The Omaha guide. (Omaha, Neb.) 1927-19??, September 10, 1938, Image 1
rmms/mami S3KSS5S333S Largest jm Negro Paper , - a *# m in Nebraska 'B'B Y full pages of ,_ Conics /JUSTICE/EQUALITY HEW TO THtIjNE\ every week Entered as Second Class Matter at Postoffice, Omaha. Nebraska- Omaha, Nebr., Saturday, Sept. 10, 1938 11|| Number Twenty-tWO THE LOW DOWN FROM HICKORY GROVE Anybody who ^ does not thinl H the women 1|| know what they aro doing, they | ' are barking up the wrong tree. And just because you see one worn-1 like a Cherokee, Jo*; Serra it is no sign they are all Chero kees. And what I got in mind about the women, it is this here organ ization they got down there in Suffern, N. Y. state,—the Wom en’s Rebellion. And any politician who thinks he has been fooling the women, and thinks the women do not know who is paying him his nice salary, he is none tod smart. He is like a pale boy coming in from behind the barn, and whistling, and with a notion his mother does not know he has been smokin’. W'omen, they just want decent Govt., and do not pay too much attention to windy politicians They are used to wind around home. But when they start house cleaning, they do not just dust things here and there.- They clean house. And boy, if I was in politics and the women got after me I would fold up my tent and take to the tall timber. Yours, with the low down, JO SERRA WORK ATTRACTS NATIONAL NOTE _/: -- ~-- \« DEPRESSION HITS WEDDINGS j IN MISSISSIPPI Jackson, Miss., Sept. 8 (ANP) — Apparently the “depression” has finally made its way into Mississi ppi for mariagcs among Negroes slightly more than half the state’s poulation, decreased from 17,689 for the last five months of 1936 to 15,145 for the same period in 1937 according to Dr. R. N. Whtifield, director of the state bureau of vi tal statistics. I v how to Get Into SPAIN—Maybe! . (by William Pickens for ANP) 0 Before I left for New York City on Aug. 10th, I promised the Med ical Bureaii and North American Committee, which is rendering hu manitarian aid to the Spanish Government, that I would go to Spain and look at their work and talk to leaders, and *ee the LoyaL ist front and try to understand what is going on,—and be able to say intelligent words about it all when I get back. And to Spain I am going—unless some thing stops me. As I write, I am still in Paris, - V-y but am planning to leave tomor row, Sunday, 21,—one week after getting into France. It is all at j my own expense, but I am going ' to carry out that promise: already I have a box of food. Food is scarce and hard to get in Spain,' even for one who is a guest of j those in authority. This box of food is to serve me, and to be giv-! en away to others But, how does one get into Spain in these crazy nationalist days ? First, my passport is marked not good for Spain. There (Continued on page 4) ' EDNA HEARD Only woman composer on Federal Theatre Pro jects whose work for West Coast drama units attracts national note. ..— —D- . Spencer Tracey’s Chauffer Visits Guide Jim Brown, chauffer and per. sonal attendant to Spencer Tracey famed screen star, was a visitor in thc Guide office Thursday after noon. Mr. Brown said he had been employed by the film star, Mr. Tracey for three years and that he enjoyed working for the star of ‘Boys Town” very much. Brown is staying with relatives in the Lovt Apt. while in Omaha he said he would return the star from New York to Hollywood within two weeks. •-o Negro Bricklayers Build Bennett Library Greensboro, N. C. Srpt. 8 (ANP) —Negro brick layers exclusively, are being used upon the new $100, 000 Thomas F- Holgate Library under construction here. The bulid ing which will be ready for occu pancy some time this fall is a gift of the General Education Board and will cost $100,000. Mr. and Mrs. Henry Pfeiffer of New York have endowed the library for main tenance ’at $100,000. DIES COMMITTEE URGED TO INVESTIGATE K. K. K. PLEDGES COMMITTEE TO IN VESTIGATE ALL FORMS OF UNAMERICANISM New York, Sept, 8—Calling at tention to the radio speech Aug 29 of Congressman Martin Dies in which he pledged his commit tee to investigate all forms of unAmerican aciltvitiea, the NAAC P. has renewed its suggestion, made originally June 8, that the committee probe into the Ku Kluv. Klan, the Black Legion ond similar organizations. 