Published Every Saturday at 2416-20 Grant Street by
THE OM AHA GUIDE PUBLISHING COMPANY, Incorporated
Phone WEbster 1750
All News Copy must be in our office not later than Monday
at • p. m., and all Advertising Copy or Paid Articles, not later than
Wednesday at Noon.
Entered aa Second Class mail matter, March 15, 1927, at the Post
c ff,ce at Omaha, Nebraska, under the act of Congress of Mar. 3, 1879
SUBSCRIPTION RATES (Strictly in Advance)
One Year. $2.00
Six Months . 1.25
Three Months. 1.00
TERMS OF SUBSCRIPTION—The Omaha Guide is issued weekly
an i will be sent to any part of the United States for $2.00 per year
in advance Canadian subscriptions (including postage) $2.50 in
advance. Foreign subscriptions (including postage) $3.00 in ad
%a!i > Trial six months' »ubs riptions, $1.25. Trial 'fhree months
tuberripgion $1.00. Single copy, 5 cents.
RSNWFALB—In renewing the name jast as it appears on the
label u it be incorrect, in which case please call our attention to
ihe m. ill Hid always give the full address to which your paper
has been tent.
( 1IANGK OF ADDRESS—In ordering a change of address, always
give bn' i i and n**w addresses. If the paper does not reaoh you
regularly, please notify us at once.
ADVERTISING RATES—Given upon application.
REV i payment by postal or express money order,
rash in registered letter, bank check or stamps.
OUR ADDRESS S. nd all communications to The Omaha Guide
Pul sh.i.g C <■!., any, Incorporated, 2418-20 Grant St., Omaha, Nebr.
*. . ■' .-=a
♦ EDITORIALS! ♦
—.:-—..~ _:- .1 -
Christmas 1932
The coming of Christmas of 1932 brings with it
those sentiments born of these unusual times. All over
the v. rid v\ here the name of Christ is known and served,
much unhapiness abounds, and men and nations seem to
ha [1 ej Baffled many tares in the
GREAT WAR and caused immense suffering and loss;
now they are reaping.
Fortunately, in this aftermath, in the throes of a
world-wide depr< i, the youth of every land, for the
fir-t tin e in their lives, know want; they face for .the
first time unemployment, long ago known and endured
by ti t ir forbears, and a Christmas tinged with sadness.
And for this we are glad, for we have long since learned
t: r. adversity and not prosperity tests the souls of mor
t, We are sure that the youth everywhere are meet
inn this test and that there is being added to them moral
and spiritual values which they would not have attained
in happier days.
Thus, they may turn their faces toward Him whose
natal day in truth u d in "a dream of Peace on Earth,
Co mi Will Toward Men”. And the struggles and heart
net se unhappy days will make all of us more hu
man and aid us to understand what BROTHERHOOD
means.
Le:. us, therefore, face this Christmas with good cheer
St • king to find and serve someone less fortunate than
ourselves to make happy. Material things you may not
have to give, but you can say with Peter at the gates of
Jerusalem, “Silver and Gold Have I None, but such as I
Have Give I Thee”. You can give a word of cheer, a warm
handclasp, a tender smile; you can say,—“Merry Christ
mas to All”, God Bless You.
And the GUIDE Wishes You all a Merry Christmas
God Bless you everyone.
A Last Will And Testament
(ON PUBLIC RECORD, COOK COUNTY, ILLINOIS)
In the pocket of an old ragged coat belonging to
one of the insane patients of the Chicago poorhouse,
there was found, after his death, a will. According to
Barbara Boyd in the Washington Law Reporter the man
had been a lawyer, and the will was written in a firm
clear hand on a few scraps of paper. So unusual was it
that it was sent to another attorney; and so impressed
was he with its contents that he read it before the Chi
cago Bar Association, and a resolution was passed, order
ing it probated. And it is now' on the records of Cook
County, III. And this is the will of the old insane patient
of the Chicago Poorhouse:
I, Charles Lounsberry, being of sound and dispos
ing mind and memory, do hereby make and publish this
my last w ill and testament in order, as justly as may be,
to distribute my interest in the world among succeeding
men—
That part of my interests which is knowm as law
and recognized in the sheep bound volumes as my proper
ty. being inconsiderable all of none account, I make no
disposition of in this my will! My right to live, being
a life estate, is not at my disposal, but these things ex
cepted, all else in the world I now' proceed to devise and
bequeath.
