MARCH EVENTS -- £ jj | | Q |" | g l CITY and NATIONAL
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" ~ .. . OMAHA, NEBRASKA, SATURDAY, OCTOBER 1371934- ‘ “ ““ ' ~ —jjj"
I,
Published every jh 2418 - 20 Grant Street The Omaha Guide Pub
lishing Company, Inc.
.Pntered a* Second Cl»f“ Matter MVirch 15. 1927 at the Post Office at Omaha.
Nebraska u.ider the AM at Congress of March 3, 1ST9.
Terms of ewbcriptlofi . $1.00 per year.
AMERICA WILL BE HAPPIER
[>r. S. S. Iluebner, the well known authority on life insurance,
recently said that the annuity is likely to be the greatest single
development in insurance, relatively speaking, during the next ten
years. ,
It is an interesting fact that the depression focused the eyes
of the public on the annuity. Before that it was barely k»own to
this country, though it had long been the most popular form of
insurance in other countries. Hard times have shown the thinking
public that those who trust to chance to protect them in the fu
ture are due for a bitter lesson—and the most necessary investment
we can make is one that will provide us with a livlihood when our
earning power has dwindled or vanished.
That is what the annuity does. It makes it possible for us to
buy out of current income an income in the future. An overwhelm'
ing majority of men become destitute before seventy, and must be
supported by relatives or charity. Many such men were once wealthy.
Many more had good incomes. They had investments they believ*
ed safe—until economic storm destroyed values.
If Dr. Iluebner’s forecast is correct, and the stastics for life
insurance sales bear him out, America will be a happier, more secure
country in the iuure—the welfare of the country is what make?)
the w’elfare of the nation.
PUT UP OR SHUT UP!
I
"Put up or shut up was he idea tactfully expressed by one
utility getting hot under the collar by a spasm of local municipal
ownership agitation, ’ says the Elecric Journal. "The power com*
pany inserted the following ad in.the newspaper:
‘Tu an yperson who can show us figures that will prove
any municipal plant has paid for itself entirely out of earnings, with*
out resorting to taxation, on rates as low as those in . ’ we
will pay m cash $500." ' *
"No one came forward."
The point of this little story can he applied to a thousand
municipal plants in jf.ns boasting exceptioallv low* rates. It is
perfectly possible to provide electric service absolutely free—if the
public treasury pays the bill. To go a step further, it would be
possible, on the same principle, to pay customers of municipal plants
or using the service, it the taxpayers could be made to fork up the
necessary money, or give them free newspaprs or free food.
( nprejudiced experts have made many surveys of municipal
and private electric rates—and practically everyone has comic to
the conclusion, backed by statistics, that when all costs, including
taxation, are taken into account, the private utiliies, on the aver
age, give cheaper and better service than do public systems. To
use as an example of successful municipal operation, a plant -which
sdls power at a loss, and must be subsidized by all the taxpayers
in the interest of the power-user, is to distort the true picture beyond
recognition.
WHY?"
Many responsible voices are questioning the Federal govern
ment s venture# into the electric business through contruetion of
great hydro'lectric plants. One of the mos interesting and prac
tical objections to the program recently came from George J. Leahy,
chairman of the National Job Saving and Investment Protection
Bureau for the Coal Industry.
According to Mr. Leahy, six major hydro projects, for which ap
propriations have been made or are likely to be made in the future,
involve an initial cost of about $736,000,000 for an installed capac
ity of 5,528,400 kilowatts. This is an average cost of slightly over
$135 per kilowatt.
Coal burning generating plants can be built, Mr. Leahy de
clares, for between $70 and $81 per kilowatt of capacity. As an
average of $75 per kilowatt, the same amount of generating capacity
as the Federal government is getting could be had for $414,000,000
—forty per cent less.
And in the words of Mr. Leahy, "Aside from being more eco
nomical from the standpoint of both construction costs and actual
perating costs, steam-powered generating stations are more desir
able socially than hydro plants. The former provide much perma
nent employment, not only in the generating stations, but in other
industries such as the conf, railroad and equipment businesses.
