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J^JLIFFORD^M£CHEl£?
Chicago Review Comments!
In reading a recent issue of the
Chicago Review, Perry C. Thompson,
publisher and editor, I was surprised
to see a column comment on one of
these columns in which I had quoted
a reader outin Los Angeles who
wanted me to use my space in an ef
fort to secure more patronage from'
the large white advertisers both for
our colored publications and for col
ored models for their advertise
ments; and also a subsequent quo
tation from an advertising agency
in St. Louis who wrote me advising
the extent to which they are cooper
ating both n the use of colored pub
lcations and colored models, etc.
The Review editor not only quotes
from these previous columns but also
specifically stresses the fact that the
only way to get the large white ad
vertisers to use more of our space,
and our models, is for our publica
tions and readers to prove that our
space and our models are worth us
ing and that can only be proved by
actual cooperation through response
by the readers to the advertisements
in our various papers, instead of giv
ing our patronage to those who do
not use our publications as advertis
ing mediums.
To make the 'kdvertising columns
of our smaller publications success
ful a great many of them will have
to change their policies. So many of
them have been used to a tie-up with
some national organization from
whom they accepted their pittance of
advertising copy and thus made no
effort to go out after the real adver
tising business by proving that their
particular paper represented an out
let in their respective communities
that could not be equalled. It is only
this past week that two large white
concerns who have been using white
mediums for years frankly told me
that no single dolored publication
had ever solicited them for any busi
ness. Imagine the amount of business
that our papers have missed through
such unprogressive policies?
The Scott Laboratories, 715 West
Lake Street, Chicago, cosmetic manu
factures of a high grade line for the
white trade, have used white med
iums for over twenty years, and
have never used or been approached
to use colored mediums. In fact the
thought never occurred to them that
such an exclusive field existed but
they now see possibilities in it and if
they can secure the right kind of co
operation through our pubications
they will manufacture items parti
cularly for the colored trade and at
tempt to market them through our
publications. Right now they are ex
perimenting on a hair softener and
pomade, of which I will write more
when they have made ther definite
conclusions.
The Uko Company, 5007 Irving
Park Boulevard, Chicago, have a
washing compound that they have
sold constantly for over twelve years
using white mediums exclusively,
yet, the colored field has been ignor
ed when it is safe to say that there
are more colored people who actual
ly use washing compounds than of
any other race. This firm markets
their products mostly through agents
who have built up their own client
ele of repeat consumer-buyers. Col
ored agents would do well to write
them as their product is a “natural”
for colored consumers.
Mr. Leon Ganford has again asked
me to announce to the advertising
managers and my readers that last
August he purchased the Franklin
Laboratories, cosmetic dealers, and
has moved same to 742 North Park
side Avenue, Chicago, where he is
able to satisfy all agent prospects.
And the Kuhn Remedy Company,
1857 Milwaukee Avenue, Chicago;
the Bell Perfume Company, 233 West
ional, Agency Distributors, 4812 Vin
Sgreet.. Chicago, and the Nat
JK
1 ’’>4
V- -W-— U--u-u
*■**•.» , •
An Unbridled, —- "]
Outstanding—
Mouthpiece
for Your Community
“The Omaha Guide
HEW TO THE LINE\ faYourPaper” ;
- V""
VOL. VII._ OMAHA, NEBRASKA SATURDAY OCTOBER 28th, 1933 NUMBER THIRTY-SIX
By The Governor
American Education Week Is to be
observed this year from November
6th to 12th. It is sponsored by the
American Legion, the National Edu
cation Associaton, and the United
States Offce of Education. Its pur
pose is to furnish an occasion each
year when a the people may consider
anew the ideals, purposes, and
achievements of universal education.
The theme for the week this year
is: Meeting the Emergency in Edu
cation. It is felt by many that du
ring this critical period in our nat
ion’s history, when changes in eco
nomic ideas and practices follow one
another so rapidly, the readjustments
may result i n the essential some
times beng discarded with the out
worn. Free and universal education
must be preserved as an important
part of the basis for selfgovernment.
Therefore, it is hoped that such sub
jects as—The increased responsibil
ities of the schools, Financial sup
port of the schools, and the schools
and reconstruction — may be widely
and thoroughly discussed durng this
week devoted to memoralizing our
progress in universal education and
rededicating ourselves to its ideas.
