Nebraska Newspapers

    Realm of Sports—
Negro Athletes Take
Spotlight in Meet at
Lincoln, Nebr.
Lincoln, Nebr., July 11, (ANP)—
Not one, but four unbeatable Negro
boys seized the spotlight here Thurs
day at the University of Nebraska’s
Lincoln Stadium and romped away
with the most spectacular victories
in the annual track and field meet of
the Amateur Athlete Union.
The four heroes were Eulace Pea
cock of Temple University, Ralph
Metcalfe of Marquette University,
Jesse Owens of Ohio State University
and Cornelius Johnson of Compton
Junior College.
Sixteen thousand spectators, jovial
and excited under a 100-degree sun,
got their first good glimpse of the
great eastern star, Eulace Peacock of
Temple University, Philadelphia.
Peacock has been burning up the
cinder paths in the East and toying
with the rims of broad jump pit.
But the names which have been pub
lished most have been those of Jesse
Owens, the boy who broke three
world records in .one afternoon, and
Ralph Metcalf, la;t year’s champion.
The great race Thursday afternoon
was expected to come off between
Owens and Metcalf in the 100 meters
Since Owens lost to Metcalf last year
at the Milwaukee nationals, he had
not been beaten in a sprint race.
Metcalf, out of practice this season,
was only given an outside chance to
flash to the tape ahead of Owens.
But outside these two, no others
were considered, despite the pres
ence of Anderson, California flash,
and Neugass of Tulane.
The white boys didn’t have a
chance. In the 100 meter dash, it
was necessary for the starter to call
the boys back three times before the
starting gun was fired. They were
all tearing at the leash.
When the shot finally was heard,
Peacock was off like a bullet, a step
ahead of Metcalf. The race was over
almost with the drawing of a breath.
Peacock held his lead over Metcalf
to finish first, with Metcalf second
and Owens third. The white boys
in the race brought up the rear.
Peacock’s time was 10.2 seconds,
one-tenth of a second under the world
mark, a record which will not be al
lowed because of the wind. Peacock
ran the race in the same time in his
preliminary heat to finish ahead of
Owens,
Although Owens had been nearly
shut out in the 100-meter event, it
was confidently expected that he
would come through in the broad
jump. Owens jumped four times.
His first leap was 25 feet 9!£ inches;
the second, 25 feet 4 inches, but he
fouled;_the third, 25 feet 11 7-8
inches, and the fourth, 26 feet, 1Y*
inches, breaking the accepted world
record of Nambu Chuhei of Japan.
But the Peacock lad was un
daunted. He strode by Owens on his
way to take his own turn and taunt
ed the Ohio flash with the encourag
ing comment, “Boy, you ain’t seen no
jumping yet!’’
Peacock gathered up his steam as
he streaked along the cinder path to
the takeoff board, struck the takeoff
squarely and fairly leaped far out in
Notice, Subscribers: If you don’t
get your paper by Saturday, 2 p. m.,
call Webster 1750. No reduction in
subscriptions unless request is com
plied with.
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I to space- Officials swarmed to the
spot where his heel had touched.
Peacock gathered himself up and
joined them. Suddenly he leaped in
to the air as the announcer, Tom
Canty, raised his microphone to his
mouth and announced to the crowd
that Peacock’s jump was 26 feet 3
inches. The world’s record was again
beaten. Two of Uncle Sam’s black
boys had topped iti
Owens took his fifth jump with a
mighty effort and cleared 26 feet 214
inches, topping the world mark
twice in one day.
The third finisher in the broad
jump was John Brooks of the Chi
cago Parks distance who leaped 25
feet 5 1-2 inches which was a good
mark when Brooks was in competi
tion at the University of Chicago a
few years ago, Once again, the white
boys were nosed out. One, two,
three in the 100 meters and one, two,
three in the broad jump.
Owens, world record maker in
three events, 220-yards, 220-yard
low hurdles and broad jump, was shut
out without a victory.
In the 200-meter run, Ralph Met
calf streaked his way to victory in
21 seconds, breaking the meet record.
Metcalf also featured in the rec
ord-breaking 400-meter relay, flash
ing by Anderson of California to cut
the time down to 41-2 seconds. Third
man on the Marquette relay team
was Paul Phillips of Omaha.
