OMAHA
The eye of a Master will .<No Man was £V£r
do more work than his _. Glorious who was not
*,an“" - - ;■ a>'":V»Y i . Laborous.”
=—-— ■ __ Lity, ana Nat l Lite ,
Page Eight_j_‘_ OMAHA, NEBRASKA, SATURDAY NOV. 25TH, 1933
THE OMAHA GUIDE
Published Every Saturday at 2418-20 Grant Street by
THE OMAHA GUIDE PUEL. CO., Incorporated
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| EDITORIAL |
M. L. Harris
WHY SHOULD THE NEGRO NEWS
PAPER CHANGE THEIR POLICY
The other day while conversing with
a well known Omaha business man, of
the other race, he said to me, “don’t you
think that too much stress is made in
your papers on the wrongs from which
you suffer?”, “i* seems to me, he con
tinued, that more good could be accomp
lished by writing more of your achieve^
ments.” “Everyone understands, and
knows that your people have not re
ceived justice in the past and are labor
ing under great disadvantages, at the
presnt. but why continuely parade it be
fore the public,” “it seems to me” he said,
“You are defeating the very purpose you
are trying to attain.” “If »Negro newspa
pers were only read by Negroes, I would
no doubt agree with Mr. W. 0. B. M.” but
as great members of the whites all over
the country subscribe for and read the
Negro weekly papers, to keep them in
formed, it is essential that we continue
the policy of pointing out every discrim
inatory act that is prejudicial to our
temporal salvation. Were all white men
alike, or had we no friends in the other
race, it would only be a waste of time and
printers ink, or if the white press was
fair to our group in their dailies in re
porting things pertaining to our group,
instead of coloring everything to fit the
prejudicial view point of their congental
ly prejudicel white readers, it would
not be necessary for Negro papers to
stress those things that are so repulsive
to their eye. There is no such animal as
a satisfied minority, it is not in the cards,
as they are not strong enough, to legis
late, the least they can do is to agitate. It
is no use to cry peace, peace, when there
is'no peace. History gives no example of
any Nation, which have ever been re
cognized as a power by other Nations or
powers, without first demonstrating
their fitness. No Nation has ever won a
battle against another by making faces,
or throwing stink pots, or neither by
passive resistance. There is only one lan
guage the white man understands and
that is—Force. He has never yet attained
his objective, only by battle, and he will
never relinquish it without fighting to
the last ditch to retain it. For years, we
have been turning one cheek and then
the other, we have begged, cryed and
prayed for peace. We have remonstrated
and petitioned. We have been submissive
and placid. We have given our lives on
the "battle fields in defense of (as we
were told) the Flag and American ideals
and traditions, We have stood patiently
by an accepted the crumbs, which fell
from the table, while aliens, who had
never “carried the burden in the heart of
the day,” grew fat and affluent from our
labors and sacrifices. We have gone from
door to door begging for that, which we
had every reason to believe in the light
of our great love for, and sacrifices made
for this land of the “free” and home of
the “brave” was ours by right of birth,
only to be turned away, have our birth
great love for, and sacrifice made for
this land of the “free” and home of the
“brave” was ours by right of birth, only
to be turned away, and have our birth
right given to one with no love for this
country, ofttimes with anarchy and in
surrection in their hearts, only on ac
cocnt of color. Truely “Consistancy thou
art a jewell”. It seems incompatible with
good sense and common reasoning that
the man, who by his labor, produces
fruit, should at least be allowed to par
take thereof “You should not Muzzle the
Ox that treads the Corn.” For 300 years
wre have “treaded the corn” in America.
We have plowed their fields in time of
peace, and fought their battles in time of
war. In all that time, we have demonstra
ted our fitness for citizenship, and prov
en our right to earn our living by the
sweat of our brow by meeting Very condi
tion imposed upon us, and standing ev
ery test. The Negro newspaper must
fight on. It cannot cry “Peace, Peace,
when there is no peace.” To paraphrase
Wm. Lloyd Garrison—“We are not
wrong, we will not equivocate, we will
not retreat a single inch, and we will be
heard.”
