f .. ■ " ' '* ' ;v ' ' * ** ' " 1 STARTLING FACTS II 30,000 OF THE CONSUMING PUBLIC IN THE METROPOLITAN AREA READ THE ACCREDITED FIGURES OF 16.300 NEGROES ARE ABOUT CORRECT FOR THIS METROPOLITAN AREA, THAT IS, OMAHA PROPER THESE FACTS HAVE BEEN CAREFULLY COMPUTED The Averase Expenditure Per Person, Daily is $1.25. The Total Daily Expenditure Is About $22,867.00. Making the Annual Expenditure of $8,346,455.00. The Women and Misses of Our Group Require $701,102.22. Clothing and shoes for the Children, yearly totals of $500,787.30 In OmahrV^lone, the 4,800 Families Spend Annually for Bread $225,497.00 More thaaj4250,393.65 is Spent in Omaha for Furniture. THE ABOVE ITEMS ARE A SELECTED FEW OF THE MANY NECESSITIES, COMMODI TIES AND LUXURIES CONSUMED IN THIS V;AST EXPENDITURE. 4 k -1 3 WHICH ALSO INCLUDES Automobiles Automobile Accessories Bakeries Candy and Soft Drinks Cigars and Tobacco iv Confection* Construction and Building Materia! Drugs Wholesale and Retail Dry Goods Electrical Appliances ^ i ■ Groceries, Meats, Foods, Wholesale and Retail Hardware Appliances Jewelry Men’s Apparel Musical Instruments Notions Novelties and Toys Radios Shoes ' 1 Stationery and Office Supplies THE REQUIREMENTS OF OUR LADIES FOR TOILET PREPARATIONS EX CEED $100,000 These Include Many Kinds of Hair Boa utifiers, Massage Creams, Powders, Rouge, Lip Stick, Eye-brow Beautifiers, Perfumes, Toilet Waters, Talcum and Body Sachets and Manicuring Preparations. ■ i, , •• THESE 16,000 CONSUMERS ARE SERVED BEST BY OMAHA’S ONE BIG WEEKLY NEWSPAPER THE OMAHA GUIDE WHAT DOES IT MEAN TO YOU Mr. Advertiser The Omaha Guide Covers This Metropolitan Area Like the Dew Covers the Morning. ADVERTISERS WHO USE THIS PAPER DO SO BECAUSE THEY ARK SURE OX REACHING OUR PEOPLE AND GETTING RESULTS THIS ATTESTS THE OMAHA GUIDE’S WEEKLY NEWSPAPER PULLING POWER PHONE OR WRITE OUR REPRESENTATIVE TO CALL The Omaha Guide Publishing Company THE Omaha Guide Goes Home, Is Read a ud Preserved and Referred to Constantly PHONE WEbster 1517—1518 2418-20 GRANT STREET