NOW, THEREFORE, I, Charles
W. Bryan, Governor of Nebraska, do
hereby set aside and proclaim the
week of November 6th to 12th to be
American Education Week and urge
that it be so observed throughout our
state. May the press, the radio, the
pulpit and the platform encourage
and aid in its observance. Our
schools need and are worthy of such
recognition and cooperation.
IN WITNESS WHEREOF, I
have set my hand and caused the
Governor’s seal to be affixed.
Done at the Capitol n the city
of Lincoln, Nebraska, this 20th
day of October, in the year of
our Lord, Nineteen Hundred and
and Thirty-Three.
CHARLES W. BRYAN.
OWENS DRUG
STORE BUR
GLARIZED
The Owens Drug Store, at 24th
and Grant Street was burglarized by
an amateur between 4:10 and 4:20 a.
m., Thursday morning October 26.
The night watchman shook the
door at 4:10, and found it in order.
At 4:15, there was a call at the po
lice station that some one had broken
into the drug store, by throwing a
brick, breaking the front door glass.
Out of fifty boxes of cigars, only
two were taken, and about six car
tons of cigarettes. The burglar was
choicy about his cigarettes, his
choice was Camels, Lucky Strikes,
and Chesterfields.
No perfumes, candies or drugs
were disturbed. Stamp money and
morning change to the sum of $3.00
was taken from the cash register.
Mr. Owens estimated his loss at
about $15.00.
URBAN SECRE
TARY WRITES
MAYOR
City Hall
Omaha, Nebraska.
My dear Mr. Towl:
I have read with interest the pro
posed housing plan you have pres
ented for North and South Omaha.
As one interested in the economic
and social development of Omaha
and particularly in the welfare of
the groups who will undoubtably be
beneficiaries of the plan if deveop
ed, I beg to call your attention to
This omission has to do with the ap
pointment on your committee a mem
ber of Omaha’s colored citizenry.
Since the plan is designed through
better housing to improve living con
ditions of the residents in this district
it seems highly desirable that you
committee work with, rather than
for, this group.
Omaha’s Negro population repre
sents 5.2 per cent of the entire pop
ulation. Within this group are men
who have received training from
some of the best colleges and univer
Daniel C. Roper Appoints Jones As Advicer
---*
M assie Of Honolulu F ame Seeks Divorce
complishing of this effort, I feel such
inclusion as I have suggested will go
a long way in achieving this end.
Trusting this matter may receive
your serious consideration, I beg to
remain,
Very truly yours,
J. HARVEY KERNS
Executive Secretary
DOCTOR LEN
NOX WRITES
MRS. PERKINS
Sentember 26, 1933.
Miss Frances Perkins,
| Secretary of Labor,
Washington, D. C.
Dear Miss Perkins:
Investigating employment situa
tions on federal relief projects not
! only in our city, but all over the
! country, we find a gross discrimina
tion as to color exists.
I am sure in planning the National
Recovery Administration and signing
for these various relief projects to
aid employment, President Roose
velt’s intentions were that all should
share in same regardless of race or
creed.
In our city we find those appoint
ed to hire men to work on these
projects have failed to give consider
ation to Colored workmen, and we
are writing to ask that you instruct
those in charge to manifest no dis
crimination as to color regarding
employment. A further example
where our group has been discrimin
ated against is the New Federal
Building under construction in our
city. Out of the vast number em
ored representatives, and these only
ployed there have only been two Col
part time. j
Hotel maids employed any number
of years, giving satisfactory service
have been recently dischagred and
those of another nationality taken
on, inorder it has been stated to pre
vent paying members of our group
the minimum wage We realize these
are independent concerns, but such
actions do not help the unemploy
ment situation among our group in
this city.
These cases have been brought to
our attention any number of times,
and I am hoping some plan will be
formulated so that all will receive
the same consideration when seeking
employment in proportion to others.
Thanking you very much for what
ever consideration you may give, I
am,
Resectfully yours,
DR. G. B. LENNOX, President
Omaha Working Men’s Com.
DEPARTMENT OF LABOR
Office of The Secretary
Washington
October 4, 1933.
Dr. G. B. Lennox \
President, Omaha Working Men’s
Committee
2122 North 24th Street
Omaha, Nebraska.
My dear Dr. Lennox:
This will acknowledge your letter
of September 26th, which was duly
received, and I am referring it to the
Director of the U. S. Employment
Service for consideration and inves
tigation through the local Employ
ment Director in Omaha.