ECONOMIC HIGHLIGHT
Happenings That Affect the Din
ner Pails, Dividend Checks and Tax Bills
of Every Individual. National and Inter
national Problems Inseparable From Lo
cal Welfare.
Strangely enough, there’s no eco
nomic subject the average citizen knows
less about than money. He uses it daily,
but the tokens with which he barters,
aren’t really money at all. Their only
value lies in the credit of the government
issuing them. Real money is seldom seen
—it is gold and is jealously hoarded by
trasuries.
As a result, the average citizen was
pretty well puzzled when the U. S. Gov
ernment announced that it had started a
world gold buying campaign in an effort
to raise commodity prices. He couldn’t
see the connection. As a matter of fact,
the connection is simple enough if simply
explained — it’s very much like an auct
ion. The more people you get to bid for
an object, the more valuable it becomes.
That’s true of gold. When the United
States went into the market there was
another important bidder for the yellow
metal, and its price rose accordingly. At
the same time, the value of the dollar,
which has a definite gold backing, declin
ed, and commodity went up. Briefly de
scribd, the dollar has been cheapened,
and it is worth less wheat, clothing or
gasoline than it was a whilei ago.
At the moment, the world's free gold
supply, if melted down, would amount to
a tenfoot cube, worth about $400,000,000.
Since 1492, when Columbus discovered
the new world, all the gold mined would
amount to only a 40-foot cube and over
half of that has vanishel, either through
being sunk in ships, made into jewelry,
or hoarded.
. Most important foe of the U. S. gold
policy is the British Empire. London is
the world’s largest gold market, and any
buying campaign will naturally center
there. Dollars are exchanged for pounds,
m order to buy in the English market,
thus increasing the international supply
of American currency and increasing
the demand for English currency. A
more expensive pound must follow dis
couraging Britain’s foreign trade. Mat
ters are at a deadlock. It’s going to be a
monetary battle of the giants, with the
two greatest financial powers of the
world opposed.
Criticism of Administration policies,
which was practically non-existent a few
months ago, has been gradually appear
ing, becoming more widespread. There
is a definite feeling of nervousness,
mostly on the part of large scale busi
ness men. Their theme song is “Individ
ualism, Where art Thou?” and the villain
in the piece is tne fact that the govern
-ment is steadily assuming more string
ent control over all phases of business,
showing no signs that it will relax this
policy.
these business men cheered the re
covery plan recently presented by Ger
ard bwope, General Electric’s able, far
sighted president. Briefly stated, the
bwope Plan proposes the setting up of an
organization very similar to the N. R. A.
with this essential difference — control
would be in the hands of boards of busi
ness men instead of government offi
cials. Not pleased by it at all were labor
leaders who doubted that the boards of
big corporation executives would pro
tect workers.
Prohibition repeal means the end of
a number of the socnlled “nuisance” tax
es. These are: The 5 per cent tax paid by
stockholders on dividends received; the
one tenth of one per tax paid by corpra
tions on income in excess of 12y2 per
cent of declared value of capital stock.
The iy2 cent federal gas tax will be re
duced to 1 cent. It’s likely that other tax
es, such as that on bank checks,, will go.
Local
Race prejudice must go. The Fatherhood of God
and the Brotherhood of Man must prevail. These are
the only principles which will stand the acid test of good
citizenship in time of peace, war and death.
(1) We must have our pro-rata of employment in
businesses to which we give our patronage, such as groc
ery stores, laundries, furniture stores, department stores
and coal companies, m fact- every concern which we sup
port. We must give our citizens the chance to live res
pectably. We ^re tired of educating our children and
permitting them to remain economic slaves and enter in
to lives of shame.
(2) Our pro-rata of employment for the patronage
to our public corporations such as railroad companies,
the street car company, the Nebraska Power Company,
the Northwestern Bell Telephone Company and other
establishments which we are forced to support by right
of franchise. Also our pro-rata of employment in re
turn for the taxes we pay in our city, county state and
federal government.
