MISS LILA PRYOR JUST
COULDN’T TAKE IT
Lawn Social Brings Tears To
Young Lady
_ o.
Miss Lila Pryor looked up and
saw Mr. Kdward Wiggins turn
tht turner, arm in arm with an
other girl and she just couldn’t
take it. The rest ef the evening
was spent in hot resentment tears.
Miss Pryor was very business like
about this matter. She first took
it up with her father and moth
er. and they from all outward ap
pearances, thought that Lila had
been mistreated. Then the little
miss that was walking arm-in-arra
with Mr. Wiggins, who possessed
those uncontrollable Grace Moore
eyes, which were casted upward
into the downward cast face of
Mr Wiggins, when they were
taking that little stroll, was call
ed into question about the ro
mance w'alk, she seemingly could
not see where she had committed
anything wrong. Some said that
she informed them that it was her
duty toduty as one of the hostess
es for the evening to see that ev
eryone had an enjoyable evening.
About this time the little miss
and her mtoher met face to face
about this matter. Her mother
seemingly took part With Miss
Pryor and her parents. The little
lady just turned and went about
her evening affairs and said noth
ing. Lila was yet weeping. Some
of the other gills s: id that Lila
Mas just a little, someMhat timid.
Some seem to thihk that what
she s hould have dime, Mas to
gTab a couple of veung men. Math
a satisfied double smile, by the
arm. and went for a stroll her
self. They thought thsi Mould
kind of even up matters. Young
sters ar% very changeable and
some jump from one girl to the
other trying to make up their
mind. Girls shouldn’t worry, be
cause they Mill come agaim if
they are worth their M’hile.
Mothers—Let your boys be Guide
newsboys. Send them to the Omaha
Guide Office, 2418-20 Grant Street.
Frame Up Case Brought
To Supreme Court
Jackson, Miss., July 31, CXA—
Ed BroM-n, Yank Ellington hnd
Henry Shields, form hands M’ho
Mere tortured and beaten to “con
fess” the murder of a white ten
ant farmer, will have their case
brought to the U. S. Supreme
Court, it Mas announced this
Meek
Notice, Subscribers: If you don’t
get your paper by Saturday, 2 p. m..
call Webster 1750. No reduction in
subscriptions unless request is com
plied with.
What A Subscriber
Thinks of The
Omaha Guide
July 18, 1935
The Omaha Guide Publishing Co.,
2418 Grant Street,
Omaha. Nebraska.
Attention Mr. Galloway:
It gives me pleasure to compliment
the change for betterment in the kind
of news items you are publishing.
Our Negro periodicals are so much
needed for the proper instruction and
elevation of our people. We would
know very little about the advance
ment and the trials of our race if it
wasn’t for our Negro papers. I think
we are getting a little more consid-'
eration from periodicals other than
our own, but we are still sadly left
out of the head-lines for the good
things we are doing and scarcely any
thing said about the injustices against
our people. So let the good, clean
news be published, not gossip.
Sincerely,
Mrs. Russel Taylor.
Kansas City Visitors
Mr. Pike Johnson, sponsored a
lawn party for his out of town
{guests, Miss Mae Jones .Mrs. 01
{lie Hadrick. Mr. Andrew Peter
son. Mr. Jasper Franklin and Mr.
Ralph McCantz of Kansas City.
All of this happened at the resi
dence, 604 No. 22nd St.
Will be seeing you.
Bye, Bye, Kansas City.
WHAT KIND OF A GUN DOES
HEDNEY ROSS OWN
•Jesse Pluc-k Simmons thinks
that bullets curve so nicely. About
11 P. M.. things began to happen
on Grant Street .the noted auto
mobile wrecking corner. One shot
was fired and the group scattered
and then reassembled again. The
officer could not find out who
fired the gun. An Omaha Guide
Reporter, appeared on the scene
and heard the following remark
ed by Paul Haze. Mr. Haze was
talking to Misses Ethel Cole,
Dorothy Bell and three other
girls Paul Haze said that his
brother, Iman Haze, 2909 Xo.
25th Street, seemingly went cra
py about his girls and refuses to
give them up and he followed a
car. driven by Mrs. Eloma Robin
with his ex-wife, Marie Haze, in
it to 2221 Xo. 25th Street and in
sisted that she remain outside.