Very truly yours,
MISS FRANCES PERKINS.
In a written statement to Mayor
Roy N. Towl, J. Harvey Kerns, Exe
cutive Secretary of the Omaha Ur
ban League pointed out to the Mayor
one of the weak points in his organ
ization set up for the North and
South Omaha Housing Project. The
letter was specific in pointing out
that it is generally eonceaed by per
sona acquainted with improving con
‘BETWEEN THE DEVIL AND THE
DEEP BLUE SEA’
WHAT AM A FELLOW TO DO WHEN HE FINDS HIMSELF IN
THIS KIND OF A PREDICAMENT?
Well, that is just exactly the predicament Mr. H. A.. Taylor,
who is the owner of the beautiful new Ritz Theatre is at this time,
ment.
Some eight years ago, Negroes of this Community began to
make demands of Mr. Taylor for Negro help from many different
angles. Negro girls made pesonal equest for the ticket selling booth,
Negro boys made request for ushers, porters and motion picture
operator. Sir. Taylor was swamped with personal letters from some
of his good ■weekly customers, and many nasty threatening letters
were written to the Omaha Guide for publication in their columns.
Mass meetings were held and special committees were appointed to
call on Mr. Taylor, demanding him to employ Negro help. Mr. Tay
lor took all of this under consideration, and finally decided to make a
personal survey within a radious where he was expected to receive
his patrons from. This was done with a card system by house to
house canvassing with a direct question to each individual as to
what they would like to have the Ritz Theatre to make them
feel more at home, and wrhat kind of pictures they liked best.
When this canvassing was completed, four out of every five
that answered the questions, asked for more Negro emloyees. Then,
old man Depression came along and took its share away from the
theatre going group. Mr. Taylor found himself with a $65,000 invest
ment that w as not paying any dividends to the owner. He was forced
as ali good business men are forced to, make another survey and
find out the cause. And when he went to the public again he received
that same demand, “More work for the people that live in this com
munity and especially our Negro youths. When he went to the news
paper office, he was confronted with this same demand, when he
went to social and civic organizations, he was also confronted with
the same demand. Finally a group of North Omaha representatives
citizens said this to Mr. Taylor:
IOU nave a position mat is paying «?*o.uu a ween, which is
a motion picture operator, if we present to you an operator, what
consideration will you give us.” Mr. Taylor stated, if they could pass
the city examination, secure a city license to operate a motion pic
ture machine, and could become a member of the Motion Picture
Operators Union, he thought something could be worked out.
This committee under took to have two Omaha youths to
measure up to this requirements, Paul Barnett, who was born, reared
and educated in Omaha, a graduate of Technical High School, and
Boyd V. Galloway, who was reared in Omaha, and went through the
public schools and a graduate of Wendell Phillip High School in Chi
cago, with some special university training in Journalistic work, was
requested by this committee to prepare themselves to take an ex
amination for Motion Picture Operator license. After six months of
study in research work of all kinds of sound and electrical appliance,
we secured a license motion picture operator to give thef instruc
tions in operating a motion picture machine. The instructor finally
announced that they were fully capable of operating a Motion Pict
ure Machine.
At this time the citizens committee arranged for them to take
a motion picture operators examination. After taking three examin
ations they received their licenses as Motion Picture Operators. The
citizens committee waited on Mr Taylor, and informed him of this
fact, and demanded that he give these two youths a chance to prove
their ability to operate his motion picture machine.
Mr. Taylor stated that he had
a contract with the Motion Picture Union Operators, and these two
young men would have to join the Union before he could give them
any consideration. A chairman and secretary of this Citizens Com
mittee, asked for a conference with the business manager, president
and secretary of the Motion Picture Operators Union. This confer
ence was granted and was held in the Y. M. C. A., and the Unions
Business Manager and Secretary said they felt sure these young
men would be admitted to the Union, if they could secure City li
cense. Later on, the President and Business Manager, brought two
applications blanks to the OMAHA GUIDE Office, which was
promptly filled out and $25.00 initial part payment fee thereto at
tached to each application, and the Citizens committee, consisting of
the following group of civic leaders, J. Harvey Kerns, Executive
Secretary of the Urban League, Rev. O.J. Burkhardt, Secretary of the
Ministers Alliance, Lieut. Ed. Turner, Claimadjuster of the Amer
ican Legion Roosevelt Post. R. C. Price, President NAACP., Dr G
B Lennox, President of the Working Men’s Commission and C. C.