Hydro-electric plants, on the oher hand, art definite destroyers of
labor once they are in operation. ’ ’
Mr*. Leahy has raised a question that will require some explana
Mr. Leahy has raised a question that will require some explain
ing as to why the government (all the people) should provide hun
dreds of millions of dollars to build duplicate electric plants the
country doesn’t need, which, will provide less employment than
they destroy, whose costs are questionable, and which will menace
existing private elecric investments totaling a billion or more.
FOR THE* COMMON WELFARE
_
The principal reason for the existence of the farm cooperatives
is to benefit their members by stabilizing markets and raising
prices to levels where producers are able to make a reasonable
1 At the same time, the public at large obtains just about as
many benefits from successful agricultural cooperation as do the
farmers themselves. * „
No one gains when agriculture is profitless. The farm 1S
greatest single market in normal periods for the products oi our *a®
tories—the great bulk of urban industrial workers can trace their
employment directly or indirectly to the farm consumer. t
A constant supply of agricultural goods, is essential to our na
tional life—and when markets are disorganized, and prices are m
the basement, the farmer is unable to efficiently keep the machinery
of preduction and distribuion going.
The thinking public is solidly behind the cooperative nun
trniant, and a wide measure of the success it has achieved in the
face of great obstacles, may be attributed to that.
Urban and rural groups have the same objectives, and they must
pull together for the common welfare.
“We need many reforms ... but with productjon, which fe
the source of all incomes, still about 40 per cent less than m 1929,
what we need most of all is a renewal of private initiative and
Lvate invesment, a consequent restoration of normal production
I and employment.”—Samuel 0. Dunn.
A LESSON TO LEARN
KM. Peck, hedcral Cooperative Reink Commissioner, is quot-i
<■! by the Dairymen’s League News as saying that sound agricul
tural cooperation, “is not a question of controlling the supply and
raising prices—that is a fallacious doerine. It is a matter of getting 1
all the market will pay under economical costs of operation, with
the farmer participating in profits that may be earned. Likewise. I
li<- participates in tthe losses that result, because no business can be !
conducted year in and year out with-out losses. That is one of the
difficult lessons that must be learned by patrons of cooperative in
stitutions.”
Mr. Pack’s thought will bear remembering. It is to the credit
of the major cooperative associations hatt they have never sought to
corner a market and tie a rocket to the tail of the price structure.
If they had done that, they would have been foredoomed to failure,
and the great measure of popular support they now enjoy would
have been lost. The cooperatives seek to improve productive
efficiency—to market as economically as possible—to fightt the far
mers’ battles with distributors and middlemen. They can, and should,
do more than that.
The cooperating farmer is part owner of a great business, which
is subject o all the laws and customs of business. An undertanding
of that is essential if he is to succeed in his individual work as
shareholder and director.
THE GOVERNMENT AS A MERCHANDISER
Some months ago, in connection with the Muscle Shoals electric
development in the Tennessee Valley, Congress created the Elec
tric Home and Farm Authority, to sell electric ranges, refrigerators
and other appliances to residents of that area at very low prices and
i on extremely liberal terms.
It is now annouced that,'for the first time in history, the United
States government, through this Authority, has employed an adver
tising agent. The anouncement says that the program, which start
ed in the middle of May, is designed to sell an idea—greater use
of power by home-owners. Space advertising will not be used, at
least at the beginning. The government will operate fixed and
traveling show-rooms for appliances, and will attempt to create
demand for the appliances through booklets, and through work in
schools and libraries, as well as stores. This is a promotional pro
gram similar to sales efforts of private utilities which have object
ed to by state and federal eomjmissions on the grounds that the
cost of extensive advertising and publicity should not come out of
rate payers’ funds. The question is being asked as to who will
' stand the cost, the rate payers or general taxpayers who do not even
have access to the service.
The government can easily become the greatest retailer in the
world, in competition with every private store. If i can stell elec
tric appliances, it could likewise sell shoes and furniture and seal'
I ing wax. It could use it vast purchasing power and credit facili
ties and tax-exemption to literally destroy present-day private mer
chandising methods—no business can compete with government.
