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CHRISTMAS GIFTS
OF QUALITY
The real quality gifts that the father,
brother, sweetheart will appreciate be
cause they recognize bis taste in dress and
add to his physical enjoyment as well as
his sense of the artistic. The gifts of qual
ity are those that ha ve the merit of the ar
tistic as well as the merit of durability.
Any gift coming from the Armstrong store
carries with it its own guarantee of gen
eral excellence, up-to-dateness and dur
ability. There is that indefinable air about
the Armstrong ware that appeals to the
lover of the artistic, and a gift for a fa
vored cne bought at this store carries
with it something that will make the per
sonal equation appear all the more distinct.
CHRISTMAS GIFTS
OF UTILITY
When to the gift of quality is added
the element of utility the perfect Christ
mas present is the result. What father
will not rejoice to receive from members
of his family, a box of neckwear, a pair of
fine suspenders, a well blocked hat, a box
of fine handkerchiefs, a box of fine hose,
a half-dozen well-fitting shirts. What son
would not rejoice to receive the same
things i fof that age---or if younger, a
suit of our boy's clothing, a hat, or some
thing of that kind? Or something in the
line of traveling bags, umbrellas, mufflers,
fancy vests, pajamas, night robes, trunks,
suit cases, sweater vests or something of
quality that has merit of utility?
THE BEST GIFT OF ALL 18 AN ARMSTRONG SUIT OR O'COAT
Nothing would give more pleasure; nothing could be more useful. And if it comes from the Armstrong store it carries with it the assurance of being the best
of its kind obtainable anywhere. Every year the custom of giving Christmas presents of utility as well as quality is growing, and the results are always pleasing.
Suits and Overcoats at $10, $12.50, $15, $17.50, $20, $25, $30, $35 and $40
At these prices you will get the best clothes ever shown in Lincoln. Nothing can compare with these garments in style, quality of fabric, thorough tailoring and
correct fit. Look where you will, you will not find the equal of these garments at the prices we quote you. Whatever price you pay, you are certcin to receive the
full value of your money. WE SUGGEST THE ADVISABILITY OF SELECTING CHRISTMAS GIFTS NOW. We will reserve your purchase until want
ed. Will deliver on Chrtstmas Eve or Christmas Day if you desire. Purchase the gift and rest assured we will deliver exactly as you order us to do. But come
early and avoid the usual holiday crush. Everything in Men's Boys' and Children's wear and everything of the best. Let us help you solve the problem of a suita-'
ble and acceptable Christmas gift for Father, Brother, Sweetheart or Son. It will be our pleasure, and it will give you and the recipient of your gift equal satisfaction
OUR CHILDREN'S DEPARTMENT
We take especial pride in calling attention to our Boys' and Youths' Department, where we handle
a stock that in size and variety is equal to most of the so-called "Big Clothing Stores" in the aggregate.
For the schoolboy, whether he be "Kindergartner" or High School, we have just what he would like most
to have. Especially do we call attention to our splendid line cf Overcoats, Reefers, etc., for the Little Tads.
Never have we had such splendid lines of Nobby Clothes for the Small Boys, and never have we been able
to offer equally good bargains. It will delight the mother's heart to visit this department and select some
thing for the boys that will be both handsome and practicable.
This is the Real Christmas Bargain Store
The Bargains will have the merit of carrying pleasure to the recipient and at the same time proving
useful. The useful present is always the best present.
Armstrong Clothing Co.
GOOD CLOTHES MERCHANTS
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