When his ex-wife attempted to
ascend the steps of the porch, he
heard someone open the door at
2221 and a revolver was noticed
and a shot fired- i
Pluck thought he was shot,
when he turned the corner and
fell.
The car beaming this person,
drove away.
Someone notified the police de
partment and when the cruiser
icar arrived, nobody seemed to
I know anything. The o fficers were
unable to find out just what had
happened. A large crowd had
been attracted to the Beene of the
shooting, and you could not get
through Grant street.
It is alleged that Mr. H. Ross,
2221 No. 21, when asked for a
statement by the Omaha Guide
reporter, said that he knew nnth
ing about what had happened. He
is reporte dto have been in the
house, and that Mrs. Iman Haze
lives at his home, Mr. Ross stat
ed everyone has a right to protect
their home when people try to
force themselves into your home
when tlmy are not wanted.
Seek Reason Why
64-Year-Old Man’s
Body Turns White
Columbia, S. C., July 31, ANP
— Physicians and dermatologists
here are endeavoring to discover
thereason why Willianm Pickens
White, who after being dark for
63 years, has now turned white,
although otherwise the man is
normal.
White told the medical men
here Tuesday, July 23. that about
17 years ago a white spot came on
his forehead and a barber gave
his some salve to put on it. The
salve did 1dm no good and the
spot grew larger and was fol
lowed by another spot. In a short
time his whole body turned white.
a '
l
T. advertisers, far too few, but among them many of the wisest and shrewd
JL est, realize the tremendous and steadily mounting purchasing power of the
American Negro. Others erroneously visualize him as a negligible, illiterate,
unimportant consumer. It’s time for truths and facts about this great but
inadequately exploited market which can be reached only
SSSBBS3B through the NEGRO PRESS.
NEGRO PURCHASING POITER
. 12.000.000.000.00
(V. S. Dept, of Commerce
ittimatet for 1934
NEGRO PURCHASING POWER
..tl.000.000.000.00
TOTAL V-. S. Exports ....
. . . tl.M1.000.000.00
NEGRO PURCHASING P01TER
.t2.oro.ooo.ooo.x
German WORLD Imports
. .t1.736.000. COO. 00
NEGRO PURCHASING POWER
_ ...... S2.000.000.000.00
French WORLD Imports . .
. . .S1.499.000fi00.00
NEGRO PURCHASING POWER
■ - • - . . . S2.000,000,000.00
U. S. Export, to C. A.. Argentine,
Brazil. Chiu, Mexico. The Indie,,
A miAtia Uflc xrtn am
NEGRO PURCHASING POWER
.12.000.000.000.00
Japanese WORLD Imports . .
.2653000,00040
TREMENDOUS PURUFF POWER
this or any other country. And these news
papers are National in Character, not the
organs of political groups, not confined to
petty local issues but devoted to the interests
and news of the Negro Race. To an almost un
believable extent the Negro saves and rereads
his newspaper and passes it on to other readers.
As an Advertising medium it approaches a
magazine in productiveness—brings in in
quiries, influences or creates sales, weeks and
months after its date of issue.
A Fev Prominent Advertisers
in the Negro Press
Ford . Chevrolet . Wrigley . A & P . National
Tea . N. Y. Central . Armour . Bayer’s Aspirin .
Borden's Milk & Ice Cream . Dr. Caldwell’s Syrup:
Pepsin . Ceresota Flour . Vaseline . Conoco .
Cudahy . Schenley Distillers . Castoria . Standard
Oil . Bond Bread . Golden Peacock . Lifebuoy
. Creoraulsion . Nadinola . Lux . Penetr* .
Phillips’ Milk of Magneuia . Lydia Pinkham
Fenn. 8. R. , K C Baking Powder . Morton Salt'
\ . Pillsbury Flour . Rinse . Rumford . S. S. S. .1
f St. Joseph's Aspirin . Vick’s Vapo-Rub . Sears.
Roebuck . Richfield Gas . Graham . Gulf Refin-.
ing . Moroline . Florsheim Shoe . Hupmobile .{
Ward's Bread.