Cornelius Johnson of Compton
Junior College proved that he is just
about tops in the high jump when
his mark of 6 feet 7 inches stood up.
Second to him was George Spitz of
the New York athletic Club.
Mothers—Let your boys be Guide
newsboys. Send them to the Omaha
Guide Office, 2418-20 Grant Street.
Williams Retains
Colored Lightweight
Championship
Chicago, 111., July 11, (ANP)—In
a spectacular eight-round knockout,
Holman Williams, claimant of the
! Negro lightweight championship, re
tained his title at the White Sox ball
park last Tuesday night* Nearly
7,000 persons witnes:ed the show.
The victim of Williams’ lethal
punches was Baby Tiger Flowers of
San Francisco.
Wrilliam.. weighed 134 pounds and
Flowers 132!£.
Although Flowers put up a coura
| geous fight, there was little doubt of
the outcome from the start, the only
guess being in what round the sharp
rhooting Williams could catch up
with his foe. He both outboxed and
outslugged Flowers, although the lat
ter showed to advantage in the in
fighting.
Flowers’ plan of battle seemed to
be to try to hold Williams off and
outpoint him. His punches lacked
steam. He succeeded in evading Wil
liams until near the end of the sev
enth round when the champion hailed
him with a straight right and sent
him to the canvas. Flowers arose af
ter a nine-count and tore into Wil
liams. The two men mixed it up
furiously across the ring and once
again Williams landed. This time
Flowers went through the roper, but
scrambled back into the ring and
started pumping blows to keep his
foe off. The bell saved him.
Williams began the eighth deter
mined to finish his man. Only a few
seconds elapsed when Flowers was
struck aga.n and went sprawling out
of the ring onto the floor of the,
arena. This time he injured his
shoclder. He got up quickly, flew
back into the ring, holding his
shoulder, and attempted to hold Wil
liams off with one hand. The referee
stepped in and stopped the fight.
Clinton Bridges, sensational Golden
I Gloves light heavyweight won a dis
i puted five-round decision over Lou
Thomas, rugged white boy. Bridges,
who holds two amateur decisions
over /Joe Louis, started bowling them
over in the professional ranks, but
seems to have slowed up. There is
talk that he is paying too much at
tention to the high spots of Chicago’s
gay night life.
Lorenzo Pack, also a Golden Glove,
wasted no time in polishing off Pete
Wistort, white steel worker, in one
minute and forty three seconds of the
first round.
Dave Clark, another Golden Glove,
won a five-round bout from Tony
Zale, Italian slugger.
In the other tWo bouts on the bill,
Max Marek, white Golden Glover,
knocked out Scotty Fuller in the sec
ond round, and Bobby Pacho, the
Mexican stylist, won all the way
from Frankie Sagilio, in 10 heats.
Robber Shot By Police
jJackson, Miss., July 11, (ANP)—
Little hope was held for the recov
ery of Jack Wilburn, who was shot
here Thursday night by Policeman E.
E. Rollins, as he was burglarizing
a store at 118 Oakley street.
Notice, Subscribers: If you don’t
get your paper by Saturday, 2 p. m..
call Webster 1750. No reduction in
subscriptions unless request is com
plied with.
Owens Defeated
by Peacock
By Billy Davis
Memorial Stadium, A. A. U. Na
tional Meet, Lincoln, Nebr„ July 11,
—Jesse Owens, the Ohio flash, who
has been breaking all kinds of rec
ords, and considered the outstanding
athlete of today, was defeated by a'
“dark hoite,” who has quite a bit of
popularity throughout the east, and
now since he has defeated Owens j
and Metcalf and broken two world;
records, he will be known throughout
the world.
Peacock has been picked to tour
France with a New York team. He
won the 100-yard final and the
broad jump. His time for the 100
was 10-2, and leaps 26 feet 3 inches
in the broad jump. Peacock’s home j
is in Newark, New* Jersey.
Another one of our race woh won j
the high jump at Lincoln is on the
same team with Peacock. They will
sail for France, /July 11th, and his
-name is Cornelius Johnson of Comp
ton, California. He is a junior at
California University. Johnson is
the outstanding athlete of California.
