokls falling from ga | tbers at the shoulders to give top | fullness. This softness at the top j of the silhouette is a new fashion : note, and shoulderg are neatly j draped on tailored and fussier dresses alike. Another mid-w.nter pickup is patent leather which gleams bright on the fashion horizon for spring, in it s highlights, it is one of the freshest, new accents to wear with early prints, and is found in nar row b its, shoes and handbags. Still another mid-season fresh ener is a new hat of s'ninig straw ibarid, ribbon or veil-trimmed, and if you would be very new, match your gloves to your veil. The newest color twins come n thrill ing, new fashion shades hyacinth blue, geranium, magenta and sea green. Other miscellaneous, mid winter pickups include feminine, frilly white neckwear, fancy belts worn with plain wool dresses, and dec orative jewelry in bubble, shell and flower motifs. This jewelry is as light a's air and can be worn by threes or fours on one wrist or in any color mixtures to chime in with your costume. -_ 0O0 FASHIONS Ily Juliu Sanford Suits are the latest thing in late winter and early spring fashions. You can wear them under your furs and later on with nia‘ching or contrasting accessories by them selves The favorite colors seem o bo navy, black and oxford, with stripes and grey close runner ups. Than of course there are tue col ors, turquois, bergundy and win". There are the solid color or all ono color suits and the suits with tho solid colored Shetland skirts with the new plaid or checked tweed jackets, with built of notch ed. tops for those fashionable “di minished wasitlines." Than there am those thrilling new fashions | that are actually months ahead1 of chic and new "little girl" styles. They are the new hand knit suits. Ono of these of particular loveli ness is knitted in two tones of blue from Bucillas, the new tweed knit. Tt is made in three pieces. The skirt is styled to slendarizc the figure, and the knitting is iit>t>ed. Tho blouse is in sky blue with a small front panel of medium blue which matches the skirt. The cape U sky blue with medium blue button at the soldier fashion neck line. -—0O0 WHAT EVERY DRAB HAIRED WOMAN SHOULD KNOW • m .To F!nd Romance You Must Look Your Loveliest... Color Your Hair With Godelroy’s Larieuse IE you worried because your hair is losing its color? Has the appearance of gray brought you loneliness ... a constant fear of losing your popularity — your sweetheart — your job? There are many reasons why you should be concerned, especially if your hair has prematurely lost its color. For gray hair is considered a badge of advancing age — a sure indication that you're getting along in years. Is there anything you can do about it? Definitely yes.' You can hide every gray hair—have hair that is richly and evenly colored, soft, fluffy,lustrous and natural looking —with a single application of Godc froy's Larieuse, the quick-acting, easy-to-use hair coloring. It will not rub off or wash out. Neither is it affected by permanent waves or the use of hot irons. Choice of 18 colors, including jet-black, black or brown. Get Larieuse from your druggist or beauty shop. Color your hair— see how much more lovely you can be. » Larlauso Shampoo . . . produces a remarkably cleansing shampoo which leaves the hair soft and fluffy. Larlauso Stain Romavor ... removes hair dye stains from hands,forehead and scalp. Will not affect color of hair. ■J MNfMn II yoyr doalor dmm not kgy* ** . HAI# COLOIINC • *■. ... «6}7lahML,^(}vrniruj. BEflUTlJ>ROmflnCt‘ The larieuse Beauty Foundation was established by the Godcfroy Manufacturing Company to study methods of preserving women's natural beauty, and to make the results of this research available to the public. •‘SWEET SIXTEEN” A Column for You Alone The time hns come, I think, for the teen-age girl to come Into her share of the limelight. We've con cerned ourselves with the woman of i forty, the housewife, the working girl, and the thirty-year-old, but i “sweet sixteen” has been left to glean such hints us she needs from 1 them. So we wilt devote this ! column entirely to her. Your Charms Are Natural Many years ago someone gave me ! this bit of advice which I am going to pass on to you. Just because you are In high-school now or pos sibly even on the verge of graduat ing and are allowed to go out at night and have "real dates,” don’t imitate your elders too much. There’s time enough to be "grown ! up." Your youth is your biggest drawing card, if you will only real ize it. Don't cover your fresh young skin with thick coatings of make up. A light dusting of powder and a faint tracing of lipstick should he sufficient to set off your youthful charms. Wait until you ure a little older to use mascara and eye shadow. Your eyes are clear and sparkling enough without artificial aids. Now is the time to build up lmhtts of cleanliness and beauty which will serve you well in later years. Make it a rule never to let stale make-up clog your pores. Always cleanse your skin thoroughly before “doing your face over.” And never, never go to bed without first removing [ your make-up. One good cream should he sufficient for the teen-age girl, both for cleansing and lubri cating. Start Your Routine N <w Start taking rare of your hands now. Get a good hand-lotion to keep them smooth and soft. Scrub them thoroughly with a nail brush. File your nails with