....
An Unbridled, —
Outstanding
Mouthpiece
for Your Community
“The Omaha Guide
* *
.TCj1'"'11, Tl111 ':
VOL. VII.— _ OMAHA, NEBRASKA, SATURDAY, NOV. 11, 1933_NUMBER THIRTY-EIGHT
1
—— s
WE DO OUR PART
\ Tuneln-— jj
“DIGESTING j|
I
i
i
| BROADCAST!,!'
^ Every Week from this Column
fBy^CUFFORDC. MITCHELL
Co-operating with the Publishers.
I have bfeen informed by Mrs.
Gladys Lohf£ of the Kuhn Remedy
Company, 1857 Milwaukee Avenue
and Mrs. E.. Nightengale Scott of the
Scott’s Beauty School 4305 Forest
ville Avenue who offer beauty
courses through the mail both firms
of Chicago that several of our pub
lishers have shown a willingness to
cooperate by sending them sample
copies of their papers and presum
ably advertising rates will follow.. I
would suggest again that it is to the
advantage of every advertising man
ager the contact not only the above
two firms 'who desire agents in each
community but also every firm whom
I mention in this column from time
to time for in the most instances
they are entirely unfamilar with the
splendid opportunities awaiting them
by developing the colored field
through our race publications.
For instance, the Eureka Patching
Paste Company 1912 South Wabash
Avenue, Chicago have never \ised
colored publications although they
have an agency proposition that will
enable each agent wherever located,
to make as much as two hundred per
cent on their money in a mending
paste that is a household necessity
for patching everything from stop
ping “runs” in stocking to mending
ail kinds of leather, fabrics and rub
ber goods. More will be said of this
firm later, after I have personally
contacted them.
And this letter from the Bell Per
fume Company, 233 West Huron
Street Chicago is entirely self ex
planatory :
“We are pleased to send you a
sample set of our Perfume Etiquette
consisting of four vials of distinctive
French type perfumes set in a com
pact and attractive silver foil purse
case..
“This set was produced during the
depression—designed to meet the
needs of the times as a quick and
easy seller through agents.. You will
agree that it is a remarkable value
at 25 cents; yet it offers the agent i
selling it from 100 per cent to 200!
per cent profit and more depending
upon the amount of his purchase.
“Here # is an item that offers a
wonderful opportunity to your color
ed readers throughout the country to
make some real money, particularly
between now and the holidays. It is
an item that has universal appeal,
creates interest at sight and pro
duces sales quickly and easily.
“We shall be glad to supply in
dividual sample sets to your readers
with full information and successful
selling plans upon receipt of 25 cents
for the sample. They may have their!
25 cents back if not satisfied..
“Address Bell Perfume Company,;
233 West Huron Street, Chicago.” i
And, the National Agency Distri-!
butors 4812 Vincennes Avenue Chi
cago are able to start any of my
readers in the agency business
handling any line of merchandise or
service that the reader may desire;
and in some instances will even fin-;
ance the agent in getting established.
They desire an active agent for re
presentative in every community in
the country so write to them today.
The L.. Pauline Ward Mfg.. Com
pany 2904 Cochran Street Dallas
Texas .have just informed me that
super-salesman R.. C.. (“Bob”) And
rews has been appointed their gen
eral sales manager.
I am grateful to the Friendly Tip
Company 3210 South Michigan Blvd..
Chicago for a generous sample sup
ply of their various items of cos
metics which they manufacture and
sell through agents in every part of
m the country. I mentioned this firm
in my last week’s releases..
And also thankful to the Consum
ers Raincoat Company 456 Trans
portation Building Chicago for that
sample Hollywood Cape which they
/ sent me. T! j*,Cape as announced
♦ last wfcek Tet*_ ,frapi3ly for only one
dollar ahd tne- company is seeking
"-mts throughout the country.
Or. Lennox On
The Job
United States Govrenment Engineer,
2nd and Pierce Street,
Omaha Nebraska.
