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About The Omaha guide. (Omaha, Neb.) 1927-19?? | View Entire Issue (Nov. 11, 1933)
“Disgraced”, “Melody Cruise” at Ritz Sun.- Motl. Tuesday, Wednesday, Thursday OPEN LETTER Omaha, Nebraska. October 24,1933. Sir: I am writing you this open letter that you may be fully informed that we are about to put over the greatest circulation campaign that has ever been launched in the city of Omaha. As one who has only recently arrived in your city, allow me to frankly discuss with you some of the reasons why as circulating editor, I am asking for and expect your support in putting over this drive for circulation. First—That in every city in which two thousand or more Negroes live, it is essential that they have a news paper in which their church, social and other activities may be reported, and also wage a consistent battle for ai^y encroachment on their rights, civic, industrial and political. Second, permit me to call your attention to the fact that a newspaper is a public enterprise as well as a racial necessity, and should not be viewed or held in the same light as business of other kinds, such as drug stores, grocery or other business of that nature. This is true of newspapers, because of the fact that all of its pages are devoted to the printing of news for which no charges are made except the space devoted to advertisement. By this you must see and know how important it is that the circulation should be maintained at a certain standard, making it possible to continue publishing your social, church and other activities. Since coming to your city and connecting with the Omaha Guide, I have been repeatedly warned of the folly of trying to do the impossible—‘Revive the Omaha Guide. The Omaha Guide does not need reviving. It only needs the support of those who use its pages and columns in which to report their church and social news. It is not enough that you subscribe for or buy the Guide, but for the serv ice rendered should be a Omaha Guide Booster. The Guide needs Boosters with a big letter, and you need boosters. That has been our greatest trouble, we have had too much knocking and most of us have did too much knocking one or the other. Our Race hos had too much knocking from without and from within. Let us resolve to bury the hammer-handle and all—, lets us enlarge on one anothers virtues and help to cure each others vices. Remember, “He that is without sin cast the first stone.” As we can’t cast it, so let us forget it by boosting the good we do find in the other fellow. Is not that the Christian thng to do? As well as the human thing to do? Come let us reason together. The Omaha Guide needs you and you need the Guide. Lets get along together, even “the Lion and the Lamb lied down together,” why can’t we? _ Tc accelerate our circulation campaign, we have organized The Omaha Guides Boosters Club. The person sending in more boosters subscribers coupons addressed to the circulating manager. Omaha Guide by December 20, will receive $10.00 in Gold. It cost you nothing to join, just follow instructions appearing in coupon. Full in name and address of subscriber, number of weeks or/months sub scribed for, with your name and address. I OMAHA GUIDE BOOSTER CLUB j: M. L. HARRIS, Circulation Manager || Subscribe for: Month-— Year Residence ---- j [ Contestant ----- !' Please call Omaha Guide for further information. ! j AN APPEAL TO OMAHA MERCHANTS AND ADVERTISERS A VOICE CRYING IN THE WILDERNESS Sir: . . . So many times have I been confronted with the statement, “Well we have decided to discontinue advertis ing in the group papers or weeklies, and use only the two dailies, the World Hearld and the Omaha Bee, ’ that 1 am constrained to write protesting in being so grouped. While personally I don’t object to being grouped with the Week-, ly papers of the various races, if I was permitted to enjoy the same classification in the other avenues of our eco nomic and industrial activities. Allow me to call your at tention, if you please to the difference in the relations the great dailies of America sustains between my people and the people of all other races. No one will deny that they (the daily papers) serves every race, Nation or group of people, in a full measure except my race. Reports are giv en of their social, religious, political, educational, athele tical, all other activities. Their doings and achievements are proclaimed to the world. The speeches of their great men are quoted and their pictures look at us from the pages of the dailies, from the largest cities to the smallest hamlet, singing the praises of those whom you delight to honor. It matters not to what race or nation they may be long, as long as they are not of Negro extraction, not even excepting those of the other darker races, who have rose to heights of eminence. This is as it should be, I have only the highest respect and the deepest regard for those, who contributes to this condition. If the daily papers would give to our group the same service, I would neither mur mur or complain, when the Omaha Guide or any other Negro weekly paper is grouped with the weeklies of the different white races. Nor would I protest of being so grouped, if when entering your office and factories, 1 found that members of my race had been so grouped and mixed at the various desks, and at the different jobs as I find those of other races (white). But as that is not the case I strenously object to the Omaha Guide, being so de signated or grouped. May I call your attention to the fact that a Negro weekly, is the only weekly paper that has a right to exist, in fact. As I said before the daily papers servos the interest of every race and nation with the one exception, and that is of the Negro. It matters not what ‘DISGRACED!’ REVEALS DRAMA BEHIND WOMEN WHO CAST ASIDE CODE Helene Twelvetrees and Brace Ca bot in Paramount’s Sympathetic Story of a Girl Who Wanted to be Too Modern-At RITZ Theatre Sunday and Monday— She wanted to be modern! And if Gay Holloway was hurt at playiung the modern game the way the moderns play it, she was willing to take the consequences— until the consequences came. “Disgraced!” is Paramount’s sym pathetic story of this up-to-the min ute miss, eager to live her own life according to society’s latest single code. The picture opening Sunday and Monday at the RITZ Theatre with Helen Twelvetrees, Bruce Cab ot, Adrienne Ames, William Harri gan and Ken Murray in the leading roles. Erie C. Kenton directed.. An utterly fascinating story of Gay Holloway, it tells of this lovely daughter of a New York police cap tain, assigned to the district attor ney’s office, who finds that free love is woman’s most expensive luxury. She assimilate modern notions from her contacts with the upper set at the shop where she s employed as a model. There she finds that the wo men, married, engaged divorced or single all have outside attachments and the men, with interests of their own, are seemingly content also to go their own way. While modeling for Julia’s fiancee Underwood meets her. The friend ship, on her part at least, develops into something stronger. To Underwood however, Gay re mains nothing more than a tempor ary interest though he leads her to believe he intends to break off with Julia Thorndyke. When Gay learns that h is leaving her, however she meets him at his country Home, and in her hysteria, brings a gun along to force him to fulfill his promises. But Underwood locks her in a closet calls the district attoney to send someone up to get her away. The man chosen for the job is the father. What happens when he finds her to be the woman in the case furnish es a gripping climax. “Disgsacer!” is a revealing story of the temper of the modern girl, discading the manners and moral code of the generation past. It is at the same time, a modern portrait of courageous youth, too eager per haps, but strong enough to face the world, admit faults and struggle for tho vindication of the essentials of its philosophy. meritorious act a Negro may do, only in a few isolated j cases are we able to have it reported in the daily paper, and then in such a small way, it will require a microscope to find it. But where one of my group commits a crime, whole columns of front page publicity is given. You will then in all fairness and justice admit the necessity of us maintaining an organ, by which we may proclaim the men and Women of whom we are justly proud and our children may realize that we too have some in our race, who have the strength and courage to battle on until the clouds of prejudice, injustice and hate have been rolled away and standing in the rays of the noon day sun of opportunity can beckon us on to a brighter day of achievements and hope, for those who would follow after. As all newspapers are predicated on advertisement, and as a race, we have not as yet arisen to the heights necessary to establish for our group places of business necessary to satisfy our needs in supplying the necessities of life, we then as newspaper men must go to those with whom w*e spend our money in search of that by which we must carry on. I believe we comprise about 5.8 per cent of the popu lation in Omaha, with a purchasing power of approximate ly $20,000 a day. Of this amount 95% is spent with the merchants of your group, you will see by this that the money spent with the few Negro merchants of which we boast is practically negligible. At this period of our eco nomic development, unfortunately our greatest asset is our buying power. May I call your attention to the fact, that the members of my group are the best working in vestment of all the other races of like status in America. We are and have always been the greatest exponent of the N. R. A. that ever lived. Long before President Roosevelt coined the “Buy Now” slogan, we had anticipated him by seventy years, we have always “bought now”, and “bought here” in America. We have had no relatives in foreign lands to whom part of our earnings had to be sent, but as we have earned our money here, we spent it here, without stint or restraint. Consequently we feel that as the Omaha Guide is the mouth piece of 14,000-Negroes, its representa tives should at least get a respectful hearing and a proper quoto of advertising, which as you know is absolutely es sential to its successful development. It would be foolish to ttfy to make you believe that we do not read the daily pa pers—but how—only so far as the National and local gen eral news matter and sports. As we are not included in other features connected thereto, it is not necessary