an emory board rnther than with a steel file. And If you use colored polishes, pule shades are more youthful and ap propriate for the school girl than the brighter shades. Set aside a special time to brush your huir and stick to It. If you keep at it faithfully, it will become a habit that will stny with you through the years and rcwurd you with healthy shining hair. Watch your diet. The growing girl has a tendency to prefer sweets and starches to the exclusion of all else. Eat plenty of fresh fruits and vegetables und drink lots of water. Proper diet can become us much a habit as anything else. And get at least eight hours sleep. Everything seems so new and ex eitlng when you ore sixteen that it is hard to waste time sleeping. Blit actually It is time well spent. You can’t burn the candle at both ends and expect to remain nlways fresh and charming. Try to be sensible. ! Remember, if you take care of your-1 self, you will stay young and lovely much longer. What are your beauty prob lems? Write Marie Downing, Larieuse Beauty Foundation, Room 521 — 319 North Fourth St., St. Louis, Mo., and she will be glad to answer them. Be sure to enclose a self-addressed stamped envelope. i NOTF:—Your question will be analyzed free fh this column only when you include a clipping of this column and sign your full name. birthdate and correct address to your letter. For a "Private Reply”... send only 25c and a stamped envelope for my latest ASTROLOGY RFADING covering your birthdate; also a free letter af advice analyzing three_ Questions. Explain your problems clearly and con* line your questions to those within the scope of logical reasoning. — Send Youh Lettes To — ABBE’ WALLACE, P. O. BOX 11, ATLANTA, GA* MY NEW 1939 ASTROLOGY READINGS ARE READY T. T.—I have had some money owed to me for the past two years and I am entering a sa t for some. Please tell me if I will win the easo and get my money? Ans: It is indicated that you are going to win your law suit, but I fear you have some difficulty collecting the money after the case is won. In t'me you will be able to get the matter settled to your sat isfaction. C, L. M.—There is a man down! south and he stays on my mind at all times. Seems life© I want to marry him but I don’t know what to do. The one I am with now doesn’t care as much for me as the one in the south? Ans: Well, young lady is it perfectly natural fog all of us to want the very thing that is farthest from our reach. The man where you are located now does love you, but there is no way to be sure of the person in the south and you had better not rely on him. R.J.B. I have had one an a half years of college and have thought of going back to complete my edu cation if possible. Tell me what are my prospects and I am open for suggestions. Ans: After considering your case thoroughly, I favor a complete BUSINESS COURSE for you. Arrange to look into this field and get all the in formation you can, as I think you would be better qualified j i 1 i | i i i \ I I ! I | in the business world than as a teacher. Ii. C. U.—I want to know if the boy 1 am associated with now will ever marry me and does he really lovo me ? Ans: The young man is fond of you, but his love isn’t as sincere as you had hoped it would be. No, marriage isn’t going to take place between you two A marriage will be yours in a couple of years. A H. F. My husband has been lick all this year and continues to grow worse. He is 80 years old and 5 different doctors have Look ed him over. Pour of the doctors wish to operate on him and the other says he can cure him without it. Tell me what to do? Ans: Your problem is one that has to be decided by mem bers of your family, but it should bo decided at once. If all four doctors agree on the same diagnosis then four peo ple's word usually proves bet ter than just one persons word. Get the family together and decide this question for if you do not, it will be too late. I. L.—Please inform me as to whether by husband will ever stop getting drunk, and if so, how long will it be? Ans: His one great weak ness is his desire for whiskey and he will not stop over night. I feel that you could handle him better if you were to try to make him become moderate in his drinking instead of try ing to stop him altogether. A change for the better will take place. P. L—Does this boy truly love me and will we ever marry? Ans: He is just about as crazy about you as you are of him. But he doesn't have the money to buy a marriage li cense It's very likeiy that he can arrange this nutter before the middle tS ittuntr. r{ MERCEDES GILBERT, New" York author, w.hose recent book, “Aunt Saras’ Wooden God,” won her coveted Blanche Edwards award of Sigma Gamma Rlio boule j) held in Houston recently. This award is given yearly to the out standing soror. (ANP) MISS IDA L. JACKSON Oakland, California, High school teachef and former Grand Basileus of trie Alpha Kappa Alpha Sorority, whose ad dress at the A.K.A. Boulc Ban buet in Detroit last week is being ha led as pointing to new heights for Sorority women. Miss Jackson initiated the fa mous Mississippi Health project and has served at dean of women at Tuskegee Institute. (ANP) -—oOu— THE BEAUTY BOX By VERSIE WINSTON of Northside Beauty Shop (Continued from last Week) ((ROUGE” IN APPLYING rouge to the IDEAL OVAL FACE, do not bring the rouge too far in toward the nose, so that the face assumes a “pinched” expression. Do not fail | to blend the color out toward the temples to avoid having the rouge look artificial. The rouge should not extend lower on the face than the tip of the ear. To achieve a soft, flattering effect, the high point of color should follow the natural curve of the cheeks. PROPERLY APPLIED to the long narrow face, rouge can relieve the length and make the face ap peal- wider. Small dots of rouge are placed high under the eye and carried diagonally out to the hair line. The rcfjge is blended out over the temple with heaviest color kept high and a bit toward the outside of the face to give the il lusion of breath. The color is too long when it hag been properly rouged, a small dab of color >n the chin close to the month will tend to shorten it. Hollow cheeks are frequently a feature of the long face and clever application of rouge can do a great deal to give an iUusikm of full ness Place the rouge above the hollows, along the cheek bone on ly. Avoid rouging the hollows themselves because this will tend to emphasize the sunken effect. When a long, narrow face hag a long, thin nose, place a small col umn of rouge on the upper lip right under the nose. It .should be no wider than the natural inden tation and should, of Course be applied very lightly. The color be* [ ncath the nose breaks the long ex panse of whiteness and tends to shorten the appearance of the nose. Often a woman with a th'n face will brush her hair back of her ears but unless the coiffure is built out back of the ears this treatment may make the face ap pear even thinner. Rouge can add breadth in this case if a bit is applied to the tips of the ears. To bring a BROAD OR ROUND FACE closer to the oval ideal, | place the rouge rather near the j nose and the eyes. Blend it care fully in this area, but avoid spread ing the heaviest part of the color tco far out on the cheek bone?. Th'r adds width to the fare that is already <t^r broad. Y^>u can measure the proper width for the! rci.gc on the round face by plac ing three fingers perpendicularly, under the eyes. The rouge should! cover no more than the width of the finger and should remain with in these boundaries. Judgement must be used in all cases. If the nose as well as the fdco is broad, the rouge must not be brought too close to the sides of the nose or it will appear ven wider. Those with dark circles un der the eyes may think she cannot wear rouge. Rouge properly ap plied can actually minimize the circles. Bring the rouge far up un der the eyes so that there is no demarcation between the vouge and the darkened area. Likewise a re ceding chin may be brought for ward by a touch of rouge on the tip (Read next week THE CARE OF HANDS AND NAILS) -0O0-— fTHOUSANDS APPLY FOR UN EM PLOY MENT B ENEPIT Lincoln, Neb., Jan. 19_Unem ployment Compensation bene/it I claims were filed by 7,624 Nebras kans through twenty offices of the Nebraska State Employment Ser 'icu during the week ending Sat urday, January 7, according to of ficials of the State Department of Labor. Tuesday, January 3, was the first day that such claims could be fil ed Nebraska. Applicants for bene fits must serve a two-weeks’ wait ing period before serving the first week of unemployment for which they may receive benefits. Eligible claimants who filed claims laet week will not receive their first benefit check until some time dur ing tftve fourth week of January. Omaha led all offices in number of claims with 2,710 persons filing claims. Lincoln was second with 809 claims. Nebraskans now living in other states filed claims for benefits through State Employment Service offices of the state where they now reside. There were 111 of this typo of claim filed. Meanwhile 230 initial claims and 284 continued claims for benefits from other states were filed by per sons now residing in Nebraska who earned Unemplyoment Compensa tion credits in other states. These multi-stats claims will be forward ed by the local offices of the Ne braska State Employment Service directly to the states against whom the claims were filed. The first claimant in Omaha, an auto mechanic, age 37, secured em ployment with an Omaha automo bile company through the State Employment Service shortly after filing hb claim last Tuesday. He was eligible to receive benefits of $11.22 per week for six weeks, but will not receive them a.t present, due to the fact that he nows has employment. Robbin’s Pharmacy 2306 No. 241h St. YVE 1711 ^Scratching //RELIEVE ITCHING SKIN Gw/cA/y Even the most stubborn itching of eczema, blotches, pimples, athlete's foot, rashes anti other externally caused skin eruptions, quickly yields to pure, cooling, antiseptic, liquid D.D.D. PRESCRIPTION. Clear, grease less and stainless—dries fast. Its gentlo oils soothe the Irritation. Stops the most intense itching in a hurry. A 35c trial bot tle, at all drug stores, proves it—or your money back. Ask for O.D.D. Prescription. Call Us For MODERNIZATION Attics, Kitchens, Basements, Re roofing, Insulation, Re-siding. No Down Payment Easy Monthly Payments MICKLIN LUMBER CO. 19th & Nicholas Sts. JA. 5000 (Pictune ojj a LADY RUNNING ERRANDS American WOMEN have learned to let the tele phone run their errands. It saves them so much time, energy and expense. The United States has half the world's tele phones and the best and cheapest telephone service in the world. NORTHWESTERN BELL TELEPHONE COMPANY