Dear Sir:
Perhaps you may be surprised to
receive this letter, but I understand
you are in charge of hiring employes
for federal relief work. It is stated
some have been employed, and an
extra large number would be taken
on in the near future. The same will
be a great help to solve the unem
ployment situation.
Prom investigations no Colored
representatives have been considered,
and as we represent 5%% of the
voters, tax payers and supporters of
all city county and state projects,
we are seeking consideration of em
ployment, and ask that no discrim
ination be shown.
Those of this group seeking em
ployment on relief projects have been
given alibis and different statements
to the effect special men are being
chosen for special jobs. We have
men skilled in all lines of work. If
one is not given a chance to prove
his ability it is impossible for him
to make good, that I am sure you
realize.
For some reason I do not under
stand, when it comes the time to
measure arms on the battle field or
cast a vote, our group is sought with
no discrimination but when it comes
to being given the proper considera
tion of employment, automatically
there is a difference manifest, and
I often wonder how they expct this
body to live on promises and alibis.
If you will pardon me for refer
ring to same, I should like to
bring to your attention an incident
that recently occurred. A number of
Colored representatives appeared be
fore the London Aviation Corps
seeking employment, but the officials
immediately rejected them thinking
they were inefficient. The Japanese
government learning of this, gladly
took these men over, sending them to
Japan. The last reports Received in-'
dicated these aviators had fully pre
pared themselves and become effi
cient along their line. This occurs in
any incident where we are given
fair play and consideration of em
ployment.
In taking on future employees we
are asking you to see that workers
of this group are given consideration
in proportion to others.
Hoping to hear from you; thank
ing you very much for any consider
ation you may give, I am
Respectfully yours,
DR. G.. B.. LENNOX, President
Omaha Working Men’s Commission
2122% North 24th Street
War Department
UNITED STATES ENGINEER
OFFICE
Dr. G.. B.. Lennox, M.. D..
2122% North 24th Street,
City.
Dear Sir:
In, reply to your letter of Septem
ber 21st., will advise you that I do
not hire the men who are working
here..
(Continued on Page Two)
Three Women One Man Found Shot To Death
Square Deal Stores Puts Division C Over Top
President Roosevelt Phones
From Sick-Bed to Save
Man From Electric Chair
WASHINGTON, November 7-—(C
NS)— Three minutes before William
Washington was to walk the “last
mile” to the electric chair at the Dis
trict Jail President Roosevelt tele
phoned the jailor verbal notice that
he had granted a three day stay of
the execution.
The President was in bed with a
cold when he called the prison direct
to make sure his orders were trans
mitted in time. He explained new
evidence had been discovered.
Death sentence of another man fi
guring in the slaying, Leonard Lay
ton, 22, was commuted to life im
prisonment by president Roosevelt
October 10 for no other reason than
that two of the doomed man’s great
aunts worked at the White House
shortly after the War of the Rebel
lion.
TWO NEGRO
DOCTORS GET
GOV. JOB
(Special to The Omaha Guide)
Annooncement is made by Dr..
Clark Foreman, Adviser on the Eco- j
nomic Status of Negroes to Secre
tary Ickes of the appointment of Dr.
Joseph L.. Johnson of Columbus,
Ohio and Dr.. Robert C.. Weaver of
Greensboro, North Carolina to posi
tions in his office.
D.. Johnson was born and raised
in Ohio, educated in the Public
schools of Ohio and Howard Univer
sity where he received the degree of
Doctor of Medicine. He was minister
to Liberia under President Wilson.
Dr.. Weaver was born in Washing
ton, D.. C-. and educated at Harvard
from where he graduated with hon
ors in 1929. He received his Master’s
degree at Harvard in 1931 and his
Ph.. D.. in the department of Eco
nomics there in 1933.. His thesis was
on “The High Wage Theory Pro
sperity”. Dr.. Weaver is-at present
professor of economics at the North
Carolina Agicultural and Technical
College in Greensboro, but he will be
given a leave of absence in order to
work in the Department of the In
terior. He is also one of the orignat
ors and director of research of the
Negro Industrial League, which or
i ganization has made quite a name
for itself during the past summer
through its activities in behalf of the
Negro race. Dr.. Weaver has also
been technical adviser for the Joint
Committee on National Recovery.