Only time will tell how much the liability accepted by the govern
ment in financing electric appliance on long term payment plans,
will cost their taxpayer. Looking at the project from the standpoint
of sound business, sound economics, sound government or fair deal
ing toward private business, it insn’t particularly encouraging to the
average citizen.
BARGAIN HOMES
If present plans to stimulate construction mature, a typical
home that would have cost $9,500 in 1929 will cost less than $7,
000 in 1934, according to the American Builder. Financing charges
will be 18 to 25 per cent less.- Real estate costs will be lower, by
as much as 5 per cent in some cases. And more efficient equipment
and better planning will also produce substantial dividends forj
the home-builder. #
During depression construction has stood still but architects
and designers haven’t. The five-room home of today has the same
efficiency as the six-room home of a few years back, due to better
arrangement. New methods have been evolved, new ideas created.
That means that, the home-builder gets a better break than he ever
^ There isn’t an industry that wouldn’t benefit from stimulat
ed domestic construction. Insurance,steel,electric,railroad, lumber,
paint, cement,-every time a home is built money is released that
toes into their coffers and hence to the pockets of workers. It is
reliably estimated that a potential $1,500,000,000 of capital exists
that could, under favorable corcumstances, be turned into the chan
nels of home construction. If that is done, unemployment and hard
times generally will take a serious set-back.
TEMPERANCE NEEDED
Th eighteenth amendment came
into existence because the American
public believed that no step was too
drastic to outlaw the evils that had
appeared in the liquor problem. Mil
lions of thinking American citizens,
who were not “dry” in the sense of
believing it a crime to take a drink,
had seen the power of the saloon ap
pear in politics, degrading city and
state government, and had watched
intrenched interests successfully vio
late both the letter and spirit of the
laws that then existed to control the
sale of liquor.
The eighteenth amendment was re
pealed by this same thinking public
when it becomes apparent that the
evils existing before were magnified,
temperance were not served, the gang
rather than lessened. The ends of
ster came into his glory, and million
dollar bootleggers became as politi-j
cally powerful as their legal pre
decessors had in the old days
Today the American people want
temperance. They want the liquor;
traffic to be adequately controlled- ]
They will not again countenance any
illicit alliance between govemm’nt and
liquor interests.- W e are passing,
through an experimental period—and
if present laws are inadequate, other
and harsher measures will be brought
nto play.
To promote temperance — which
means the elimination of drunkenness
and license—is the duty of every cit
izen. It is likewise the duty of those
who make and sell liquor—in addi
tion, it is simply good business so
far as they are concerned- The Amer
ican people are not fanatical eeither
for or against liquor perse. They are i
interested in eliminating abuses of
the present as well as of the past,]
and they intend ta^ succeed.
Urt IN-SUHAMfc AM
NATIONAL WEALTH
In 1850 the national wealth of the
United tates was about $7,000,000,000
Life insurance in force totaled $75,
000,000—one per cent of the wealth.
By 1900 the national wealth had ris’n
to $88,000,000,000, and life insurance
n force to $8,500,000,000—-ten per
cent of the nation’s worth. '
In 1929 the national wealth was be- ’
ween $320,000,000,000 and $350,000,
00, 000, while life insurance policies
utstanding aggregated over $100,. j;
000,000,000close to a third of the'
vealth
This constant progression is indica
tive of the attitude of the American ;
people toward life insurance. Dur- j i
ng the present century there has been1 ]
great decentralization of wealth,]
which has given the average man j.
nore to spend. As the average in-}
come rose, a steadily ascending per | •
entage of it was apppled to life in-: •
urance. Late estimates indicate that;
7- per cent of our people own life <
policies, tit is n encouraging fact j
that the trend is toward the pur- (
chasing of policies of the investment ,
ype, which create estates and pro
ct the head of a family as well as
Tis dependents, rather than policies ^
vhich mature only at the death of 1
he wage earner. t
Harduheaded ’observers forecast j=
that life insurance is just on the j
verge of its period of greatest ex- (
pansion—and that even its fine record
in the past will look small compared !
to that of the future- If that is true, ]
here need be little worry over the ]
ultimate economic welfare of the Am
erican people.
