..EDIT ORIA.LS.\
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THE OMAHA GUIDE
Published Every Saturday at 2418-20 Grant Street,
Omaha. Nebnaaka
Phone*: WEbater 1617 or 1618
Entered as Second Class Matter March 16, 1927, at the Postoffice at
Omaha. Neb., underAct of Congress of March 3, 1879.
TERMS OF SUBSCRIPTION 32 00 PER YEAR
Race prejudice must go. The Fatherhood of God and the Brother
hood of Man must prevail. These are the only principles which will
■tand the nrid test of good.
All News Capy of Churches and all Organizations must be in our
affice not later tnnn 5:00 p. m. Monday for current issue. All Adver
tising Copy or Paid Articles not later than Wednesday noon, preceed
Ing date of issue, to insure publication.
ADVERTISING SELLS COMMODITIES
Before Thanksgiving this year, progressive food stores of
the country earrind on an aggressive turkey said* campaign.
More turkeys were sold than ever before, god at prices that
were attractive io eoe>urr.ei a* well as producers.
Kales methods varied somewhat in different localities—•
but the participating stores seemed to appreciate the value and
necessity of newspaper advertising. For example, here is an
excerpt from the report of one large chain (system: “News
paper advertising was carried in all the principal metropolitan
mul rural newspapers in our territory_Before our Thanks
giving demands had been filled there was decided scarcity of
turkeys of the top grade is our market.’’ Another group of
stores reported: “We have advertised turkey in approximate
ly 250 newspapers this week as well us 750,000 circulars which
were distributed to the consuming public’s hounds. Prduent in
dications are that we sold about 50 per cent more turkeys for
Thanksgiving this year than a year ago.’’
Newspapers have been a potent factor in other food sul'os
campaigns such as the recent beef and real drive. Similar
future campaigns of which the first will feature grapefruit—■
an* planned.
It is apparel^ that this is good husinesb all around—for the
farmer, for the merchant, for the newspaper and for the con
sumer. In the past, some retkjlers have attempted to eliminate
newspaper advertising—and they have usually found that it
wii^i the poorest kind of economy. “The paper’’—whether it
be daily oil- weekly—is a fixture of the American home and
finds an eager audience.
Food stores—chain or independent—which have not yet
joined in special selling campaigns would do well to take a leaf
from the book of the stores which have. Fay tho fanner a fair
price, charge the consumer a fair price, advertise extensively
—and consumption of commodities soars.
National political interest has naturally been focused on
Washington during the past pear. As a result, local govern
meuts have come in for oidy u modicum of attention.
in 1937, however, local politics will! l>e of vital importance.
During January, no less than 43 state legislatures will convene.
Before these legislatures will be many highly important
questions. One of those question is that, of relief—Federal ap
propriations for this purpose are grndiuilly being reduced, and
tremendous pressure will be brought on states to appropriate
funds to supplant lost Federal doll aim.
Only a handful of states have parsed laws to bring their
citizens under the Social Security Act. In the bulk of states
such lawn will be up for debate and considerable dissension is
in prospect.
Furthermore, in practically every state local problem of
more than ordinary significance will be an issue. The ques
tion of public economy and taxation is looming larger every
day—and the collection and disbursement of public funds is
being more closely scrutinized. In at least one state, Califor
nia, revision of the state constitution is considered.
Thus, during the next month or two, more, of the political
news in your newspapers will be given to state activities.
(
Loug debated has been the proposal that the President of
the United. States should be restriettd by law, to bult a single
term of six years' duration.
Prime argument in favor of the proposal is that under pre
sent conditions, Presidents are virtually forced to build polit
ical fences during their first term in an effort to assure their
re-election. The single term would stop that .long established
practice.
A bill to pa.vie the way for a Constitutional amendment
making the proposal the law of the land will probably be in
troduced in Congress.
Philadelphia, Jan. 2 (ANP)
Amused by the deaths of six Ne
groes and injuries to 14 others as
two tenement boluses collapsed here
last week, Mayor S. Davis Wilson
and other city officials have launch
ed a vigorous campaign to rid the
city of its slums and provide low
cost housing for those with small
incomes.
There are about 2,000 buildings
in both colored and whites sec
tions which are known collapsed.
Mayor Wlson ordered them razed
•within two wreeks and appointed a
committee of nine city officials to
take charge of the problem.
Mound Bayou, Miss., Jan. 2 (€)—
B. A. Gnticn was re-elected mayor
hero last week for the eighth time.
New York, Jan. 2 (0—1937 wil
start off with a bang at the Har
lem Apollo theatre, with the Brown
and White Revue, a cast of 75 of
the best in the vaudeville and musi
cal comedy stage.