Dr.. Johnson took office on Nov
ember 1st. and Dr.. Weaver will start
' work on Monday, November 13..
HITLERISM LIKENED TOLYNCIL
ING IN THE UNITED STATES
NEW YORK CITY, November 8—
(CNS) — Lynchings in this country
were likened to Hitlerism in Ger
many and both condemned alike at a
seminar sponsored by the National
Conference of Jews and Christians,
last week in Horace Mann Auditor
ium Broadway.
The protests here against anti
Semitism in Germany would be more
effective according to John LaFarge
associate editor of America if lynch
ings were curbed in this country. He
cited the recent lynching in Mary
land and thought public condemna
tion and publicity should be as out
spoken against such occurrences as
the propaganda against anti-Semit
ism.
‘ Hitler does not need a Nazi pro
pagandist in the United States to
stir up antagonism against the Jews,
said C. E. Silcox of Torono who
spoke of a survey bo w conducting
(
i
for the Institute of Social and Reli
gious Research. “What will happen
depends largely on how the Jew ac
cepts the situation.
“If he presses for what he~con
siders his rights and what probably
are his rights he will arouse embar
assment in city after city and likely
make the situation worse. And when
I say this I want you to know that I
am sympathetic with the Jew. If we
have the right at present to tell the
Jew to walk softly we also should
advise the Christians to create a
better attitude toward the Jews and
every other group.”
Some in attendance at the Seminar
saw in the last observation the ex
act attitude of a great many South
erners who while claiming to be the
Negro’s best friend sit idly by and
see Negro after Negro lynched and
burned at the stake ana claim ‘noth
ing can be done about it.’
WHY SUPPORT THE
OMAHA GUIDE?
By L. L. McVAY
The question of supporting the Omaha Guide has
often come up in my mind, and after all, I have come to
this conclusion, that we as a race group should give the
OMAHA GUIDE our full support. Now, I know there
are those, who do not sup
port it. There are those who
say they don’t even read it,
after all, it is the best race pa
per we have here in Omaha,
or in the Middle West, that
prints free all local newsi
that is sent in to print. We;
often send in advertisements
fixed up in a way to call,
news, when as a matter of'
fact, it is the advertisement ‘
we want to get across. j
T will nnt sav fnr nnpp
%/ '
that I have -approved of all I have seen printed in the
GUIDE, but what paper have we ever read where we
were fully in accord with everything published? Some of
us do not take, nor read the Guide, as we say, because, of
things published in it. Now, if we would only stop to
think that our daily papers often publish things about us,
we would rather not see published, but we buy them and
read them just the same, why? Because there are other
news we can get that we would not get other wise. We do
not find in the Kansas City Call, The Chicago Defender,
the Pittsburg Courier, or any other weekly paper, just
the things we all think should be published.
The Guide stand strong for Negro employment in j
proportion to the employment, they should have and also
stand out at all times for the Negroes rights in every place.
I feel that I am safe in saying the OMAHA GUIDE has
played a great part in taking some of the politics out of
the Negro churches, and yet, there is more that should
come out. - - ----- • -
I was in a meeting not so long ago, in which there
were several members of the other group, who are con
nected with some of the daily papers. They said in sub
stance newspaper business is to print what the (major
ity) of the people want. They said they often realized
there are things published that they would rather not
have to publish, but after all, it is news and facts is what
the public expects from the press.
_(Continued on PageTwo)_
LAST MINUTE NEWS
BEFORE GOING TO
PRESS
MANY APPEAR BEFORE~COUN~
CIL INDORSING NORTH END
IMPROVEMENT
J. Harvey Kerns, executive secre
tary of the Urban League, Dr. Haw
kins, Mr. Boone Mr. Campbell and
Mr. Briggs and Father D. Holly of
Phillips Episcopal Church, and many
other permanent citizens attended
the City Council to endorse Mayor
Towls North End Improvement
plans. Father Holly acted as spokes
man for the committee and made a
masterful talk before the city coun-:
cil. .