Item 1: I give to good fathers and mothers, in
trust for their children, all good little words of praise and
ouragement, and all quaint pet names and endear
ments ; and I charge said parents to use them justly but
generously, as the deeds of their children shall require.
Item 2. I leave to children inclusively, but only for
the term of their childhood, all and every the flowers of
the fields and the blossoms of the woods, with the right
to play among them freely according to the customs of
children, warning them at the same time against thistles
and thorns. And I devise to children the banks of the
brooks and the golden sands beneath the waters thereof,
and the order of the willows that dip therein, and the
white clouds that float high over the giant trees. And I
leave the children the long, long days to be, merry in a
thousand ways, and the night and the train of the milky
way to wonder at, but subject nevertheless to the rights
hereinafter given to lovers.
Item 3. I devise to boys, jointly, all the useful idle
fields and commons where ball may be played, all pleas
ant wraters, where one may swim^all snow-clad hills where
one may coast, and all streams and ponds where one may
fish or where, when grim winter comes, one may skate,
to hold the same for the period of their boyhood. And all
the meadows, with the clover blossoms and butterflies
thereof; the woods with their appurtenances; the squir
rels and the birds and echoes and strange noises, and all
distant places, which may be visited, together with the
adventures there found. And I give to said boys each in
his own place at the fireside at night, with all pictures
that may be seen in the burning wood, to enjoy without
let or hindrance or without any encumbrance or care.
Item 4. To lovers I devise their imaginary world,
with whatever they may need, as the stars of the sky, the
red roses by the wall, the bloom of the hawthorne, the
sweet strains of music and aught else they may desire to
figure to each other the lastingness and beauty of their
love.
Item 5. To young men jointly, I devise and be
queath all the boisterous, inspiring sports of rivalry, and
I give to them the disdain of weakness, and undaunted
confidence in their own strength. Though they are rude,
I leave to them the power to make lasting friendships, and
of possessing companions, and to them, exclusively, I give
all merry songs and grave choruses to sing with lusty
voice.
Item 6. And to those who are no longer children
or youths or lovers, I leave memory and bequeath to them
the volumes of the poems of Burns and Shakespeare and
of other poets, if there be others, to the end that they may
live the old days over again, freely and fully, without
tithe or diminution.
Item 7. To our loved ones with snowy crowns, I
bequeath the happiness of Old Age, the love and gratitude
of their children until they fall asleep.
_(THE END.)
*
urdh<M
» " » 'i '< " » ■< " " T*
° I I
Salem Baptist Church,
22nd and Seward Sts.,
Rev. F. S. Goodlett. acting pastor,
Mr. William Cooper, reporter.
With a letup in the cold weather,
we had good services and attendances
Both departments had good programs
The BYPU. rendering an inspiration,
al and raising $7.53 in a special rally
for the day. Don’t forget the Christ
mas pageant Christmas or Sunday
night at 8 p. m.
Rev. Goodlett brought us two in
spiring sermons. At 11 a. m. the
subject was, The Cheerful Life, Acts
27 and 22. At 8 p. m., Paul in Rome,
Phil. 3 and 14.
You are always welcome and made
to feel at Salem.
Mt. Moriah Baptist Holds White
Gifts for the King Service
A large and appreciative audience
attended the White Gift Service
which was held at the Mt. Moriah
Baptist Church Sunday evening at
8:00 o’clock. “White Gifts for the
King” is a Christmas Service which
includes the Gift of Sfelf, Service and
Substance, Each part of the service
which was conducted by the pastor
Rev. F. P. Jones was very impressive.