Owens, Metcalf and Peacock will
meet again in New York before Pea-J
cock sails for France. Metcalf after
a long lay off was in rare form. He
won the 200 meter finals and was
second in the 100 finals, he also ended
up in a duel in the relay race which
was very exciting, with ackard, that
great high school athlete of Rockford,
ill., who has beaten Metcalf once be
fore. Metcalf came from far back to
beat the fleet-footed Packard by a
close marginj
Owens got one second and a third,
he was second in the broad jump, and
third in the 100 finals- Owens is still
a great athlete and just had an off
day. Beware of him in the future,
he will be very dangerous.
Mothers—Let your boys be Guide
newsboys. Send them to the Omaha
Guide Office, 2418-20 Grant Street.
Star Athletes Meet
on Ohio Field
Chicago, 111., /July 11, (ANP)—The
all-star meet at Ohio Field, July 9,
opens with the 300-yard dash and
closes with the special Swedish sprint
relay, according to the list of events
announced by the National A. A. U.
today.
With Jesse Owens and leading ath
letes from the entire country com
peting in the twilight games which
start at 7 p. iq., the events on the
program will consist of the 300-yard
dash, the running high jump, the
100-yard dash, the 600-yard run, the
120-yard high hurdles, the running
broad jump, the 2-mile run, and the
1,000-yard run, the 56-pound weight
throw for height, and the Swedish
sprint relay, consisting of consecu
tive legs at 10, 200, 300 and 400
meters.
Contestants for the meet qualified
cn the basis of the national champion
ships at Lincoln, Nebraska.
Notice, Subscribers: If you don’t
get your paper by Saturday, 2 p. m.>
^all Webster 1750. No reduction in
subscriptions unless request is com
plied with.
New York Again to
Welcome National
Sport Figure
New York City, July 8.—ASN
—Having just completed one of
the greatest ovations ever given
a single figure, Harlem now
makes preparations to welcome
Jesse Owens, the incomparable
Ohio State all star athlete. It
will be the first time that New
York track fans will have the op
portunity of seeing this great run
ner compete outdoors.
Following the national cham
pionships at Lincoln, Nebraska,
on July 3rd, and 4th, the major
competitors will be selected for
European tours. The entire group
will sail for respective destina
tions on July lOt, after the spec
ial all star meet on July 9th, at
Ohio field.
Among the other colored track
and field stars that will compete
in this special all-state outdoor
meet are Ralph Metcalfe of Mar
quette, Eulace Peacock of Temple,
Jimmy Lu Valle of U. C. L. A.
Cornelius Johnson of Compton
College and Willis Ward of Mich
igan
In his wire of acceptance to
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the Amateur Athletic Union, un
der whose auspices the event
will be sponsored, Jesse Owens
stated that he would race in a
sprint and also enter the broad
jump in an effort to better his
own world’s record of 26 feet.
8 1-4 inches.
Edward Duarry Signed
By Ralph Roberts
New York City, July 8.—ASN
— Ralph Roberts, California
sportsman, announced here yes
! terday that he had signed Ed
I ward DJuarry, the sensational
Cuban welterweight, and will im
mediately begin dickering for
matches for this new demon of
fistiann.
Duarry has been bowling over
his opponents in reckless fashion
and he is looked upon as having
some of the same championship
qualities as those possessed by
Joe Louis.
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Chicago Marble Champ
Loses in Semi Finals
Chicago, 111., July 11, (ANP)—
Leonard Tyner, 13 year-old orphan
marble champion of Chicago and the
western district, went down before
the sharpshooting of Henry Altyn,
13 year-old white boy in the semi
finals of the National Marble Tour
nament at Ocean City, N. J., last
Saturday.
After defeating Tyner, Altyn went
on to win the National title by beat
ing William Trudell of Holyoke,
I Mass.
Notice, Subscribers: If you don’t
get your paper by Saturday, 2 p. m.,
call Webster 1750. No reduction in
subscriptions unless request is com
plied with.
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FL\\ advertisers, far too few, but among them many of the wisest and shrewd- \
est, realize the tremendous and steadily mounting purchasing power of the
American Negro. Others erroneously visualize him as a negligible, illiterate,
unimportant consumer. It’s time for truths and facts about this great but
inadequately exploited market which can be reached only
through the NEGRO PRESS.