BIG BILL TATE COME BACK
Big Bill Tate, the Jack Dempsey
trainer will return to Omaha some
time in the near future to head a
program: “Don’t Spend Your Money
Where You Can’t Work. Miss Muriel
Brown, now in Chicago formerly of
Omaha says: “Mr. Tate really knows
how to put on a program to teach
the merchants to spend part of their
income, with the people they get it
off of.” Mr. Tate will inaugurate a
group of pickets and these pickets
will display their presence around
the stores and place of business that
are unfair to Negro Labor.
MRS. STRAUGHTER GETS LOAN
FROM FEDERAL HOME LOAN
COMPANY
To pay off her mortgage. Omaha’s
most artistic carpenter, Mr.. Snell
gets contract to improve Mrs. Slau
ghter's property.
DOINGS OF THE SQUARE DEAL
STORES — SQUARE DEAL
STORES WILL HOLD BIG
MASS MEETING
It was unanimously decided at the
meeting of the Square Deal Stores,
held at the home of Mr. Carey Mon
day evening to hold a Big Mass
Meeting at St. John A.. M.. E..
Church, November 19 at 3 p.. m.. Get
your ticket they are free but you
rmist have one to be admitted. The
following is a few of the many things
that will be fully explained to the
pubic at this meeting:
1. The Ritz Theatre a‘nd the Un
ion about the Ntgro youths being
employed.
2. The truth will be told about
the arrest of Mr. Hayden, proprietor
of the Hayden’s Cash Market.
3. Dr.. J.. Wesley Jones will tell
the story about a committee meet
ing with the officials of Roberts
Dairy about Negro workers.
4. M.. L.. Harris, first speaker
his subject being “Negro And Busi
ness, Rev. Jackson subject being
“Golden Means In Economic Co
operation.”
5.. Mr.. C.. C.. Galloway, Acting
Editor of the OMAHA GUIDE, Mas
(Continued on fage Two)
Square Deal Stores Sub
scription to the Community
Chest Puts Division C. Over
The Top
Division C, was the first Comm
unity Division to go over the top ip
the Community Chest Drive in the
city of Omaha, this year under the
leadership of Mrs. Marie Stuart.
Roberts Dairy Turns
Down Com. Again
By C. ADAMS, President of The
Square Deal Stores
Mr. C. Adams, President of the
Square Deal Stores makes state
ments to the public through the
column of the OMAHA GUIDE
about the unfairness of Robert’s
Dairy to our group.
Mr. Adams, Dr.. Wesley Jones and
Mrs.. L.. Dixon called on Roberts
Dairy, and made a request for some
consideration in regards to Negro
drivers in the Negro district. Mr..
Adams stated that after they had an
extensive talk with the manager
they were referred to Mrs.. Roberts.
Mr.. Adams stated that after much
discussion about the matter, with
Mrs.. Roberts they were requested to
return at a late date and she would
see what could be done.. When they
returned', he stated Mrs.. Roberts
said due to salesmen’s conference,
which they had to hold at various
times that she could not have a
Negro salesmen attend these sales
he could not attend these sales con
conferences. Mrs. Roberts also said
there were white customers on ev
ery route, there was no route where
there were all cblored customers.
Mr.. Adams reply was that the
Alamito Dairy had seventy-two white
customers on their colored man’s
route, and the white customers were
well pleased with his services. He
also referred her to the Omar Bak
ery, the fact that they had hired
colored drivers and the white custo
mers were well pleased with their
services. , .
A couple of days later, the sales
manager called to see Mrs.
Rudd of 2882 Ohio Street and in the
conversation, the manager stated
that if he would advocate a Negro
driver he would lose his job. Mrs..
Rudd asked him when they collected
Negro Money, did they sterilize it
before putting it in the cash regis
ter? The sales manager said, that
was out of the question. She replied
that it was not out of the question,
because the money was going for
some purpose, and she thought we
were much entitled to drivers as they
were to collect our money.
Mr.. H.. L.. Anderson of 2914 Lake
Street, has discontinued patronizing
the Roberts Dairy on account of their
unfairness.