INTEREST CENTERS ON
COMMUNITY FAIR
Northside’s 4th Annual Household
Display to be Largest Ever Held.
Omaha Guide. Merchants and House
wives to Sponsor Event.
On October 17-18-19 Community
Citizens will have an opportunity tc
isit what promises to be the finest
i nd most complete demonstration oi
’’ood Products and Household necessi
ies ever given in these parts. 14
r more of Omaha’s foremost manu
acturers and distributors will display
variety of merchandise.1 Ail booths
nd displays will be manned by train
d attendants- Valuable prizes and
ducational samples will be distribut
d to all visiting homemakers. Then
will also be special demonstration!
nd other attractions
Because of the large crowds at th(
ast exposition, Elks* Hall. 242(
tas been secured for this event. A1
omemakers are cordially invited tc
ttend this unusual affair. Watcl
ttend this unusual affar- Demon
tration will start at 6:45 p. m. each
jday.
DECADENCE OF NEGRO
FRATERNITIES
(For the literary Service Bureau)
There was a time when Negro
raternities made large contribu*
ions to racial advancement. In
those days the principle of fra
ternity was honored and practic
ed. But to a great extent leader
ship in these organizations has
been attained by men who are im
moral and dishonest. And what
remain are but skeletons of those
gigantic organizations.
Considering .th fraternal bene
fits, the social concourse, the ma
terial helpfulness and the mora
influence of these orders in the
past one is compelled to deplore
the sad decadence everywhere
manifest.
Remembering the tenets of
these societies, the principles on
which they were founded, the
most solemn obligations assumed
as a means of entrance, it is ap
palling to see how these principles
are trampled and the obligations
become nnl and void in the prac
tice of members of these fraternal
aggregations. And a conscientious
individual wonders just how
these people could drift so far
from “I promise and swear,’
“Furthermore, I promise and
swear,” and “binding myself
under no less penalty.” etc.
A study of the recay of these
once wronderfully beneficial or
ganizations the ieontrovertible
evidence is that their destruction
came from wihin. And since the
purging must come; from within,
it is hardly to be expected that
the corrupts will willingly give up
their spoils, and their dominance
so there is but little hope for
the redemption anel the resusci
tat ion of these decadent Negro
fraternities.
SOCIAL SINS
(Fomification)
By Dr. A. G. Bearer
(For the Literary Service Bureau)
Text: For whatsoever a man
soweth, that shall he also reap—
Galatians 6:1.
Fomification is defined as sex
sins of unmarried persons, and is
the same as adultry which is sex
sin of married people. When mar
ried perons cohabit with each
ither it is adultry. If one of the
persons be single for him or her
it is fomification. The command-,
nent “Thou shalt not commit!
idultry” means fomification as
-veil.
1. How It Is A Social Sin. The
‘ornifaetor breaks the laws of God ■
md o fsoeiety. Ho encourages the
ither person in what is manifest' |
y wrong. He sets an evil example |
icfore others. If he associates
vith a married person he does iir
usice o he husband or wife, in
uch a case.
2. Some Sfftl Consequences,
’.incubinage, seducion, illegiti
macy, abortion, suicide, venereal
[isease, prostitution, are the chief
nd most damning byproducts of
ornification. And since all of
hose involve and affect many
nembers of society, this is one of i
lie most terrible and most de*
trucive of social sins. And it will
tot go unpunished: for whatso'
■ver a man soweth, that shall hej
ilso reap. ” •
)ON’T FAIL TO ATTEND THE
IOST MAGNIFICENT HOUSEHOLD
LND FOOD DEMONSTRATION
EVER HELD IN THESE PARTS
ELKS’ HALL—OCT. 17, 18, 19
BY SOCIAL CREED
1 By R. A. Adams
‘(For the Literary Service Bureau)
i _
i 1 rise to say, this is my creed,
In wkieh I steadfastly believe;
j To help another in. his need,
A thing most worthy to achieve.
• Then, 1 believe a debt i owe
To every man, known or un
known,
| And it behoveth me, also
ily obligation thus to own.
And 1 believe the duty mine
To serve my fellows as 1 may,
vr tt{V^ may my tasks assign,
: Aiy obligation thus to pay.