Galloway, Acting Editor of the OMAHA GUIDE in person at 12:45
p. m., presented these applications in the Labor Temple to the Mo
tion Picture Operators Union. The chairman of this committee and
the Secretary presented a strong appeal for acceptance of these two
youths applications.
ror thirty days, we waited patiently for an answer. We were
put in what is commonly called the “Go Long Through.’ Finally a
mass meeting was called of the representatives group, and the story
was told by the Business Manager and Secretary of the Motion Pic
ture Operators Union, and by the chairman and secretary of the
Citizens Committee, after much discussion the owner, Mr. H. A. Tay
lor was sent for and again the story was told for his benefit. The
motion was put and carried that these two Negro youths be present
ed to Mr. H. A. Taylor for a position as motion picture operators in
his theatre. Mr. Taylor had Just had a conference at his theatre with
the business manager and secretary of the motion picture union,
they had made their demands on Mr. Taylor and the following day,
the chairman and secretary of the citizens committee called on Mr.
Taylor and carried out the order and wishes of the group to put these
two Negro operators to work at once or suffer the consequence
of a campaign being sponsored that would stop ninty-eight per eent
Negro patrons from attending hs theate. This is when Mr. Taylor
was placed between the Devil and The Deep Blue Sea.
a -. erator was told by the chair
pat to work, peace aad hanaoay teemed to exist between all eooeera
(Coatiwted m pa«t Five)
Iescue Massie, who claimed she was
attacked by a group of Hawaiian
natives while on a midnight stroll on
a loney country road September 12,
1831, has it is said ‘drifted apart’
from her husband Lieut. Thomas H.
Hassie, and will seek a Reno divorce.
The two have drifted apart since
the sensational trial of Lieutenant
Massie and his mother-in-law, Mrs.
Granville Fortescue and two enlisted
men in Honolulu on charges of mur
der growing out of the alleged at
tack on Mrs. Massie.
The four were convicted but sent
ence was commuted after they had
served one hour. The trial, with Clar
ence Darrow defending the accused
and the hasty departure of the Mas
ses from the Island attracted the at
tention of the entire world.
The glaring head lines “Pair Drift
ed Apart After Hawaii Trial’ called
forth many “I Told You So’s” here
in Washington.
Scottsboro Mother
Makes Plea for Son
Before the largest audience ever
gathered at the Dreamland Hall, 24th
and Grant Streets, ast Tuesday
night, Richard D. Moore of the In
ternational Labor Defense, who has
been traveling and speaking in the
interest of the condemned Scottsboro j
est of the condemned Scottsboro I
boys, and who was accompanied by j
Mother Patterson, the mother of
Hayward Patterson, one of the boys
who has been twice condemned to die
in the electric chair, and who have
since been granted a new trial by the
passioned address every heard in
Omaha. The history of the now fam
ous case was reviewed from the day
the nine boys whose ages ranged
from 13 to 20 years was thrown in
jail two and half years ago.
He told how they were charged
with raping two white women, Vic
toria Price, one of whom as was
proven by the evidence presented
against her in Hayward Patterson’s
trial had been convicted on a charge
of prostitution; how their case was
set for trial on a holiday; how the
Town of Scottsboro with a normal
population of 2000, there was in the
town on the day of the trial over
10,000—how all during the seventy
hours of the trial people thronged
the streets in their holiday attire;
how when the verdict was rendered
condemning seven of the boys to the
electric choir, the band struck up the
tunes of “Bye Elack Bird,” “A Hot
Time In The Old Town Tonight,
“Dixie and the Star Spangle Banner”
(Continued on page Five)
EUEL LEE TO HANG FRIDAY
OCTOBER 27
ANNAPOLIS, Md.—(CNS)— Gov
ernor Ritchie has signed the death
warrant for Euel Lee who twice was
convicted for the murder of a Wor
cester county farmer, and set next
Friday morning, October 27, as the
time for his execution, after turning
down a plea by Bernard Ades, Inter
national Labor Defense attorney, for
clemency. •
HARLEM CLUB
OPENS NOV.
