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About The Omaha guide. (Omaha, Neb.) 1927-19?? | View Entire Issue (Feb. 13, 1937)
30,000 OF THE CONSUMING PUBLIC IN THE
METROPOLITAN AREA READ
THE ACCREDITED FIGURES OF 16,500 NEGRO
ABOUT CORRECT FOR THIS METROPOLITAN
AREA, THAT IS, OMAHA PROPER
THESE FACTS HAVE BEEN CAREFULLY COMPUTED
The Average Expenditure Per Person, Daily is *1.25. The Total Daily Expenditure Is About
$22,867.00. Making the Annual Expenditure of $8,346,455.00.
The Women and Misses of Our Group Require $701,102.22.
Clothing and Shoes for the Children, yearly the sum of $600,787.30.
In Omaha Alone, the 4,800 Families Spend Annually for Bread $225,497,000.
More than $250,393.65 is Spent in Omaha for Furniture.
THE ABOVE ITEMS ARE A SELECTED FEW OF THE MANY NECESSITIES, COMMODI
TIES AND LUXURIES CONSUMED IN THIS V AST EPENDITURE.
OF THE $8,346,455.00
WHICH ALSO INCLUDES
Candy and Soft Drinks
Cigars and Tobacco
Construction and Building Materia!
Druggist Wholesale and Retail
Groceries, Meats, Foods,
Wholesale and Retail
Novelties and Toys
Stationery and Office Supplies
THE REQUIREMENTS OF OUR LAD IE S FOR TOILET PREPARATIONS EX
These Include Many Kinds of Hair Beautifiers, Massage Creams, Powders, Rouge,
Lip Stick, Eye-brow Beautifiers, Perfumes, Toilet Waters, Talcum and Body Sachets
and Manicuring Preparations. r
THESE 16,500 CONSUMER S ARE SERVED BEST BT
OMAHA’S ONE BIG WEZKLY NEWSPAPER
THE OMAHA GUIDE
WHAT DOES IT MEAN TO YOU
The Omaha Guide Covers This Metropolitan Area Like the Dew Covers the Morning.
ADVERTISERS WHO USE THIS PAPER DO SO BECAUSE THEY An.y, SURE OF
REACHING OUR PEOPLE AND GETTING RESULTS
THIS ATTESTS THE OMAHA GUIDE'S WEEKLY NEWSPAPER PULLING POWER
PHONE OR WRITE OUR R EPRESENTATTVE TO CALL
The Omaha Guide Publishing Company
THE Omaha Guide Goes Home, Is Read and Preserved and Referred to Constantly
PHONE WEbster 1517—1518 2418-20 GRANT STREET
PLATFORM OF T HE OMAHA GUIDE
Race prejudice must go. The Fatherhood of God and the Brother
hood of man must prevail. These are the only principles which will stand
the acid test of good citizenship in time of peace, war and death.
(1) We must have our pro-rata of emp'oyment in businesses to
which we give our patronage, such as grocery stores, laundries, furniture
stores, department stores and coal companies, in fact every concern which
we support. We must give our citizens the change to live respectably
We are tired of educating our children and permitting them to remain
economic slaves and enter into lives of shame.
(2) Our pro-rata of employment for the patronage to our public
corporations such as railroad companies, the street car company, the
Nebraska Power company, the Notrhwestern Bell Telephone company and
other establishments which we are forced to support by right of franchise.
Also our pro-rata of employment in return for the takes we pay in our city,
county, state and federal government.
(3) To encourage the establishment of a first class hospital that
we may get the best that here is in medical science from our doctors whom
we know to be nearest to us, also to encourage a high respect of them and
encourage more of our girls to take nurses training.
.4) An one hundred per cent deportment of our citizens in our
public or private places of business, especially on street cars .If we are to
be respected we must act respectably, especially in public places where we
are constantly before the public’s eye.
,5» A one hundred per cent membership in the Omaha branch of
the N. A. A. C. P. should be had to encourage the efforts put forth by the
founders of the organization and to assist the general office to establish a
five million dollar endowment fund to maintain operating expenses and to
further the principles of the N. A. A. C. P. All people of all races must be
educated up to a higher principle and a more thorough understanding of
inter-racial relationship that our country may in reality be a government
of the people, for the people and by the people, in whole and not in part.
(6) The re-establishment of the Christian Religion as Christ
taught it, for the uplifting of mankind, eliminating financial and per
sonal gain. A practical Christian religion, week days as well as Sunday.
An attitude toward our fellowman as a brother in order to establish a prin
ciple which will guide the destiny of each other’s children, our neighbor's
children today are our children tomorrow.
(7) Courteous treatment in all places of business and the enforce
ment of the State Civil right law.
(8) To encourage and assist in the establishment of the following
financial institutions near 24th and Lake streets: A building and Loan
association, a state bank, and, also, a first-class trust company for the
purpose of administering aid and assistance to our widows and children.
(9) To encourage he erection of a one hundred thousand dollar
Young Men’s Christian association building near 24th and Lake streets.
(10) To enlarge the Young Women’s Christian Association that it
may supply sufficient dormitory accommodations.
(11) To teach our citizens to live economically within their earn
ing capacity by printing in each issue a budget system for various salaries,
(12) To make Omaha a better city in which to live by inaugurating
a more cosmopolitan spirit among our American citizens.
(13) To put a stop to the Divorce Evil by passing a state law mak
ing the mistreatment of a wife or a husband by either of them a crimianl
offense to be decided by a jury, first offense, jail sentence of a short dura
tion, second offense one of longer duration, third offence from one to fivfe
years in the penitentiary. This, we believe, will make mer: and women
think before marrying.
(14) We must become owners of our city government by paying a
seemingly higher salary to those whom we employ to administer its af
fairs, a salary that will attract men of high caliber.
■ (1) Fight for a passage of the Dyer Anti Lynch bill and thus stop
the shameful lynching of American citizens.
(2) One of our citizens in the president’s cabinet.
(3) Federal control of the educational sysem that every child
must have a high school education. j
(4) Assist in the furtherence of recearch by our scientists and His
torians to prove that civilization was first founded in Africa.
(5) Establish a political influence which will bring about our pro
rata of higher appointments made by our chief executives.
(6) Stop graft in politics by passing a Federal Law making election
day a legal holiday and compelling every American citizen of voting age
to vote. I
(7) Prevent further wars by teaching the socalled white race that
it is high time for them to quit fooling themselves about white supremacy
with only three-tenths of this world’s population. They must be taught
that color is due to climatic conditions. They must be taught that seven
tenths of the world’s population is made up of darker races. They must
be taught that the rays of the sun that blazes upon the equator and turn
the skin brown do not effect the power of the brain any more than the
coldness of icy glaciers effect the brain of the white race; and that the
darker races will not continue to be crushed by a money mad fed. If tftfe
Fatherhood of God and the Brotherhood of man are not welded into the
hearts of this world’s famly now, by teaching the principles laid down by
our Saviour, it will be welded into the hearts of our children some day,
soon, on the bloodiest battlefield this world has ever known.
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