(4; A one hundred per cent deportment of our cit
(3) To encourage the establishment ©f a first class
hospital that we may get the best that there is in medical
science from our doctors whom we know to be nearest us,
also to encourage a high respect of them and encourage
more of our girls to take nurse training,
izens in our public or private places of business, especial
ly on street cars. If we are to be respected we must act
respectably, especially in public places where we are con
stantly before the public’s eye.
(5) A one hundred per cent membership in the Om
aha branch of the NAAGP. should be bad to encourage
the efforts put forth by the founders of the organization
and to assist the general office to establish a five million
dollar endowment fund to maintain operating expenses
and to further the principles of the NAACP. AH peo
ple of all races must be educated up to a higher principle
and a more thorough understanding of interracial rela
(6) The re-establishment of the Christian Religion
as Christ taught it, for the uplifting of mankind, elimin
ating financial and personal gain. A practical Christian
Religion, week day as well as Sunday. An attitude to
ward our feUowman as a brother in order to establish a
tionship that our country may in reality be a government
of the people, for the people and By the people in whole
and not in part.
principle which wiU guide the destiny of each other’s
children; our neighbor’s children today are our children
tomorrow. 1
(7) Courteous treatment in aH places of business
and the enforcement of the State Civil Right Law.
(8) To encourage and assist in the establishment of
the foUowing financial institutions near 24th and Lake
Streets: A building and loan association, a state bank,
administering arid and assistance to our widows and
children.
(9) To encourage the erection of a one hundred
thousand dollar Young Men’s Christian Association
Building near 24th and Lake Streets.
(10) To enlarge the Young Women’s Christian As
sociation that it may supply sufficient dormitory accom
modations.
(11) To teach our citizens to live economicaUy with
in their earning capacity by printing in each issue a bud
get system for various salaries.
(12) To make Omaha a better city in which to live
by inaugurating a more cosmopolitan spirit among our
American citizens.
(13 To put a stop to the Divorce Evil by passing a
State law making the mistreatment of a wife or a hus
band by either of them, a criminal offense to be decided
by a jury, first offense, jail sentence of a short duration;
second offense, one of longer duration; third offense,
from one to five years in the penitentiary. This, we be
lieve will make men and women think before marrying.
(14) We must become owners of the city govern
ment by paying a seemingly higher salary to those whom
we employ to administer its affairs, a salary that will st
and, also, a first-class trust company for the purpose of
tract men of high calibre.
National
(1) Fight for a passage of the Dyer Anti-Lynch Bill
and thus stop the shamful lynching of American citizens.
(2) One of our citizens in the president’s cabinet.
Federal control of the educational system that
every child must have a high school education.
. Assist in the furtherance of research by our
scientists and historians to prove that civilization was
first founded in Africa.
(o) Establish a political influence which will bring
about our pro-rata of higher appointments made by our
chief executives.
(6) Stop graft in politics by passing a Federal Law
making election day a legal holiday and compelling every
American citizen of voting age to vote.
(7) Prevent further wars by teaching the so-called
white race that it is high time for them to quit fooling
themselves about white supremacy with only three-tenths
of the world’s population. They must be taught that
color is due to climatic conditions. They must be taught
that seven-tenths of the world’s population is made up of
darker races. They must be taught that the rays of sun
that blaze upon the equator and turn the skin brown do
not affect the power of the brain any more than the cold
ness of icy glaciers affect the brain of the white race;
and that the darker races will not continue to be crushed
by a money mad few. If the Fatherhood of God and the
Brotherhood of Man are not welded into,the hearts of this
world’s family now, by teaching the principles laid down
by our Saviour, it will be welded into the hearts of our
children some day soon, on the bloodiest battlefields this
world has ever known.
(8) Cut down congressional representation from
the Southern States in proportion to the number of votes
cast
adfear11**• '*•' *,mt ■•<«~*»■«.