“A TVO BILLION DOLLAR NEGRO MAR.
KET"—says the United Suites Department of
Commerce. (Photostatic copy of this govern
ment report available upon request.) But just
how big is $2,000,000,000.00? In money value
it is equivalent to 95.5% of the combined total
United States Exports to all countries in the
world. It is larger by one-third of a billion
than the entire imports of Germany, exceeds
the total imports of France by one-half billion,
tops the combined U. S. Exports to Argentina,
Brazil, Chile, Mexico, Central America, the
Vest Indies and Bermuda by nearly one and
one-quarter billions and leaves the individual
world imports of such countries, as Japan. Hol
land. Belgium, Italy, Canada and British India
trailing anywhere from a billion and a quarter
to a billion and one-half behind!
Vhat is the character of this Market? It is a
compact, segregated, easily reached, exceedingly
roeepuve RACIAL GROUP, unified, homogene
ous; bound by the common bond of Color and
Racial interests. Tbs typical Negro is Ameri
can to the core and brought up in American
and one-half million of its sons and daughters
gainfully employed right now.
Does the Negro Spend and What d*«s he Suyf
A Negro’s pay-day releases a hood of dollart
immediately. He pays cash. In proportion U
his earnings he buys goods of better trnalST
than the white man. Yet the Negro alsc ja»w
Over 7.5% of his income is devoted to it*
saranee and similar cashable inwum m
slave less than 70 vears ago he is now et shut
citizen, owning .00,000 farms selling Q66. I0C
000.00 worth ot n-ops, and sdlinf JIOLjDOGl.
000.00 worth at loods at retail to Je^*c y
Negroes. Hi* story it one of advancement or.li
we in the United State* can understand or b»
lieve possible.
That doe* the Negro read? He i* 100% Negrt
in mentality and feeling. White media are not
for him and are often belligerently against him
Their influence upon him is almost negligible
ha. he does read and believe and act upon th<
moments of the newspapers owned, written and
Jhhed by and for hi* Race. Consistently he
pcys more for hit newspaper than fces th«
wkisa man—from 5e to 10c ^er copy, an evi
hence o? true reader interest not duplicated ir
The Negri Masks* Be Through One Organization
^ For the post 16 years, the W. B. ZIFF CO. has enjoyed international recognition for its services in
connection with the Negro Field Thus, one transaction, one contact, one responsibility serves to facilitate
the placing and handling of your advertising campaign in the Negro Press Today, a powerful, influential
V Negro newspaper with A.B.C. circulation (strongly recommended by the Ziff Co. and advertisers alike'—is A
I7 your servlc In Try one of a number of key metropolitan centers. Of the 300 publications in this field (V
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Through the ZIFF organixation any interested advertiser can quickly summon a wealth of material on
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I thorough, exact statement as to the possibilities of YOUR PARTICULAR PRODUCT in the Negro Field. \
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[ '
r A ft »«@£?iiw t2« A h * ff ^ I B HE. ^ j^.gro,ns*:
iL«gga^m# fii .^i^jLMmyJjMflg^B^gigg^agiMaM^^^^g^j^p^i
o
65-Year-Old Man to Be
Tried; Murder Charge
Ottawa, Kas. — Sixty-five-year
old Bud Bradshaw was bound
over to the Franklin county dis
trict court for trial on a murder
charge here Friday morning after
a preliminary hearing before
Homer Kint, a justice of the
peace.
Bradshaw will be tried in the
September term of court on a
charge of slaying Andy Garret,
36. on July 14, in a cafe at First
and Main streets. Bond was
raised from $10,000 to $20,000.
Glen Jarrett, white, night cook
at the eafe and Tony Grenier, his
cousin, were witnesses for the
state. After the testimony, the
justice ruled that the “crime of
murder had been committed and
that it was wilful, deliberate and
premeditatedv as he bound the
defendant over.
N. A. A. C. P. Will Take
Up Jake Bird’s Fight
The Board of Directors of N. A. A.
C. P., the local branch instructed
the Legal Redress Committee to
start at once to collect data in the
Jake Bird case o present to Jowa
State Prison Pardoning Board at ts
next meeting in an effort to have
Jake Bird pardoned, for a crime that
he was convicted of, on circumstan
tial evidence in the SStribbling Car
ter Lake affair. It is thought uni
versal that Jake Bird is innocent of
this crime.