for us to look further, for Negroes the Negro Weeklies are the best advertising medium obtainable. For that and the above reasons, we earnestly solicit a fair proportion of business cmmesurate with on buying strength. Respectfully submitted M. L. HARRIS, Advertising Agent of The Omaha Guide. SEVEN ELEVEN ROOM IN EM PIRE STATE BUILDING A GOOD ASSET NEW YORK CITY, November 9— (CNS)—Speaking of some of the peculiarities which crop up now and then in the rental business, John A. Dailey a realty broker with offices in the Empire Stae Buildings, cites the fact that superstitions and fet ishes often play an important part in leading to a decision For instance, he regards room 711 as a good asset. To those acquainted with the game of “African folf” ^the number pres ents some significance. “From my experience” says Mr. Dailey “ I should say that room 711 will easily rent for a price from $100 to $200 per year above any equival ent amount of space on the same floor. “I have actually had prospective tenants offer me a bonus if I could get them that particular room. It is difficult to appraise and anything that has to do with sentiment or emotion is bound to elude actuarial computation.” Have Your Notary Public Work Done at TT e OMAHA GUIDE Office PRIZE ESSAY CONTEST ON ‘ALONG THIS WAY’ NEW YORK CITY, November 9— (CNS)—The Viking Press New York City publishers of “Along This Way” the autobiography of James Weldon Johnson announces a prize essay contest; title “What this Book Means to the Negro Student” Prizes: First Prize: $25.00 and a copy of “Along This Way.” Second: $10.00 and a copy of “Along This Way.” Third: $5.00 and a copy of “Along This Way”. Fourth, Fifth and Sixth: An autographed copy of “Along This Way.” Judges: Crystal Bird, Benjamin Brawley, George S. Schuyler. Length: Between 200 and 300 words. Essays must be mailed not later than midnight, November 20 1933 addressed to Contest Editor, Viking Press 18 East 48th Street New York City. CORRECTIONS Last weeks paper stated in a write up that the Cudahy Packing Com pany was reported by Mrs. Bell of the Montgomery Grocery Company, of unfair treatment as a custment as customer Correction is, that this was not the Cudahy Packing Company it was the Swift Packing Company. / (Continued From Page One) As I have said before, I grant that there have been things published in the Guide that I would not have print ed, but it would be impossible to publish, just what all the people would like. Now, just a few weeks ago the Guide was publishing a column known as “Miss Eyes” and if you will be fair you will admit that you read the Guide more then, than you had before or since. I did not at all approve of all that came in Miss Eye’s column, but there were other news of interest to read. The people who read Miss Eye’s column and named the people for Miss Eyes, I think did more harm than Miss Eyes, because they call ed personal names and Miss Eyes did not. Now that Miss Eyes is still in the “Jail House,” and will likely remain there, why not come on and help build up a paper you would like for the Guide to be. Why not then send in the news you have that you think others would like to know. The Guide is one of the main sources the other group has in getting news about our group here in Oma ha. Then, why not help to make this news the kind it should be. When I hear of those who will not read the colored papers, I am reminded of some of the schools and colleges that took German out of their curriculum during the late war. It seemed to me that was the time above all that it was good to study and understand the German language. I once heard Booker T. Washington say, “One man can not hold another man down in the ditch unless he stays down there with -him.” I do not think you can help the Guide by not supporting it, then why not help make your paper such a paper as you will all be glad to see come to your door. It was interesting to talk with some of the mem bers of the Fisk University Quartette, when they were in Omaha a few years ago and to hear them say, “If you want a Chicago Defender in some of the foreign coun tries, you must get it as soon as it is put on the stand, or you won’t be able to get one.” The people of foreign coun tries are so anxious to get them to read the news about our group in America. In conclusion, may I say again, I have not approved of all that has been published in the Omaha Guide, and will not likely appreciate all that will be printed in the future, but I do think we can send news of interest to the Guide and give it our support in any way we can to help make it the paper we would have it be. _ (Continued Fom Page One) ter of Ceremonies. — ITS A MIGHTY ILL WIND THAT DON’T BLOW ANYBODY ANY GOOD The Storz Brewing Company’s manager, called the OMAHA GUIDE in consultation about Negro employ ment. The Storz Brewing Company, agreed to put two Negroes to work immediately. This matter was re ferred to the Secretary of the Urban League, J. Harvey Kerns.. Mr.. C.. Adams, President of the Square Deal Grocery Stores says in i six months, there will be more mem l bers in the Community Grocery | store activities. — COMMUNITY EXECUTIVE COM MITTEE MEETS j The Community Executive Com mittee, met Monday at 12 p.. m.. President E.. W.. Sherman called the executive committee of the Comm