'The later, signed by Roy VVilk. ins, assist.aiilt secretary said: “It hns ben demonstrated that the activities of the above named organizations have stimulated di rectly and indirectly outburst of mob violence and lynching which aro contrary to American princip les, arid we fed sure that your Committee would be rendering a service to the country by expos ing these mo'oments.’' Observers of th(- Dies commit- j tee’s recent hearings saw a hint to the chairman to get at the bot tom of real unAmerican activities in this country that have been long taken for granted in the hist paragraph of the letter which said —.'‘As a matter of fact, it may very well be that a greater serv ice will be rendered by exposing I these movements than by pointing i out the unAmerican actions of so ; called alien groups-’’ Hieronymous, Sr. Killed by Hit-Run Auto Driver Vacations In Chicago MISS RUBY FISHER Home Demonstration Agent in Avoyelles and St,-I andry Parish es with headquarters at Bunkie, Louisiana, who spent her vacation in Chicago as house guest of Miss Louisa M- Fisher, 307 East 59th Street. During the annual 4 H Encamp ment held at Southern University in July, 4H Club girls from her parishes won first prize in com petitive skills. Miss Fisher ig a graduate in home economics from Southern University. (ANP)— Many of Us Wondered; Now We Know. . . »_ ^ SHEPARD RETAINS GOLF TITLE BOYD GALLOWAY WIN FIRST PLACE IN SWOPE PARK FLIGHT; LESLIE SMITH C OPS NOVICE TITLE Kansas City, Sept. 6—Sam She pard, former Kansas Citian now residing in St. Louis, became per manent owner of the first place Labor Day Golf trophy here Mon day by virtue of his victory in the annual affair. Twice before a winner and de (Continued on page 8) K. K. K. LOST THOUSANDS OF VOTES FOR MCADOO Los Angeles, S'pt. 8 (ANP)— That thousands of votes, colored j and white, for William Gibbs Me-1 Adooo were lost by nlast minute coup from his bitter enemy, Pier, son M. Hall, was admitted by Mc Adoo’s staunchest supporters fol lowing last Tuesday’s election in California. This was the charge that the senator had been and still may be a member of the hated Ku Klux Klan. A well r.orn member ship card with his name still plain ly engraved upon it caused the specators to gasp in amazement (Continued on Page Eight) I T Solomon Hieronymous, 2825, No. 28th A'e. father of Preston Hier onymous owner of the Northside Transfer and 4 oth*>r children was killed instantly Wed. P. M. when hit by an auto at Florence Blvd. and lfinney, Sts. The senior Mr, Hieronymous who was 84 yrs old was returning from an east Omaha spring, at the foot of Bin ney St. where he went daily to get a bottle of spring water, at the time of the accident. Police said the hit-run car was gqing south on the Boulevard when | it hit the veteran Omahan as he I was crossing on the north side of Binney, his body wa3 carried al most fifty feet. About two hours after thc ac cidents police received a telephone call from a Millard resident saying an Omaha driver had stopped his car in his driveway and was a sleep outside on the ground. Po lice officers tooks the driver and car to the police station. The ear had a damaged fender and hood and a broken headlight lens, po_ lice said. The driver was quoted a« saying that he didn’t remem ber any accident. Depgty County Attorney Fitzgerald said three charges would be filed against him Thursday; Manslaughter; causing death while under the influence of liquor and leaving the scene of an accident. Mr. Heironymous had lived in Omaha for 49 years and was a retired employee of the Chicago Northwestern R. jt. and a member of the St. John AMR Church. He ip survived by two sons, Preston and James, Omaha; three daugh ters; Vinney and Nora, both of Omaha and Jenny, Pleasant Point Me. The body is at the Myers fun eral home, burial arrangements will bp made when his daughter, from Maine arrives. ———o Bomb Explodes In Doctor's Yard HURLERS MISS THEIR MARK Cleveland, Sept. 8 (By Clarence L. Simmons for ANP)—An ear splitting explosion shattered the stillness of the night as a misdi rected bomb narrowly missed bringing death to the family and several friends of Dr. L. O. Baum gardner, well known surgeon, at his home in Wilmer road in Cleve (Continued on Page Eight) PRES PRAISED FOR EXTEND ING SECURITY ACT - THE HOME WORKER ANEb FARM HAND TO BE INCLUD ED _ f New York, Sept. 8—President Roosevelt was praised this week for his action in calling a confer; cnco to explore ways and nteuna of extending the Social Security Act to include domestics and farm workers. In a letter addressed to th* chief executive at the Whit* House, the National Association for tho Advancement