AN APPEAL TO OMAHA
MERCHANTS AND
ADVERTISERS
Sir* ^ ^ICE CRYING IN THE WILDERNESS
So many times have I been cori’frrvnfoa Tirifv» +1
statement, “Well we have decided to discontinue advertfa
mg in the group papers or weeklies and usp nni, +h * '
dailies, the World Hearld and the Omaha Bee ” that 1 am
constrained to write protesting in being so orniirwi
personally I don’t object to being grouped with the Week6
ly papers of the various races, if I was oerrmTtpri ' we.
the same classification in the other avenues of our ecT
nomic and industrial activities. Allow me to call vour at
tention, if you please to the difference in the relations the
great dailies of America sustains between my people and
the people of all other races. No one will deny that they
(the daily papers) serves every race, Nation or group of
people in a full measure except my race. Reports are giv
en of their social, religious, political, educational, athele
tical, al other activities. Their doings and achievements
are proclaimed to the world. The speeches of their great
men are quoted and their pictures look at us from the
pages of the dailies, from the largest cities to the smallest
hamlet, singing the praises of those whom you delight to
honor. It matters not to what race or nation they may be
long, as long as they are not of Negro extraction, not even
excepting those of the other darker races, who have rose
to heights of eminence. This is as it should be, I have only
the highest respect and the deepest regard for those, who
contributes to this condition. If the dailv papers would
give to our group the same service, I would neither mur
mur or complain, when the Omaha Guide or any other
Negro weekly paper is grouped with the weeklies of the
different white races. Nor would I protest of being so
find those of other races (white). But as that is not the
case, I strenously obiect to the Omaha Guide, being so de
signated or grouped. Mav I call your attention to the fact
that a Negro weekly, is the only weekly paper that has a
right to exist, in fact. As I said before the daily papers
serves the interest of every race and nation with the one
exception, and that is of the Negro. It matters not what
meritorious act a Negro may do, only in a few isolated
cases are.we able to have it reported in the daily paper,
and then in such a small wav, it will require a microscope
to find it. But where one of my group commits a crime,
whole, columns of front page publicity is given. You will
then in. all fairness and justice admit the necessitv of us
maintaining an organ, by which we may proclaim the men
and women of wThom wTe are justly proud and our children
may realize that we too have some in our race, who have
the strength and courage to battle on until the clouds of
prejudice., injustice and hate have been rolled away and
standing in the rays of the noon day sun of opportunity
can beckon us on to a brighter day of achievements and
hope, for. those who would follow after. As all newspapers
are predicated on advertisement, and as a race, we have
not as yet arisen to the. heights necessary to establish for
our group places of business necessary to satisfy our needs
in.supplying the necessities of life, we then as newspaper
mixed at the various desks, and at the different jobs as I
I believe we comprise about 5.8 per cent of the popu
I sauopBj puB aogjo .moA Stmiaqua uaqAV jr‘podno.iiI
men roust go to those with whom we spend our money in
found that members of my race had been so grouned and
search of that by which we must carry on.
lation in Omaha, with a purchasing power of approximate
ly $20,000 a day. Of this amount 95% is spent with the
merchants of your group, you will see by this that the
money spent with the few Negro merchants of which we
boast is practically negligible. At this period of our eco
nomic development, unfortunately our greatest asset is
our buying power. May I call your attention to the fact,
that the members of my group are the best working in
vestment of all the other races of like status in America.
We are and have always been the greatest exponent of the
N. R. A. that ever lived. Long before President Roosevelt
coined the “Buy Now” slogan, wre had anticipated him by
seventy years, we have always “bought now”, and “bought
here” in America. We have had no relatives in foreign
lands to whom part of our earnings had to be sent, but as
we have earned our money here, we spent it here, without
stint or restraint. Consequently we feel that as the Omaha
Guide is the mouth piece of 14,000 Negroes, its representa
tives should at least get a respectful hearing and a proper
quoto of advertising, which as you know is absolutely es
sential to its successful development. It would be foolish to
try to make you believe that we do not read the daily pa
pers—but how—only so far as the National and local gen
eral news matter and sports. As we are not included in
other features connected thereto, it is not necessary for
us to look further, for Negroes the Negro Weeklies are
the best advertising medium obtainable. For that and the
above reasons, we earnestly solicit a fair proportion of
business cmmesurate with on buying strength.
Respectfully submitted
M. L. HARRIS, Advertising Agent of The Omaha Guide.
Job Printing