Beautiful music suitable for each div.
ision of the service was rendered by
the members of the Senior choir un
der the direction of Mrs. Viola
Wright. Special numbers were also
rendered as follows, Mrs. Austin
spoke on the “Gift of Self”, Mrs. L.
Underwood on the “Gift of ’Service”
Miss Anna Speese, on the “Gift of
Substance", Mrs. Estella Newland,
Mr. W. L. Myers and Mr. Thomas
Jones, and the Gateway Quartette,
rendered Vocal numbers. A scene
representing Mary, Joseph and the
Christ Child in the Bethelhem Inn
was a very important feature of the
service. Mrs. L. Lewis played the
part of Mary, and Mr. J. P. Mosely
that of Joseph. A lighted cross typ_
ifying the sacrificial life and death
1
of our Lord and Saviour stood near
by.
During the period of the Gift of
self, each one present, who had not
already given themselves to God were
given an opportunity to do so at that
tim, also during the period of the gift
of Service all who wished were per
mitted to reconsecrate themselves to»
the service of the Lord. Then all
present joined in the processional
and brought their gifts of substance
and deposited them in the cradle
where the Christ child lay. After a
very beautiful number rendered by
the Gateway Quartette Miss Adelaide
Nelson who acted as the angel took
her place near Mary and Joseph, the
Shepherds, who were represented by
Messrs N. Goldstine, Warren Pem
berton, Oliver Frazier, and the Wise,
represented by Messrs. James Mur_
ray, Harold Biddieux, Harold Wil
liams, entered from the rear and
came forward and deposited their
gifts followed by the ministers and
officers of the Church. Then came
the fifty special workers, followed by
the entire audience, and lastly the
choir. This beautiful processional
was conducted by Mr. Myers. Brief
remarks were made by Bro. George
Hibbler. The elaborate stage sitting
and decoration which covered the en
tire auditorium added much to this
beautiful service. The background
of the stage and the alter was drop
ped in white with a multitude of glit_
tering stars in the foreground. An
imitation of falling snow flakes cov
evered the auditorium. A large bril
liant star was seen in the background,
^trs. V. O. Jones, wife of the pastor
had charge of the decorating assisted
by the Madames Clarke, Beasley, Rich
ardson, Kennedy, Stewart, Williams,
Bell, Wright, Kemp, Haywood, 01iv_
er, and Earl Frazier. High school,
students who have done outstanding
work in electricity, aranged the light
ing system which added much to the
The One Horse i
Store |
w. L. PARSLEY, Propr
I
“Wishes You
A Merry Xmas” *
Phone WEb. 0567
1 2851 GRANT ST. j
Omaha, Nebraska
—.— ... *.. .
magnificent scene. To correspond
with the white scene, the choir was
robed in white, and wore white
crowns on their heads. The women of
the audience wore white dresses. The
Pastor also was robed in white and
the Men of the audience wore white
badges, which were given them at
the door. The ushers under the dir
ection of M. McIntosh demonstrated
their ability in handling a lange
crowd which they did in a very dig
nified manner. Through the cooper
ation of every department of the
church and many of its friends this
was said to be one of the greatest
services ever held among the colored
churches of Omaha.
A Christmas program and Christ
mas Tree will be given by the Sun
day School on Friday night, Decern,
ber 23. On Sunday night a very in
teresting Christmas Service will be
held. Music by the Junior and Senior
Choirs. The Stage setting and dec
oration used in the White gift serv
ice will be retained for these pro.
grams.
WEEKLY SHORT SERMON
by Dr. A. G. Bearer
Where the Wise Men Found the King
(The Literary Service Bureau)
Text: The star which they saw in
the East went before them until it
came and stood over where the young
child was.—Matt. 2:9.