of Colored People expressed pleasure over the disclosure that the President'* calling of the conference insure* the fact that “definite action is to bo taken, looking toward tho broadening of the Social Security Act to include all those who need its protection." Pointing out to Mr. Roosevelt the real aid to colored people that extension of the Act will afford, th0 letter, which was signed by (Continued on page 8) n Late Huey Long’s Cook Is Honored On Senator’s Birth Anniversary New Orleans, Sept. 8 (By Ro bert McKinney for ANP)—A mild mannered, neutral brown woman, Miss Louise Wise, was liguaBy honored on the Kingfish’s birth day and in his mansion on Tuesday when Curator James J. A. Fortier mado her a guide to visitor3 «nd supervisor of all workmen around the house, which the state has bought as a free museum. Miss Wise formerly worked in the Huey P. Long domicile as cook and maid to Mrs. Long. The celebration was witnessed by several bundl'd friends of the late senator who milled around Miss Wise throughput th® day1 because “she knows more about the senator than anyone in Louisi ana.” They praised her loudly and cheerfully. Mr. Fortier said he selected the personable Miss Wise so as “to give a final, authentic touch to the building because she knew the Senator's ways of living and the way tho house was managed so well, we felt that Louise would be considerable help in the operation. The New Orleans, a white daily carried this statement and a pic turo of Miss Wise on its front page, also her statement, “I am so happy." | BUYERS’ GUIDE by Clarence H. Peacock | When the Colored People of this country learn to use the vast hidden economic power the have, they can whip into line those companies and or ganizations who do not desire to ac cord the Negro a right to live and sur vive in the economic life of this nation. All Colored Americans must cooperate in the use of their purchasing power to gain new employment opportunit ies for the race. Colored consumers spend many hundred thousands of dollars a year in their purchase of soap and soap powders. Negroes constitute one tenth of the total population of the United States, yet they buy 35% of all the soap sold in this country. 75% of the laundresses (commercial laundries excluded) in America are Colored. Four of the larger soap manufact u,rers spent $12,000,000 to advertise their products for one year. From my own observation, not one of these man ufacturers found it necessary to spend any of this amount in the Negro press. , In 1936 these companies spent the following amounts for advertising. 1. The Proctor and Gamble Co., manufacturers of P&G Soap, Chipso, Ivory Soap, Ivory Flakes and Ivory Snow spent $5,876,146 for advertising. 2. The Colgate Palmolive-Peet Company, manufacturers of Palm Ol ive Soap, Cashmere Bouquet Soap, Su per Suds and Concentrated Super Sutds spent $2,,69,577 for advertising. 3. The Lever Brothers Company manufacturers of Lux, Rinso and Life buoy Soap, spent $2,803,603 for adver tising. 4. The Pels Company, manufac turers of Pels Naptha Soap and Chips spent $480,71, for advertising. If these soap manufacturers had spent only 1% of their advertising in the Colored newspapers, the income of these papers would have been greater by $121,300 in that year. These new advertisers would have had to employ Colored salesmen to back up their ad vertisements and to promote the sale of their products in this market. The increased revenue of $121,300 would enable the Colored newspapers to give employment for one [year to seventy five or more Colored youths. About ten years ago the Lever Brothers Company made a bid for Colored patronage by advertising the merits of their poducts in the Colored newspapers. They employed Colored : j lecturers and participated in Colored I cooking schools. This company is I . still enjoying a considerable amount of Colored patronage. Every Colored housewife is art im portant buyer of soap and soap pow ders, for the use of her owrn home. Those who do domestic and laundry work are also important buyers as they exert considerable influence re graing the brands bought in the hom es of their w hite employers. Patronize your Colored newspa pers, watch their advertisements, so that you can do your part by buying only those brands that are advertised in your papers. By spending your' money with those companies that in vite your patronage, you will derive direct benefits through the increased employment opportunities for the race.