Washington, Jan. 2 (C)—The
United Government Employees are
being backed by the NAACP in
their demand for increased pov, a
minimum annual wage of $1,500,
promotions and higher civil ser
vice ratings, and a court of appeals
with a colored member.
gl RETURNS TO POST
Dr. Aaron McMillan
I>r. Aaron M. McMillan, former
Nebraska State Representative, re
turned to his duties as medical
missionary and physician at the
Willis P. Pierce Memorial hos
pital, Galangue Angola, West Afri
ca after spending a year in the
states.
A SOUTHERN PASTIME
Nine Americans were lynched in j Mississippi during 1036.
Arkansas, Florida, Georgia and |
Mr. Harry Brown, 1848 No.
20th St. returned Wednesday,
Dvc. 2<5rd from Kansas City,
Mo., where he spent some six
days visiting relatives and fri
ends.
Bed Rivers, flash dancer with
Lloyd Hunter and Anna Mae
Winburn's orchestra returned
Monday from New York where
lie has been vacationing. He re
ports a wonderful time.
Mrs. A. R. Goodlett left Sun
day for Pensacola, Fla., where
she will visit her parents.
Mr. Tom Jones, son of Rev.
and Mrs. F. P. Jones, 2422 Ohio
St,, Wiberfoce Student, will
leave Saturday for Milwaukee,
Wis. From Milwaukee, he will
go to Wilberforce, Ohio, to re
sume his studies in Wilberforce
university.
DR. JAMES WELDON JOHNSON
Pittsburgh, Pa., Jan. 2 (ANP)—
The Urban League of Pittsburgh
presented Dr. James Weldon John
son last Sunday at the Trinity Ca
thedral in its Third Annlal Reli
gious Service, sponsored jointly by
tho league and the Trinity Cathed
ral.
In hs lecture, “Bearer of Gifts to
America” he presented the Negro
first as a test to American Demo
cracy and later pointed out the in
fluences that the Negro has welded
in American civilization. Ending
ho read “The, Creation from his
latest book, God’ Trombones. As a
special treat, the, Double Quartet
of tho Trinity Cathedral sang Dr.
Johnson’s Negro National Anthem,
“Lift Every Voice and Sing.”
DEAN SMITH GOING NORTH
Marshall, Tex., Dec. 19 (C)—
President Joseph J. Rhoades of
Bishop college has released Dean
-I. M. Smith of th School of Religion
to go to Chicago from January' 11th
to 29th to conduct a School of Mis
sions among all he churches of the
Northern Baptist Convention.
J
i DAILY NEWS OFFERS
SCHOLARSHIP TO HOWARD
UNIVERSITY
Washington, Jan. 2 (ANP)—The
Washington Daily News, one of the
Schiippo-Howard newspapers, is
this year offering two scholarships
I at Howard university to the two
! highest ranking high sdhool sentor, i
boy or grl. For several years this!
sort of opportunity has been spon-!
sored by the Washington Post.
The offer has the cooperation and
support of Howard university. Am
ong the other institutions included
in this opportunity offer are the
University of North Carolina, the
Univesity of Vrginia, Swarthmore
university and others.
ST. LOUIS BOYS CAPTAIN
LINCOLN UNI. TEAMS
Jefferson, Mo., Dec. 31 (ANP)—
Bill Campbell, star halfback on
Lincoln university (Mo.) elevens for
the past three years, was elected by
the letter men to lead the 1937 foot
ball team. Campbell hails from
Vashon high school of St. Louis
where he was all-state in both bas
ketball and football. Jodie Bailey,
diminutive forward, was elected
captain of this year’s basketball
team. Bailey also hails from Vas
hon high school, St. Louis.
BISHOP GREENE ASKS TO
ABOLISH NEEDLESS
DISTIRCTS
Morgan City, La., Jan 2. (By
Carrie V. Williams for ANP)—In
opening the recent series of the
Louisianian conferences of the Afrl
can Methodist Epscopal ihurch
Bshop S. L. Greene, of Little Rock,
Ark. and the presiding episcapate of
the Louisiana-Mississippj iuris
dictjon, declared for the abolish
ment of all useless presiding elder
districts and pastoral charges.
NEW AKRON SHERIFF
NAMES NEGRO AIDE
Akron, O., Bee. 2-1 (ANP)—Sher
iff-elect Walter O'Neil has just an
nounced the list of deputies he has
chosen to accompany him into office
on Jan. 3rd. Among them is Amos
Forman, colored Democrat, who
will be assigned as jailer along with
tnro white men.
*
THE DIGEST
By Floyd J. Calvin
I -—
The New Year
History turns a page. The white
races are still far in the lead. The
black race sufferd a tremendous set
back when Mussolini’s legions mar
ched, without opposition, on the
gates of Addis Ababa.