The wise men saw the star and
made their way to the country of the
Saviour’s nativity. But, when they
went to the capital city and to the
palace of the king, they lost the star.
Leaving the palace and starting to_
ward lowly Bethelhem, they found the
star again. And it is recorded, ‘When
they saw the star they rejoiced with
exceeding great joy.” It is signific
ant that they found the Christ Child
not in Jerusalem; not in the palace,
but amid humble, lowly suroundings.
As it was then, so it is today. More
often is Christ found among the meek
and lowly than among the rich, the
great, those of high estate and of
great possessions. And it is a fact
that His presence is no more access
ible to those of the higher walks of
life than to thee of the more lowly
planes.
Perhaps there could not come to the
world, at this Christmas season, a
more contorting thought than this,
that Christ is accessible to all, and
that His humble birth is indicative
of His attitude toward all classes, and
all conditions. This thought was in
the mind of the Virgin Mary, when in
the song known as the Magnificant,
she exultingly cried; “My soul doth
magnify the Lord and my spirit hath
rejoiced in God my Saviour; for He
hath visited the low estate of His
handmaiden.” The star of truth and
the star of faith lead to the meek and
lowly, yet highly exalted Christ.
AFTER CHRISTMAS—WHAT?
by R. A. ADAMS
(The^ Literary Service Bureau)
Our celebrating of Christmas is in
congruous. We will go thruogh the
form of religious observance. Thous
ands will attend midnight and early
morning services. Christmas anth
ems will be sung, appropriate serm
ons will be delivered, then the mighty
erstwhile worshippers will go
where? Many of these same worship,
pers will join the worldly throngs in
their desecration of this sacred day.
Then, tbe week will end—but the con
sequences will not end with the sea
son.
After Christmas, will the people be
more grateful to God for the gift of
his son? Will they have a new sense
of their obligations to him? Will the
thousands of poor be happier because
of remembrances from others? Will
the hearts of men be rejoiced because
of having ministered to some one, or
some ones in need? Will the Christ
be able to say “In as much as you did
it unto the least of these, ye did it
unto me?”
For those who observe Christmas
in the true spirit the after-Christmas
results will be comforting and encour
aging. But ultra worldliness and bac
chanalian revelries will be featured
by many thousands. After Christmas
many will be in their graves; a large
number will be in prison accused of
crime committed under influence of
drink; many bodies will be debilitated
and many uterly wrecked through sur_
render to passions and appetites. Af
ter Christmas many will begin an
endless period of sufferings because
of injuries which could have been a
voided.
Perhaps the saddest thought is that
in the majority of cases the after
Christmas sufferings will be the re
sult of mistakes on the part of those
who suffer. A celebration of Christ
mas in the right spirit, the spirit
which it represents, would answer
most favorably the question, After
Christmas—What ?
!fi5ooh
IRevtew
“MAKING YOU SELL”
by Bob Andrews
(Fireside Publications, Inc, Chicago)
* * »
For many weeks I had been read
ing an advertisement that appeared
in a gTeat many of our colored papers
and which contained the caption:
“This Man is Never out of Work—
He’s a Salesman!”
and being somewhat interested, from
a pyschological standpoint, in all
manner of salesmanship and adver
tising, I answered one of the adver_
tisements, which, in time, brought
me the book, “Making You Sell”, by
R. S. (“Bob”) Andrews.
* * •
Apparently, Bob Andrews is some
salesman and is at home in any line
that he tackles. He is not only a
salesman but he is now an author as
well. In fact he has to be a success
ful salesman in order to be an author.
Selling his little forty .seven page
“pep” book throughout the country
for a dollar proves conclusively that
he is a cracker-jack good salesman.
* * »
In this little book is told the psy
chology that Andrews has found suc
cessful in his work of salesmanship.
How he creates demand; establishes
contact; evinces interest, and finally
how he clinches his sales by the right
closing methods.
* * *
“Making You Sell” contains many
pointers that wil prove helpful for
those engaged in the selling field and
should be in inspiration book of
much value to be distributed among
the selling organizations of many of
our large concerns.
