Cut of, town patrons can easily
afford to pay from $3.03 to $15.00
railroad fare in order to take ad
vantage of this sale. The staving
is co enormous that it is difficult
to calculate it in percentage. We
, can simply say to you : Leave
nothing undone to secure your
share of this great trade advan
tage. (
Anr..rong Clothing Co.
CD H2rfn Class
afle at Half Price
The full force, of Winter is up-,
on us. February is strictly a
Winter month March is cold .
April is none too balmy, and fre- "
quently May is one of our most
unpleasant months. Plenty of
time to enjoy your Overcoat, be
sides the future need being satis
fied t half price.
Armstrong Clothing Co.
3,200 of the best hand tailored Overcoats that have been produced for this season's consumption. The garments
vary in value from $50 to $15 and embrace every style from the smart Paddock to the conservative Chesterfield.
Every fabric of known worth and beauty is here represented. Every size from 35 to 50 chest may be secured.
When we laid claim to this tremendous trade advantage we did it with a full realization of the enormity of
the undertaking which we were shouldering. We knew that we were taking hold of more Overcoats late in the
season than are sold usually by the combined clothing stores of Lincoln in a whole season
that is counted favorable. We simply relied upon the good judgment of the men of Lincoln
and Nebraska, believing fully that such a trade advantage shared equally with them would
be met not only by a liberal response but with greatest enthusiasm.
Nebraska men have learned to look to this store for greater and better bargains
than other stores either want to or can afford to give. Manufacturers have learned to
turn to us when there is something extraordinarily big to handle, and when you stop to think
of it, what other store could the manufacturer lay such a transaction before as the one in
hand. What other store would dare undertake such a piece of business?
i ,i ja i
f f
I ft 1 .
km:-. 3
77ie Demand for Fine Merchandise
There is not a man in prosperous Nebraska who is looking for cheap merchandise. There is not a Nebraskan
who will not be glad to porn.ss the exact sort of Overcoat his fancy dictates if he can buy it for half or less than
what it i worth. No one should become too prosperous to be prudent. Overcoats at this sale are the product of
the leading firm of clothing manufacturers in America. No finer goods are made. This firm elevated the clothing
business from a "confidence game" level and made it as legitimate as the business of agriculture. They give the alt
wool quality and scorn thej mercerized cotton quality. Every garment warranted toe all wool or the
money paid, refunded.
S
it
Tze Ooe in a Hut Shell
The Overcoats are herethere are 3,200 in all
They are Divided into four Great Lots, as follows:
OVERCOATS $
Worth $50, $45, $57.50
and $55
MEN'S
OVERCOATS
Worth $52.50, $50, $27.50
and $25
$
AM
Styles:
Single and double - breasted Pad
docks, single and double - breasted
Rytons, single - breasted Varsities,
Chesterfields and Box styles. All of
the famous II.. S. & M. make, all rich
ly lined with silk or serge.. Not a coat
offered worth less than $35, and from
that up to $50.00.
Styles:
Single and double - lireasted Pad
docks, single and. --J6iiblej breasted
Rytons. single- breasted Vanities;
also Chesterfield and Kox styfes
.Thegdrments are serge or silk lined, -all
hand tailored, and are guaranteed
to be worth not less than $25.00 in any
case, and from that up to .$;VJ.50.
MEN'S
OVERCOATS
Worth $22.50, $20
and $18
MEN'S
OVERCOATS
Worth S6.50 and
$15.00
1
7m
, Styles:
la. this lot we show an endless va
riety of Paddocks, Rytons, in both
single and. double-breasted Varsities
in: single-breasted ; also Box and Ches
terfield styles,. Some of these coats,
are serge-lined, some are Venetian lin
ed, while others are full silk-lined. Not
a coat in the lot worth less than $1.00,
and from that up to $:i2.50.
Styles: 1 "
Here we show Overcoats in Ryton,
Varsity, Chesterfield and Box styles,
cut 44, 46, 48 and 50 inches long. They
are all richly lined with finest serge,
and are strictly hand tailored, and we
guarantee them to be worth $15.00 and
$1().50. They are all H., S. & M. Over
coats, and in this connection let us sar
that the lowest priced coat manufac
tured by H., Si A M. is $11.00 at whole
sale. Draw your own conclusions.
From an
Educational
Standpoint
It is the duty of every man,
woman or child who is within
r reasonable distance of this store
to come and witness this great
sale. It's a wis; man who famil
iarizes himself with the methods
and business tactic used by oth
srs outside of his particular rut
of life ; hence we say from an edu
cstional viewpoint it is worth
ar.ycne'r while to attend this sale.
Ar.T.stro:ig Clothing Co.
Invitation Extraordinary!
THERE are men through force of circumstances who cannot be patrons of this
1 store. For example: we cannot expect other clothing merchants to be
numbered among our valued clients, neither can we expect the men who work
for ttiese merchants, nor the immediate members of their families to be our
patrons, no matter how much they might enjoy being cyunted with us. To all
those who for various reasons cannol patronize us we extend an invitation
most cordial to visit our store during this great, distribution s4le of Overcoats,
and see how a big store is operated and how agreat sale is conducted.
p - . i
Armstrong Clothing Co.
Good- C Lo t h e s Me r c h a n t s
If You
Have a
Friend
If you have a friend whom you
think may not learn of thij sale
you could do him no better turn
than to advise him by 'phone or
telegraph, or a good way would
be o mail him a copy of this ad
vertisement, saying to him that
he may order direct and if not
pleased with ( the selection we
make for him his money will be
refunded.
Armstrong Clothin