But now a new year dawns. What
will the Negro in this country do
in 1937?
There are many hopeful sign that
the Negro will achieve this year in
new fields—in new realms. Most im
portant among these is politics and
government. Until the Negro get
a real fhold on his government, he
will continue to be kicked and
knocked around. Until he can make
his strength felt in our system of
acquiring power through the popu
lar will, his best will remain the
footstool of (jhe. humblest of minor
ity and the majority group.
At the last election we saw signs
of a new awakening among tlhe Ne
gro populace. We saw arise a new
consciousness by the powers-that
be in the privy councils of the ma
jor parties.
Will the Negro follow up the tre
mendous gain in prestige which
came from him when Franklin D
Roosevelt Went back into office by
carrying 46 states?
There are signs that he will. Al
ready a meeting is being called in
Washington to consider and plan
for major improvements in Negro
life. Leaders from all walks will
gather and deliberate on the best
policies to pursue, the best methods
to use to get the maximum from an
admittedly sympathetic adminis
tration for the whole group.
And there is anotlher encourag
ing sign. The youth erf the land is
getting a chance not only to be
heard, but to help in the formula
tion and administration of poli
cies which affect the Negro nation
ally. A young man as advisor on
Negro affairs to the Secretary of
the Interior. A young man is laison
officer in the CCC organization for
colored enrollees. A young man is
Commissioner of Conciliation in the
Department of Labor. A compara
tively young man is spokesman for
the group in the Office of Educa
tion.
Let us all work hard and hope
for the best in ‘37, and, most likely
we will get very nearly what we
work and hope for.
Good Advice
President John W. Davis of West
Virginia State college called a con
ference on the Negro miner at his
school recently. According to the
minutes of the meeting, N. P.
Rhinehart, chief of the State De
partment of Mines, who was the
guest speaker said:
“You mast apply yourself to some
political thought. Cheap politics
will ruin the race. Qualified men
must be considered. The mechani
cal age will push out the man who
is not prepared. The rapid increase
in the output of coal mechanically
certainly means that it is now time
for us to begin making a study of
the situation. The machine at pre
I
sent is not reducing employment;
it does mean that tihe men are be
ing shifted to other jobs. The Negro
should get behind the race and put
men in positions who can do some
thing. Mine rescue work has been
neglected among Negroes. A Ne
gro should be given an opportunity
to take charge of a mine rescue
truck largely for the education it
affords. Mining is becoming a sci
entific work. First aid work is well
established among Negroes. A man
ual on mine rescue work will be
prepared and distributed in January
1937. A Negro instructor should be
appointed as a technical instructor.
Some suggestions are as follows:
Organize a course in mining to
be conducted at West Virginia State
college. Plan a worthwhile pro
gram in cooperative mine exten
sion work. Let me assure you that
the Department of Mines will be
with you in anything that you un
dertake to do in this connection.”
It was further brought out in
this meeting that while mining is
chief basis industry in West Vir
ginia, the Negro knows scientifical
ly a very little about the work and
should be trained in it. Courses in
geology are offered in Kimball
high school and more than one hun
dred boys have completed the min
ing courses.
In his talk to the miners, Presi
dent Davis sad: “Great danger con
fronts the Negro miners who re
present 47 per cent of the Negro
working population of our state.
Mining should be added to the co
operative extension program of
West Virginia State college. A re
quest has been made for West Vir
ginia State college for $50,000 to
revitalize the rural mining life of
the Negro. The amount has thus
far been cut to $30,000. The task
of giving our rural and mining ci
tizens a new lease on life is the
chief purpose of this program.”
“Mixed Marriages”
Not all troubles in mixed marri
ages come from the union of color
ed and wfhite.. In the January nu
mber of “Asia” appears an en
grossing article on “Mixed Marri
age,” by Pardee Lowe, with the
sub-title, “A Chinese Husband and
American Wife Are Put to Test.”
In this story appears descriptions
of many reactions and situations
with us when he says: “From in
fancy to young manhood I had lived
in an atmosphere poisoned with the
bitterest racial prejudices and an
tagonisms. Like the Jew n Germany
and the Negro in America, I came
of an unwanted, despised race.”
Again, the author says what ev
ery American Negro sooner or lat
er comes to know: “Do not think
that I overstress the horrors of
race prejudice. One cannot be indif
ferent to th6 sufferings of one’s
own people any more than one can
ignore a severe personal injury...”
Ajnd so we find that race pre
judice is heartrendering and heart
sickening, no matter whom it touch
es; and that we are not alone in
our grief.