This conference will be more fully
explained at the Mass Meeting of the
Square Deal Stores and Housewives
League, Sunday November 19 at 3
p.. m.. at St. John A.. M.. E.. Church.
Takes l5[) Police To
Make a Arrest
NEW YORK CITY, November 7—
(CNS)—John B. Newby a 200 pound
Negro truck driver makes it very
interesting for more than a dozen of
New York’s finest, before they could
manage and lock him up in the Em
pire Boulevard station in Brooklyn
on charges of assault.
Newby’s coal truck crashed into
the rear of a sedan at a busy Brook
lyn comer. When Newby refused to
show his license to the driver of the
sedan the driver appealed to Patrol
man William Mullare.
“Show him your license,” com
manded Mullare, who is about five
feet, eight. “You’re not big enough
to make me,” retorted Newby, and
knocked Mullare down.
Three Negro Women One
Man Shot to Death in Fla.
ARCADIA, Fla.. November 9—
The bodies of three Negro women
and one Negro man, riddled with
bullets and evidently the victims of a
landlord lynch-gang were found here
in a palmetto thicket by the roadside
Thursday..
The Negroes had been murdered
elsewhere and their bodies transport
ed to th- spot in an autombile from
which they were thrown.. They had
been missing for five days..
They were identified as Jack John
son, L4:U-ie May Therese Morgan and
Jessie Ktrawman..
(■
MUNICIPALLY
OWNED ELECT
RIC PLANT DE
FEATED
SALT LAKE CITY, November 9—
By an overwhelming vote which will
be approximately three to one, the
citizens of this city Tuesday turned
down a proposal for a municipally
owned electric light plant. The elec
tion battle was highly spirited with
much speech making and advertise
ments or both sides. Political ob
servers said it was the most heated
campaign in the enti-e history of
the city. .
The canvass of votes fbom 139 dis
tricts showed 27,700 opposed to the
$18000000 revenue bonds with which
the plant was to be built, and 11504
in favor of the proposal.
The campaign for the municipal
electric plant divided the city into
two rival camps. There was no neu
trality zone. Each side had plenty of
political orators. The electioneering
has been going on since last March.
ihe citizens of Salt Lake City who
were opposed to the issuance of re
venue bonds to build a municipal
electric plant formed a fighting or
ganization of their own and were
responsible for the large number of
votes against the municipal project.
The first blow came to the muni
cipal ownership group when their
two candidates failed to qualify two
weeks ago. They ran ninth and tenth
out of twenty that filed.
Because of the prohibition question
one of the largest turn-outs of voters
in the history of this city was rec
orded.
The overwhelming majority a
gainst municipal ownership here
coupled with defeat of municipal
ownership of electric plants at Bir
mingham, Ala. recently and at Cin
cinnati Youngstown and Akron Ohio.
Tuesday the advocates of private
ownership here said it an indication
that the people are opposed to the
taking on of public debts for the
building of unnecessary projects.
The opponents of municipal owner
ship here pointed out that municipal
ownership would increase taxes by
removing taxable property from the
tax rolls of city county and state;
would increase electric rates if
enough revenue were not obtained to
pay off the bonds at present rates,
and that such a large political pay
roll would put the city in the grip of
a local Tammay Hall forever.
FATHER DALY SUBSCRIBERS
FOR GUIDE
Father Daly, pastor of the St.
Benedict Catholic Church and teach
er in the Creighton University sent
his check to the OMAHA GUIDE’S
Office for a years subscription for
himself and six months for the Lib
rary of the Creighton University.
Father Daly stated that he wised
that it was in his power to see that
every student in the University see
the OMAHA GUIDE.
Mrs. Sterling reporter for the St.
Benedict Church and very active
worker in the activities of St. Bene
dict joined the OMAHA BOOSTER
CLUB, Monday morning. Mrs.. Ster
ling was the first member to join-,
Mrs.. Sterling said her full intention
was to get every member of St.
Benedict to subscribe for the OMA
HA GUIDE.