And 1 believer, whate’er the
eost,
A man should strive always to
, d«
That which is right, in spite of
1 loss,
' And circumstance which may en
sue.
TOTES FOR THE FARMER
Few have suffered more from har<
imes than has the average farmer
n company with all other nationa
groups, he has struggled bravelj
j gainst what sometimes seemed im
possible odd- He has faced the speet
j r of absolute ruin, the destruction
j f savings and work of a life-time.
Even nature took a hand against him.
With the greatest drought in recent
istory.
It is to the farmer's great credit
hat he has never given up. Though
lscouraged and disheartened, he has
lot surrenderd to the forces of de
pair. instead, he has used every re
ounce and maintained his faith in a
better future.
The agricultural caoperatives are
argely responsible for this attitude,
jThey have never wavered in their in
■ ensive efforts to bring order out of
j hoas, recover out of depression. They
; ave immune to political influences
i arm relief efforts have been tried
! nd discarded, but the co-op remain
They are responsive o he farmer’s
lesires and his will—he and his fel
| ows control their activities. He has
een them making progress at times
vhen only retrogression seemed pos
ible, and when all the cards in the
conomic deck seemed stacked against
im
In many particulars, the agriculture
ut look has greatly improved recent
y. Farm income will be. higher than
last year. Market conditions are
generally better. The work of the
o-ops has asured the average pro
ucer that he will get a larger share
f the final selling price of his produce
han in the past. In brief, the clouds
re really lifting and the farmer’s
uture looks brighter than for some
ime
i IADSES ANO CURES OF THE
j DEPRESSION
“Nobody in the world knows ex
.etly what causes drepressions, not
ven Senators or Army officers,” says
'Teil Carothers, professor of Econon
t Lehigh university, in an article
jin the ‘“h|ew York Hearld-TrTbune
j lagazine-” ‘The economists, who
do know that it is noe the gold stand.
‘rd of the stock exchange of farm
rices or the rich grinding the faces
f the poor. In fact, they know there
s no one cause but a combination
“Depressions do not orginate in
non- capitalistic countries such as
ndia. Economic breakdowns in such
ountries are reactions to depressions
capitalistic countries. Do not hast
ly conclude from this that capitalism
s a failure. The non-capitalist caoun
tries have chronic misery and re
current famines- xThe awful spect
acle of children starving o deatth by
the thousands is to be seen only in
China, which has not developed cap
talism, and in Rusia.
“Just as they hesitate to assign
a specific cause for depression, so do
do the economists refrain from pro
posing a patent cure. They know that
the one cure is that one remedy for
all human ills—time.
“Trying to force recovery by statue
is like standing up in a sail boat and
blowing on the sails. The speed of
the boat is determined by forces out
ide. • .”
It is natural that we should attempt
to abnormally force recovery, and it
s almost inevitable that such efforts
should largely fail. Economic laws (
which are as old as organized govern- j
ment cannot long be crcumvented—j
precisely as these laws make depres-!
ions, they eventually present us with
h cure. No one con ve ft ant with the
history of this country can believe
hat it will not pull itself out of the
ioldpum—but natural, not artificial,
forces will deserve nost of the credit
when that is done.
L PLEASANT SURPRISE IS IN
STORE FOR THOSE WHO ATTEND
SORTII OMAHA’S LARGEST AND
HOST BEAUTIFUL FOOD AND
HOUSEHOLD DEMONSTRATION
ELKS’ HALL—OCT. 17-18 and 19
ASK YOUR MERCHANT FOR FREE
s io ie» 3« £»£•£&.£I* i1* la {* im S j
TALKING THINGS OVEH
By Mildred J. Bronson
(By Request)
WHY GAN T WE RESERVE A CON.
VECTION FOR THE MANY CRIMES
'OMMITTED AMONG OUR PEOPLE
__
I Dear headers: J am confronted with
I 2-a “7* St'rloUS *Ptein£
! " of yitin^r, and I must Z
1 JZ Pr1. d frank wrth you in re
; ards to this subject
; W" guested by a very saccess
; usmess man of my city, Mr. J. r
Carey, who always h«s or 8eem, £
ave a deep feeling for justice when
C°UrtS oi Country.