IT’S TRUE! | N By Wiley Padan
Ccfcvt TVO VtARS Of ^
RESEAStH AIDED BY THE BRlTlS* ADMIRALTY. Ljf, ORIG
INAL 'BOUNTY* HAS BEEN REPRODUCED IN DETAIL BY
MGM AND 19 SAILING THE PA0HC AGAIN !
HBNW; HI MA'i WORKED A<T A LUMBERMAN . A
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Tie SAME LONDON FIRM VHIGH TAILORED '
CAPTAIN BLIGH'S UNIFORMS HjOvtAftS
£6Q MADE DUPLICATES Of THE ORIG
INALS FOR CHARLES LAUGHTON To'WEAR
au „, m hrst attracted attention
V-'N Hi PtAYED'S’ERGEANI QUIRT IN T+lE
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IN l«fc WJU d
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BROTHER,
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LAUGHTON,
JCffVCD IN WE WORLD VAR IN’
EMCJAND'S 24* DIVISION, 7*v
NORWAMKHIRES, AND VAS
GASSED IN RATWE !
KELLY MILLER
SAYS
ALFRED LANDON AT
THE WIT1TE HOUSE
The invitation of President Rpom
velt to his defeated rival to pay
him a visit at the White Hounn was
one of the most gracious acta in the
history of partisan politics. One hi
reminded of the gallant Fr.ndb
general Who generously &o jaU-d
the opposing army the pr.-rtfegn
of the first shot. During the brat of
the campaign one would have
thought that these two candidates
had put themselves beyond the pale
of ever speaking to each other again
It must be said, hoWe.ver, that the
abuse and villifieation was wholly
one-sided. Candidate Roosevelt, duly
mindful of tihe constraints of hia
official position, never once during
the campaign call any of he op
ponents by name. Let the heat and
friction of any campaign me suf
ficient thereunto.
From this act of Presidential
courtesy the American people ought
I to learn one valuable lsaon: Men
i of one party are just as patriotic
! and pure of motive as those of tha
other. Each party view with tha
other for the privilege of gaining
control of the machinery of tha
government. Ordinary human br
ings will go to almost any extreme
to win so great a prize. If them
werte no offices to be distributed
there would be very little political
heat and controversy. During tha
heat and turmoil of the campaign
we are assured that the nation is
doomed to destruction if the other
side prevails. After the campaign
is over, we at once recognize that
the government is safe and that
American institutions will survive.
It Is hoped that ex-Governor La»
don's vain and idle boast of “What
I will do when I am in the Whit*
House” will furnish salutary warn
ing to all future candidates against
infallible prediction of the out
come of the election. Indeed Mr.
Landon has arrived at the White
House, but only for a moment by
the gracious courtesy of hi oppon
ent, and not for official function.
If these two partisan opponents
into whose hands—the one or the
other—must needs fall the destiny
of the nation can lay aside cam
paign animosities and meet toget
her in friendly, agreeable, intercour
se, surely all the Negro politicians
can afford to do likewise. The dif
ferences of Negro politicians are
never deep or profound. The depth
«f their interest or conviction can
bo measured by a few paltry of
fices of secondary importance. No
thing which they can do or say
will profoundly affect the course of
affairs.
It is amusing to see our -
politicians engender hatred the one
against the other as if the destiny
of the nation depended upon what
they thought.
Whether the Negro he. Democrat,
Republican or New Dealer, in the
general public stimation, he is a
Negro just the same. Like baseball,
polities is a game. The players must
needs divide themselves into clubs
and leagues to give zest and incen
tive to the sport. When the contest
is over, the victim congraulates the
victor in the interest of the world
of sports.
If there has been any deep devi
sive principles between the two par
ties sin the slavery issue it was
brought to light in the recent cam
paign. Liberalism and reaction were
brought into death grips. Liberal
ism won and reaction graciously
accepts defeat and extols the victor.
We are Americans first, last and
always and partisans only during
a political campaign. We tip our
hats to Roosevelt and Landon in the
White House.
Kelly Miller
Birmingham to
Organize C of C
Birmingham, Dec. 24 (ANP)—
This city’s Negro professional and
business men have just organized
a chamber if commerce as a step
toward promoting trade and indus
try within the race. All colored en
terprises within the city are ex
pected to join.
Officers elected are II. D. Coke,
president; A. L. Welch, vice pre
sident; W. W. Harris, secretary;
and Robert L. Mabry. Tempoary
head quarters have been opened,
at the Masonic Temple building.
Organization of the chamber of
commerce was a part of the pro
gram in conjuiction with Negro
business Appreciation Week, spon
sored by the Birmingham World,
local Scott Newspiaper Syndicate
publication.