- 1.1933 -
THB BIG GRAND OPENING
Dine and Dance at the New Harlem
Club
Mrs Carrie Grace of 2115 North
16th Street, will open the New Har
lem Club at 1615-17 North 24th St.,
•Wednesday, November 1, to the pub
lic.
Featuring a Dine and Dance pro.
gram with good musi<* Mr. Dewy
Allen has been employed as Chief
Cook. Mr. Gordon Hopkins and Mr.
Lewis formerly employed by the Un
ion Pacific will be on the job to serve
you. A full line of soft drinks and
• bow on tap will be ««**£ Goe&'ftjr&'
and good min alll fn HMjfiUhnT
ed. Mr. E. Trouts dale is the
WASHINGTON —(CNS) Eugene
Kmckle Jones though opposed by
three of the “Big Four” has been
C.—for Roosevelt before Chicago—
man
It is claimed that after Robert L.
Vann got his appointment in the De
partment of Justice he broke with
his former associates of the “Big
Four” amL teaming-up with G. David
Houston, President Roosevelt’s class
selected to fill the post of “Econo
mic Advisor on Negro Affairs of the
United States Department of Com
merce. The post was preferred to
him by Secretary of Commerce, Dan
iel C. Roper, a few days ago, and
Mr. Jones has accepted and the exe
cutive board of the National Urban
League has temporarily loaned Mr.
Jones to the Nationa Government.
For some time it has been rumor
ed that there was to be a “colored set
up” in the Commerce Department to
be headed by some prominent Negro
leader with a corps of fifty or more
assistants and clerks. Dr. Joseph L.
i Johnson one of the “Big Four”
| claimed, this as his pet scheme and
when the name of “Kinckle” Jones
was mentioned to head up the set
up he and Dr. Tompkins of Kansas
City, Mo., and Julian Rainey of Bos
named; calling him a Republican in
addition to his not being a F. R. B.
mate at Harvard, pushed Jones so
vigorously that Secretary Roper
hesitated but in the end announced
the appointment of the Urban Lea
gue leader. The appointment is scored
as a “black eye for the politicians.”
Nothing definite could be learned
a sto just what Mr. Jones is to “head
up.” He was here Thursday and P'ri
day, October 19 and 20 and was
sought by scores of men and women
seeking jobs in the rumored new
set-up. At present it is claimed that
he will probably have a secretary and
an assistant and take over the office
of the small business unit built up
by James A. Jackson of the Market
Division of the Foreign and Domestic
Bureau of the Commerce Depart
ment.
Mr. Jackson was set out on July 1
and the unit scrapped much to the
it that the Secretary now admits it
disappointment of many. Rumor has
was a mistake to “scrap” “Jackson’s
little unit” and Mr. Jones will be
put in charge to re-establish it in
connection with his duties as “Eco
nomic Advisor on Negro Affairs of
the United /States Department of
Commerce.”
Mr. Jones, a leader of the Urban
League movement, was born in Rich
mond, Virginia, July 30, 1885. Of
pioneer Virginia stock, his father,
Joseph Endom Jones, was one of the
first Negroes to graduate from Col
gate College from whence he assum
ed the chair of Homiletics in Virginia
nion niversity in Richmond which he
hed for forty seven years. His moth
er, the late Rosa K. Jones, was for
many years Instructor of Music in
Hartshorn Memorial College for
Women in the same city.
Mr. Jones attended the Wingate
Academy and from there entered
Virginia Union niversity from
which he was graduated in 1906. In
1908 he received his Masters Degree
in the Social Sciences at Cornell Uni
versity. After graduation, he accept
ed a position as instructor of Socio
logy at the State University, now
Municipal College, Louisville, Ken
tucgy. He remained in this post a
year and then was appointed Instruc
tor and General Assistant at the
Central High School in Louisville,
Kentucky.
In 1911 Mr. Jones began his work
with the Urban League in New York
City. With keen realization of the
problems of Negroes in urban comm
unities, he set about to fashion a
program which would meet these pro
blems. As a result of his efforts the
Urban League began a perici of ex
pansion. So rapid was the growth of
the movement that it soon became
apparent that special provision must
be made for a trained personnel and
Fellowships for graduate students la
social work were established by the
Urban League on Mr. Jones' recom
mendation. Some of America’s
tffatiwirtiny A^rotaaf, ■ «
-M|Mi o£4b<
fee- graduate study. They include'
****** ethers, Dr. E. Franklin Pirns*
(Continued on page 2)]