unity Center to order. Members pres ent, Dr.. Craig Morris Milton John son Herman Frieldlander H.. A Taylor C.. C.. Galloway. Members absent: W.. L.. Myers, 7.. P. Maha mmitt Dr.. G. B.. Lennox and Dr.. T.. C.. Ross. The secretary in charge reported j for the week which was read, it j showed an attendance in the building of a daily average of 230. Athletic i Fall outline of games was presented for Mr.. Martin Thomas for the boaids approval for the winter. Mrs.. C.. H.. Singleton, secretary in charge expressed in writing to the executive board her piano for the activities in the different department. Mr.. Fried- ! lander, chairman of the House Com mittee called a meeting for the House Committee for Monday at 7 j p.. m.. Present at the meeting of the House Committee were: C.. C.. Gallo- ! way absent T.. P.. Mahammitt. The OMAHA GUIDE was success full in closing a deal for a comic j page, known as “Keeping up with the Jones’es” with a news syndicate.! — Omaha now has a Negro Coal Company hauling coal direct from a mine by a truck to your door. A good high grade furnace coal for $6.95 per ton. Cheaper in load lots three tons 500 pounds to the load. Think of it from the mine to | your door. KIND OF PEOPLE THAT WE CAN GET ALONG WITHOUT 1. The policeman that told the I R'tz Theatre management that if they would put a Negro girl in the ticket office and fire the Negro operators he would satisfy the Ne groes of this community. 2. Suppose to be newspaper re porter that told the manager of the Ritz Theatre manager that the fight to keep the Negro youths in the mo tion booth, with a salary of S180 per month was his fight and not the fight of the community. 3. The Negro that clambers on j the platform about racial enterprises and spends his money where there is not a Negro working when he could spend it where his son or daughter might have an opportunity to be em- ( ployed some day. 4. The Negro that sees no good in nobody but himself and carries a hammer in every pocket, knocking on everybody and everything. 5. The Negro that picks on the Negro Grocery Stores when he has went the limit on the grocery cred it. 6. Unanimous telephone calls from people, who calls the Omaha Guide Office filing their complaints about existing conditions claiming they are of the other race with all the accent and dialect of an Alabama Plantation Negro and refusing to give their na;nes. YES—BUILD NOW! How would this proposition strike you? You are given a chance to pur chase something you need—some thing that will be of permanent and increasing value to you and your family — for a fraction of what it will cost within a year or so. And, at the same time, by buying it you will be expediting recovery, putting men to work at good wages in a hundred industries, and stimulating business es of all kinds in your town. That's certainly an attractive pro position—and it’s not fictional. The investment is construction. Individual home building and repairing is one of the most important factors in the recovery "program. And, so far, the construction industry has shown less pickup than any business of com parable size. During the present winter it will be possible to build well and build cheaply. You can obtain a house for a few thousand dollars that would have cost twice the price four years ago — and probably will again four years hence. The same thing is true of repairs of all kinds—from those rickety steps you’ve been vaguely meaning to have fixed for months, to that roof which has suddenly deve loped a leak. And—here is something to think about—one-third of the peo ple on the relief rolls in the larger cities are normally engaged or sup ported by the construction industry. Starting home-building on a nation al scale is all that will bring back their jobs. Yes—build now! You’ll never re gret it. Get that bargain in homes that is being offered you—and have the satisfac-io.. of knowing that you’re doing your part to prevent privation and want during the com ing winter. , (Continued From Page One) They are sent to us from the Vet eran’s Employment Office, Mr. Har ry Hough manager through Mr.. Parkinson in the Douglas County Court House. Only one colored man has applied for work here and he is working his name is L. Pittman.. Very truly yours LEE BURNS, Foreman. Read The Guide 8 Pershing Range. $ 6.75 8 U Big Dallas Chunk . 7.001 jl Poteau-Semi Ath. 10.00 ■ £ Be Wise Economize Economy Coal Co. I? 100.', North ^18th Street JAckson 2911 ■ NEW AND USE TIRES, BOUGHT AND SOLD 5 Gallons Oil $1.90 | BSubaugh Bros. I Vulcanizing and Repairing 1916 Cumng Street HArn^y 1818 Omaha, Nebraska | C. D. BLUBAUGH C. A. BLUBAUGH 1 iiirniil.n-. MISS GERALDINE GOODING Schist “Green Pastures” Says— “Everywhere I go, my red pack ageofGodefroy’s Larieuse French Hair Coloring goes with me. That’s why my hair looks so brilliant and coal black under the glare of stage lights.” GODEFROY'S LARIEUSE french HAIR coloring s ACTRESSES Don't Worry About mum HAIR GODEFROY'S Keeps Them Young end Beautiful So quick to use, so sure, so sat isfactory—Godefroy's is every body’s favorite. Gives your hair the radiant coal black luster everybody admires. Brings back the natural loveliness of your hair — try Godefroy’s, the time proven hair coloring, today. 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