Clifford C. Mitchell.
MERRY CHRISTMAS
from
North 24th
Shoe
HOSPITAL
at DECATUR Street
Telephone Web. 7240
'v;—. _j
2301 CUMING St. AT-7477
Omaha, Nebraska
Wishes You A Merry
Xmas
Omaha’s Lowest I
Cab Rates I
JA 7900
10c First 1-2 Mile I
L5c Additional 1-2 Mile I
Passengers... I
Can Ride in Tropicaire Hot Water I
Heated Cars at No Additional Cost 1
PUBLIX CARS |
HABITS
by A. B. Man
Belittling Others
(The Literary Service Bureau)
"Well, if you think he is all right,
I shall not try to change your opin_
ion.” “Do you think that is any
thing big?” “If you consider her
good looking, I‘d hate to have you sel
ect good looks for me.” “Why, she
ain’t so good, I‘m telling you; she’s
I just too smart to get caught.” "It’s
a good thing people don’t know that
woman as she really is.”
Perhaps everybody has heard such
expressions intended to belittle peot
pie, their worth and their accomplish
ments. especially when such people
were being complimented or their ac
tions commended. But every such ef_
fort to belittle others is a “nastly
fling”. Such an attitude gives evL
dencse of a narrow, mean, jealous, en
vious spirit. And many people have
practiced this meanness until it has
become a habit. But be it remembered
that belittling others will be a boom
erang, rebounding and hitting those
who practice it.
Some people say that the whole wide
world is sad,
Because their own small thoughts
are cross and blue,
And vet you canot say the road to
bad.
Because you have a pebble in your
shoe.
Tffe highest art man can attain is
efficiency.
The greatest price paid for any one
thing is the price of experience.
if
"1m:
i
Washington
BELIEVED IN THE
POWER OF WANT-ADS
TODAY, fa* aa la Cawwf* Waablagtoofb
* tiuia. iba eureai mrfh.x* ml arurtaj •
rater, a bam. aa eapkrn «»r lb* aatfa
factory aaawor la aay “lot" b to
“gko pub Ik aodrr* of THAT oat, rnrnj
Iba aaoat ecaomakal aedtea of |lrbf Aa
publk notice of YOl’B .aula b lb.
44 aactbaa of tbb auwapapo*
WANT-AD
DEPARTMENT
Merry Xmas & Happy New
| Year—from
: Lion Coal Co.
2124 Nicholas St.
Phone WEbster 2605
U-..,..,....,,.,....
WORLD INSURANCE |
COMPANY’S NEW POLICY I
: PROVIDES FOUR-WAY
COVERAGE
The World Insurance Comp. I
any, organized in 1903, with its i
Home Office in the Omaha I
Building & Loan Association I
Building, Omaha, has a policy I
which gives Four-Way Protect- I
ion in new and complete form. I
First, accidental death benefit; I
second, benefit for accident dis. I
ability; third, benefits for tern- l
porary sickness, and fourth a I
large benefit in case of death I
from sickness. Every accident »
and every sickness except ven. 1
ereal is covered. The policy-I
pays disability of one day or E
more. In case of hospital con_ p
ifinement, additional benefits 1
are payable. I
Most acidents and health pol. E
icies pay benefits for only a 1
short period in case a person ■
dies after a short sickness. The I,
World, under its Silver Anni- I
versary monthly or weekly pay. I
ment policies, pays a definite I
large benefit no matter how 1
soon death follows the beginn. E
ing of sickness. |
It recently augmented its p
Agency Force by several men, j|
including William Davis, resid- g
I ing at 2514 Corby Street, who I
I together with his wife has rec_ I
ently moved to Omaha from I
- Washington, D. C. Mr. Davis I
is representing the Company I
in the capacity of a Special 1
Agent and he will be in a posi. I
tion to render special service B
along the insura--^ nrotection 1