Notice, Subscribers: If you don’t
get your paper by Saturday, 2 p. m.
call Webster 1750. No reduction in
•ubscriptions unless request is com
plied with.
VXrHEN Amy looked in the mirror,
” she couldn't hold back the tears.
What good was a beautiful skin, a
stunning figure or a clever personality
when her hair made her look old and
faded.
She knew why —knew that her dull,
iron-burnt, off color, gray streaked
hair made her look 15 years older, too
old to Join in the fun of the younger set.
Luckily she confided in a friend, who
advised trying Godefroy's LARIEUSE
French Hair Coloring. She lost no time.
She tried it that very night.
Imagine her delight Just 15 minutes
later when her hair became soft, silky,
lustrous, and ebony black. It didn't
/Too Darkl p
Pimply S
VS Kin JWk
fLiqhterT^
Clearei; f
fantifJl Skin/
Special whitemna Soapirec
Senate Restores Cut
in Span. War Pensions
Washington, Aug. 1.—The Senate
Wednesday passed a bill restoring to
Spanish - American war veterans
pension reductions made by the 1933
economy act. The vote was 74 to 1.
Notice, Subscribers: If yon don’t
get your paper by Saturday, 2 p. m.
call Webster 1750. No reduction in
subscriptions unless request is com
plied with.
ANNOUNCEMENT
Mrs. Mitchell Green, who made
many friends by her home cooking
and courteous service will have a
grand opening, Thursday, July 25.
GREEN HOME COOKING CAFE
2024 N. 24t;h Street.
Listen! Let us send you our
fine book with prepared
Church, Sunday School and
Club addresses and forceful
prayers for &11 occasions. Price $1,
C. O. D-, or send stamps, check,
money order, i-eg-istered letter or
currency to Public Speakers Society,
Box 1114, Oakland. Calif.
f-'
'I made
my skin
shades
Jighter!
And now you, too, can have the joy of a
I lighter, clearer skin—free from freckles,
j pimples, blackheads large pores, blotches.
| Tonight at bedtime just smooth on Nadi
nola Bleaching Cream—no massaging, no
rubbing. While you sleep it actually dis
! solves dark pigment—for Nadinola is
i double-acting. That’s why it gets results
where ordinary bleaches fail.
TEST Get a jar of Nadinola today at
any toilet counter or by mail
AT OUR postpaid, 50c. If not delighted,
RISK y°ur money cheerfully re
funded. Nadinola, Paris, Tenn.
GNadiiu)ki&%Cm
fears jbeicI heartache
-y'Jf ^
... until
GODEFROY’S
-LARIELSE
gj (lARRY-USE) -»’■
■*f- Restored to Her Hair Its
& Original Beauty—Made
r it Soft, Silky, Lustrous,
Coal Black!
look dyed; it wasn't smelly or sticky.
The years seemed to have disappeared
like magic and she looked her adorable
self again. She literally made herself
over in a day.
You can make your hair beaudfuL,too
—as easily and quickly as Amy did.
Just apply Godefroy'e LARIEUSE. It
will not rub off or wash out and will
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If your dealer doesn't have
send $1.25 direct to...
GODEFROY MFG. CO. 3506 OLIVE STREET, ST. LOUIS, MO.
Whiten SkinThis
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To quickly whiten, lighten and clear
skin of pimples, freckles and other or
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this one simple easy thing. Get 25c Dr.
FRED Palmer’s Skin Whitener Ointment
at any good drug store. Tonight syread
a little of this delightful pure creamy
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sist on the genuine. Ask only for
Dr. Fred Palmer’s Skin Whitener Ointment
A free trial of DR. FRED Palmer’s p roducts awaits you. Just send your
name, address and 3c for postage charges today to Dr. FRED Palmer’s Lab
oratories, Dept. 890, Atlanta, Georgia. A valuable and useful WEEK-END
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•AGENTS I
WANTED
TO SELL
Cannolene Cannolene
Hair Grower Bleach Cream
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Beginning our New Advertising Campaign we will give a Free Start
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N-N-F. Ex. S.
