Ua Nebraska. Indopondortt
FEBRUARY 8, 1906
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PAGE 16
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Out of town patrons can easily
afford to pay from $3.00 to $15.00
railroad fare in order to take
advantage of this sale. The
saving is so enormous that it
is difficult to calculate it in per
centage. We can simply say . to
you: Leave nothing undone to
secure your share of this great
trade advantage.
Armstrong Clothing Co.
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Hart, Schaffner aMarx
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' The full force "of Winter is
upon us. - February is strictly a
Winter Month March is cold
April is none too balmy, and
frequently May is one of our
most unpleasant months. Plen
ty of time to enjoy your Over
coat, besides the future need be
ing satisfied at half price.
Armstrong Clothing Co,
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SALE AT ONEHALF PRICE
We purchased for spot cash the entire overproduction of Hart, Schaf
ner & Marx Overcoats. This involves 3,200 of the best hand tailored
Overcoats that hFave been produced for this season's consumption. The
garments vary in value from $50 to $15 and embrace every style from
the smart Pattock to the conservative Chesterfield. Every fabric of
known worth and beauty is here represented. Every size from 33 to 50
chest may be secured.
When we laid claim to this tremendous trade advantage we did it
with a full realization of the enormity of the undertaking which we were
shouldering. We knew that we were taking hold of more Overcoats late
in theA season than are sold usually by the combined clothing stores of
Lincoln in a whole season that is counted favorable. We simply relied
upon the good judgment of the men of Lincoln and Nebraska, believing
fully that such a trade advantage shared equally with them would be
met not only by a liberal response but with greatest enthusiasm.
Nebraska men have learned to look to this store for greater and
better bargains than other stores either want to or can afford to give.
Manufacturers have learned to turn to us when there is something extra
ordinarily big to handle, and when you stop to think of it, what other
store could the manufacturer lay such a transaction before as the one
in hand. What other store would dare undertake such a piece of business?
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The Demand (or Fine lerchan
There is not a man today in prosperous Nebraska that is looking
for. cheap merchandise; but there is not a Nebraskan who will not be
glad to possess the exact sort of Overcoat that hid fancy would, lead
him to desire if he could buy it for half or less than half of what it is
worth. No on.e should get too prosperous to be prudent. The Overcoats
in this sale are all the direct productions of Hart, Schaffner & Marx.
No finer goods are manufactured in this country. It was Hart, Schaffner
& Marx who, through straight business methods and clever manufactur
ing, elevated the clothing business of this country from a "confidence
game" level and have made it as legitimate -as the pursuit of agriculture.
It was Hart, Schaffner& Marx who being true to the men who wear their
clothes declared themselves against the mercerized cotton adulteration
cheat in clothing and gave the wearers of their clothes the dignity of
all wool. Every garment with the H., S. & M label is guaranteed all
wool or money (full amount paid) will be refunded.
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g THE WHOLE THING IN A NUT SHELL EFv ALL
MEN'S OVERCOATS
WORTH $50.00, $45.00, $37.50 AND $35.00.
-THEY ARE
2$$18.50
Single and double breasted Paddocks, single
and double-breasted Rytons, single-breasted Var
sities. Chesterfields and Box stvles. All of the
famous H., S. & M. make, all. richly lined with silk or serge. Not
a coat offered worth less than $35.00 and from that up to $50.00.
MEN'S OVERCOATS
WORTH $32.50, $30.00, $27.50 AND $25.00.
Single and double breasted Paddocks, single and
double breasted Rytons, single breasted Varsi
ties; also Chesterfield and Box styles. The gar
ments are serge or silk lined, all hand tailored, and are guaranteed
to be worth not less than $25.00 in any case, and from that up to
$32.50.
$10.50
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$14.50
MEN'S OVERCOATS
WORTH $22.50, $20.00 AND $18.00.
In this lot we show an endless variety of Pad
docks, Hytons, in both single and double breasted,
Varsities in single breasted; also Box and Ches
terfield styles. Some of these coats are serge lined, some are Vene
tian lined, while others are full slik lined. Not a coat in the lot worth
less than $18.00, and from that up to $22.50.
MEN'S OVERCOATS
WORTH $16.50 AND $15.00.
Here we show Overcoats in Ryton, Varsity,
Chesterfield and Box style, cut 44, 46, 48 and 50
inches long. They are all richly lined with finest
serge, and are strictly hand tailored, and we guarantee them to be
worth $15.00 and $16.50. They are all H., S. &'M. Overcoats, and in
this connection let us say that the lowest priced coat manufactured
by II., S. & M. is $11.00 at wholesale. Draw your own conclusions.
$7.50
FROM AN EDUCATIONAL
STANDPOINT.
It is the duty of every man,
woman or child who are within
a reasonable distance of this
store to, come and witness this
great sale. It's a wise man who
familiarizes himself with the
methods and business tactics
used by others outside of his
particular rut, of life; hence we
say from an educational view
point it is worth anyone's while
to attend this sale.
Armstrong Clothing Co.
Invitation Extraordinary!
There are men through force of circumstances who cannot be
patrons of this store. For example: We cannot expect other clothing
merchants to be numbered among our valued clients, neither can we ex
pect the men who work for these merchants, nor the immediate members
of . their families to be our patrons, no matter how much they might
enjoy being counted with us. To all those who for various reasons can
not patronize us we extend an iuvitatoin most cordial to visit our store
during this great distribution sale of Overcoats and see how a big store
is operated and how a great sale is conducted.
Armstrong Clothing Company
Lincoln, Nebraska.
IF YOU HAVE A FRIEND
If you have a friend whom
you think may not learn of this
sale you could do him no better
turn than to advise him by
phone or telegraph, or a good
way would be to mail him a
copy of this advertisement, say
ing to him that he may order
direct and if not pleased with
the selection we make for him
his, money will be refunded.
Armstrong Clothing Co.
Please Mention THE INDEPENDENT When Writing to Advertisers.