Not ben* very much up on the I^w.
' nd the actions of our T
<Sk * T>V “d
** v w wiui men and women
affairs na^dtbe C°Urts and Political
o Zk thte U Km n°W in a Portion
o talk this subject over with you.
Firsts I asked Mr. Carey to fonrlva
eal 047thdelay and ^ permit me to
lie-; j ‘ 08 ot our own city
tt nends first of all must admit thH
olor plays a big ^ Second,Vawt
m!rn oTfh by ““ and enfo«xd by
men of the other race. Men Iaake
laws and men break laws. The laws of
ack state are upheld by courts until
everal lawyers that has
; ime picking out parts of the^Jaw in
eanng it up to suit the case that he’s
being paid to defend
am sorry to s«y, but it is true that
i ur lawyers have not gained the faith
! f our lawyers. The trouble is thire
!8 no"° that knows Its own better
than he knows himself.
As I s«id before, man makes laws
and the same break laws. This is
tohbuiHVeS the.,awyer the opportunity
to build up and tear down that which
man has made. J only wish that it
was possibJe that only the lawyers
[would he allowed to ™ke the ia»”
f our country, then the murder cases
I n fact, any c«se would come up, ,t
.would be their own work they would
I ave to tear down. By so doing as I
***“■“«*
i 'vhat ia Justice? Spe»k.
! ng Biblically, does it mean an eye
| or an eye, or a tooth for a tooth?
Ci does it mean that every man should
be treated equally? If this is the
use then there is no justice in our
° Cf, ed land of the fre«- Print shows
8 thp fact that a law asking our
ountry to protect the human being
rom the hands of unjust mob rule
gnorant people of our country, who
/ill push the laws aside and seize an
nnocent, maybe, person for a crime
hat they do not even know he com
litted and lynch him, an anti.lynch
aw. For fear that they would be
i oo fair and square to the NegroRace.
This law has never been passed, even
[though <*>me of the highest execu
tives of our country has asked that
t would. Here is plain f*cts that
hey do not care to extend justice to
nly a select and yet they call it ‘The
jand of the Free.”
Friends, another reason we do not
et justice in the Courts for the crime
,we commit, because we aro t00 back
ward, too thoughtless, too carefree, to
go down there and tell the courts
what we really saw and why it hap
pened. By doing this, It allows the
lawyer that the guilty persons that
hired him to defend him, knowing
k^^Jae^H^^corrimitted^a. crime. That
s the first degree murder"” and he
| hould be dealt grounds to work his de
j ense for him.
Friends, you can’t get justice un- “
[ ess you go there and tell the truth
and stay with the case until justice
is issued out. No matter how smart
a criminal lawyer is, he has a hard
time tearing down the truth. While
he is trying to tear it down, it gives
he prosecuting attorney or the oppos
ng lawyer ground to strengthen his
case for justice.
Friends, we must value what we
ee and know in the courts of this
ountry and above all, we must ni t
J a bought by the lawyer of the d. -
endant or be. persuaded by his friend .
We must tell the truth and stick to :t
even though it’s our best friend, if we
expect to get justice, «nd even at
that it may be hard.
Let’s be fair to each other and
when these i^aganiz^tions that are
Living hard to force th e’aw makers
f our country to pass laws that will
protect us, let us get one hundred
per cent behind it in every way be
cause we do not knew when we are
helping to defend some one today,
hey may help to defend us tomorrow.
We are not always guilty, half the
ime we are not, of crimes that is
placed upon us
But if we are guilty let us fight
hard.
-. - ... K. .
4 PLEASANT SURPRISE IS IN
STORE FOR THOSE WHO ATTEND
NORTH OMAHA’S LARGEST AND
MOST BEAUTIFUL FOOD AND
HOUSEHOLD DEMONSTRATION
ELKS HALL—OCT. 17-18 and 19
ASK YOUR MERCHANT FOR FREE
TICKET
10c TICKET TO HOUSEHOLD
AND FOOD DEMONSTRATION
ELKS’ HALL—OCT. 17, 18, 19
-?—.