. 1111 11 ■■■■tfHMnMHi MmmmmStmmmmmmmmmmrn mmsmmmmm—mmmmmmmt
flEGRO PURCHASING POWER NEGRO PURCHASING POWER NEGRO PURCHASING POWER NEGRO PURCHASING POWER NEGRO PURCHASING POH ER NECtiO PURCHASING POWER
<Vr'c*n^.; TATi; ; i t2.ooo.ooo.ooo.oo .12.000.000.000.00 .ti.ooo.000.000.00 .s2.000.000.000.00 .12.000.000.000.00
'V-Dept, of Commerce TOTAL U. S. Exports .... German WORLD Imports French WORLD I mport« . . V. S. Exports to C. A.. Argentine. Japanese WORLD Imports . .
Estimates Jor 1934 . . . f 2.OS1.000.000.00 . . 11.736.000.000.00 . . .$1 499.COO.000.00 Brasil. Cniii. Mexico. The Indies. .<653.000,000.00
__ _ Bermuda tSOS.400.000
TREMENDOUS PURCHASING POWER
this or any other country. And these news
papers are National in Character, not the
organs of political groups, not confined to
petty local issues but devoted to the interests
and news of the Negro Race. To an almost un
believable extent the Negro saves and rereads
his newspaper and passes it on to other readers.
As an Advertising medium it approaches a
magazine in productiveness—brings in in
quiries, influences or creates sales, weeks and
months after its date of issue.
A Few Prominent Advertisers
in the Negro Press
Ford . Chevrolet . Wrigley . A & P . National
Tea . N. Y. Central . Armour . Bayer’s Aspirin .
Borden’s Milk & Ice Cream . Dr. Caldwell’s Syrup
Pepsin . Ceresota Flour . Vaseline . Conoco .
Cudahy . Schenley Distillers . Castoria . Standard
Oil . Bond Bread . Golden Peacock . Lifebuoy
. Creomulsion . Nadinola . Lux . Penetro .
Phillips’ Milk of Magnesia . Lydia Pinkham .
Penn. R. R. . K C Baking Powder . Morton Sail
. Pillsburv Flour . Rinso . Rumford . S. S. S. .
St. Joseph’s Aspirin . Vick’s Vapo-Rub . Sears
Roebuck . Richfield Gas . Graham . Gulf Refin
ing . Moroline . Florsheim Shoe . Hupmobile .
Ward’s Bread.
“A TWO BILLION DOLLAR NEGRO MAR.
KIT—says the United States Department of
Commerce. (Photostatic copy of this govern
ment report available npon request.) But just
bow big is $2,000,000,000.00? In money value
it is equivalent to 95.5% of the combined total
(United States Exports to all countries in the
world. It is larger by one*third of a billion
than the entire imports of Germany, exceeds
the total imports of France by one-half billion,
tops the combined U. S. Exports to Argentina,
(Brazil, Chile, Mexico, Central America, the
"West Indies and Bermnda by nearly one and
|one-quarter billions and leaves the individual
jworld imports of such countries, as Japan, Hoi
land, Belgium, Italy, Canada and British India
trailing anywhere from a billion and a quarter
to a billion and one-balf behind!
What is the character of this Market? It is a
compact, segregated, easily reached, exceedingly
receptive RACIAL GROUP, unified, homogene
jous; bound by the common bond of Color and
(Racial interests. The typical Negro is Ameri
can to the core and brought up in American
traditions and buying habits, wanting what the
white man has and getting it. Here is a young
giant among the peoples of the world, with five
and one-half million of it* sons and daughters
gainfully employed right note.
Does the Negro Spend and What does he Buy?
A Negro’s pay-day releases a flood of dollars
immediately. He pays cash. In proportion to
his earnings be buys goods of better quality
than the white man. Yet the Negro also saves.
Over 7i% of his income is devoted to life in
surance and similar cashable investments. A
slave less than 70 years ago he is now an able
citizen, owning 700,000 farms selling $664,000,
000.00 worth of crops, and selling $101,000,
000.00 worth of goods at retail to his fellow
Negroes. His story is one of advancement only
we in the United States can understand or be
lieve possible.
What does the Negro read? He is 100% Negro
in mentality and feeling. White media are not
for him and are often belligerently against him.
Their influence upon him is almost negligible.
But he does read and believe and act upon the
contents of the newspapers owned, written and
edited by and for his Race. Consistently he
pays more for his newspaper than does the
white man—from 5c to 10c per copy, an evi
dence of true reader interest not duplicated in
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